Posts

Facebook and Marketing

We’ve all heard that we need to have a presence on Facebook for our businesses, but what does it actually look like? Over the years, Facebook has turned from a free marketing platform that was easy to grow to, to one where only about 16% of your Likes will see any give post.

Recently, we’ve seen a lot of businesses turn away from even wanting to market on Facebook, but it still is an essential network for your business big or small. In this blog, I’m going to take a look at the important steps to build a viable Facebook marketing strategy, dos and don’ts of Facebook for business, and little-known tips to make sure your business sees a return on your investment in Facebook marketing.

Building your Facebook Strategy

Facebook, just like any modern marketing avenues, is much more than just sharing a piece of content. Our tribes are composed of smart individuals who no longer want to be told what to do, but appreciate brands that help them to discover new, meaningful things. Facebook, luckily, is the perfect avenue to increase our presence and set ourselves apart from competition.

Step 1: Complete your Business Page Profile

Your profile picture, cover photo (or cover video), and about section of your business profile create the first impression your business gives to your Tribe on Facebook. It is very important that these elements are all completed mindfully, rather than just putting up the first thing you see or think of.

Let’s start with your profile picture.

Your business profile picture should be an easily recognizable image that conveys who you are  as a brand or company. Many solopreneurs, freelancers, or businesses with an individual as the face of the company should and can get away with using your headshot as the profile picture. On the other hand, businesses that have a brand identity should use their business logo as the main profile image. The Facebook Profile picture is the thumbnail image that appears next to all of your social media posts, comments, and messages, so it is important to take your time and choose this image wisely.

A little later in this post, I’ve included an infographic from TechWyse with the  exact dimensions of each type of image you can use on Facebook so you can be sure your pictures always appear crisp and clean. A profile picture should be 170px by 170px.

Next we have your Cover Image.

Facebook just recently changed the cover image so you now can also include Videos! This exciting change can really help your Facebook Business Page stand out among competition. Your cover image is prime real estate on your Facebook page. It is wonderful space to highlight a marketing campaign, seasonal offering, or exciting news for your brand.

In this image or video, you can include a call to action, and even entice individuals to use the buttons directly below the image to Contact you, Claim an Offer and more!

Businesses that coordinate their cover image, profile picture, and pinned or promoted posts see a much greater return from their Facebook pages than those who don’t.

BIMS-cover-photo

Your About Section

All too often, we see businesses with incomplete About sections that link to old websites and don’t fully explain their business service offerings or their brand promise. The good news is, once you have this written correctly the first time, you can reuse it or similar content for other social media networks.

A preview of your About section appears below your profile picture, so it is important to make sure this information is relevant accurately conveys your brand. Companies with ill-planned About Sections on Facebook are doing themselves a disservice. Try playing around with the language you use and measure the responses to those changes.

In your About section of your Facebook Business Page, be sure to describe your business, use keywords, and include a call to action to get people liking your page or heading to your website.

Three steps to creating a income-generating Facebook marketing strategy #FacebookMarketing #TheBIMSTeamClick To Tweet

Step 2: Posting to your Facebook Business Page

As you begin posting to your Facebook Business Page, it is important that you follow a strategy to remain on point and brand. It always surprises me when some business owners still want to post only about their business. The truth of the matter is that 80% of your Facebook posts should be about something other than linking directly back to your website. The other 20% can be blogs, promotions, and information about your company and business.

By sharing information that is not directly linking back to your website, you are helping to show your authority in your niche. You are sharing resources that your market can benefit from, quotes and images that can engage your tribe, and more generally, information that will interest your followers.

When you are posting, think about:

  • What other businesses are in your space
  • The information that will appeal to your market
  • Things you are passionate about in your business
  • Other influencers with whom you could engage

Then, create a plan for how you will share your content. Make sure you include:

  • Videos
  • Images
  • Tips
  • Quotes
  • Questions
  • Calls to Action
  • Throw back posts
  • Educational Articles
  • Your blog posts

Lastly, use this infographic to make sure all of your images display properly in your Facebook Business Page posts.

