5 Ways to Boost Sales Without Increasing Your Marketing Budget

Most business owners think it’s impossible to generate sales without paid advertisements. This is why we often see startups spending a considerable chunk of their budget on ads.

But let’s face it. Small businesses don’t have a limitless marketing budget. In most cases, they need to think creatively to boost their sales. Increasing your sales with a limited marketing budget can be challenging, but it’s not impossible.

In this blog post, we’ll share five ways to pump up your sales without increasing your marketing budget. The best part? They can help you build a stronger relationship with your audience.

Leverage the power of social media

While not everyone on social media is interested to make a purchase, it’s one of the most cost-effective marketing channels. It gives you the chance to promote your products and get in front of your audience with very minimal effort.

When used correctly, it can help you generate more leads, build a relationship with your audience, and get them to buy your products later on. Plus, social media platforms have analytics, which allows you to monitor and track results.

Consistency is the key to social media success. Your audience value a steady presence, so make sure you post consistently. You don’t need necessarily need to post every day. If you can only post two to three times a week, then that’s fine. What’s important is that you stick to your posting schedule.

Keep your audience engaged with video marketing

Videos are one of the most popular choices for content consumption today. Believe it or not, videos can help you generate more sales. In fact, 80% of marketers claimed that video content helped them directly increase sales, and it can help you too. 

One of the reasons why videos increase sales is because they tell your story more emotionally and dramatically as compared to photos and plain text.

People are more likely to share the video with their family and friends if they are interesting, informative, and entertaining. This helps you reach a massive audience. Even better, 84% of consumers say they’re convinced to buy a product after watching a brand’s video.

Nurture leads with email marketing

Email marketing may look complicated and intimidating if you haven’t done it before. But it’s not as complex as it seems. Plus, it’s a great way to build a relationship with your audience and turn them into brand enthusiasts.

You see, not all customers who visit your products will buy from you. Some are just looking. Others would actually add products to their cart and then abandon their carts for some reason. In fact, studies suggest that 7 out of 10 customers abandon their carts. It doesn’t matter how good your products are; this happens most of the time. 

One of the most effective ways to turn prospects into customers is by nurturing them. You can educate them about your products. Let them know when you’re running a promotion. The goal is to establish trust and convince them to buy from you.

Another way to recover lost sales is by sending abandoned cart emails. It’s a follow-up email that is sent to customers who left your site without purchasing. The goal is to encourage customers to complete their purchases.

Generate leads with a strong SEO strategy

To boost sales, you need to have a strong digital presence. SEO is a great place to start.

Studies suggest that 89% of customers start their buying process with a quick Google search. They look up reviews for products they’re interested in. Or search for the best restaurants near their home.

SEO can help improve your online visibility and drive more traffic to your website, giving you more opportunities to convert leads into customers.

Implement a customer loyalty program

Sometimes, it’s easy to get caught up in converting leads to customers that you fail to realize that your best customers are right in front of you. 

Existing customers are 67% more likely to purchase your products than new customers. Why? Because they already know how good your products are, how fast your delivery time is, and most importantly, they know that they can trust you. This is why it’s essential to maintain a relationship with your existing customers. 

Loyalty programs play a huge role in retaining customers. They work because they make your customers feel more valued and appreciated.

It makes them more likely to choose you over the competition, which leads to repeat purchases, referrals, and more profits. 

Final thoughts

There is no denying that it’s possible to boost your sales with a tight marketing budget. Sure, you can focus on social media marketing, publish SEO-optimized content, or publish video content every week. All these can help you gain more exposure and eventually turn prospects into paying customers. However, relying solely on free marketing strategies will require a lot of time and effort on your part.

If you want quicker results, it is be best to re-invest a portion of your profits into your marketing and advertising budget. It will save you valuable time and provide a more scalable way for your company’s growth.

5 Ways to Boost Sales Without Increasing Your Marketing Budget

5 Ways to Boost Sales Without Increasing Your Marketing Budget5 Ways to Boost Sales Without Increasing Your Marketing Budget 

 

6 Social Media Content Ideas to Increase Engagement

Social media remains to be one of the best ways to reach out and engage with your audience. You already know who your target market is and social media platform they’re using. Now, you just have to come up with interesting posts that can get their attention and join on the conversation.

Here are 6 social media content ideas for boosting engagement on your social media pages.

Video content

People love video content. In fact, videos get more shares than photos or plain text contents. It’s no surprise why Tiktok rose to popularity over the last few year.

Go ahead and try to be as creative as you can with your videos. You can share behind the scenes videos, do a product demo, create how-to videos, or host an AMA. The possibilities are endless.

Ask questions

Questions are a fun way to get to know your followers. Plus, it gives you a better understanding of what they want.

You can ask random questions about your industry just to get the conversation started. Or you can ask for your audience’s opinions about your products or services.

While asking questions is a powerful strategy, be sure to use it sparingly.

Fill-in-the-blanks

Fill-in-the-blanks posts is another fun way to get comments and responses from your audience.

Get creative with it, and see what you can come up with. Make sure, thought, that it’s something easy to answer. You can ask about random stuff or get people talking about your brand.

Here’s an example:

Fill in the blank: My favorite thing about [BRAND] is ________.

Trending topics

One of the easiest ways to boost your engagement rate is to post about trending topics. People are already talking about it, so try to join in on the conversation. While this can be a great strategy, be sure to only post about topics that are relevant to your niche.

Tease a new product

Everyone loves being the first to see new products. If you’re planning to launch a new product, try to consistently give your audience sneak peek of the product. Not only can it help generate buzz around the launch, but it also helps boost engagement.

Challenges

People love a challenge, especially when everyone else is doing it. Today, more and more brands are using challenges to engage with their audience and further grow their community.

Challenge your audience to do things, but make sure it runs for a short period only. 5 to 7-day challenges are ideal. Also, make sure that the challenge is easy enough for participants to complete. After all, the goal is to help them gain quick wins.

Final thoughts

Social media marketing can be challenging. It takes time. It requires a lot of effort. But once you find what works best for your audience, you’ll be able to grow your fanbase and build a relationship with them.

