Twitter is a great social media tool for sharing information and building a community of loyal customers. It is ideal for keeping customers informed about your brand and can also be used very efficiently to drive traffic to your other social platforms. The most effective use for Twitter is certainly its […]
There’s no doubt that it’s going to be a big year for social media, and there are no signs of social media to die down any time soon. As social media continues to grow, keep these five things in mind to help your own social media strategy. 1. SEO […]
When you combine the benefits of email along with social platforms, you can promote any product, increase sales and build brand loyalty in more ways than ever. Big brands like Starbucks, and daily deal brands like Groupon have found success from combining rewards and discounts with their social media strategies. But what about […]
2012 has been called the, “Year of Social Media.” Reports have found that 75% of marketers plan to increase their social media spending this year, and social media is expected to have a major impact on television and the presidential election. With such high expectations for social media, you may feel like if your business […]
Blogging has certainly become a huge part of social media marketing today. By providing quality information, a consumer can understand exactly how your company works and exactly what kind of products and services you provide. A powerful blog can provide an eye-opening insight for a consumer to realize how your business is relevant to […]
Twitter has undeniably become an effective tool for carrying out social media marketing campaigns. For small to medium sized businesses specifically, Twitter can be one of the most efficient platforms for gaining brand awareness and loyalty. Just like with any other social media tool, it’s crucial to first set a campaign plan before jumping […]
At this time of each year we think about what we accomplished over the last year – and what we want to improve on for the upcoming new year. From a marketing perspective, it’s easy to get overwhelmed with all new ideas and bright shiny objects out there to pull our attention away from the […]
In the year ahead, there seem to be some major social media tactics you can expect to see affecting businesses. Some of these trends have already been carried out by companies, but in 2012, expect to see a mass adoption of these plans carried out by all types of businesses. 1. Google+ Explosion Google+ […]
In 2012, more companies will come to realize that doing business through social networks is a huge payoff. People are becoming more aware of how social media works and are getting comfortable with it. With this level of comfort with social media finally reached, it is now the goal of marketers to experiment […]
The Internet marketing environment changes substantially year-to-year. This past year, there were some subtle changes, and some, not so subtle. Regardless, marketers must know how to handle these changes! Here are some Dos, and a couple Don’ts, for Internet marketing this New Year: DO Segment by Behavior: Be more effective by segmenting your emailing lists […]