Benefits of adding a podcast to your digital marketing strategy

Podcasts have become a very popular way to connect with your target audience. They are easy and convenient which is always a win-win situation when it comes to digital marketing!

Today, we are going to be covering a few tips on Why Podcasts need to be implemented into your digital marketing strategy!

00:01 Amber Irwin: Hello and welcome to the Social Speak Network Podcast, I am your host Amber Irwin. And today, we are going to be covering tip number nine: Podcast Marketing. We’ve covered a lot in these past tips of how to really create that content strategy. And I wanted to talk on [00:22] ____ really about just podcasts in general, and how and why they’re so important to your content strategy. So let’s jump into the why. Why are podcasts so important? And why have they gotten so popular? And let’s start with number one. They’re engaging to your audience and convenient. So when we’re thinking of our digital experience for our audience, we wanna think of what are the things that are convenient for them, that are easy for them to consume, and still give that value, and show that we are the experts in that industry. Whatever industry that is.

01:09 AI: And you have to think, podcasts are such a great way to really be able to package all this information into one setting. So, convenience is key. People that are listening to podcasts are usually… Maybe they’re driving, they’re walking, they’re cleaning the house, they’re working… They always have them on because it’s not something… They don’t have to watch the video, they can have it wherever so it’s the convenient piece for your audience is key. Number two is that mobile experience. We talked about this with… A few of the other tips is making sure that the digital experience is mobile-friendly because most people are using their phones to do the work.

02:03 AI: And so 69% of people listen to podcasts from their mobile device. So this is a great way that they’re able to listen to your podcast. Again that convenience piece, it’s mobile, they have it wherever they’re at. And thinking of your audience, what does their day look like? Are they in the car for an hour a day or maybe two hours a day? Are they family, are they mothers where they are sitting in maybe car line [02:35] ____, are they… Think of who they are, and how much time are they spending in the car or what does their lifestyle look like? Are they active? And so they always have their phone with them, so it’s mobile-friendly.

02:52 AI: And they’re becoming… Podcasts. And number three, they’re becoming more and more popular. And this is… So according to Search Engine Journal, there were 48 million weekly podcast listeners in 2018, 48 million. And Statista data says that there will be over 115 million listeners before 2021, a 115 million. What’s really cool about this is it’s growing and growing every day and the type of podcast… It’s really like your YouTube channel. We’ll get into that a little bit later on in the tips I’m giving you, but just thinking of how many people you can reach and your target market by creating a podcast. And it’s very simple, so that was tip number three. They’re becoming more and more popular. A lot of people have their favorite play lists of podcasts in different varieties. If you talk to people, most people will have, I would say, between 5 and 10 podcasts that they listen to, and for different reasons. It may be personal podcasts they like on the personal base. They have their work ones, things that are within their industry, that they stay up-to-date with. They may have, if they are a part of different organizations, a lot of people are requiring or recommending them listen to certain podcasts.

04:27 AI: So these podcasts are… There’s everything out there. So you’re looking at what is your audience struggling with? And so if you are a paediatrician and your audience is mostly mothers. Most of the time, that’s who’s bringing the kids in to the doctors. And are those moms looking for healthy eating, are they looking for… Maybe tips for… Parenting tips. Are they looking for podcast on vaccinations, are they looking at holistic medicine, like what are they struggling with? What questions are they asking you?

05:04 AI: And to be able to put a podcast together around that, that brings me into tip number four: Brand Loyalty. You have this convenience piece, you have the content piece of talking to your audience, and now you’re building this brand loyalty. And so a podcast is something you’ll have interviews, you can find out from your audience, you know what are those topics that they wanna learn more about and be able to interview someone on your podcast. You can just talk about a certain topic just like this on your podcast. So you’re building that brand loyalty. And like I said, most people have between 5 and 10 podcasts that they listen to on a daily or weekly basis, so they’re building that brand loyalty. They are really, they feel like they know the people that are putting on or the businesses that are putting on these podcasts.

06:03 AI: And number five is they are low cost. We’re not talking a big recording studio. I’m in my home office, I have a good microphone, I have my computer. You can use an external camera or your computer camera, you may need to, depending on lighting maybe get a little light, but honestly, it’s low cost if any. The only thing you’re really gonna pay for is where you’re going to put your podcast when it’s done.

06:36 AI: And so, we’re on Podbean. And Podbean I think is like 14.99 a month. And that also allows you… That syncs with iTunes and so that gets you on to iTunes. It gets you onto the other podcast networks as well. So it’s a really good tool. But $15 a month for being able to share information that you’re already talking to your audience about already… It’s brainless, you gotta do it. This has to be a part of your content strategy. And number six is you are building that expertise and value. So every podcast… Again, a great way to start is start serving your patients asking or writing down, what are they asking you when they come in?

07:29 AI: What issues are they running into? What are their pain points? What type of lifestyle are they wishing that they would have or that they’re working towards or what are they struggling with on the home side with their family? So thinking of your industry and your audience and you’re building these podcasts around those topics, you’re providing valuable information to your audience that they wanna know about. So this ties in with tip number four of that brand loyalty. If you are providing them value and you are showing that you are the expert in that industry, that’s building that loyalty.

08:08 AI: They are going to be listening to you. And then going into tip number seven, this is content creation. So one thing I love about podcasts is when you’re thinking of your digital marketing strategy, you wanna be able to think of how people comprehend information and podcasts are obviously auditory. Videos are visual. If you have a white paper, a free download to go along with something, those are gonna be the kinesthetic learners. And so, with podcasts, if you do… Let me give you a little insight tip here.

08:49 AI: We use Zoom. There’s a paid version and a free version. And one thing I like about Zoom is you can record it, and do a video, and it also records the audio. So when you’re creating this podcast, you can put the audio file onto Podbean or your podcast platform, and then you can take the video format and upload it to your YouTube channel. So you’re able to use this content in multiple different ways. And then, what’s really cool about this too is with your podcast, you can have… Your podcast can be shared out onto your social media platforms, you can have a link onto your website that says, “Join or subscribe to our Podcast.” So it’s really creating this community of people. And again, you’re already talking about these things to your audience.

09:46 AI: So, it’s just recording it and being able to package it in a podcast, wrap it up in the box and put podcast on it. And your audience is able to get it from their phone. They can listen to it from their computer. But again, you’re providing that information to them that is valuable and that is key. So if you’re thinking about starting a podcast in the new year and implementing that into your content strategy, I would start by opening up a document or opening up… Getting a piece of paper and start writing down what does that podcast strategy look like? What are you blogging about? What are you talking about on social media already? Those blog posts that you’ve already written, we were talking about how important blogging is, and how those blog posts should be 2,000 plus words and around that keyword foundation. Your podcast should be the same thing. And you can turn those blog posts that you have already taken the time to write, you can turn those into a podcast and then take the audio file and implement it into that blog post.