If you need help writing social media posts that will capture the attention of your target audience and boost your engagement rate, we’re here to help. Schedule a free 30-minute call with us and we’ll help you fill your social media content calendar with quality posts.

6 Social Media Content Ideas to Increase Engagement

6 Social Media Content Ideas to Increase Engagement6 Social Media Content Ideas to Increase Engagement

5 Ways to Use Reviews in Your Marketing

Do you read product reviews before you purchase something new? Do you trust customer ratings better than the sales pitch of a seller?

From deciding which smartphone to buy to where to eat and finding a new doctor, at least 93% of people read through reviews before making a decision. The majority of them are interested in knowing what previous customers and clients have to say before making a purchase or booking an appointment.

How Impactful are Customer Reviews?

Customer reviews had become the layperson’s gauge for the trustworthiness of a product, service, or company. According to a Spiegel Medill research, products with reviews are 270% more likely to be bought than unreviewed ones. For more costly items, this probability increases to up to 380%. This simply shows how important and impactful customer reviews are.

Positive reviews can feel like a warm hug that validates the work that you do, but it does way more than that. It can establish your business’ credibility and trustworthiness to the general public. This can directly increase your market and translate to sales. It’s a waste of a free resource if you don’t use customer review in your sales plan.

How can you maximize the power of a review in your everyday marketing? Through what strategy can you use it in boosting your sales?

Let us give you some ideas.

Include them on all the pages of your website

Customer reviews should be on your website’s landing page. This is where you can create conversions and build a customer base. Since the landing page is dedicated for readers to make a transaction, seeing reviews and testimonials on this page can influence their actions.

Beyond the landing page, it will also benefit you to include at least one review or testimonial on each of the pages of your website. This way, no matter what page your readers are on, they are subtly assured of your good reputation with consumers just like them.

Share them on social media

It’s no secret how most of us rely on social media for information. Globally, at least 4 billion of us are on this platform. That’s a massive reach! This then becomes the perfect venue to share your customer reviews.

Reviews on social media are from random people. Your readers perceive them as unbiased. Most people take it as a personal recommendation rather than as a sales pitch. They are more likely to be persuaded by it.

Posting exceptional reviews and those from influencers and celebrities can boost not only your confidence but that of your potential consumers, too. Make use of your social media reach to highlight what others have to say about you.

Include it in your emails

Digital marketers can attest that until now, email marketing is still the most profitable tool out there. It can generate $44 for every $1 spent, so it only makes sense to use it in your marketing strategy.

Including customer reviews in your emails will increase your credibility off-site. Reviews in emails can give recipients an idea of the benefits they can get should they transact business with you. They would want to know more about you, and would thereby generate higher conversion rates.

Incorporate them in your marketing collateral 

On a non-digital platform, collaterals continue to be an effective marketing tool. Include snippets and shots of customer reviews on your posters, brochures, and flyers. You may even consider including it in your business card.

This can speak right to potential customers who are already within your vicinity. It increases the chance of an immediate direct response. If not immediately, since you’re targeting customers directly, they can quickly come back and finalize doing business with you.

Highlight it in your advertisements

Research shows that user-generated promotional materials get four times more click-through rates. The reviews you receive are already free user-generated content that the public intuitively trusts. Make the most of it by making it prominent in your video advertisements. Not only is this less costly, but it is also perceived as reliable by many.

Ensure that your business provides spaces for customer reviews, such as in your social media accounts and other reputable crowd-sourced review sites. Once you receive their feedback, you can now use them for purposes that best serve your market.

If you need help with digital marketing, we’re here to help. Book a free 30-minute consultation call with us and we’ll work together in create a marketing strategy that will get people through the door.

5 Ways to Use Reviews in Your Marketing

5 Ways to Use Reviews in Marketing Your Family Medicine Practice 5 Ways to Use Reviews in Marketing Your Health and Wellness Practice

5 Ways to Use Reviews in Marketing Your Mental Health Practice

Online Health & Fitness Coach Tips with Digital Marketing

We had the pleasure of interviewing Jessica Suzanne, who is a Health & Wellness Coach on a mission to help women thrive in each area of their lives. Jess shares with us the challenges and successes she has had as an online coach, reaching her target market, staying connected, and growing her business.

To learn more about Jess visit her website at https://www.jessica-suzanne.com/

A little bit about Jess

I help ambitious biz babes boost revenue through increased energy, improved cognition, and time-efficient fitness!

You’re probably wondering, why do I care so much about your health… and the health of your business?

Why am I so passionate about creating a healthy lifestyle?

How do I understand your challenges?

Before I really started focusing on my health, I was a scattered hot mess of stress.  I was trying to start and run a business, but my tank was running on empty and I just couldn’t catch any momentum.

I lost my mom unexpectedly one year prior, which was undoubtedly the toughest obstacle I’ve ever been faced with.

Not to mention, the transition out of corporate life was turning out to be way more difficult than I thought it would be!

No routine, no structure, no boss telling me what to do, and no real solid direction…

I thought once I got my health coaching certification, I was going to build my program and all the people were going to come running…

It was going to be easy, right?  Wrong! 

6 Tips for Writing Email Subject Lines that Get Opened

A good email starts with a subject line that captures the recipient’s attention. It has to be engaging and interesting enough to give people a reason to open and read your email. But let’s face it. Writing a catchy, powerful subject line isn’t easy. Some don’t even give it much thought. If this is you, then you’re making a big mistake.

It doesn’t really matter how valuable your message is. If your emails aren’t getting opened, then they’re not getting read.

The chances of your emails being ignored are pretty high unless you have a powerful subject line. Use these tips to get your emails opened, read, and, and clicked.

Keep them short

Today, more and more people are checking their emails on their smartphones. What most people fail to realize is that only 30 characters of an email’s subject line are shown on a mobile phone. To avoid getting your subject lines truncated, we recommend keeping them short.

In today’s busy world, you want to make sure that your subject line conveys your message succinctly but clearly. Get right to the point in about six to eight words. Come to think of it. What good is your subject line if recipients can’t even read them?

Communicate urgency

Everyone feels a certain level of FOMO in their lives. Studies suggest that people are more likely to respond to the possibility of missing out than gaining something. Use it to your advantage by applying it to your subject lines.

