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QR Codes and Mobile Marketing

QR codes are a new, mobile marketing technology that is quickly gaining in popularity and with good reason. Their potential is limitless. Today, it would be difficult to find someone who doesn’t own a cell phone. Most cell phone owners keep them close at hand, taking them with them wherever they go. Savvy companies are taking advantage of this, reaching out to both prospective and actual customers, via their mobile phones. They are one of the many methods companies are using to do so.

For those unaware of what a QR (Quick Response) Code is, it is a 2-D visual code that can be read by QR scanners, cell phones with cameras and Smartphones. QR codes can be encoded with all types of information, including, text, phone numbers and URLs.

When individuals come across a Quick Response code, they can scan it with their phone and instantly be taken to whatever website a company has encoded the QR code to. An increasing number of companies are utilizing these codes and with great success. They are a unique form of advertising which is cutting-edge and taking off in a big way. QR codes connect online and offline media in a way that has never been done before. Now individuals are able to go from offline to online adverts or web pages with a quick and easy scan of their phone.

Quick Response codes have taken off for a variety of reasons, one of the primary being that consumers seem to be responding to them. They are a bit mysterious. The codes are black and white modules in a square pattern. There is no definite rhyme or reason to them, at least visually. It is only after scanning the code, that individual can determine what message the company is relaying.

QRs are akin to a live website link or URL. Until now, the only way a person could go directly to a website with a simple click was if they were online. Now, this can be done even when the link is not online. QR codes are embedded with URL links and functionally, act as such. Individuals are automatically transferred to whatever URL the QR Code is embedded with when they use their mobile phone to scan the code.

Companies committed to staying abreast of the latest technologies and then using them to maintain and grow their business should look into QR codes. They are one of the latest technological developments available to businesses interested in entering the enormous and potentially lucrative, mobile phone market.

This article may be freely reprinted or distributed in its entirety in any e-zine, newsletter, blog, or website. The author’s name, bio and website links must remain intact and be included with every reproduction.

Article Source: http://EzineArticles.com/6229457

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How To Get Facebook Fans: It’s Like Attracting Moths To A Flame!

Having a Facebook fan page can really drive traffic to your website and equal revenue for your business, but only if you know how to get Facebook fans. Facebook fan pages can work miracles for your brand and visibility if you have enough people liking and sharing your page.

Create Your Circle Of Promotion

The goal is to create a circle of promotion so that you have people coming to your fan page and then to your store of business. To increase Facebook fan and start the ball rolling, you have to put the word out about your page, what it has to offer and what kind of special advantage your fans will get by liking and following what you are doing there.

Be Creative

With just a little creativity, you can figure how to get them using all kinds of promotional tools. One way is to write articles for some trade periodicals, or more general article distribution sites that will get your name and a link to your Facebook fanpage out to a desirable audience. While steering potential fans to your page, you will also be establishing your knowledge and expertise in the industry. Then, people will feel like they are gaining at least the value of your shared knowledge when they become a fan on Facebook.

It also makes the relationship with customers more intimate. A Facebook fan page is a place where there can be more extensive conversations, with a community with your business, website and service in common. To mix the media, you can make a video about your fan page and why people should ‘like’ and share it. Then post all of your articles and videos on all kinds of sharing sites, social networking sites and more, which open your page to whole new audiences.

How Do You Get Fans?

Once you add links, you still have to know how to get Facebook fans. The people who click in and go to your fan page then need a reason to like, stay or come back. You can point them to your newest deals, or have a code only on your page that can be entered on your site for a discount. A weekly contest for fans or a coupon just for liking, are just some of the ways to get more Facebook likes, or increase your Facebook fans.

Also Use Other Social Media

Other forms of social media and online interaction can also help you get more Facebook fans. You can post YouTube videos on your Facebook fan page and then tweet the link to the videos. Ask all of your followers to retweet. Take a couple minutes and select followers for whom you retweet as well, they will likely return the favor. Most people will retweet or share if you simply ask.

On Twitter, use Follow Friday hashtags to pick out your followers and they will return the favor, increasing your fan base and helping you to get more Facebook likes. Post on industry forums and include a signature that links to your Facebook fan page and offers a great deal.

Figuring out how to get Facebook fans is just one more part of your brand building and promotional campaign that together, drive your traffic and revenue. If done well, you will see an increase in fans and business!

Want to know more great internet marketing tips? Then visit this website.

Also check out these awesome FREE videos that show you how to generate endless leads, attract traffic, use social media, create multiple streams of income and much more.