10:57 AI: So people can either… They can read it, they can listen to it or they can watch it. So it’s really… Again, you’re touching every type of learning style, so your audience whichever way they wanna consume your information, it’s there for them to do. And I think that that is really important for your digital marketing strategy. So start looking at what are those pieces you’ve already written on your website and on social media? What’s your audience, your patients, your current client list, what are they talking about? What are they asking you?

11:29 AI: And start writing down some topics. And your podcasts don’t have to be super long. Again, think of your ideal, your target market, are they on the go quick, quick, quick? So they do they need to be between 15 and 20 minutes long. Maybe you do your interviews, maybe 30 to 40 minutes long. I would say whatever you do, to keep them under an hour, under 30 minutes if possible. You gotta think of… If they’re listening to them while they’re driving, what’s that drive time like? So just keep your audience in mind. But anything under 30 minutes is gonna be great. And if you keep ’em between that 15 to 22 minutes, even better.

12:11 AI: So, if you have questions or need help creating this podcast strategy, please let us know. You can go to socialspeaknetwork.com and schedule a free 30-minute consultation. And while you’re at it, subscribe to our podcast on iTunes or Podbean, Social Speak Network. And we are here to help you thrive with your content strategy. Have a great day.

Healthcare is an ever-expanding, ultra-competitive marketplace. It can also be very technical and jargon-heavy, which can be off-putting to most people. To remain competitive in an ever-evolving industry, it is important to employ creative marketing tactics that cut through the clutter. 

Take a look at these 6 successful healthcare marketing campaigns and start pondering how your company can leverage similar tactics.

Johnson & Johnson – Campaign for Nursing’s Future

Nurses are an incredibly dedicated group of professionals who tirelessly lend love and support to their patients. Unfortunately, in 2002, the U.S. faced the most profound shortage of nurses in history.

In response to reports of a dire shortage of nurses, Johnson & Johnson launched the “Campaign for Nursing’s Future”. It is a public awareness campaign that aims to encourage people to become nurses and nurse educators, as well as to retain nurses currently in the system.

The campaign not only helped increase the awareness of the value of the nursing profession, but it also gave nurses an opportunity to share their stories. 15 years after the campaign was launched, Johnson & Johnson profiled some of the nurses who benefited from this campaign. 

Campaign Sources:
https://nursing.jnj.com/
https://www.jnj.com/tag/campaign-for-nursings-future
https://www.facebook.com/CampaignForNursing/

The Johnson & Johnson Campaign for Nursing

Dana-Farber Brigham & Women’s Cancer Center – You Have Us Campaign

A cancer diagnosis can affect much more than the physical body. Dana-Farber Brigham & Women’s Cancer Center created a campaign to help empower patients who are dealing with cancer.

To encourage a more personal approach to cancer treatment, they created the slogan, “Right now you may have cancer. But what your cancer doesn’t know is – You Have Us.”

By sharing confidence-inspiring online videos and words of encouragement, the campaign made a tremendous impact on their audience. 

The “You Have Us” campaign became successful because it built trust between the Cancer Center’s personnel and their target audience.

Campaign Sources:
https://www.youhaveus.org/


https://www.facebook.com/danafarbercancerinstitute

Dana-Farber/Brigham and Women's Cancer Center - You Have Us

Arkansas Children’s Hospital – #100DeadliestDays Campaign

Dr. Sam Smith, Surgeon-in-Chief at Arkansas Children’s Hospital, shocked everyone with his claim that kids are more likely to get hurt, injured or die between Memorial Day and Labor Day.

The campaign’s purpose was to raise awareness of the dangerous time period between Memorial Day and Labor Day. They wanted to make sure that parents know the risks their children face during this season.

With the #100DeadliestDays, Arkansas Children’s Hospital provided a tip each day to help increase safety for kids and teens. They also shared some safety facts and other valuable information on their social media channels.   

This campaign has been very successful and has received a lot of attention from the media and the public. It is memorable, worth sharing, and it also had the shock factor.

Campaign Sources:
https://www.archildrens.org/health-and-wellness/happy-and-healthy-blog/100-deadliest-days-for-kids
https://www.facebook.com/ArkansasChildrens
100 Deadliest Days for Kids

UnitedHealthcare – We Dare You Campaign

Many healthcare providers encourage their audience to adopt healthy habits, but UnitedHealthcare took it a step further by adding a social media element to their campaign.

The award-winning UnitedHealthcare Campaign, We Dare You, is a great example of a wellness campaign in action. Each month, there are new fun challenges and quizzes that are aimed at encouraging their followers to take the first step to a healthier lifestyle and then document it on social media.

The We Dare You Campaign is one of the most successful healthcare marketing campaigns, as it won 8 awards – 2 Healthcare Advertising Awards, 2 Hermes Awards, and an Aster Award. 

Campaign Sources:
http://42cdev.com/client/wedareyoutoshare.com/?now=2015-09-01
https://www.facebook.com/UnitedHealthcare/

United Healthcare We Dare you

Carilion Clinic – #YESMAMM Campaign

When clinicians noticed that many women in Roanoke Valley were not getting mammograms, Carilion Clinic decided to launch the campaign, “YES MAMM, Say Yes to Your Annual Mammogram”. They also provided screening location throughout western Virginian.

The goal of this campaign is to raise awareness about breast cancer and the need for early detection. They used #YESMAMM to answer common questions about breast cancer from their audience. It also drove traffic to their website, where they urge women to make an appointment at one of their local labs. 

#YESMAMM is a perfect example of the power of hashtags to start a movement. In fact, it is one of the most successful healthcare marketing campaigns. 8 years after the birth of the Yes Mamm campaign, Carilion Clinic is still getting kudos. 

Campaign Sources:
https://www.carilionclinic.org/
https://www.facebook.com/carilionclinic
#YESMAMM

New York Presbyterian Hospital – Patient Stories

Nothing drives a message home like a well-told story. When they realized that patients wanted an outlet for telling their stories, New York Presbyterian Hospital harnessed the power of social media to share patients’ stories and connect with their target audience. They even created an entire video marketing strategy around this concept, and that’s something of a game-changer.

Patients’ stories and testimonies can trigger emotions of empathy. By showcasing raw stories on how doctors and nurses helped patients, the result is something even more potent than drugs: hope, trust, and peace of mind.

This marketing campaign creates a sensitive tone for patients while shining a positive light on the medical practitioners and the hospital’s reputation. 

Campaign Sources:
https://www.nyp.org/home
https://www.nyp.org/patient-stories
https://www.nyp.org/kids/stories.html
https://www.youtube.com/user/newyorkpresbyterian
https://www.nyp.org/amazingthings/

#NYPSTORIES

If you need help strategizing your next digital marketing campaign please schedule your free 30-minute consultation today! 