Facebook Cheat Sheet | Facebook Image Sizes | Image sizes for Facebook Marketing | Facebook business page image sizes | Guide to Facebook Marketing | Facebook for business | Facebook tips

Step 3: Growing your Likes and Engagement on your Facebook Business Page

It is great that you are now posting on your Facebook business page and following a strategy, but how do you actually grow your Likes and Engagement? These tips will help you to make sure that your business is on its way to a profitable Facebook presence.

Invite your Email List and Personal Friends to Like your Business Page

Many business owners with whom we work are nervous about sending an email to their email list or inviting their personal friends to Like their business page. You’ll be surprised, however, to see how many people respond to your request! As someone who often keeps my personal life and business life separate, I forget that many of my personal connections may actually be interested in learning more about digital marketing or may be starting their own business.

Facebook makes it very easy to invite people to Like your page. If you go to your Page and scroll down, on the right side of the screen you will see a box that says “Community”. In this box, there is an option to “Invite your friends to like this Page.”

community-box-on-Facebook (1)

When you click this link, Facebook will prompt you to select the friends you would like to invite to Like your Facebook page.

With your email list, I recommend sending an email rather than utilizing Facebook. In the email you can explain some of the perks of Liking the Facebook page and what people can expect from following your account.

Share your posts to your personal profile

Another way to increase your page Likes and to gain more engagement is by sharing your business posts to your personal profile. While I don’t recommend sharing every post, consider sharing your blog posts, videos, and images that represent your brand and personal values. These posts won’t come across as you trying to sell to your personal relations, but that your goal is to better educate them on what you do and your industry.

If you work with a team, you can even ask your employees and contractors to Like, Comment, and Share posts that relate to them, as well.

Boost Posts and Run Facebook Ads

I won’t go into much detail here, as this would create another LONG blog post, but using Facebook ads and boosting your Facebook posts is a great way to increase engagement. Here I recommend playing around with boosting the post to:

  • Your current page Likes
  • A custom audience made of your email list
  • Specific targeting of your tribe’s demographics.

Facebook’s targeting options are incredibly advanced, so just like with any sort of marketing, I recommend testing very specific niche’s rather than typing in everything demographic or psychographic identifier you can think of. This way, over time you will be able to more easily tell which interests or job titles, for example, lead to the highest number of new likes, follows, shares, and comments.

Post share-worthy content

Of course this needs to be listed. I’ll go into more detail below, but one of the most important pieces of your strategy to gain traction on Facebook is to post content that people want to read and share. This means that in addition to finding other articles and resources, you need to be making these for your own website, too. Take your time and really come up with pieces of content that will WOW your tribe!

Not sure how to create a content calendar for your business? Take a look at our Free Master Class on Finding Topics your Tribe will Love!

Dos and Don’ts of your Facebook Marketing Strategy

Your Facebook Marketing strategy needs to change as Facebook makes changes to it’s algorithms and adds new features for business owners to take advantage of. Regardless of the nuances of Facebook’s algorithms, there are some items that you need to be sure to include in your Facebook marketing strategy. Above, I reviewed some of the steps to create a Facebook marketing strategy for your business, but here I will be highlighting those items you must include and the common pitfalls of business owners as they jump into Facebook marketing.

DO: Plan your posts ahead. Just as with other marketing strategies, you never want to be stuck wondering what you will post the day something needs to go out. It is better to plan ahead, even if it is for the entire month, rather than coming up with posts on the fly. This way, you will be sure your Facebook posts align with promotions, holidays, and other important events in your business. One way to do this is by using this free editorial calendar to manage your calendar!

DO: Use Facebook’s scheduling feature. I absolutely swear by tools like Buffer.com and Hootsuite.com for scheduling social media posts, but on Facebook, it is more advantageous to schedule your posts out directly through their publishing tool rather than a third party. Yes, you can still incorporate some posts scheduled with Buffer, but a majority of your posts, especially those specifically about your business or from your blog, should be published directly through Facebook. Why? These posts have been proven to reach a wider audience than those that are scheduled through a third party.

