When you combine the benefits of email along with social platforms, you can promote any product, increase sales and build brand loyalty in more ways than ever.
Big brands like Starbucks, and daily deal brands like Groupon have found success from combining rewards and discounts with their social media strategies. But what about businesses that aren’t so well known, or don’t promise amazing daily discounts?
You don’t need to be a top name retail brand or have thousands of Twitter followers to get the most benefit out of your social media strategy this year thanks to combining email and social marketing.
By combining social media efforts with a well-targeted email marketing strategy, companies can easily gain customer loyalty. To do so, you must use the perfect incentive and target the perfect audience, at the perfect time. Use these three ideas to increase your word-or-mouth marketing and boost customer engagement by using both social and email strategies:
1. Offer an appropriate incentive
Discounts are great, but there are other ways to push your email subscribers to get social with your brand. Some techniques marketers use to increase engagement include altruism (the idea of people passing on information they find valuable) or use unique social games like engaging videos or fun quizzes. Whatever technique you choose, make sure that the content and tone of your incentive align with the interests of your target audience.
2. Look for the social butterflies
Doing some research to customize your social engagement strategies will end up being more successful than simply asking your email subscribers to “like” or follow your brand. Find the consumer “influencers”-those who are active social media participants. Market to these people so they can help influence potential clients and bring more customers to your brand. You must find how engaged certain email subscribers are to your brand and pick out the most active social members, most loyal to your brand. To do this, use social data, social monitoring and listening platforms to examine existing email files with information about subscribers’ social interactions. With this information, you can come up with email-marketing segments based off subscribers’ social profiles. If you discover you have an active group of subscribers, think about creating a referral marketing campaign to push those subscribers to recruit new potential customers.
3. Learn your consumers’ passions
The key element of social media is about people being brought together who share a common interest. If you try to force your brand on an audience not interested in what you have to offer, no marketing strategy is going to work. You must find out what your target audience likes and interact with them based on those likes.
You might find your audience has a common interest in your product or service, but you must dig deeper to find the best way to get them excited about your product or service. You can’t expect your customers to buzz about your brand just because they’re interested in what you have to offer. Come up with ways to market to your audience that involves their passions. If your company sells car parts, think about igniting your consumers’ passion for cars and racing. Don’t just make your marketing about car parts; be creative and think of ways that can get people who share the common interest in cars to be active with your brand.
A thorough marketing strategy that utilizes the benefits of email and social tools can provide new and exciting ways for companies to build brand loyalty and boost sales. No matter what your company has to offer, it all comes down to how you connect with your consumers!