Consider using action phrases that convey a sense of urgency, so that people will act quickly. Instead of saying, “We have a special offer for you”. You can say something like, “Offer expires in X days”.  Don’t be afraid to make the turnaround as short as 24 hours. Setting a deadline creates a sense of urgency that encourages the recipient to prioritize your email.

Tell them what’s inside

What is the purpose of sending the email? Is it to promote an upcoming event? Are you delivering an ebook you promised a visitor? Maybe you just want to share some tips or advice with your subscribers? Whatever the reason is, be very clear about the value of your email and what it means for your subscribers.

Make it clear that there is something valuable waiting inside the email. Use your subject line as a teaser.

Use language that implies exclusivity

People love being included in something exclusive. Using phrases such as “exclusive offer” or “members only” can entice them to sit up and really pay attention.

Use the principle of exclusivity to make readers feel special. Instead of saying “Please take part in our survey”, try saying “You have been selected to take part in our survey”. This suggests that they have been personally chosen and that their response truly matters.

Avoid using words that trigger spam filters

You may not be sending spam on purpose, but if you use certain words on your email, they are likely to be picked up by spam filters.

The last thing you want is for your emails to land straight in the recipient’s SPAM inbox. In some cases, people report an e-mail as spam based on their subject line alone. That’s why you should be careful when choosing the words you use in your email’s subject line.

Avoid using words such as free, no hidden costs, act now, 100% free, % off, $, guarantee. To make it easier, you can refer to Hubspot’s Ultimate List of Email SPAM Trigger Words.

Create some sense of mystery

Some subject lines work because they pique the recipient’s natural curiosity and interest. They know they will benefit from opening the email. But have you tried adding mystery to your email subject lines?

Mystery email subject lines create a bit of intrigue and playfulness. They’ll pique your subscribers’ interest, they’ll have no choice but to open and read the email. It might be just the creative tactic you need to cut through the noise.

6 Tips for Writing Email Subject Lines that Get Opened

6 Tips for Writing Email Subject Lines for your Yoga Practice6 Tips for Writing Email Subject Lines for Your Mental Health Practice

6 Tips for Writing Email Subject Lines for your Family Medicine Practice

Digital Marketing Tools to Make Your Life Easier

We have a lot of different digital tools that we use on an everyday basis. And a lot of times we get asked, “How exactly do you use Zoom or how do I convert an image into a PDF? How can I edit a PDF? How can I create custom images?” So there’s a lot of different tools that we have found and that we use on an everyday basis that we’re gonna show you in today’s videos.

Today’s blog discusses some of the digital marketing tools that make your life easier. Read on to find out what these tools are.

Zoom – 

 Free vs. Paid version

When you set up a Zoom account, you will either have the free version or a paid version.

I think the paid version is $15.95 a month. The free version only allows you to have up to 40 minutes per call. For the paid version,  I think there is no time limit on how long you can go. There are a little bit more bells and whistles and security to the paid version.

Once you download Zoom, you’re going to have Zoom on your desktop. It’s gonna be a little icon on my desktop that I can go to.

Start a live video

I can schedule a meeting. I can start a live video like this. And so once you open up your Zoom, your face is gonna show up on video if you’re choosing to have that video option. Now, you are then the admin, the operator of your video. On the bottom when you do that, you will see, you’ll have your microphone button where you can mute. It will show a video camera where you can stop and start the video.

Then, you have some buttons in the middle. Security, Participants, if you are wanting to invite people. You can get the invite link from there. You can let people in. So when you had sent out an invite for a Zoom and they click on the link, it’s going to put them into a waiting room until you click approve on that person.

Chat

There’s going to be a Chat option, which is great because that allows you to chat with your participants. If you are doing like a webinar, you’re not gonna use those two options, Participants or Chat, if you’re just doing a video recording such as this.

Share Screen

If you click on to Screen Share, a window will come up on your side that then shares the tabs you have open and you can choose the tab that you want them to see.

So this is great if you’re doing a presentation. You can have a PowerPoint up. You can have Google slides. These are really good for how-to videos and explaining to your audience about something.

Once you’re done sharing, you would just click Stop Share and it’s gonna come back to video mode. That’s why we use Zoom to do a lot of our videos because the quality is great. It allows us to have this face-to-face shot, but then it also allows us to share our screen so we can walk through if we’re talking about Google Analytics or maybe we wanna do a presentation on Facebook ads.

This is great if you are in the health and wellness industry and you wanna do an interview. You can have your participant sign up and they can be side by side on the screen with you. You can do different maybe how-to videos. This is great for cooking.

Record

Then, you’re gonna have a recording option. The one thing I really like about using Zoom is it obviously records the video, but it also records the audio of that. So you can then use that audio for a podcast if you wanted to. So you’re gonna have those recording options. Okay?

Go live on other platforms

Then, there’s gonna be an option where it says, “More.” This is if you want to go live on Facebook, live on Workplace or live on YouTube, which is great options, but you’re not gonna do that if you’re just doing a simple recording for your digital marketing.

You can really get creative with Zoom and how to utilize this for your digital marketing strategy and you will just go over to zoom.us and be able to create your account from there.

If you have questions with Zoom, this is also great if you’re gonna do a free webinar. You can create that webinar and be able to put that landing pitch together of what it is. Each webinar would have a password. Same with your meetings, it’s very secure. I know in the beginning when… Back in March, there was a little skepticism around Zoom and Zoom meetings getting hacked, which did happen, but I do feel that it is still one of the most user-friendly and safest tools out there to get those videos done, to be able to have your TeleVisits, exactly how you can do your telemedicine calls with your patients and really being able to again stay face-to-face with them.

PDFescape 

 Edit PDF files

So this is just one of those tools that we get asked a lot, “How do you edit a PDF? How do I write on a PDF? How can I save something as a PDF?” And so this is PDFescape, and this tool is awesome.

This tool is really good if you need to sign a PDF. If you need to upload an image and turn it into a PDF or a presentation, an email, this is great.

How to use PDFescape

You can use the free version, you can just go click on to the Unregistered For Free. You can also pay for the paid version as well, but the free version is great. You can just go on here, choose your image that you want to upload and you want to be changed into a PDF, so you can upload that.