To schedule a post on Facebook, write the post as you normally would, but rather than clicking “Publish”, select the drop down carrot to its right and select “Schedule”. One perk of doing this is you can play around with the different types of posts you use from multiple images to galleries, slideshows, and carousels.

DON’T: Only post links to your own content. Talk about boring, right? Our tribes are too smart to follow businesses on Facebook that only talk about themselves. Marketing is no longer a one-way street. It is about building a community around your brand. And to build a community, you need to set the example by listening and sharing rather than just pushing information.

DO: Include images, text, and video in your posts. The more diverse your posts, the more likely you are to capture your audience’s attention. You can use Facebook’s slideshow creator to build short videos with music and captions for your Facebook posts if you don’t have software on your computer to create your own from scratch.

Better yet, try a Facebook Live event and put yourself out there as the face of your brand every week as a way to engage your audience in a whole new way!

DO: Collaborate with other businesses on Facebook. Start reaching out to businesses that are similar to yours or who work with the same individuals you do. By commenting, sharing, and collaborating with them, you are introducing yourself to their audience and helping to boost both of your businesses in the process.

DON’T: Overlook the importance of setting goals. When we set  goals for our business, we have a very clear sense of how to understand what is working and what is not working with our strategy. It allows us to aim for something rather than just taking successes and failures in step.

DON’T: Forget to measure your results. You can’t set goals without the following step of measuring your results! Luckily there are incredible, and free, tracking services available for you online. The top ones we use are Google Analytics, Facebook Insights, and Pinterest Insights. The rational here is to see how your efforts have effected your movement towards achieving your marketing (and Facebook) goals.

DON’T: Just post the article title as your post. Say something meaningful about what readers will find if they click the link or take a quote from the article that highlights your main takeaway. Though titles should be descriptive, the same content will appear directly below your post in the link display.

DO: Test the effectiveness of Albums, Slideshows, Carousels, and single Thumbnail images if you are linking to something with many images. Each of these different types of posts will lead to a different response from your followers. We have a photographer, for example, who posts a link with a thumbnail when she first edits a wedding album and creates a blog post as a first peak. Then, she creates a slideshow to reengage the couple and their networks once all of her edits are complete and the couple has access to the images.

Dos-and-donts-of-facebook-marketing-687x1030

 

Little-known tips to make sure your business sees a return on your investment in Facebook marketing

Facebook is always changing, so it is necessary to take a look at some of the lesser-known strategies on Facebook that maybe you haven’t considered for your business. Some of the strategies below are ones you have seen others implement, while others may be brand new!

Facebook Groups for you Clients and Prospecting

Most users on Facebook are a part of numerous Facebook Groups. These groups are great for your business for a few different reasons. One point to emphasize here is that the groups run through your personal profile rather than your business page. Make sure your personal profile on Facebook links to your business page, is branded with a professional picture, and has the proper security settings.

  1. Joining other groups in your niche provide an avenue to position yourself as an expert and to meet new prospects for your business. I recommend finding 1-3 groups that are active on Facebook and seeing if you can share information that the members will benefit from. Many groups have guidelines about selling to members, but providing valuable information is always appreciated.
  2. Creating a Facebook group or groups for your clients. This can be a great add-on to your services or courses that you run online. Because only paying customers have access to the group(s), you will be more motivated to participate and engage.
  3. Think twice about creating a group for your email list. Recently, many very successful Facebook group managers have been shutting down their ‘public’ Facebook groups. They find themselves spread too thin to really focus on the public group and the specific groups for their clients. I recommend starting small and being engaged with your paying customers rather than trying to create a huge group to prospect from.

Create Custom Audiences when your run Facebook Ads and Segment!