Podcast Script Below:

00:02 Amber Irwin: Hello. Welcome to Social Speak Network’s podcast, I am your host, Amber Irwin. Today, we’re gonna be covering six successful healthcare marketing campaigns that may be able to inspire you to create a new marketing campaign for your practice. The first one I wanna talk to you was about, is Johnson & Johnson. Back in 2002, there was actually a shortage of nurses. Nurses are one of the most dedicated professions out there. They work long shifts, they deal with a lot of people, and they always have the ups and downs of everyone else’s lives. So, when there was that shortage, Johnson & Johnson created this campaign for nursing’s future, so they wanted to create a group of professionals who tirelessly lend love and support to their patients and really wanted to give them that support that they needed, that the nurses were giving to everyone else.

01:13 AI: And so it really went public and people started becoming more and more aware of what Johnson & Johnson were doing in this campaign. And so now it’s become… Being able to educate nurses, give them a ton of different donations of where nurses are supporting the community. Really an educational platform, a community, that Johnson & Johnson has built for the nursing profession, to really be able to provide them value. So on here, you’ll see there’s personal stories, different ways that Johnson & Johnson’s caring and giving back to the community, where they’ve come from. And so this is a campaign that’s been on for a long time, 15 years, and which is amazing, for something to last and still going strong 15 years later. This is huge. And really, it’s because of their why. They saw a shortage in something. They saw an area where they can give back and be more than just a product company and really give back to their why, which was nurses and be able to provide a community for them. So that is huge.

02:36 AI: The next one I wanna talk to you guys about is the Dana-Farber/Brigham Women’s Cancer Center. What they have created here is really a slogan about; Right now, you may have cancer, but what your cancer doesn’t know is you have us. So it’s really about talking to the patient as an individual and helping them understand the journey and what they are going to need to overcome what is ahead of them. Cancer, that C word is a very scary thing, regardless of what type of cancer it is. So what they have been able to do is really play off of that relationship and that story and educating their patients on what’s gonna work best for them.

03:36 AI: So it’s to help them empower patients who are dealing with cancer and what does their future look like. So that slogan, right now, you may have cancer, but what your cancer doesn’t know is you have us. That shows the patient like they care about me. You can see on their home page, it’s, you have us. You’re not in this alone. We are here to help you every step of the way. And to me, that gives me the chill bumps, that really connects with, especially as a woman, so this connects with me. And so this campaign that they have created and the slogan, it’s so simple, “you have us” and those three words have gone viral with them, because this is people… They trust them, they’re creating that relationship with them, and so what they’ve been able to do is provide that support. So that’s a huge, just moment of, “Okay I’m not alone, I have this practice behind me, I can do this.” They’re empowering their patients and guiding them through this journey of having cancer. So that is amazing.

04:53 AI: The next one is an interesting blog. So the Arkansas Children’s Hospital wrote this blog, and it is 100 deadliest days for kids. Now this blog was published back in 2014 and the hashtag, #100DeadliestDays, this thing spread like wildfire, because just the title, 100 deadliest days for kids. Oh my goodness, what is it? So this was the doctor writing about. Now, through Labor Day, marks a time when kids are most likely to be injured. Whether that was a broken bone, they were sick, accidents happen, or worst-case scenario, they unfortunately had seen the most children’s deaths within this time frame.

05:48 AI: So, this was written in June of 2014. And this is something that the Arkansas Children’s Hospital has been able to incorporate into their digital marketing and something that they’re constantly sharing and reminding people, it gave a purpose to raise awareness to the dangerous time period of Memorial Day to Labor Day. They wanted to make sure that parents knew the risks and what children were facing within that time. You have to think, that’s obviously the summer, you’re traveling, sports, being outside. This is also, unfortunately, where you see kids being left in cars. This is where Arkansas Children’s Hospital really wanted to bring that information to their audience and let people be more aware of the summer season is a time you really pay attention to these safety tips and make sure that your children are okay.

06:56 AI: So, one thing that they could do each year is they could come in here and they could update this blog post. So it’s always showing new and you’ll see that a lot with… Especially with the digital marketing, Hubspot, CoSchedule, social media today. They’ll write a blog that was a few years old. And then they’ll say updated as of a certain date because this article was such a powerful piece for their digital marketing. I would just take it a step further and update it, make sure that the information is still correct. Maybe if there are stats in here, you wanna make sure that the stats are are still relevant to today’s date, but this campaign for them was a huge success on such a sad, touchy subject. So, education is really important for your digital marketing, and a blog post just like this can become its own digital marketing campaign.

08:00 AI: The next one is going to be United Healthcare, “We Dare You” campaign. And many health care providers encourage their audience to adopt healthy habits, but United Healthcare took it a step further by adding a social media element to their campaign. This was an award-winning campaign by the way. This is an example of wellness campaign in action. Each month, there were new fun challenges, quizzes that were aimed at encouraging their followers to take the first step to a healthier lifestyle and then document it on social media. So, one really cool thing about this campaign is when you tie in your social media and your audience, people love to show off what they’re doing and especially if you challenge them. Challenges are great for social media, especially in the health and wellness industry, because they wanna show you this is what I’m doing, this is how I’ve improved my life, this is my recipe, and this is how I’m staying active.

09:09 AI: And so the fact that they not only gave quizzes and create their own challenges, but then they wanted their audience to share with them. And so this was one of the most successful healthcare marketing campaigns. And it won eight awards, two Healthcare Advertising Awards, and that is just amazing, along with a few other awards, but this is something to really think outside the box. Now, this is a big company, United Healthcare is huge, we know that. But thinking of what your practice can do on a smaller scale. And we always say, it’s not the quantity of likes you have, it’s the quality. So if you have, let’s say 2000 likes, and of those 2000 likes, you’re getting between 600 and 800 people engaging on a monthly basis. That’s your loyal fan base. Take advantage of that loyal fan base and ask them to submit photos. Maybe you do a recipe competition, and you’re looking for the best Paleo recipe, the best Keto recipe, the best gluten-free recipe. Maybe within your practice you’re talking to your patients about these different types of a healthy lifestyle and you can tie in those conversations and those topics into your social media. So it marries the offline and the online together. So this was a great, great campaign. I love being able to see how many people were a part of it, all the awards that United Healthcare won, but it just makes you think, “Okay, let’s think outside the box.”

10:55 AI: The next one is the Caroline Clinic, and this was… They did a campaign that was all about #yesmamm, M-A-M-M. And this was all about their saying “Yes” to mammograms. So they wanted to make sure that women were taking care of their bodies, making sure that they were getting the annual mammograms or every three-year mammograms, based on what their doctor had said. They also provided screenings at that location throughout Western Virginia. So this is again something where they’re saying, “This is what we wanna help you with. Here’s how we’re gonna help you. This is what we believe in. This is what we want.” And so they had a pull-up their Facebook page. This was their campaign was this hashtag #yesmamm, M-A-M-M for mammograms. And the goal of the campaign was just really to raise awareness about breast cancer and the need for early detection, to educate their audience to really just understand how important it is for that preventative, for that checking and making sure that you are doing the right things and how to do the right things, et cetera. So this was a great campaign. I love being able to brand something that is to your target market that they can relate with. So that was huge. And it’s catchy, YesMamm. That’s what people wanna see.

