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5 Ways to Use Tiktok to Promote Your Business

If you think of Tiktok as a platform for teens and Gen Zs sharing their dance routines, funny lip-syncing videos or cute animal videos, think again. The truth is, there is a wide variety of content niches and communities within the platform, which allows you to reach a diverse audience.

No matter what type of business you have, there’s a space for your brand to make its mark on the platform. In fact, it is now seen as one of the biggest marketing machines for businesses of all sizes.

Tiktok has over 1 billion monthly active users, and the numbers seem to be rising day by day. It looks like Tiktok is here and doesn’t seem to be going anywhere

Looking to start using Tiktok to promote your brand? Here are 5 tips to help you get started.

Have fun!

Tiktok’s nature is fun, playful, and casual. So if there’s one thing you shouldn’t do on the platform, it’s being boring.

Most people are on the app to discover new and exciting content. So show off your brand personality and have fun with your content. If people see that you’re enjoying creating your content, chances are they’ll enjoy watching your videos too.

Tiktok is a great platform to test out new ideas and a different side of you. Feel free to explore different content formats until you find one that resonates with your audience. Once you do, keep replicating it to build on your success.

Post often

Let’s face it. Growing your brand on Tiktok can be exhausting, especially when you’re just starting out. Sure, it only takes one video to go viral to make a mark on this billion-dollar platform. But most of the time, success doesn’t happen overnight.

There are millions of videos that are being published on a platform everyday, and it can be quite difficult the capture the attention of your audience. If there’s one thing successful Tiktokers have in common, it’s consistency. They post content every single day; sometimes more.

So if you find yourself getting frustrated and you’re still not seeing the results you want, be patient. Post often and consistently.

Watch out for trends

One of the best ways to get more views is to create videos on trending topics. Keep in mind, though, that trends come and go. So if you want to capture the attention of your audience, you’ll have to keep up with the trends and keep your content new and refreshing.

Most users are actually searching and watching content about trending topics, so your videos will be shown to a wider audience.

With Tiktok, you’ll never run out of ideas for your content. Just do a quick search of the most trending hashtags, watch some videos on the platform and you’ll have a long list of ideas for your content.

Social media challenges 

Social media challenges are a big hit on the platform. Some videos even go viral. So if you’re looking to increase brand awareness and grow your following on Tiktok, you might want to consider joining in trending challenges.

But if you’d like to take it a step further, you can also create your own challenges and encourage people to join in on the fun. It has to be fun and easy for your target audience to complete. Otherwise, people may not be interested to participate.

It’s also a good idea to create a branded hashtag for the challenge. Be sure to do some research before creating a hashtag to make sure that it’s hasn’t been taken yet.

Run Tiktok ads

For your ads to work, your target audience must be fully engaged within the platform. And that’s one of the biggest benefits of Tiktok. Users can’t get enough of it.

In fact, the usage of Tiktok is on an upward trend, with the average users spending at least an hour a day watching, sharing, and creating videos on the platform.

The more time users spend on the platform, the higher the chance that they’ll see your ads. The more engaged they are, the better your ads will perform. This makes advertising on Tiktok more worthwhile.

Final thoughts

A lot of businesses have found success on Tiktok. It’s not just because of the fun, entertainment, and creativity it offers. But because the exposure is truly next level. In fact, it opens a whole new connection with your target audience.

If you find Tiktok intimidating or you think it’s already too late to get in, it’s not. Tiktok is new enough for you to get in, yet huge enough to ensure that you’ll be able to reach a wide audience.

5 Ways to Use Tiktok to Promote Your Business

5 Ways to Use Tiktok to Promote Your Business5 Ways to Use Tiktok to Promote Your Business

Tiktok 101: 6 Tips for Healthcare Professionals and Organizations

Tiktok is a video-based social network that allows users to create and publish short videos. The app has been downloaded more than a billion times worldwide and is now considered the trendiest social media platform.