Running ads on Facebook can transform your business or they can be a waste of money. One of the most successful ways to see an ROI from your Facebook ads is by being very niche focused and targeting specific people. By this I mean:

  • Upload your email list and promote posts or specials directly to the list
  • Add a PIXEL to your website and integrate retargeting to your website visitors. You can set the campaigns up to only target people who are been to specific pages on your website. For example, you can show ads only to people who viewed a specific landing page or who downloaded an ebook.
  • Use look-alike audiences to find other individuals who are similar to the people who have responded to your ads.

When you create the audiences and run the Facebook ads, make sure your offer, image, and landing page all are in alignment. Your tribe will pick up if things seem disjoint or like you are targeting too wide of a net.

Add a Video to your Facebook Page Cover Image

This new feature can transform your engagement on your Facebook business page. Guidelines for Facebook Cover Videos are below:

  • Video Dimensions: 820 x 312 pixels
  • Length: 20-90 seconds and can look
  • Sound: Though you can include sound, Facebook automatically mutes the video for user experience

So, what should you do now that you can have a video as your Facebook Cover? Try creating a slideshow video or a quick iphone video that captures your brand. This can be simple to start, but the movement when someone first goes to your business page is sure to keep folks on the page for longer and be more engaging. You can also test out interview style videos or webinar style videos are your cover video.

Wait to Boost a Post

As you can tell, I am all for businesses using Facebook ads to increase the engagement on posts and the traffic to your blog or landing pages. When you plan to boost a  post, hold off on pressing the  Boost button until the post has had a chance to gain organic exposure first. This organic exposure can really help with gaining more traction and keep your costs  down.

Test out Lead Ads

These ads are incredible! If you have a content upgrade on your site or can automatically register people to a webinar, the Lead Ads may work well for your business. Basically, when you create the ad, you also create a form. The form can then be set up to capture someones name, email, and other information. When a user fills out their information, they will be redirected to a page of your choice. For example, you can direct someone to the ebook download page on your site, or to a webinar sign up thank you page. These ads can also be to build your email list.

We’ve found these ads to have a much lower cost per conversion than a lot of other marketing efforts.Get-quote-by-landrover-ad

 

Schedule your Facebook Posts

Now you shouldn’t always schedule your Facebook posts,  but if you are like most business owners, you are pulled in many directions and hoping on Facebook every day may not be realistic. I  recommend using Facebook’s scheduling functionality for most of your Facebook posts as a way to batch your efforts. Take one day a month and find all the relevant articles, make all of your custom images, and schedule your promotions to be published in advance. Then, as you write blog posts over the course of the month and have other items to share on a daily basis, you can log in and specifically share that content.

We used to always use Buffer for scheduling content for clients, but have found a higher level of engagement when posts are created directly through Facebook.

Add a Call to Action Button to your Page

This is fairly easy to implement! Most of the time we see our clients create their CTA when they first set up their business page. If you haven’t already, however, go to your Facebook business page and click the blue button that states “Add a Button”. Here you can select your CTA and a landing page for any user who clicks the button. Tracking is available through Facebook Insights.

Use fb.com as a URL shortener rather than typing facebook.com

Surprise! fb.com is a URL shortener for all facebook.com addresses.

Use FB.com as a link shortener for your #Facebook Page in your Digital Marketing

reasons-why-your-facebook-ads-arent-convertingFacebook ads are one of the most popular options among small business owners who are new to online marketing. After all, Facebook is one of the biggest social networking channels available, with about 1.6 billion active users.

Believing that Facebook would help them reach their target audience, business owners would spend hours optimizing their Facebook ads and spend a sizeable budget for their ads. However, many of them end up getting frustrated because they’re not getting the results they hoped for.

Are your Facebook ads producing mediocre results? Take a closer look at your Facebook ad campaign to make sure you’re not falling prey to these mistakes.

Poor ad copy

When creating an ad, your goal is to convince people to perform the action you want them to do or to buy your product. Don’t expect your ad to perform if it is confusing, badly written or if it includes wrong spelling and bad grammar. Make it a habit to review you content before publishing it.