It’s going to upload into here, you can also then add some text to it if you want to add text to it. Let’s say you needed to sign something, there’s a free hand here, you can sign it, and then you can click these green arrows over here that says Save and Download, and that’s going to automatically save this as a PDF document. And so this is great, if you receive a PDF document that you need to fill out, maybe it’s a contract, anything, any document, and it’s not allowing you to write on the PDF, you can upload that PDF document directly into this tool, and then you would just click a text box, highlight where you want it to go and type in your text there, sign in, and then you can save this to your computer and email it back to the person that needs it.

Canva 

Create custom graphics with Canva

Another digital marketing tool that we use is called Canva, and we talked about this tool a lot. We just did a blog on it, not too long ago, on how to create your custom graphics using Canva. This is probably a tool that I use every single day, multiple times a day because we create all of our social media graphics through here.

New Canva Features

Animated social media tool

Our blog graphics, our YouTube thumbnails, and they have a new animated option that came out, and we talked a little bit about the animated social media tool, which just adds a little bit of flare to your image. It does download as an MP4 file and they’re usually like five seconds long. If you click Play, it just adds a little bit of eye-catching appeal to your image.

Youtube intros

The other thing I want to show you, that they had come out with, is these new YouTube intros. So, Canva pulls royalty-free images, from different sources, like Pexels, or Pixabay, they have their own media library as well, but they also now have a video library, which is really cool.

Most of them are free, some of them are paid. If it does not say “free” in the bottom right-hand corner, then you have to pay for them, and it will tell you how much they are. But you can see that this is just a short little video.

Now, you can come down here, on the left-hand side, where it says “videos” and you can search. So let’s just search “social media” and it’s gonna pull up different videos that are around that topic. And they’re 10 seconds, they’re 27 seconds… So it really depends on what you’re looking for.

And so this makes great little videos for your YouTube, you can also use these for social media, they have the social media size as well. So this is a great way if you wanted to just add a little intro with your company name, your name, and maybe the title of that video right before they watch your video.

So, then let’s take this off, let’s change this to “Social Speak Network,” and I want this to be our font, so I wanna come back over here and use our font, and then I can change our names here. Now, if I don’t like this piece, if this isn’t matching, I can take away that, take away this, and then add a different box that is gonna be a different color. But let’s just say I like this. I can click here to play, and it’s a 10-second video. So, there are thousands of videos to choose from, this is a really cool feature that Canva has to offer.

Get more features with Canva Pro

If you are already on the pro version, which means you pay, I think, $12.95 a month, you get all of these already included in your plan. There are so many different options. It’s just a fun way to spruce up your digital marketing and add that video, that professional feel to it, without having to do the labor behind it. So this is in Canva, in the pro version, but this is just a YouTube thumbnail that you can put in front of your videos.

As I said, you can create these videos for your social media post, your social ads, your blog post, whatever you want to do, they have this video options here for you.

TubeBuddy 

 TubeBuddy is an extension that you can download. There is a paid feature to this, which I think we paid annually and it was nothing, it was great. So this is like it says your best friend to the road of success on YouTube. So let’s dive into the backend of our YouTube account.

Optimize your Youtube videos

So you’ll see this TubeBuddy button here. And this allows us to really optimize each of your videos. We’ll just go into one of our videos, how to use Canva. Now what this does is it allows you to create a thumbnail through here if you don’t use Canva. You can create it through TubeBuddy directly through them.

Advanced keyword research

This also allows you to make sure that you’re using the right keywords for your videos. So this will automatically come up with related search terms. So here’s how to use Canva for Instagram, and then you can click onto that, it’s gonna put a check-mark there, so it’s gonna automatically put it into your tags for that video.

So how to use Canva for a YouTube video thumbnail. And so this is a great way to make sure that you are utilizing the correct tag words for each video of what people are going to be searching for. And so this is probably my favorite thing to do with TubeBuddy because I wanna make sure that the videos I’m putting on to YouTube people are actually gonna be searching for. You can share it to Twitter, you can share it to Facebook, you can add your info cards and in-screens. And if you scroll down here, these are your recommended tags. So this is gonna tell you how many people are searching on that topic.

So this one, how to use Canva for YouTube thumbnail we have 25, the relevance is a score of 25. So Canva tutorial for teachers. So you can really get very specific on your tag words, and you can create your info. So you would go here, you can create templates through TubeBuddy.

Rank higher in search results

So think of TubeBuddy as your YouTube video checklist and how to optimize each video and making sure that you really are filling out all of those blanks. And it’s gonna tell you to do that, like we may not add an in-screen on every single video because some of them are just training but it’s going to give you that checklist to make sure that you are adding those things to your video.

So this is what you can scroll through and make sure, so six of the 10 best practices are complete. So if I wanted to add an on-screen, I can go to in-screen, I can go to info cards. And then if I wanted to share on Facebook and Twitter, I can do that as well. So TubeBuddy is a great tool if you’re really wanting to thrive with that video marketing strategy. It also gives you analytics which is awesome.

Take your Youtube channel to the next level

Since we’ve been using TubeBuddy, our views have gone up quite a bit actually, and the watch time is increasing as well. So we’ve grown our subscribers by 15, we’ve been using TubeBuddy for about six months now, maybe a little bit longer than that. But I really love all of the data that TubeBuddy gives you. By using the TubeBuddy, Keyword Finder, the SEO studio, all of these different things, it allows you to just go a little bit deeper.

I think they have a ton of different pieces of training and features on there. It only costs $19 a month. If you pay annually, then obviously you get it a little bit cheaper. So you can cancel anytime. But I just think that this is a great tool. It’s easy to use, it goes right into your YouTube account, and you are able to make sure you’re optimizing each of those videos.

So if you need help with your video optimization, and how to install TubeBuddy and get it working for your videos, let us know, we’re here for you.

Outwrite and Grammarly – 

 Okay, the next digital marketing tool that we are going to use and talk about is called Outwrite. This was previously GradeProof, and the other tool we use is called Grammarly.

Correct spelling, grammar, and punctuation errors instantly

So Grammarly and Outwrite are both Chrome extensions. These tools help you in making sure that your grammar and your spelling are correct.