Some of you might be rolling your eyes right now, thinking it’s not suited for you. Sure, it isn’t a serious platform. But as of now, it’s the social media platform with the most opportunities to go “viral”. It provides a great opportunity for you to build a solid online presence and position yourself as an industry expert.

Here are some tips for marketing your practice on Tiktok.

Choose a username that reflects your practice

Your username is one of the most important aspects of your social media account. When you create a profile, make sure that your username is catchy and easy to remember. If possible, try to drop subtle hints about what you do.

Dr. Kim Chronister, a licensed clinical psychologist in Beverly Hills, is a great example of a healthcare professional who’s also an influencer on Tiktok. She’s known as @drkimchronister on the platform. She’s killing the keyword game by making it obvious of her expertise.

Create content that drives traffic

The key to going viral on Tiktok is to create content that your audience finds valuable. So ask yourself, “What are the problems your target audience is looking to solve?”. Now create video content that would help them solve that problem.

You can leverage the platform to attract new people to your Facebook group, get more Youtube subscribers, revive your Instagram account, or drive traffic to your website. You can say something like, “if you want to learn more about this, check out my Instagram or visit my website.”

Engage with your audience, especially the younger ones

Once people learn about your profession, they’ll start asking you health-related questions. Some will even ask for tips and advice. You can use the platform to answer these questions and provide solutions to their problems.

Dr. Jones, known as @MamaDoctorJones on Tiktok, is a gynecologist who uses the platform to educate teens about sex education.  Her contents are engaging, and her willingness to be a bit silly on the app helps her get her message across.

In one of her popular videos, she talked about what you should do if a condom breaks during sex. The video has racked up over 11 million views. If the teen demographic doesn’t get adequate education about sex, then you can use the platform to provide reliable information.

Keep the “duet” feature in mind

While scrolling on Tiktok, you might notice two videos appearing side-by-side on the screen. It’s called a “duet”.

Duets allow users to collaborate, respond, or interact with other’s videos. You can create a video with a colleague or an influencer. Or better yet, invite your audience to join you on screen. This is a great strategy if you’re looking to grow your following.

Address misinformation

Living in the digital world, we have access to a wide range of information. Unfortunately, not all of this information is reliable.

With so much information available online, it can be difficult to separate the facts from fallacies. Tiktok is a great way for doctors and other health professionals to reach their younger audience. Use it to educate people about illnesses, general health, and much more.

Rose Marie Leslie, a medical resident better known as @drleslie on Tiktok, shares valuable information about vaping or birth control on the platform. With studies showing that vape use is at an all-time high with teens, Dr. Leslie often talks about vaping and vaping-related illnesses.

In one of her videos, she showed the chest x-ray from a patient with vape-related lung injuries. Dr. Leslie said that she’s been receiving tons of messages from teens who have stopped vaping after watching her video.

In another video, she debunks douching and other scented vaginal products as “a load of medical bologna”. She emphasized that these products can actually increase the likelihood of yeast infection and bacterial vaginosis.

Use Tiktok to humanize your brand

Many of the content on the platform is funny and entertaining. This is why a lot of professionals are hesitant to create an account on Tiktok. But you don’t necessarily have to dance or crack jokes to capture the attention of your audience. You just have to show them your human side.

Remember that your audience are humans and they want to speak with real humans too. People are more likely to trust you if they can connect with you on a more personal level. Make an effort to talk to them as you would with a friend.

By letting your personality shine through your videos, you become more approachable and relatable in the eyes of your audience.

Final thoughts

More and more healthcare professionals are flocking to Tiktok to teach teens and young adults about health issues that matter to them.

As of now, there is very little competition on the platform. This presents a massive opportunity for you to reach a wider audience at a relatively low cost. So if you’re looking to build a solid online presence on the platform, now would be a great time to start.

Tiktok 101: 6 Tips for Healthcare Professionals and Organizations

Tiktok 101: 6 Tips for Your Family Medicine PracticeTiktok 101: 6 Tips for Your Health & Wellness PracticeTiktok 101: 6 Tips for Your Mental Health Practice