Your target audience is not properly defined

In order to get results, you need to target a specific group of people who’ll be interested to see your ad. Next time you run a Facebook ad, make sure you set the location and demographic like age and gender. This way, you can be sure that you’re putting ads in front of prospective customers who will be clicking your ads, and not wasting your money on people who might care.

No call-to-action

There are a few reasons why people may not be converting. One of them is due to the lack of call-to-action in your ad copy. Make sure you include a clear call-to-action so that people are directed to click on your link.

Your offer lacks value

With countless companies pushing ads across multiple channels, the digital marketing landscape has been saturated. As a result, users learn to scroll through ads that do not offer enough value to them. Most users will only click through the ad is worth their time to do so.

To get more clicks on your ad, you need to get to know your target audience and determine what they value. You have to offer something that would make them think it’s worth their time. A free e-book, a superior product, knowledge, a great sale or entertainment will make them want to click your ad.

How to Build a Social Media Following

Most business use social media to generate leads. But in order to make social media marketing work, you’ll need to have an audience. This means having some fans and followers on Twitter, Facebook, Instagram and other social media channels.

The number of fans and followers you have will give you an idea how big of an impact your message make. However, growing a social following can be quite frustrating, especially if you’re running a start-up business. But how do you build a social media following?

Here are some tips on how to get more followers on any social media channel.

Choose the right channels

One of the most important things you need to do is to decide which platforms are going to be right for your content. Twitter is an instantaneous outlet. LinkedIn favors professional content. Pinterest, Instagram and Facebook are more visual mediums.

Also, determine which social media networks your target audience use the most. There is nothing more frustrating than spending your time and resources, only to find out that you weren’t able to reach your target audience.

Interact with other users

Interact with your fans and follows on a regular basis. You can ask questions, answer questions, share some of their posts or encourage people to share yours. Also, take the opportunity to get involved in conversations. This will help you stay connected with your audience and not miss out on anything important.

Offer something unique

This is probably the most important thing you can do to acquire more fans and followers. Some people would post links to their work and promote their products in an attempt to get people to visit their site. But social media isn’t the place to advertise your products or services.

In order to capture the attention of your target audience, you need to make sure that you provide them with contents that are fresh, interesting and entertaining. Adding a picture to your posts can also make your posts standout and encourage people to follow you.

These days, almost everyone seems to want more likes, shares and comments on their Facebook posts, but creating content is not easy. As a matter of fact, a lot of businesses are having a hard time coming up with ideas that sometimes they just give up.

If this sounds like you, then we’re hoping that this post will help you come up with an effective Facebook post that will get you crazy likes, shares and comments.

Post photos

Most Facebook marketers believe that images are the cornerstone of Facebook. People love seeing photos.  These days, people are so overloaded with information that they prefer something that is easier to consume. Plus, photos are fun to share too.

By posting the right images, you are guaranteed to generate more engagement from your fans. But please keep in mind that moderation is the key. These photos may get you some viral sharing but posting an endless stream of random photos could do you more harm than good.

Fill-in-the-blank

If you love getting comments, feel free to use fill-in-the-blank type of posts. People love to offer their inputs. Be creative and have fun creating your own posts. However, be sure not to leave it too open-ended as the engagement may suffer if you require your fans to come up an entire sentence. Keep the post short and ask for a short answer.

Videos

Video is a great marketing tool. If you are willing to appear on those videos, then it would be easier for you to connect and build trust with your audience.

One of the best ways of using video is through education. By creating an educational video, you are showing your audience that you know what you’re talking about and that you are an authority in your business.

Telling stories is another way of using videos. If you have just launched your business, this will be a great way of telling your story and introducing your company to the public.

 

 

This is a great article:

With over 750 million users globally on Facebook, Facebook marketing is a popular way to reach a wider target audience. Since Facebook marketing is totally different from any other type of marketing previously done on the Internet, it is important to learn how to use Facebook properly for business. Otherwise, it will cost you money, time and effort.

