Posts

, ,

4 Ways to Improve Your Social Media Engagement

Bims_3.31.15

There are about 2 billion social network users from all over the world. That number is expected to grow to about 2.5 billion in 2017. So, if you want to reach your target audience more effectively, you need to be active on social media.

In this article, we’ll share with you some methods that have helped us boost our social media engagement. Hopefully, these tips will help you earn more shares, comments, likes and clicks for your social media content.

Ask for their opinion

Business owners should think of their target audience as a pool of unlimited resources. Your current and potential customers will appreciate it if you listen to what they have to say.

Feel free to create a simple survey, ask an open-ended question or a fill-in-the blank type of question. This is advantageous as it will not only increase engagement, you can also use their suggestions to address their needs and requests.

Educate

Business owners and marketers are often stumped as they sit down in front of their computer and attempt to post a status update on their social media accounts.

Remember, your goal is to get your audience to engage with you and your content. To do that, you need to provide them with great content. Write about what you know and what they don’t know. If you do this, people will eventually see you as an industry expert.

Call-to-action

It’s not enough to write quality content, sometimes, it also pays to ask. Always include a great call-to-action in your posts. Ask them to visit your site, answer polls, provide content ideas or simply hit like. People are more likely to act upon it if you tell them what you want from them. As they say, ask and you shall receive.

Share photos

If you are struggling to engage with your target audience through content marketing, you might want to consider including more visuals into your marketing efforts.

According to Social Media Examiner, 87% of the most shared posts on Facebook were photos. Sharing photos are a great way to boost engagement as it can easily capture the attention of people and are easier to digest.

 

/by

Facebook Posts That are Guaranteed to Get More Likes, Shares and Comments

These days, almost everyone seems to want more likes, shares and comments on their Facebook posts, but creating content is not easy. As a matter of fact, a lot of businesses are having a hard time coming up with ideas that sometimes they just give up.

If this sounds like you, then we’re hoping that this post will help you come up with an effective Facebook post that will get you crazy likes, shares and comments.

Post photos

Most Facebook marketers believe that images are the cornerstone of Facebook. People love seeing photos.  These days, people are so overloaded with information that they prefer something that is easier to consume. Plus, photos are fun to share too.

By posting the right images, you are guaranteed to generate more engagement from your fans. But please keep in mind that moderation is the key. These photos may get you some viral sharing but posting an endless stream of random photos could do you more harm than good.

Fill-in-the-blank

If you love getting comments, feel free to use fill-in-the-blank type of posts. People love to offer their inputs. Be creative and have fun creating your own posts. However, be sure not to leave it too open-ended as the engagement may suffer if you require your fans to come up an entire sentence. Keep the post short and ask for a short answer.

Videos

Video is a great marketing tool. If you are willing to appear on those videos, then it would be easier for you to connect and build trust with your audience.

One of the best ways of using video is through education. By creating an educational video, you are showing your audience that you know what you’re talking about and that you are an authority in your business.

Telling stories is another way of using videos. If you have just launched your business, this will be a great way of telling your story and introducing your company to the public.

 

 

/by