12:43 AI: The last one is the New York Presbyterian Hospital. Their campaign was all about the patients and children’s stories. And nothing can sell a company better than patient testimonials. The stories behind the people that you serve, that you’ve helped. And that storytelling is such a big piece with digital marketing and marketing in general. This is why you see so many testimonials for info commercials. It’s those personal stories. It’s that, “Oh my gosh, I’m not alone. I dealt with that,” or “They’re just like me,” or “I’m not the only one,” whatever that is in our heads that’s playing. Being able to have patient stories is a huge piece of your digital marketing. And so what they’ve done is they’ve created a whole campaign showcasing raw stories on how the doctors and nurses had helped their patients, both adults and children. And the results… Something even more… What the patients were dealing with whether that was drugs, car accidents, sickness, they were able to tell their story, share how their experience was with New York Presbyterian Hospital, how the doctors help them and then what the result was. So because they came here, how was their life changed?

14:23 AI: And that’s the biggest thing, is they wanna know what’s that end goal and this shines such a positive light with their audience. And they actually had patients for adult stories and then also children stories. So they took it a step further to showcase what children are dealing with as well, and how they’ve been able to help them. So they have on their website to share your stories that will… Your experience. They wanna be able to shed that positive light and really be able to help other patients that are struggling with similar things. So, raw stories is just such an important piece and I wish that companies did more of this. And I know it’s something that’s… It’s a hard thing to do. One, you have to orchestrate that are you gonna… Is it gonna be a written testimonials or story? Is it gonna be video? And if it’s gonna be video, do people wanna be on a video? Do people wanna share their story? And so you have to be able to look at who your target market is. What your patients are going through? How has their life changed since they’ve been seeing you and being able to better their life?

15:49 AI: I feel like more and more people now are more willing to share their story to help others because they see the greater good. So as you’re putting together or thinking of these campaigns that you want to put together, think of these six examples. And be able to be able maybe pick and pull from different ones, different ideas that you’ve liked and really be able to look at your practice as a whole. And how are you helping your clients? What are they struggling with? What are their needs? And being able to put a campaign together for your digital marketing, to attract more people into your practice that you could help. Because at the end of the day that’s all why we’re in business because we wanna help more people. We wanna help the greater good. That’s our why, so how do we reach them? And that’s an amazing thing with digital marketing. There are so many different ways that we can do this.

16:45 AI: So, if you need help and you are just struggling with creating a good campaign or wanna run some ideas past us, please head on over to socialspeaknetwork.com. Schedule a free 30-minute consultation. We love to be able to brainstorm ideas and figure out what’s the best route for you and your practice and be able to provide that feedback. Sometimes it’s just nice to have a listening ear on, “This is what our practice is thinking, does it make sense? Do you think it would work?” So again, Social Speak Network, free consultation, and until next time, please subscribe on iTunes or on Podbean. Have a great day.

6 Successful Healthcare Marketing Campaigns You Need to See Pinterest

In today’s podcast, I talk about how important it is to have a digital marketing strategy, this is your foundation. We are all busy working inside our businesses and sometimes things get away from us and go to the back burner because they don’t seem like a priority at the moment, like social media, blogging, videos, email marketing, etc.

When you create a strategy it holds you and your team accountable and you are able to work in advance. Imagine this, you take 2- hours per month and plan out that entire month of content, you know exactly what you will be putting out onto social media, what blogs and videos you want to create and you have a plan. This makes your digital marketing process 10 times easier to accomplish but also to utilize your team and delegate to others. Work smarter not harder.

Video of the Podcast:

 

Here are two examples of content calendars we have created for our clients.

  1. This one is more around your social media strategy. We use Google Sheets and then have tabs for resources, monthly topics, ideas. You can add more to this like your blog topics for the week, this gives you more of a monthly overview. 
  2. This one is more of a detailed editorial calendar, each month has its own breakdown of the overarching topic, then blogs, videos, content upgrades, etc. On this one, we have tabs that go into social media and resources. 

With both of these examples, you can combine them to have a very clear digital marketing strategy.

If you would like to book your free 30-minute consultation to go over how to put together a clear strategy please schedule your call today

Subscribe to our podcast here

00:01 Amber Irwin: Hello and welcome to the newest episode of Social Speak Network podcast. I am your host Amber Irwin, and today we are going to be going over the number one tip of your digital marketing: Strategy, strategy, strategy. This is the most important component because this is what gets you organized, and I don’t know about you, but I love to be organized. Having a strategy for your digital marketing allows you that space to create, to be consistent, and to plan your content in advance, rather than that sense of overwhelm, not knowing, “Oh, my gosh, I need to post. What do I need to talk about, what blog is going up? What am I talking about on social media? What have… ”

00:48 AI: And you get a little overwhelmed. Just even saying all those things got me a little overwhelmed. So, having that strategy in place really… It makes you… It holds you accountable and it makes you really think, “Okay, where do I want my digital marketing to go? Who do I want to reach with my social media post, with my blogs, with the ads I’m running?” How do you want it to look? And so by taking responsibility and taking a step back, maybe it’s an hour or two hours per month that you’re putting the strategy together. And in the description below, I will give you a link to two PDF examples of a content calendar because this is really important.

01:36 AI: There are two different ways that we work with our clients. The first thing is that social media strategy. So, sometimes it’s easier to organize your thoughts with social media, and then based on what you’re talking about on social media, it allows you to then create a blog or videos. It kinda creates that foundation. And so sometimes it’s easier to start there and work your way through the rest of the components, rather than just trying to think too big and figure everything out at once.

02:09 AI: So with social media, this is where you need to be consistent. And most of the time, we write our content anywhere… As little as a week in advance, up to three weeks in advance. And with your industry, if you are a health coach, a nutritionist, a massage therapist, there’s a lot of core educational content that isn’t gonna change in two weeks. And those can be those placeholder posts, so you can talk about… Maybe you do an “eat this, not that” post each week. Now, that food is gonna be… There’s not gonna be some new food that comes out next week that you’re gonna have to redo that post. So, you can talk about a “eat this, not that” post. You can talk about like a massage tip, maybe it’s a different type of massage. So, there’s gonna be those educational posts that you can schedule out a month in advance if you wanted to.

03:09 AI: And that’s usually what we do, is we take our content calendar and we schedule it out for that month. Okay. What am I talking about on social media? What topics? And sometimes… Most of the time, we’ll pre-write the posts so they’re ready to go. They’re either scheduled in Facebook or one of the tools, like Buffer or Hootsuite, that we use. Instagram, the images are already made, the content’s there, so we’re just copying and pasting it into Instagram so it’s not taking up, “Oh, my gosh, what hashtags do I need to use? Is this image the right one? Is the formatting right?” You pre-do all of your work, so it’s easy to maintain as you go through. And so having that content calendar, that strategy, allows you to say, “Okay, here is my topics for the month for social media.”

