Entries by Caitlin McDonald

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4 Social Media Marketing Tips for Beginners

Social media marketing is beneficial for small business owners as it helps them build awareness about their business and products or services through different social media channels. With the right tactics, you’ll be rewarded with increased product visibility, a new batch of potential clients and bountiful sales as well. As a beginner, building a social […]

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5 Best Business Apps

As business owners we are on the go a lot, it is great to find those apps to make your life just a little bit easier! Here are 5 apps we love and use on a daily basis! 1) Flipgram- Bring Moments to Life! Create beautiful short video stories using your photos, set to music […]

What does being a “social business” mean?

Being a business owner today means you need to do more than just run your company, you need to be social! Social Media has been a great tool for business owners to speak with their customers and target audience, one problem some businesses have is making social media a 2-way street. Businesses should not just […]

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Social Media Tips for Small Business Owners

Planning and implementing an effective marketing strategy is one of the biggest challenges business owners are dealing with. Being successful in marketing your brand through social media means being able to introduce your products or services in a fun and creative way.   In this article, you’ll be able to discover some of the strategies […]

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Internet Marketing Trends for 2014

As another year comes to an end we have seen the online world continue to evolve!  Businesses are finding more success with original content than with advertisements within content. They are also building brand awareness and building online communities. Internet Marketing Trends for 2014 1. Content Strategy- Businesses gain consumer trust by creating valuable content, […]

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Rules of Social Media Marketing

Leveraging the power of social media and content marketing could help increase your followers and customer base dramatically. So, it is important to understand the basics of social media marketing. From increasing your online presence to maximizing quality, abiding by these rules could help you build a foundation that will help stabilize your brand and […]

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Top 10 Benefits Of Advertising On Facebook

Facebook is one of the most popular websites on the Internet. With approximately 250 million unique visitors each month, Facebook is the 2nd-most visited website on the Internet (behind Google). All those eyeballs mean plenty of exposure for your ads. Facebook offers targeted advertising. Facebook allows advertisers to target a specific group of people based on age, […]