Tip #1: Keep it Social Before Selling

With the thought of millions of customers in short reach through Facebook, many businesses make the common mistake of pitching their product or service directly to the users.

The most crucial factor to remember is that people on Facebook are there primarily to socialize with other users. They are not primarily there to shop and purchase products. If you attempt to sell directly or hard sell to members of Facebook, you will not be successful.

However, if your business is serious about using Facebook as a tool to market your product or service, the first step is to create a Business/Fan page on Facebook and invite people to like the page. Use this page to create buzz around what your business has to offer. Your product or service should offer solutions to your target audience.

The next step is to post value driven content to the people on your page. You can post pictures, videos and other commentary that provides some kind of benefit to your target audience and fans. Urge your fans to take action by posting comments and queries pertaining to your post. The key here is to get them to engage with your page, and develop relationships with them. Since Facebook is an online platform where people go to socialize, ensure that it is an exciting experience for them to go to your page.

Tip #2: Increase Your LIKES or Fans

Why is it desirable for your business for people to click LIKE on your page? Every time you put fresh information on your page, each person who LIKED your page will see the post on their newsfeed.

Therefore, if two thousand people LIKED your Facebook page, there is a potential of up to two thousand people to see your post, and potentially create a viral effect.

Tip #3: Use Facebook Advertisements

You can spread the word of your page and increase the number of Likes to your page by using Facebook Advertisement (Ads). Facebook Ads are quite different from Google AdWords. With Facebook, it is easier to target a specific demographic audience. A crucial feature of a Facebook ad is the graphic or picture used in the advertisement. It is essential to select an image that will draw the attention of people, which encourages them to see your advertisement and click on it.

To achieve success with your ad, you should target your possible viewers, and you can use the services of a website like Quantcast.com to access the demographics of the types of people who may be interested in your particular product.

Article Source: http://EzineArticles.com/6656830

This was a great article from Marketing Artfully

Social media marketing is a bear! It can feel like you are posting all day and no one is commenting or even listening. Don’t let a lack of comments get you down, you never know who might be out there watching and not talking.

 

How to get social media comments - social media marketingThe picture that I have on this post was taken out front of my house with an iPhone and the app TruHDR (one of my faves). I noticed when I got inside that I had my thumb in the picture – doh! If I was “smart” I would have cropped it out and had a “good” picture to post (most of our clients want everything to be perfect). What I did was post it to my Facebook with the comment, “they are paving the road! and my thumb…:)”. I got 7 comments and a couple of likes. Social media is about being human and humans are not always scripted and perfect.

This goes for companies too! When Dominos Pizza started losing market share, they did not curl up and die, they said that they would have to change their sauce and the quality of their pizza and sales rose. Many small biz owners are SO concerned that they look perfect that they become bland and boring! Snazzy it up a bit! If you would like to find out about other companies who have admitted to being less than perfect, check out the Washington Post’s, Behind Domino’s mea culpa ad campaign.

Does It Matter How Many Comments You Get?

Getting blog comments and getting social media comments follow the same formula as all regular human interaction. There is research from 2006 that shows this perfectly (and given that the stats haven’t changed in the intervening years, tend to be pretty compelling). According to Jakob Nielsen,

In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action.

So think about that, for each commenter you have on one of your posts, there are potentially 90 people who will see it and never comment, BUT they saw it none-the-less! This is why you will go to a party and have someone you have never heard of say, “I am your Facebook friend” or “I see you on Google Plus all the time”. They see YOU and what you are doing, whether they talk to you online or not!

Funniest part of the Participation Inequality post was, “How to Overcome Participation Inequality – You can’t.” You can’t make people comment if they don’t want to, you can only post things that ENCOURAGE commenting and hope that someone jumps in to get the ball rolling.