Most business owners are great at what they do, but when it comes to writing content, maybe that’s not your strong suit. For me, personally, writing is not a strong suit for me. I would rather do a video, be able to talk out that blog, and then have it transcribed, which we’ll get to next. But with Outwrite and Grammarly, I feel a lot more confident in what I’m writing. This will show you a few examples of how it’s going to help you. And again, with both of these, there’s free options and paid options. We use the free options, but it will give you an example.

So I have it pulled up, I just have a little blurb from a video description we are working on. But as you can see as you scroll through, it will highlight what should be fixed. So, I should have an A in front of that and an S at the end of this word. Now, the other thing that it will do is it will also highlight when you should have a comma when you should take out a comma.

Works wherever you write online

Now, these aren’t perfect. But they do help with just the basic grammar, spelling, making sure that everything is correct before you send that email off or before you put that blog post up. They do work in email, so we have G Suite, and so, as I’m writing emails, it will highlight in green, if I needed to add a comma there, it will highlight in red if a word is misspelled.

So, it’s a really great tool, both of them. And you’ll see here I have the Grammarly and Outwrite, and they both work, they’ll both tell you what they’re, so, right here, it says, “Open Outwrite.” And this will tell me potential improvements and, obviously, if you pay for either one of these, then it will show you more. So, it’s just a really great way, if you’re not an editor or a copywriter, sometimes, we’re human, we make mistakes. So having these two tools really help just make sure you are putting the best version of your writing out there, and a lot of our clients get held back by the fear of having a typo, or something that’s not grammatically correct on their website.

So this just takes that extra step, and it also does work with WordPress as well. So if your website is in WordPress and you’re adding new content to your website, it will highlight in red or green what things need to be updated. So, again, this is Outwrite and Grammarly that we use. If you have questions on how to install those, or how to use them, please let us know. We are here to help you.

Scribie – 

 The last digital marketing tool that we use is called Scribie. Scribie is a transcription service.

Transcribe your audio and video files

This is where a lot of our clients love to be able to do videos, have those doctor, or nurse, or staff interviews, and then they want to be able to take that content from the video and use it as content for their blog post.

This is something that we do all the time because when you’re putting the work into your videos, we can repurpose that video more than just a video.

When you record a video on Zoom, you can get a video and audio file. You can upload either one of those into Scribie and it’s going to transcribe that video that I had done. And you can download it in any format you want –  Word doc, PDF, and other formats. But we usually just download the Word doc, because then we can edit it from there. And again, this is a transcription service, so what will happen is it will transcribe every single word. I like to say “So” a lot, and that comes up in the transcription.

AI-powered automated transcripts

So let me just show you what the transcription looks like. So this is what, how it comes. What we usually do is copy this content into a Google doc, and take out the timestamps, we need to edit this a little bit more, make sure that the spelling and grammar is correct, take out all of my “Sos” and “Ands”, and make sure that it looks nice and crisp, and clean.

But, the cool thing is, is that video that took you 10 minutes to do, or less, you now have an awesome blog that you are able to use. So, let me go back to Scribie.

Low transcription rates

For each video that we upload, you do pay to have the transcription, but it usually is about 80 cents a word, so I think the most we’ve paid is maybe $10 for one of our videos. But, usually, they’re between $4 and $7, on average. So this is just a great tool, it’s very convenient, it emails you the transcription when it’s done, it’s very affordable, and it’s something that, if you’re already doing those videos, but you’re not updating your blog, you’re just putting them on to YouTube, get them transcribed, so then you can use that content on your website, for SEO. So, go on over to scribie.com and upload your first video file, and get your transcription, and let us know how you like it.

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Identifying Your Target Market and Educating Them

We’ve been talking a little bit about really looking at your overall digital marketing strategy. This is something that we help our clients throughout the year. Because as we start a new year, we always look at, “Okay, what do we need to adjust for this year, what are our goals, what do we want to do?”

We usually have those quarterly goals, and now we’re entering in the second part of 2020 and it’s time to reflect on what’s working, what’s not working, and what we need to do for the remaining part of the year, but then also projecting into the new year.

I know it seems a little crazy to already be thinking about 2021, but things change, and so today we’ll talk about your target market and how to educate them.

What do those posts look like? How does building that relationship works with your target market? So a few things that I want you to do is just take a quick minute to reflect on your social media footprint, so to speak.

So what have your social media struggles been? What goals have you set for your social media strategy or that you want to set moving forward? And what social media platforms are you currently using, and which ones would you like to start using? So think of which ones are you using.

Re-evaluate the platforms you’re using

Think of which ones do you think that your target market is using. If you’re spending a lot of time on Twitter, for instance, and you’re not getting a lot of followers and you’re not getting a lot of engagement. But when you post on to Instagram or Facebook, you’re getting a lot more engagement. That may mean you need to re-evaluate the platforms you’re using.

Just because they’re out there doesn’t mean you need to be on all of them. Sometimes Twitter or Instagram works great for some of our clients, and other times they don’t. So it’s really thinking of where your audience is.

Survey your audience

One good way of doing this is sending out a survey, putting together a survey for your email list. “What platforms do you use the most? What times of day are you on those platforms?”

Really wanting to get that feedback from your audience so you can understand where they’re spending their time as well. And then going more into, “Do you have that target market clearly defined?”

Identify a niche you want to target

Sometimes we ask a business, “What’s your ideal client?” And they’ll say, “Oh, anyone, I work with everyone”.

Well, over the past 12 years of us being in business, we’ve learned that we don’t want to work with everyone. We have a clear niche of people that we want to work with.

If you are a healthcare practitioner, then you have a little bit more of a clear niche if you are an OBGYN, if you’re a family practitioner, if you are an orthopedic surgeon. It’s easier to define that target market because your service is already niched. If you are a realtor or even a massage therapist, a chiropractor, you’ll want to think more about the type of person you want to work with.

Questions to help you define your target audience

  • Do you know who they are?
  • Do you know how to find them and where to find them?
  • Are they using social media?
  • Where and how can you find them?
  • Do their core values align with yours?

And this is something that we’ve talked about in the past that’s really important to us as a company, is defining those core values and making sure that the people you’re working with aligning with that.

