Finding ways to attract and encourage people to keep coming back to your site is no easy feat. If you are looking for ways to generate a stream of targeted traffic that converts, we recommend that you incorporate visual content into your digital marketing campaign.
Visual content is one of the most powerful online marketing tools. They are easy to consume and understand. On top of that, they also increase engagement, brand awareness and earn more new business.
Here are 3 types of visual content that will increase your conversion rate:
Infographics
We live in an era where an average person has an attention span of about 8 seconds. People want to get the information they want fast. Otherwise, they’ll move on swiftly to the next site. Infographics can help you reach your audience and grab their attention, mostly because you make things easier for them.
People love infographics. They are filled with valuable information, but are presented in a user-friendly layout. It requires less time to read, absorb and get the gist of information.
Images
Every day, the average consumer is exposed to a large volume of advertising messages. As such, it can be easy for your content to get lost in the jungle. Providing your text content with an appealing image can help you cut through the noise.
Photos are a great way to showcase your products and services. Take some photos of behind the scenes of your brand. Take some snaps shots of your team members, as well as the process that goes into creating your product. You may also include some photos of happy customers who have recently purchased your products or availed your services.
Videos
Studies suggest that posts with videos attract 300% more inbound links than text-only posts. But in order to set yourself apart in the digital era, you need to make sure that your video is of the highest caliber.
A great video serves as an extra clout for your campaign. It is useful for presenting common problems and then showing people how your products can solve that problem. Also, it is imperative that the videos are congruent with the overall style and ethos of your brand.
