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If you are using social media to build an engaged community of fans and customers, generate leads and raise awareness of your products and services, it is imperative that you post on social media on a daily basis. However, you also want to connect with your audience without driving them away. The key is to strike the perfect balance between informative and annoying.

Your social media efforts can take you places. This is especially true if you know when to share and when to listen. We’ve got some great tips for you to inspire you in your efforts.

Twitter

Twitter is a fast-moving social network. Due to its fast-paced nature, you’ll need to update it more often.

We generally advise business owners to maintain a consistent presence in Twitter. While being active on Twitter is advisable, you don’t want to overwhelm your audience. So, keep your posts spaced throughout the day.

With Twitter, it seems the more the merrier. You can tweet as much as 14 to 20 times a day. Just make sure that they’re full of great info.

Facebook

With over 1 billion users throughout the world, Facebook is the place to be. As a general rule of thumb, you’ll want to post twice a day, 7 days a week.

You don’t want to post too frequently as people easily get frustrated with too many posts. Make each post count by sharing fun pictures and posts that your followers will be interested in. Remember, the more your followers comment, share or like on your posts, the more likely are they to see them.

Pinterest

Like Facebook, Pinterest has a feed that almost everyone can see. With the high volume of content being shared on Pinterest, you’ll want to create new boards on a regular basis if you want your pins to get found. Feel free to post 5-10 times a day.

Pinterest is all about visuals. So we suggest that you use beautiful, quality images.

With the influx of different social media tools there are now so many different ways to target your chosen audience compared with 10 years ago.

When using social media one strategy is to remember that you can do so much more than provide just text based information, you can post videos, photos as well as links to other interesting resources that might add value to your followers.

There are many different ways that you can make use of videos, with this and general internet marketing activities such as, visual case studies, how to videos or client testimonials.

Pictures of you, your staff and perhaps even pictures from company social events, can also be very positive as users like to see who they are dealing with, it’s easier to build relationships with the people in the company if they can see who they are and interact with them.

Also when producing videos use the staff that your clients would see if they came into your store or office, this helps to maintain familiarity with clients and can help to build better relationships.

Social media strategies only work if your target audience access the outlet. To make sure you clients and potential clients know that you’re on Facebook or Twitter make sure that you tell them. Send out a newsletter to your clients and contacts to tell them they can follow you on Twitter etc. and ensure that any printed marketing materials feature the URL’s for your various social media accounts. Social media needs the social part to work; therefore you need to have people join for it to be an effective tool for your company.

Once you have people following you on Twitter, Facebook, LinkedIn or Google+ you have to keep them interested. One strategy is to have promotions, small things like posting sales through you tweets or putting coupons up for friends on your Facebook page keeps people interested and attracts more to join.

Social media strategies are slightly different from print or person to person strategies. You have to remember that you need to update your information and promotions so that more people want to follow you. It only works if there are members in your online community so you have to promote yourself to your audience to make them want to be part of your community.

The great thing about Social Media Marketing is that not only is the opportunity vast, but it is also one of the lowest cost marketing activities available to businesses today.

Clearly the way companies use Social Media Marketing will vary depending on the type of business or target market, but businesses that are serious about competing in today’s markets need to ensure they are making use of these tools. Simply having a website is no longer good enough, you must promote your business in the online world and engage with your target audience.

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