04:00 AI: And if I’m doing… Maybe your segment is on… You’re doing a post of “eat this, not that,” then maybe this is where you can tie in some blogs about, maybe it’s different recipes or how to… If one of our clients is a keto coach. And so she talks a lot about how to cook… With being a keto coach and on the keto path, what are different things, substitutions on food, eating out. And so a lot of her blogs are educational for her audience, tips that they wanna know about. And then she ties in the videos, whether it’s making… Having a recipe that you’re actually cooking or baking, and you’re doing a video around that, maybe it’s you at the grocery store talking about ingredients and showing different things or examples. You can take those ideas of your social media calendar and take them a step further and figuring out, “Okay, what blogs can I do around this? What videos can I implement into those?” And then, “What can I give my audience?” And this is where those content upgrades come in.

05:10 AI: I know it seems like a lot, like, “Oh, my gosh, I have to do that, I have to do this, I have to do this.” But once you have that clear strategy, it really helps lay everything out. And the one thing… Whether you have… Maybe you hire someone to edit your videos, we do a lot of coaching and consulting with digital marketing, so you know, okay, your blog outline, here’s what you need to be talking about in your content upgrade. So figuring out, once you have that big picture, now what? Where do you need help? Do you need help creating images for your social media posts? Do you need help writing the content? Where do you feel are your strengths are at the most, and where do you feel that your weaknesses are, things that you have been putting on your plate. Maybe blogging has been something that you say, “Okay, this needs to happen, it’s just not happening,” and it’s missing in your strategy, maybe that’s where you need help.

06:13 AI: The biggest thing is really… Sometimes it just takes an hour to brain dump and write down, if you had all the time in the world, what would that digital marketing strategy look like? What would you wanna talk about on social media? What would you wanna talk about in your blogs? What are your clients and your customers asking you? That is key right there, is the questions that they’re asking. What are those conversations you’re having with them? That is content right there for you, not to mention maybe even videos, FAQs with them.

06:46 AI: So, starting from the foundation and then building up. You can’t put a roof on a house if there’s no foundation and walls, and you have to think of this marketing strategy just like that. The strategy is the foundation, as you build your social media and your blogging and your lead generation, your email marketing, those are the walls. And then as you start bringing everything together, that’s where you’re gonna have the roof and you’re building this whole digital marketing house, so to speak. And then once everything is set up and it has a rhyme and a reason and a purpose, that’s when you start to see things actually work. Then you can do your Facebook ads. You can do… You can really start to measure what’s working and what’s not working.

07:35 AI: And so, with social media, a lot of… We get asked all the time, “How many times a week should we post? When should we post? What days? What times?” And here’s my answer. It depends on each business because everybody’s audience is different. So again, utilize your current customer base as a huge resource. Ask them, “What time of day are you on Facebook? When do you get your information? Is it early morning right when you wake up? Is it at lunchtime? Is it before dinner time?” Or if you have a lot of moms, maybe it’s like that pick-up line time, so 2:00 to 2:30. Is it an evening, after the kids go to bed, maybe 9, 10 o’clock? So figuring out… And then weekends, a lot of times we post just Monday through Friday because our clientele really isn’t on Facebook and Instagram during the weekends as much. But in your situation, that maybe when they’re on the most. So, it’s really about trial and error.

08:46 AI: And so, using Facebook scheduler, you can schedule your posts on Facebook and trying different times. Maybe it’s Monday mornings at 6:00 AM and Tuesdays at 11:00. And figuring out different times, maybe it’s Wednesdays at 9:00, whatever it may be. And then figuring out what times and days are getting the most engagement. So, are they liking the posts? Are they engaging? Are they asking questions? Figuring out when those posts are getting the most engagement. And the insights on Facebook and on Instagram will tell you those things, and so you wanna make sure you pay attention to those and give that a 30-day span so you know, “Okay, I made a post on Tuesday, Thursday, Saturday.” I would say if you’re not already posting every day, start with at least three times a week and move your way up. If you’re just starting out and you’re not posting at all, or maybe one time a week, going from one time a week to even five to seven days a week, that’s huge, like, “Oh, my gosh, I have a lot to take on.” So take it in baby steps, but know… And don’t get on everything. Just because there are Twitter and Snapchat and LinkedIn, or whatever, you have to know again where your audience is at. So ask your audience, ask your customers, your clients, “What social media platforms are you on?”

10:19 AI: You could do a SurveyMonkey to ask your audience and email it out. “Hey, we’re really wanting to ramp up our digital marketing strategy, and we need your help so we can best… Give you the best information at the right times and days that work for you. What social media platforms are you on?” Facebook, Instagram, Pinterest, Twitter, LinkedIn, YouTube. “What days of the week are you on?” Every day, and then list the days. And at what times? Usually, is it early morning, mid-morning, you put times in there. But I would really survey your current audience because they’re already coming to you and so that’s gonna be, again, a huge resource, and you can take that data and then figure out even topics. “What topics are you most interested in? What questions do you have about… ” You know, If you’re a nutritionist, “What questions do you have that we haven’t answered?” And be able to pull from them, and then implement those things into your strategy, because that’s where… If you’re answering their questions and you’re giving them that value that they want to know about, they are 10 times more likely to like, comment and share your posts, and that’s exactly what you want, and then also click back over to your blog, watch your videos, because you’re creating that relationship with them and building that loyalty with them. And so they’re gonna be loyal to you and wanna share your stuff.

11:54 AI: So, it all goes into that strategy, starting up a foundation and working your way from there. So, work on step one, brain dumping, just piling everything down, whether you write it down, you open up a Word doc or a Google Doc and just type down all the topics you wanna talk about, what blogs you would write about, what videos you wanna do, what questions people have asked you, what questions do you wanna ask your audience to put in a survey. And then, as I said, in the end, I will put in two PDF, just examples of two different types of content calendars that we have used and we use with our clients, and work great. And then I’ll also put a link in there to SurveyMonkey, which is a free tool, so that can help you build that foundation and really provide that valuable content.

12:49 AI: So, let us know what questions you have, comments you have, if you’ve been using a strategy and how it’s helped your business. I would love to hear about your experiences or maybe what’s holding you back of creating a strategy. What are those things that are just… It’s hard for you to take that time and sit down and put that strategy in place. We’re here to help you. So again, my name is Amber Irwin. You’ve been listening to the Social Speak Network podcast. Please be sure to subscribe on Podbean or iTunes, and we will have a new episode every week. Enjoy.

 

Why it is so important to have a digital marketing strategy.

By utilizing the Eisenhower Matrix, you can divide your tasks into 4 different boxes and be able to focus on what is most important, schedule what is important but not urgent, delegate everything you can and then don’t do the things that don’t serve a purpose in your business.

The Eisenhower Box: How to be More Productive

To Do: Draw a big box on your paper and then divide that box into 4 little boxes.