Tailor your content for your target audience

Are you engaging with your target market? Are you putting together content that is speaking to them?

If your audience is mostly families with younger kids and you’re putting content up about retirement or AARP, that’s a disconnect of your audience and your content messaging.

If you are a family practitioner, maybe your patients are more 55-plus, and you’re putting out kid activities and healthy kids snacks, you’re missing that connection with your audience.

So really identifying who are your clients or customers now, which ones have you really enjoyed working with and you have that relationship with, and then identifying why. Why do you like working with them? How do you get more clients or customers like them? So that’s really figuring out your target market, and then now that you’ve identified kind of looking at your social media footprint, you’ve looked at your target market.

Set SMART goals

Now let’s set some goals. And so it’s important to think of those smart goals for social media.

Specific. Your goal should be very clear, simple, and defined. Something along the lines of, “We want to grow our Facebook page to reach 3000 likes this year”.

Measurable. So how can you track these goals? Do you have a system in place with your email marketing that you can track how many emails you’ve gotten or how many likes? What are those analytics that are in place for you to be able to measure your results?

Achievable. Going into achievable, so this is kind of like what I said with being specific, make sure you’re setting goals that you can reach it.

If you have 100 likes and you want to get 10 million, that may not happen in a year but setting something simple, “We want to get to 2000. We want to have a thousand  sign-ups from our paid efforts on social media this year.”

If you have 100 likes and you want to get 10 million, that may not happen in a year but setting something simple, “We want to get to 2000. We want to have a thousand  sign-ups from our paid efforts on social media this year.”

Realistic.  So again, if your goal is to reach a million likes on your Facebook page but you only have 146 to start with, that may not be achievable within the next six months or next year. But how can we bring it into, “Okay, I wanna reach 2000 likes, I wanna reach 5000 likes.” And if that’s your number, then put in place that realistic of, “How am I gonna do that? What does it mean for me to reach that goal?”

Time-sensitive. If you say, “Oh, I want a million likes”, well, maybe over the course of 10 years or five years or three years that can happen. But, “This is my goal for the next six months. This is what I want to do, this is how I really wanna build those relationships with my target market to make sure that I am speaking to them.” And that leads me into the next piece, of Educate.

Educate your audience

So now that you identified your target market, you know who they are, you know what their interests are, you know their lifestyle, and they’re already, hopefully, seeing you or doing business with you, and so now it’s really important to educate them.

I love social media brands, whether they are a local business, a big brand, but they tell a story. And they highlight their customers.

The American Diabetes Association and the American Heart Association do an amazing job with their social media campaigns. They are constantly highlighting stories of people that are struggling with diabetes, how they’ve overcome it, how their families overcome it. They’re always putting in place different resources and tools for their audience. And their audience, they have a mix of kids with Type 1 diabetes to adults with Type 2 diabetes, and their marketing is very clear. They’re educating each niche of their target market, they’re speaking to them on their level.

If you are a family practice or a massage therapist or a chiropractor, your clientele may vary in age and interest. So then it’s really figuring out, “What does that content look like? How can you take the time to educate each of them?” And this can be telling stories.

Tell your brand story

This is a great way to see that brand personality behind your business. I want to learn about who you are as a business owner, who your team is, where they come from, what are you guys passionate about.

Sharing stories on a personal level about the business, but then also having your patients share their stories. So when they started to come to see you, maybe they had a really tight cramp in their back and it was really hard for them to sleep. You know, over the course of three months of getting a massage or whatever that time frame is, they were able to feel normal again, and they were back to their old self and being able to play with their kids and go on their morning runs or whatever that story is.

People really resonate with stories. I don’t care what industry you’re in, stories are really important. And they’re educational because people want to say, “They’re like me. They have that issue too, I’m not alone.”

And so the storytelling piece is a very important piece of your marketing, and if you can take it a step further and do some videos around that storytelling if you can have your client or your patient do a video testimonial or story. And then as you do your stories for your side, use those, do videos, interview one of your staff members or your nurses or your doctors. Really have that brand personality there.

Build your network

Make sure that you are building your network. So now that you know your target market, you’re speaking their language. Look at who’s liking your posts and start to educate them and reach out to them. So, people that are liking your post, you can go and invite them to like your page.

In our next vlog, we’re gonna be talking about doing some more, like boosting posts and Facebook ads, and so this is another way you can increase your networks by utilizing boosted posts and ads to reach your target market. So right now you may be going into different Facebook groups or looking on Instagram for certain hashtags.

If you are in a certain city, you want to look for people that are in your area. Start following them. Really work on building that network of your target market on the platforms you’re using. And that is a really important piece because you wanna make sure that once you get your people in that you keep them and you’re staying top of mind with them.

Final thoughts

So those are just a few components of your overall digital marketing strategy. Our next vlogs, as I said, will be around how can you implement email marketing and content upgrades and boosted posts into your digital marketing strategy.

If you need help creating this strategy, if you need help with identifying your target market and really being clear on what your social media strategy should look like, we are here to help you.

Head on over to socialspeaknetwork.com and schedule a free 30-minute consultation. We look forward to working with you. Have a great day.

Identifying Your Target Market and Educating Them

Identifying Your Target Market and Educating ThemIdentifying Your Target Market and Educating Them

Social Media Overview and Scheduling Tools

 

Today, I want to talk about looking at your social media strategy in the big picture. A lot of the questions that we get a lot are, “How do I schedule my social media post? Where do I schedule my social media post? And how do I really just organize my social media post?” And so we’ve done a few videos on this with creating that content calendar and making sure that your posts are organized. And I just wanted to walk you through how we do it on our side, and then also show you a couple of the scheduling tools that we utilize for ourselves and our clients.

Content calendar template

So one thing that we’ve done is a content calendar template. The biggest thing with social media is making sure you are consistent and you have a plan. Most of the time, we get so caught up in work that we forget about what we want to talk about on social media, and whether you’re doing your social media internally, or you have a team like us that’s managing your social media. It’s important to make sure that everyone is on the same page.

