There are various ways of advertising or marketing your business. Internet marketing is one of the most effective ways of marketing and making your business visible all over the globe. Effective marketing strategies can help you gain more visibility and increase product sales. In this article we are going to look at internet marketing strategies […]
Twitter has over 100 million active users, making it one of the most noteworthy social media sites. For marketers, the potential Twitter has to offer is huge! Additionally, the latest brand pages that have been introduced make it an even stronger platform for promoting content to customers. Countless companies have successfully used Twitter […]
Return on investment with social media can polarize several public relations, marketing and advertising efforts since there are a growing number of agencies and businesses utilizing social media marketing and analysis efforts to see return on investment. While some companies get ROI through social media use on Facebook or YouTube, marketers need to […]
New survey data suggests that marketers are disconnected from the attitudes of their targeted consumers. About 60% of consumers have ended engagement with several brands due to poorly targeted communication. This data comes from Experian, an information services firm, which surveyed 1000 consumers and 330 Australian marketing professionals from government, technology, retail, digital, travel […]
With the influx of different social media tools there are now so many different ways to target your chosen audience compared with 10 years ago. When using social media one strategy is to remember that you can do so much more than provide just text based information, you can post videos, photos as well as […]
What’s going to happen in the New Year with social media? Social Media is expanding quickly and marketers everywhere are catching up! Look out for these trends to come. Disappearing Social Media Marketing: Social media is becoming an integral part of all aspects in marketing our businesses. Therefore, social media marketing will […]
A new report from Havas Media titled, “Meaningful Brands For A Sustainable Future,” is one of the most insightful reports in revealing the punitive aspect of the social business marketplace, which is often overlooked! It specifically examines the expanding awareness and capacity of consumers to punish brands that lack social responsibility. Three key facts stand […]
LinkedIn is a growing social media platform with over 100 million business professionals worldwide. Business messages are well received within the professional environment of LinkedIn, which makes the site ideal for advertising for lead generation for B2B companies. LinkedIn ads appear along the sidebar with a photo and text. They include the photo, a 25-character […]
Google’s newest widget, Google+ Badges for brand pages, lets brands use Google’s social network to promote their presence. Similar in form and function to Facebook’s Like Box social plugin, Google+ Badges lets users either +1 a webpage, or add that webpage to their Google+ circles. While it doesn’t have Facebook’s ability to show your […]
With over 100,000 Facebook applications available, it can seem overwhelming to try and determine which apps will be the most important for your business. To help you out, here are four essential Facebook apps that will help you to communicate and interact with your fans! 1. Tweets to Pages This app has about 1.2 million […]