Label the first box- Do First
Label the second box – Schedule
Label the third box – Delegate
Label the fourth box – Don’t do

5 time management tips when working with the Eisenhower Matrix

  1. Putting things to-do on a list frees your mind. But always question what is worth doing first.
  2. Try limiting yourself to no more than eight tasks per quadrant. Before adding another one, complete the most important one first. Remember: It is not about collecting but finishing tasks.
  3. You should always maintain only one list for both business and private tasks. That way you will never be able to complain about not having done anything for your family or yourself at the end of the day.
  4. Do not let you or others distract you. Do not let others define your priority. Plan in the morning, then work on your stuff. And in the end, enjoy the feeling of completion.
  5. Finally, try not to procrastinate that much. Not even by over-managing your to-dos.

Prioritizing tasks by urgency and importance results in 4 quadrants with different work strategies: https://www.eisenhower.me/eisenhower-matrix/ 

Another example source: http://timewiser.com/blog/eisenhower-matrix-productivity-at-work/

Social Media Audit

How many of you created your business Facebook page well over a year ago? Or have had a Twitter account for more than a couple years? With social media being around for over 10 years, it is important to make sure your profiles are updated with your current brand image and message. It is key to be consistent in the digital marketing world from your website, social media profiles, to your marketing materials. Everything should have your brand colors, brand message, website, and logo.

In this video, we run through each platform on how to check your profiles to make sure they are updated!

Interested in learning more? Take a look at these videos: 

Tools for Entrepreneurs

Setting Your Business Up On Autopilot

Setting your Social Media Goals [Video]

How to use KWFinder

We spoke briefly last week about KWFinder and how easy it was to find the correct keywords for your business. Knowing your keyword phrases, also known as long tail keywords will help you create that strategy for your blogging and SEO. Keyword Finder is a powerful tool to help you discover your niche keywords.

KWFinder helps you discover that sweet spot with keywords that many people are looking for but have a low competition level, meaning it would be easy to rank higher on Google for those mid to lower keywords.

The one thing I love about KWFinder is it simple and easy to use. For someone like me who is such a visual person I love the how they show you all the data you need, the ranking, what other sites are using those keywords and what their domain and page authority is. This tool takes the complexity out of keyword research. Be your own keyword expert!

First Step with KWFinder

This is a free tool, but you are only allowed to have 3 FREE searches per day. First thing, create an account here. If you really want to take your SEO and blogging to the next level and really want to dive deep into finding your long tail keywords, I would suggest looking at their monthly or annual pricing.   After your 3 free searches, you will have to either upgrade your plan or wait 24 hours.

The second Step Start Searching for Your Keywords

It is very simple, on the homepage of KWFinder there is a box that says “Enter Keyword” this allows you to search for the keywords you think are important to start with. You can also choose a specific location and language. If you are a local business then the location option would be very beneficial for you. When you are local you want to know what your community is searching for to make sure you re providing them the correct information. Or even if you sell online but only is the U.S. that is something to think of as well. Some of you may be ahead of the game already and have a list of keywords, maybe from an old website company, coach or just your own research, you can upload those into KWFinder, it has to be a CSV file.

One thing to remember or be aware of when you are using the location feature when you type in your keyword and the location you are wanting to search you would then click find keywords and KWFinder will show your results on a single screen. It will then display all sorts of data for you, such as the difficulty level of being able to rank for that keyword, cost per click (CPC), search volume.

The Third Thing, What does this all mean?

How hard it is to rank for that specific keyword.  You will see green, yellow and orange buttons with a number in them, ranging from 15-63 or even higher. This is really important for your strategy. If the keyword is in orange which is usually over 45 that means it is going to be very difficult to rank on Google for that keyword. Your strategy at this point should be looking for the yellow and green keywords. KWFinder shows you different keywords that are similar to the one you searched for, it is also going to tell you how many people a month are searching for that keyword or long tail keyword.

For example I searched “Social Media Online Coaching” the ranking was 47 which is yellow meaning it is possible for me to rank on Google with that keyword, but if I wrote about “Social Media Monitoring” which is a 32 it would be easier for me to get on the first page of Goole or other search engines with that long tail keyword.

Here are a few things below that each search will provide you:
* What’s trending
* Monthly Search Volume
* Cost-Per-Click (CPC)
* Pay-Per-Click (PPC)
* Google SERP results

SERP Competition Checker

Get localized Google SERP results with KWFinder. The SERP checker is a Google SERP competitor analysis tool providing 45+ SEO metrics. (SERP= Search Engine Results Page)

Another feature to look at when look at your keywords, on the right-hand side of the dashboard it will show you what websites are using those words and what the competition level is, the green, yellow or orange rankings. It will also display on each website their DA (Domain Authority) and their PA (Page Authority).

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). …Domain Authority is calculated by evaluating linking root domains, the number of total links, MozRank, MozTrust, etc. — into a single DA score.

Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank.

Creating Your Keyword Planner

Once you have found the keywords and long tail keywords you want to use, you can create a list within your KWFinder account that you can save to help you manage your search efforts. You may want to think of different lists, categories of your keywords. For us, we may have a list that is “Social Media” and one that is “Digital Marketing Tools” the important reason about having different keyword lists is you will be writing different content on your website, think of the services you offer and how you can write blogs all around those different topics. Those are the keyword lists you need to create.

How to create a new list:

  • Select the keywords you want to add to a list
  • Then you will see “Add to List” click that button
  • Then enter your list name
  • And DONE!

This saves the list to your account, you can always add and delete keywords from that list as you need to. You can also download your list into a CSV file if you would rather do that. One thing to always remember when adding your keywords to your list, it is better to add the easy (green) and mid (yellow) to your list rather than hard (orange).

WrapUp

This amazing tool provides you a ton of powerful information to help you succeed with your SEO and Blogging strategy. In today’s digital marketing world it is important to always stay abreast of the hottest topics and trends in your industry and become even more of an expert than you already are. By utilizing KWFinder and all of its bells and whistles you will be able to find those relevant long tail keywords for you and your business, taking your digital marketing to the next level. This is an efficient way to stay on top of those trends and searches and will save you a ton of time in the long run!

Interested in learning more? Take a look at these articles:

Digital Marketing and Search Engine Optimization in 2018

Off-Site SEO

On-Site SEO

With Search Engine Optimization becoming more and more difficult as competition continues to emerge, your business can set itself apart by Podcasting and Video Marketing.

4 Reasons Why Your Business Needs to be Podcasting

Podcasts are a powerful marketing tool. Over the years, it has garnered immense popularity, with more and more businesses discovering how it can benefit their company. If you still haven’t incorporated podcasting into your marketing campaign, then you’re losing out on a lot of business opportunities.

Here are 4 reasons why your business needs to be podcasting.

Brand awareness

As mentioned above, podcasting is a powerful marketing tool. It can help you reach new audience, drive traffic to your site, and even build a community. By broadcasting podcasts regularly, it will help develop your company’s brand to make it a household name.