Contents ideas for your social media posts:

  • Blog post – You can share your most recent blog  post.
  • Share a tip from weekly blog post with a link back to the blog or website – You can pull information from a past blog
  • Visual image with logo on it – It can be  a motivational quote or tip of the day. You can create that in Canva.
  • Article or blog from outside source – Share articles from other like-minded sources. You want to remember that 80/20 rule
  • Product from website linking back to the page – If you have products or different services that are on the website, you can link back to those.

Switch up the content

What I like to do is the information, the post that go on to Facebook and LinkedIn, I think it’s okay if it’s the same content. I would swap the days, and then I would change around the content for Instagram. So maybe what you used on a Tuesday for a Facebook and LinkedIn post, you can reword it, add some bullet points, add in some hashtags and use it for Instagram maybe the following week. So you want to keep that content going, you can utilize it on other platforms.

I do not recommend putting the same post out at the same day, same time to all networks. It doesn’t give any value. We found that most people that follow you on Facebook are also following you on Instagram. So if you’re posting the same thing the same day, there’s no value there. So you want to be able to switch up that content. And having some type of a monthly overview, we found that to have really helped us and our clients kind of know what topics are coming next. So this is kind of that monthly overview.

Content resources

Now it’s time to write the content. So on the social media calendar, you’ll have different topics that you want to talk about.

You’ll have content resources – different websites for that curated content, the like-minded websites that you’re looking for, maybe it’s newsletters that you’re a part of  – put them in here. This is supposed to be an easy place that you can just go and pull an article from the source you’ve already approved, your team has access to it.

Google sheet

You’ll notice this is all done in a Google Sheet. The reason we use a Google Sheet is because this is a platform that everyone has access to. So I can share this Google calendar with my team. And so the person that’s writing the social media posts, the person that needs to approve them, they know what’s going out.

It keeps everyone together on one platform rather than having to log into something or download, if someone has a Mac and someone has a PC, from Excel to whatever, it’s just too complicated. I like things simple and very clear. So we use Google Sheets for that.

Here, we have the content resources, we have blog topics, so this can be where we organize our blogs for the month so we know what’s going out.

Creating a content calendar

Google sheet

There are two things you can do here. Now that we know what we’re talking about for the month, we need to have a place of where we can write those social media topics.

One thing that we have done is you can, say here like the date, platform, content, image. Now the other thing that we’ve done is instead of doing this, we may say the date and then we’ll say Instagram copy, Facebook copy, LinkedIn copy, and then we’ll either say image, and then on here we’ll put hashtags as well. You can also place the key code, and then you can pull from the content calendar.

So you can change up, you can create this however it works best for you. We’ve seen a lot of different techniques on creating where you’re gonna write your social media post.

It can be blog title and first paragrah. Now obviously, you are going to put that content in here. You’re gonna have the link in here, and then the image, you can actually go to Insert, and then go to Image, and upload the image directly into this sheet.

So this is one way to keep it all in one place to be able to see, “Okay, this is going onto Instagram, this is going out onto Facebook and LinkedIn. Here’s the images that needs to go out to there, the hashtags.”

So for writing, I always like to write posts a week or two weeks or three weeks in advance. So we have our date here, so we would say Monday, then we can have Tuesday, and then through Friday, and have the copy on one sheet.

Google doc

The other way that we have seen it done is through a Google Doc. And this can be the same thing. This can be a week – May 4th to 8th. You can do a Monday, Tuesday, Wednesday, Thursday, Friday. And if you post on Saturday and Sunday, great.

You can insert your copy here and your images as well. Now, one thing that I would do is make sure that you are utilizing your images, you’re creating your images in the social media template in Canva, so they show up nicely on all platforms.

So you know that Monday, May 4th for Facebook and LinkedIn, this is the copy that’s gonna go out to those two platforms. So it’s really figuring out what works best for you.

Social Media Scheduling Tools

Now let’s get into the scheduling tools. Some people like to just go directly into those scheduling tools. They have the overview of the content calendar and they say, “Okay, this is what my month will look like,” and then they go right into the scheduling tools and write their content directly in there. And that’s totally fine too. It’s just figuring out that process that works best for you.

Sprout Social

Sprout Social is a paid service. The one thing I really like about them is I love that they do monthly reports. So that gives you your activity for whatever platform you have that you’re utilizing on here. It gives you an overview of exactly what posts you have going out.

When you come over here to publishing, it will pop up what posts you have already scheduled for the month, the week, so it’s very clear, and then you can see each platform right here. If you go to compose, you can upload up to four pictures through Sprout Social, which is good because you like to have multiple photos on the different networks. Here, you can drop down and you can click the platforms that you want it to go to.

One really cool thing about this as well is it has this option for Instagram, the Instagram first comment. So a lot of people will have their Instagram content, and then that first comment is where they put in their 30 hashtags. So that’s a really cool feature that Sprout Social has, and then it will preview what your post will look like. Again, if you have Twitter on here, you want make sure you do Twitter separately because of that 280-character count. Now, with Facebook, LinkedIn, and Instagram, it will show 1,300. So it gives you that option, if you take off LinkedIn, Facebook and Instagram 2,200. So it gives you that option. So you can go right directly into here, write your post, and then you can go to choose a date, time, and schedule it. So that’s one way of being able to just utilize a dashboard like this and be able to have all your posts in one area.

So I really like Sprout Social because of how user-friendly it is, and you’re able to see what you have scheduled. And some days you’re gonna have posts for certain networks that you just wanna go out and not for the other networks, and that’s totally okay. So just, again, figuring out that strategy for you. You can do drafts in here. With Sprout Social, it does automatically post to Instagram, which is another bonus. So it will actually post whatever post is here to your Instagram account.

Hootsuite

The second tool I want to show you is called Hootsuite. Hootsuite has a free version and a paid version. And I believe it’s still free for one or two social media platforms.

Hootsuite also schedules and posts directly to Instagram, which is great, because Instagram I feel is the social media platform that is the most manual because they didn’t have a scheduling tool before. So in here, you’ll have streams, which I really like how these streams.

Besides the reporting of Sprout Social, I love Hootsuite as a overview piece, because I can see what posts have gone out, what mentions people have mentioned us in, what activity, if people have posted to our page or what we’ve put up, what messages we have. And then we can also put on here our scheduled, unpublished, so you can go in here and again, write drafts and be able to see, organize everything in here, and it would show up like this for your scheduled ones.

