Facebook has more than 1 billion users from all over the world and majority of which log in on a daily basis and spends a few hours on the network. So, if you are a business owner who is planning to advertise on Facebook, this could be advantageous since everyone is there. You just have to tweak your strategy a bit in order to start seeing great results.
In this article, we’ll give you a few tips on how to maximize your Facebook ads. Follow these guidelines and you’ll be rewarded with a higher conversion rate.
Use the newsfeeds
Nowadays, majority of Facebook users are accessing their accounts through their mobile devices or tablets. This has a great impact on the part of the advertisers as mobile users are unable to see the right hand column. So, it is important to divert some of your advertising on the newsfeeds.
In a study which was conducted by SocialCode, they revealed that Facebook mobile ads earn up to 2.5 times more compared to desktop-only ads.
Most advertisers have one simple goal – to sell more. In this case, it would be better to focus on people who are already leads, like the ones who are included on your email list.
With the introduction of the “custom audience feature”, you are now given the option to upload your email list on Facebook. This is especially helpful as you can easily choose them as a custom audience when targeting a certain group of people.
Stick to the 20% rule
Facebook has made a revision on their guidelines regarding ads that appear in the news feeds. Now, all ad images that appear in the news feeds can have a text overlay. However, advertisers should take note that the text should not take up more than 20% of the ad image.
Make sure that you adhere to this rule so you won’t get penalized.