Simplicity

A lot of people are put off by the seemingly confusing technical aspects of recording a podcast. Producing a podcast is not as complicated as what most people think. You do not need a lot of money either to start a podcast.

To start, all you need is a microphone, a headset, a recording device, and editing software. A good wifi connection is also important for uploading the files.

Easy to consume

Humans have a very short attention span. In fact, an average person has an average attention span of 8 seconds. If you want to get your message across, then you need to make it easier for your audience to consume and understand what you’re trying to say. Podcasts can help you do that.

A 1,500-word article may provide your audience the information they need. However, not everyone will have the patience to read through the entire article. With podcasts, you can convey the message in a more interactive way. Plus, people can listen to podcasts during their commute or while doing other things at work or at home.

Build better relationship with your audience

Podcasts provides a more personal way of getting information. Instead of just reading content on your blog or email, they get to hear your voice through podcasts. This makes your brand more personable. Overtime, people will be more familiar of your voice and presentation style.

Building a relationship with your audience helps in building trust. Once you gain their trust, it would be easier for you to turn them into paying customers. After all, people are more likely to buy something from someone they trust.

4 Reasons Why Your Business Should Use Video Marketing

The use of video in content marketing is on the rise. A lot of businesses are centering their marketing strategies on videos to present content in a more personal, compelling way.

Here are 4 reasons why your business should use video marketing.

Capture the attention of people

Among the different types of content, video content seem to be the most effective in capturing people’s attention. With the sheer amount of new content being published on a daily basis, it can be difficult to cut through the noise. For some people, reading a long blog post can be boring. In an age of short attention span, video makes it easier for time-constrained viewers to consume and digest complex content in a shorter amount of time. If you want to capture the attention of your target audience, try creating more videos.

Higher engagement

According to a study that was conducted by Moz, videos get a lot more engagement as compared to other types of content such plain text posts or photos. In the said study, they revealed that posts with videos receive nearly 300% more inbound links.

There are numerous types of videos that you can use for your business. You can create demonstrations, animated explainer videos or how-to videos. You may also compile photos and videos from people who use your products and use it to promote your products. No matter what video you choose, make sure that the videos you create are congruent with your overall style and ethos of your brand.

Improve SEO

Contrary to what most people think, Google doesn’t just use text-based content to assess the relevancy of your web page to a specific keyword. It also takes into account other types of content you use, including photos, videos, and a combination of text and photos.

For best results, we suggest that you include a transcript of your video. Not only will it be beneficial for your audience; it can also help search engines to understand the relevancy of the video. Also, don’t forget to include the keywords in your video’s meta tags.

Video is mobile-friendly

Most people do almost everything on their smartphone. They use it to communicate with their family, friends, and colleagues, research information, schedule meetings, and even order a pizza. Almost half of the adult population say they can’t live without their smartphones.

In today’s digital world, videos can easily be accessed with a click of a button. By incorporating videos to your marketing strategy, you get to communicate your desired message and encourage your desired action.

As technology continues to evolve, it may come as no surprise that the marketplace has become increasingly digital. In an attempt to capture a growing and lucrative online marketplace, business owners are beefing up existing marketing efforts with digital marketing strategies. They are doing everything they can to keep up.

Here are 3 ways digital marketing can help grow your business.

Connects you with mobile consumers

Whether you’re managing an e-commerce business or a brick and mortar store, it is important now more than ever to have a solid online presence. According to studies, 72% of consumers are already connecting with brands through their various digital marketing channels.

Having a strong online presence makes it easier for potential customers to find you. Remember, your competitors are working hard to build an online presence. If people can’t find you online, then they are likely to come across your competition.

Generate more sales

Thanks to the internet, almost everything can be done on a smart phone. It allows you to communicate with your family and friends, keep up to date with current events, do research, and even go shopping.

In the age of digitalization, more and more people prefer to shop online than visit the local stores. After all, online shopping is more convenient. Plus, all the items your purchased will be delivered right at your doorstep. With the increasing popularity of online shopping, it is important harness the power of online marketing. Not only will it get your products and services in front of potential customers; it can also help you generate more sales.

Allows you to compete with large corporations

Not too long ago, big businesses would put up billboards and create TV commercials in the hopes of reaching their audience. While there is no denying that such methods are effective, they can be too expensive for small business owners.

With digital marketing, small business owners and marketers can get the word out about their business without having to spend a huge sum of money; thus, allowing them to compete with large corporations. Since majority of their target audience is already spending most of their time online, online marketing provides a quick and easy way to reach your target audience.

SEO Myths You Should Leave Behind in 2017

SEO is always changing and evolving. With this continuous change, a lot of marketers and business owners are left in a state of constant adaption.

Thanks to the internet and blogs, it is easier now more than ever to share information. A lot of people want to share their knowledge with others. Unfortunately, not everything you read on the internet is true. Often, false ideas and wrong information gets mixed up with facts. Because of this, a lot of myths and misconceptions remain no matter how many experts debunk them.

There are lots of misconceptions about SEO that you should know about. Here are some of the biggest SEO myths you should leave behind in 2017.

Keyword stuffing is the ultimate SEO hack

Back in the early years of search engine, people used to shove as many SEO keywords as possible onto a web page to improve SEO rankings. Using keyword in your content can get your website ranked high in search engines. But overly stuffing your content with your keyword isn’t a good thing either. If you do, your content will be perceived as spam, and your site will be penalized.

When using keywords, make sure you incorporate them as seamlessly as possible into your content. Also, make sure that the keyword density doesn’t go over 5%. Otherwise, it will be viewed as spam.

Social activity doesn’t affect SEO

Google doesn’t use social metrics such as the number of shares, likes, and followers for SEO. But that doesn’t necessarily mean that your social media efforts are useless.

Each post you make will be categorized as a page. With millions of social media posts, along with other contents published on the internet on a daily basis, not everything gets indexed by Google. But when a social media post goes viral, it triggers a signal in the Google algorithm. This puts your content in front of the right users; thus, increasing engagements and driving more traffic to your site.

Social media may not directly affect search engine rankings, but it can have significant secondary effects on your SEO.

Creating high quality content is enough to rank your website

It is true that content is king. In fact, Google rewards websites that generate valuable content regularly by giving it a higher ranking in the search engine results page.

While creating well-researched and relevant content is a great starting point, it’s not enough to get you to the first page of Google. It may be impossible for crawlers to find your content if your website isn’t optimized.

You may have a blog full of good quality content and you make it a habit to publish a new one every week, but there is no point in writing great content if no one is aware of your work.

Moving from 0 to 100,000 visitors takes a lot of leg work, no matter how easy a blog post or interview makes it sound. Unless of course you are buying ads, which provides a short-term solution, you’ll need to get working!

Depending on your industry, Pinterest. Reddit, Quora, and LinkedIn can all provide avenues to increase your site traffic. I’ll take a look at each below.