Additionally, (I promise I will get to ideas of what to post to get comments soon), you need to be aware of WHEN you are posting things and who might be online at the time. If you are a nightbird and posting all your “stuff” at midnight, it may be pushed down everyone’s wall by the time they get up, OR you may have a hoard of people who are all up in the middle of the night with you who jump in to comment because there is not all that much else going on.

Timezones and posting matter too! If you are trying to target overseas customers, working on Eastern time won’t cut it. You are going to have to do some posting and commenting when it is mid morning and early evening THEIR time. Test this and see if it makes a difference in how many comments you get!

Social Media Ideas – What To Post To Get Comments On Your Posts

If you skipped down here, go up and read the rest, we will wait for you..:)

  • Personal items – The people working on the street outside my house are not inherently interesting, BUT it shows that I do not talk about marketing and small business all the time! It makes me more of a person and less of a company. I would say if you use social media for business that you should not talk about your baby, dog, husband, girlfriend or any other super personal thing TOO MUCH but that doesn’t mean that you can never talk about them! One guy who really gets this right is Daniel Webster Johnson. He is a Colorado Realtor who traipses around every morning taking pretty pictures of the Colorado countryside and his dog. It REALLY works for him!
  • Quotations – Now please note, these should only be quotations that have meaning to you. Just popping something up there everyday with no background as to why it is interesting is not that great a practive. I like quotationspage.com for quotes, the search engine is good and they have LOTS! Another good things to do is make up your own quotes – one fellow, Imran Rahman, has Imranisms. It always gives me a chuckle to see what he has posted!
  • Selling With People – You CAN sell if you are giving credit to other people at the same time! Kirsten McKay Smith is especially good at it on her Passion Rockstars pagewhich is a clearinghouse for her to talk to her team (and people who follow it may also want to become a member of her team after seeing how neat she is!)
  • Great Links From Your Industry– I am always looking for new things that could help my clients increase traffic or get more clients. Frequently I find good resources that I share with my online community. I also save these for my newsletter so they do double duty!
  • Post your videos– people like to see interesting things and if you can pop out a quicky video about your industry or a topic that will appeal to everyone, you can get some good interaction. Remember to be QUICK! 2 minutes or less.
  • Things from your past that are interesting– Could be reference to Woodstock from our baby boomer friends or a really great Muppet Movie clip. Just make sure you let us know WHY it is important to you!
  • Open Ended Questions – Ask your friends and circles an INTERESTING question that does not work with a yes or no answer. According to Buddy Media, Posts that END with a question (rather than having it at the beginning or middle) have a 15% higher engagement rate.
  • Trending topics – It is okay to comment on current events, I just make sure to stay out of religion and politics. Just think, if you are PRO REPUBLICAN or PRO DEMOCRAT, you are effectively alienating about half of the rest of your customers. I had a funny thing happen the other day, a fellow who was selling insurance threw out the term “Obamacare” and giggled like it was stupid. I can tell you, he DID NOT KNOW that would be offensive to some people in the room who would then choose someone else to work with. I KNOW, some people like to be very partisan on their social media and that is their choice. As a small business owner, I cannot afford to lose that many potential new clients. Nuff said.

The NUMBER ONE Most Important Social Media Commenting Idea!

Talk back. That is right, if you get one comment, talk back. If you get two, talk back again. People are more apt to interact with your posts if they know that there is a real person on the other side! If someone posts something nice on your wall, thank them. In general, just interact as you would with plain old humans you would come into contact in your day-to-day life.

After doing some videos I realized that I was NOT posting them to my blog! I cannot believe I did not do that. So I wanted to share with you a few videos that I have done to help you with your Internet Marketing. If you need help in any of these areas or have questions please feel free to contact me. Enjoy!

What is a niche? A niche is a portion of the market that is not being addressed adequately. You must identify the niche that you are targeting so that you are able to focus your work properly. There are a few reasons why niche marketing is important that you must understand before you get started. The main thing about marketing online is to be prepared before you get going. Preparation is vital because it can take you from your dream to a reality.