Article Source: http://EzineArticles.com/?expert=Greg_J_Scott

Article Source: http://EzineArticles.com/6074693

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Grow Your Business with Social Media

This was a great post from HubSpot.com

Social media and blogs are a key part to any inbound marketing strategy. Here are 6 ways they help grow your business:

  1. Quick to Start. You could launch a Facebook page today or get a blog going in a few days.
  2. Low Cost. You can get started in social media and blogging for very little or no money. They are among the most cost-effective methods of reaching your audience.
  3. Instant Interactivity. Both blogs and social media can give you nearly instant market feedback – good or bad. We get all kinds of feedback through the comments on our blog; people also leave reviews and other comments for us on Facebook, LinkedIn and other social media channels.
  4. It’s the Search Engines, Silly. Surveys indicate that 90% or more of people begin their purchasing process in search engines. Blogs and social media make it more likely that your prospects will find you online when they search.
  5. Inbound Marketing. If you read our blog, you know that we’re big fans of inbound marketing at HubSpot. Outbound marketing is telemarketing, direct mail, cold email blasts (not lovely nurturing emails like this one to you), TV and print ads – all the things that buyers tend to block out more and more.  Social media and blogs are essential inbound marketing tools.
  6. First Mover Advantage. For blogs and social media, there is an advantage to moving first. If you don’t jump into the conversation, your competitors will (if they have not already) and then you’re fighting an uphill battle to become influential in these online conversations. Start now to claim that first-mover advantage.

How are you using social media today? Learn how you can build a successful inbound marketing strategy that combines social media, blogging, lead conversion, and marketing analytics. Get a complimentary Inbound Marketing Assessment from HubSpot.

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How to get “Likes” on Facebook

Are you finding it difficult to get people to like you on your Facebook page?
There’s a way you can increase your following quickly . . . if you do it the right way. Yes, there is a right way to get people to like you and it is very much the same as making friends. This right way is where so many people go wrong because they treat it differently than they do when they make a friend in the “real world.”

Guess what? The Internet is the “real world” because it consists of the same people. Are you treating them differently? 

Get Likes on Facebook: Give People a Reason to “Like” You
People aren’t just going to randomly “like” your page.

First, you need to know who your ideal market is, you can do this by knowing their interests, likes, professional where they live and more. Introduce yourself. The best way to do that is to “like” them first and tell them you look forward to connecting with them or to seeing more from them.

Also, compliments go a long way. Show them you are paying attention to what they have to say and it is a two-way street.

Interact with the people who have “liked” the same page. An excellent way to say, “Hey, notice me” is to pay attention to the comments on the posts of the page you have liked and “like” their comment. This will show up in their notifications and it’s a way of introducing yourself to people outside of “pages.” It’s a way to expand your exposure to your target market.

It’s Not All About You (Hard to believe huh?)
The best way to get likes on Facebook is to realize that it is not all about you and what you can do for them or what you have done. It’s about giving to others first and helping others succeed. If you do that, people will have no option but to stop an notice you, and like your page!

Others that share the same niche are not necessarily your competition. In fact they may actually be your future business partners, cross promotion opportunities, or collaboration partners. The key here is to identify some excellent people, teams, or businesses that stand out to you and you truly believe are doing an excellent job. Remember everybody has a different niche or specialty.

Interact with these people, promote their relevant products or services. Promote them without any expectation of anything in return. Do it because you are establishing relationships with other people you respect in your area of expertise. You’re providing value to your readers and you’ll give yourself the opportunity to learn from other experts.

Get Likes on Facebook by Being Likable
A way to get likes on Facebook is to be yourself. People will sense it if you’re not being yourself and they’ll probably run in the opposite direction as fast as they possibly can. Be authentic and creative. Show your personality.

Allow for people to actually get to know YOU, not your business necessarily. People want to do business with people they know, like, and trust. If you are not well liked, it doesn’t matter if you have the best deal in the world. People will hide when they see you coming to avoid you and they’ll find what you offer from someone they like.

Ask yourself, “Would you do business with someone that introduced themself with a sales pitch? Facebook is NOT a place to sell, it truly is a place to build relationships and find people all over the world! Your reputation is created by the way you present yourself. You can present yourself as likable or as that person who keeps trying to sell something to somebody blatantly. Remember what goes up on Facebook represent who you are as a person, so if there are inappropriate pictures on your personal page, people can find them and may not want to do business with you or like your page. Regardless if you own your own business or work for a fortune 500 company, your reputation is all you have.

You will be amazed at how you’ll get likes on Facebook because of your personality and the way you present yourself. And if you can master that, you will then be able to introduce your business.

What’s your experience? Do you get likes on Facebook?

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