In order for any of these to be successful, however, you need to make sure there is a reason to go to your website. I recommend a combination of new blog posts, freebies, and diverse media (videos, infographics, etc).

  1. Pinterest: On Pinterest there are a variety of ways you can boost your traffic. You need to start with the basics.
    • Complete your profile and confirm your website. By confirming your account, your profile tends to rank higher in search results. Also, let people know what to expect if they follow you.
    • Use Rich Pins. These add more content to your pins from your site, which can increase their impressions and clicks.
    • Optimize Descriptions: Not only do you want your pins and boards to appear in search results, you also want to entice people to click them.
    • Engage: Don’t just go through and Follow everyone you can to gain Followers, go through and Like, Comment, and Repin appropriate Pins before Following someone (yes, there are automation tools like this, such as NinjaPinner or Tailwind*).
    • Participate in Group Boards: Find group boards that fit your business and request to join them. Of course follow the rules when you pin to these boards, but they open the door to a much wider audience (BoardBooster* is great for automating your pinning).
  2. Reddit: The goal on Reddit is to get a lot of Upvotes. When a post makes it big, it can bring thousands of visitors to your site. Reddit is set up to prevent spammers, so you do need to be cautious about what type of content you are posting here.
    • Find your subreddits: These are the subcategories that you can post to. You need to find the ones that is made up of your target market. You can find these subreddits through searches on Reddit. Look for the results that are relevant and have high traffic. You can also use Metareddit to find subreddits. Just make sure that the subreddits you decide on FIT your topic and aren’t too broad.
    • Research the posts in the Subreddit: take note if you see consistencies in the posts and what the most upvoted posts tend to be. You will want to emulate what works within each specific subreddit.
    • Participate: Hold off on posting your links for just a bit more and focus your energy on commenting on other posts (new accounts can only comment once every 10 minutes or so).
    • Post your own links! But only if it fits the guidelines for the subreddit. When you are posting, don’t hesitate to test different headlines and time of day. Always be clear about what the post is about and then don’t try to upvote your own things. Redditors can smell marketing from a mile away, so don’t try to hide what you are doing. Of course sometimes, even if you get downvotes, you still may make a sale, which has happened a few times to me).
  3. Quora: We are just starting out on Quora, so there are other folks who can provide better insight here, but participate and provide great answers to questions.
    • On Quora the best way to  is to get traffic to your website is to find questions to answer have followers, but less than 10 answers. This means you have found a question people are interested in learning more about, but you can have your answer stand out compared to others.
    • Don’t be afraid to answer questions that aren’t directly related to your business, either. You have expertise in a lot of different areas, so you can more generally have your profile stand out if you start receiving up votes across the board.
    • Research how other people are answering the question. Are they writing quick responses or going into detail? This can show you how you need to be writing the replies.
  4. LinkedIn: If you are B2B, you need to be on LinkedIn. I highly recommend using Group Discussions to push out your blog posts and LinkedIn Articles to re-publish your popular blogs with a call to action back to your site.
    • Find Groups: LinkedIn has switched around their interface, but the goal is to find active groups that fit your target market.
    • Participate: Just like with Reddit and Pinterest, you need to participate. This means liking and commenting on other members’ discussions.
    • Post Discussions: Often your discussion will be flagged if you just post the link to the blog post, so you want to start by asking a question as the discussion title. In the body of the discussion, use some of your blog post and then provide the link to your site.

With each of these tactics, you need to be CONSISTENT and focus on sharing high-quality content. If you want to learn more about how to grow your traffic, please join my free email course on digital marketing.

*Affiliate Link

The Definitive Guide on How to Grow Your Website Traffic from 0 to 100,000: Moving from 0 to 100,000 visitors takes a lot of leg work, no matter how easy a blog post or interview makes it sound. Unless of course you are buying ads, which provides a short-term solution, you’ll need to get working!

As a marketing professional, it is imperative to be able to find our client’s prospects online. Our clients often ask us how we make sure that the folks we are targeting fit their ideal customer persona, so I assume this is a common question for business owners. I wanted to lay out the steps we take so you can follow them for your own business.

Though many of us have accounts on Twitter, LinkedIn, Facebook, SnapChat, Tumblr, etc, we can assume there are only one or two networks where we focus most of our online activity. Luckily, numerous agencies share data freely about the types of individuals that are found on each network and network growth over time.

For example, take a look at this chart from Smart Insights. 16-34 year olds dominate most networks, but if your market is 55-64 year olds (green marker), I would highly consider targeting LinkedIn, Facebook, and YouTube. SnapChat wouldn’t be a valuable network for this age group.

social media demographics

Additionally, though it is common to hear that Facebook is on its way out, this is still the largest network of users. Twitter on the other hand has remained fairly stagnant over the past few years.

Data like this may sway where you want to put your attention on social media.

Exercise:
Write a description of your ideal customer. How old are they, what job do they hold, what do they do in their free time?

Look at the statistics of the social media networks, is there somewhere this person is most likely to be found (and active)?

Now work backwards. Make a list of each social media network. What type of customer have you had that would use this network? Now write what type of post they would be interested in seeing on that network (yes, you should tailor your social media posts to the market they are getting in front of)

Beyond data, our team also analyses what works for your competition. We often hear a client raving about how well Business X uses Facebook, for example, but when we actually take a look, their posts aren’t receiving any traction or they only are posting once per month. This leads to a conversation about what our client’s are viewing as a success.

By “spying” on competition, you can learn what has worked well, what seems to be a waste of time, and they types of graphics and posts your target market is used to seeing on each social media network.

Exercise:
Brainstorm a list of your competitors and other businesses that sell to your target market. Then find them on social media. Gather notes on their network size, average number of likes, shares, RT’s, and comments on their posts, the topics they post about, and if there is one network that seems to garner most of their attention. You can also use Fanpage Karma – http://www.fanpagekarma.com/ – to gather insights.

You don’t need to necessarily present this research in any specific way unless you are proposing it to a board or others at your organization. I use this research as a gut check and to establish expectations for clients. I do believe that if you are 100% devoted to a particular network, you can find results, so don’t necessarily cross off SnapChat, for example, if your competition hasn’t jumped on board yet.

My recommendation is to use this research from “spying” on your competition to gain a better understanding of the online landscape within your industry.

Know Yourself

Lastly, take a moment to reflect on your own interests. We’ve already looked at the overall trends for social media networks and seeing how your competition uses social media, but how do YOU use and interact with social media. Is there one network you absolutely love?

No matter what the research says, if you are passionate about a specific social media network, start there. Even though there are few 65+ individuals using SnapChat, you can still work to capture a portion of these individuals if you commit to working SnapChat.

If you are just jumping in, take a moment to consider where you would like to spend your time marketing your business. Use this as a starting point. You can always add more social media networks once you are confident in the process of marketing your business online.

Finding Your Target Market Online