1. If you get started with internet marketing and do not select a specific niche then you will likely lose your goal along the way. It is like going into something blindly and that just does not turn out well. You must know who you are targeting and what portion of the market is not being targeted already. If you go after a segment of the market that has a lot of competition then your likelihood of making a lot of money is very low.

2. Niche marketing is also important for your search engine optimization needs. SEO is a very important process and you must know what niche you are targeting so that you can use the proper keywords and carry out the process correctly. If search engine optimization is not carried out appropriately then your goals will not be fulfilled. Take some time to put some thought into this before you get started.

3. The best thing about niche marketing is that it provides you with a direction along your internet marketing process. It feels so much better when you have a direction. For some, niche marketing seems like such a simple part of the plan but it may not always be so obvious for everyone. No matter who you are, it is always helpful to have a direction and in this case, if you do not have a direction with your niche then you will fall off your path very easily.

Niche marketing is vital for many reasons. Take a look at a few of these reasons and learn to implement the ideas throughout your own internet marketing process.

Article Source: http://EzineArticles.com/5567855

I found this article very interesting, when you click on Facebook for Business it takes you to the page that Facebook has already had in

Article by  Found on http://www.linkedin.com/news?actionBar=&articleID=660728748&ids=0Oe3gTejoMdzoIdPkTcPAOc3oSb3kVc3AUej4SdyMOd3kQcjgMdzoIe3gTe38Tc3oS&aag=true&freq=weekly&trk=eml-tod-b-ttle-80

As businesses clamor to join Google+, it may be no coincidence that Facebook has introduced a new site walking potential advertisers through the process of advertising and marketing on the social network.

The site, Facebook for Business, “provides step-by-step guidance for how to best use Facebook’s marketing tools,” a company rep says. Such tools include Pages, Ads, Deals, social plugins and Sponsored Stories.

Though Facebook is sought after by marketers, many have found the process of buying ads on the network complex, which has spawned a network of third-party agencies that specialize in placing ads on the network. With the site, Facebook hopes to offer more of a helping hand. “We want to inspire small businesses by seeing how other businesses have found success on Facebook by sharing their stories,” the rep says.

The new site is the latest effort by Facebook to court advertisers. In April, the company launched Facebook Studio, which showcases successful Facebook campaigns and gives awards for the best work.

Facebook use to have an awesome tool where people can suggest fan pages to their friends, it was easy, fun, and it worked! Well back around November the button was missing, then a few weeks later it was back but only the admin of that page could suggest it to their friends. This became a little difficult and I feel it broke some of the online communities that were being created. It was very simple to use, you would click onto suggest to friends, and then choose the list of people you wanted to send it to, click select all and hit send! What a great concept. Once a page was suggested to you then you would get an alert once you logged into Facebook on the right hand side and you could choose to like or fan at that point the pages that were suggested to you. It was such a great tool and really helped the small businesses increase their fans. Now the button is still there on the pages and you can click it and still select all the people you want to invite to like your page but now there is a catch . . . IT DOESN’T WORK! Once you hit send it says a message was sent out but nowhere to be found is a message in your email or on Facebook that a page was suggested to you. Now where is the building community in that?

Us as small business owners need to increase our fans so we can build that relationship through our businesses. Here are a few ways to still grow your fans:

1)    Talk about your page on your personal profile using @ (then type your page name) this way people that are your friends can see your post and go directly to your page and “Like” it.

2)    Create list of friends up to 200 and send a message to them asking for their support to grow your online community and give the link to your business page.

3)    Put your Facebook business page link in all email signatures, newsletters, marketing materials, voicemails, videos, blog, and website.

4)    Post to your Twitter account to “like” your page

This can seem a little irritating and frustrating, trust me I am right there with you, but until Facebook figures out how to manage themselves and page we have to follow their rules. Because so many companies were and still are creating fake people on there, Facebook is trying to control the SPAM. One person can ruin it for all of us. With that being said stay away from buying “Likes” they are mostly fake people! I hope this information is useful, if you have any questions please feel free to contact us.