So I really like Hootsuite because I do think it’s very simple to use. Again, you would go to New Post and you would type in your content, you can upload your image, videos. You’ll just click here to select the platform you want it to go to, the media you want, your text. And I really like this feature. So this is Hootsuite. Again, very simple, very user-friendly.

Buffer

The third one is called Buffer. I think they do have a free plan. It’s still very similar to the other two scheduling tools. It will tell you what you have going out. It can give you some analytics.

Now, with Buffer, it does not automatically post to Instagram. It will give you a notification on your mobile device that you have a post, and then you would need to go into your Instagram and push that post out.

So Buffer is a great tool, there’s a lot you can do with it. Like I said, it does give you some analytics. And we’ll look at the Instagram stories, strategy recommendations, and obviously that is for the paid package, but it does provide a lot of details.

When it comes to a publishing tool, it’s really a personal preference of which one aesthetically you like, which one will be the best for you and your team. And if you choose not to use a Google Doc or a Google Sheet to organize your posts and you choose to use just a platform like Hootsuite or Sprout Social, you want make sure, again, if it’s not just you doing your social media post, you want to make sure that it’s user-friendly for you and your team.

Bonus tool: Grammarly

One thing that I’ve also installed is a plugin called Grammarly.

Grammarly works on:

  • Google docs
  • Hootsuite
  • Buffer
  • Sprout Social

I like it because it  adds that extra layer of making sure that your posts are grammatically correct going out, which is important.  If you put in a misspelling, it usually highlights the spelling mistake.  I will go like, this doesn’t make sense, and then you can click on it, and then it will either to give you a word, “Hey, what did you mean to say here?”

Mistakes happen. It’s not a life or death thing. And I also think that with social media, having that strategy is really good because it will allow you to stop and think about what your plan is and paying attention to those details and making sure when you’re creating the images in Canva.

Final thoughts

We go back to that brand consistency that we’ve talked about. So this is just giving you the overview of your social media strategy, looking at thinking of a month at a time with your social media posts, how many times per week do you want to post, and then what’s the action you’re going to take to create those posts, and then be able to schedule them out?

There’s tons of other tools out there. These are just three scheduling tools that we have used and we enjoy using. And there’s a lot of different content strategies out there, but again, it’s finding the one that works best for you.

So if you need help creating that strategy and putting together that content calendar and getting one of these scheduling tools set up, we are here to help you.

Social Media Overview and Scheduling Tools

Social Media Overview and Scheduling ToolsSocial Media Overview and Scheduling Tools

7 Digital Marketing Resolutions for Healthcare Professionals

January marks a time for new beginnings. Now that 2020 is just around the corner, it’s time to start thinking about your New Year’s resolutions.

For busy physicians and other healthcare professionals, resolutions to improve medical practice and maintain work-life balance are ideal. But it is also a good idea to include some marketing-related resolutions to your list. After all, the start of the year is the perfect time to set ambitious goals to ensure that your practice is more successful than the last.

Here are 7 digital marketing resolutions you should make this year. Keep these resolutions in mind, and you could be well on your way towards making 2020 the best year for your practice.

Plan ahead

Content marketing is a powerful and cost-effective way to reach your audience and establish authority for your brand. Unfortunately, doctors and other healthcare professionals fail to set aside time to create content.

We know you’re busy. But planning everything at the last moment is the worst possible strategy. If you aim to build an online following, then it’s vitally important that you publish content regularly.

Creating a content marketing calendar will make your life easier. It will not only help you save time, but it will also keep you on schedule and ensure that your content marketing doesn’t end up on the back burner.

Tap into social media

Who said doctors can’t be social? Social media provides a way to reach a new audience, promote your practice, and stay in touch with patients outside the office.

People have all kinds of questions about diseases – symptoms, treatments, prognosis, etc. Many of them turn to the internet for answers. Social media allows you to lend your insights to a larger audience and get a sense of what they want from their doctors.

By staying active on social media, you’ll be able to reach a wider audience, build a relationship with them, and ensure greater loyalty among existing patients. Remember, your practice is built on a good relationship.

Create high-quality content

Today, people, young and old, get the majority of their news and information from social media.

Social media provides a great platform to teach the public about important health matters. By consistently sharing quality content and relevant medical information, you can combat misinformation, educate your audience, and position yourself as an expert in your field.

While people may not run off and book an appointment with you, you’ll be on top of mind the next time they may be in need of your service. Plus, you’ll have plenty of opportunities to make an impact on the lives of potential patients.

Creating new content takes time. Make the most of your old content by turning them into videos, infographics or podcasts.

Invest in video

We’ve said this plenty of times before, but it bears repeating. Video marketing is the future. It absolutely needs to be a part of your marketing strategy.

As visual species, humans are addicted to video content at the moment. Studies suggest that 85% of internet users watch online videos. 95% of them claim that they are more likely to learn and remember the information after watching a video as compared to reading it in text format.

With the increasing demand for video content, it is worth putting your time and money into video marketing.

Monitor and improve your online reputation

Reputation management is critical to the success of your medical practice. With the sheer amount of information online, patients are no longer limited to the physicians in their area. In fact, most people turn to the internet when looking for physicians. Many of them would read reviews before booking an appointment.

Online reviews are a great way to get more patients through the door. Negative reviews, on the other hand, can tarnish your online reputation. A lot can go wrong if you don’t address the problem head-on.

Focus on activities that bring more results

Track the time you spend on different activities as well as the results. Based on these results, you will know which ones have generated high results. Spend more time on the ones that bring in more engagements and conversion.

Call on professional help

A strong online presence takes time to develop. Plus, you need a detailed and comprehensive strategy in order to drive results. A professional digital marketer will know the best methods for obtaining them.

As a professional with a vast array of responsibilities, marketing your practice online may not be high on your priority list. That’s what we’re here for. We’ll help you put together a marketing strategy and execute them on your behalf. This way, you’ll have more time to focus on your patients and your practice.

Having a team of healthcare marketing professionals by your side will do more than just guarantee better leads and engagement, it can provide long-term success for your medical practice.

We can help you take your practice to the next level. Fill out this form to schedule your free consultation.

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