The holiday season is the busiest shopping time of the year. According to the National Retail Federation, the average American adult usually spends about $810 during the holiday season. Because of that, retailers and brands are fighting for consumer’s attention to drive up their sales.
Incorporate the excitement and spirit of the holidays into your social media campaigns. Here are some tips on how to take advantage of the holidays with the help of social media.
Help your customers get into the holiday spirit
Most people are sprucing up their homes and putting up lights and ornaments around their home. Why don’t you do the same and add some seasonal touches to your website and social media pages? Update your Facebook cover photos, Youtube channels, Google+ images and Twitter backgrounds where possible.
While the shopping season usually starts in September, most people don’t start until November. Others would wait until the first week of December before they start shopping. It’s never too late to capture a holiday shopper.
Share holiday promotions with your followers and give them something to look forward to. Take advantage of social media advertising options such as Twitter sponsored tweets and Facebook offers if you really want to bank on your sale.
Give back to the community
Truly get into the spirit of giving by adding a charitable element to your holiday campaign. Use your platform as a business leader to draw attention to a cause. Get your employees on board and give back to your local community.
Give away prizes
The holiday season is a time for giving. Since people interact with businesses more frequently during the holiday season, this is also the best time to run a contest.
Contests and giveaways are a great way to create buzz around your product. They also help increase social sharing, engagement and fan base. Ask for shares and likes for entries into the contest for a chance to win. The monetary value of the prize is totally up to you, but make sure that you provide them something they will value and appreciate.