What’s going to happen in the New Year with social media? Social Media is expanding quickly and marketers everywhere are catching up! Look out for these trends to come.
Disappearing Social Media Marketing:
Social media is becoming an integral part of all aspects in marketing our businesses. Therefore, social media marketing will be included in overall marketing plans; it won’t be a separate tool. Just like email marketing or SEO, social media will be a vital activity.
Integrating Social Media:
Big brands will start using social media more to connect to customers through user-generated content. This helps businesses get the most out of their true customers and loyal fans.
Supporting Social Media:
The integration of social media into marketing will result in people reporting their problems through their channel of choice. Companies should try and find ways to avoid having their social media channels turn into a mere helpdesk, but social media integration will indeed let consumer problems be handled by peers.
Increasing Social Sales:
Customers will get a stronger real user experience before making purchase decisions with social media integration. People can make purchase decisions based on a brand’s marketing materials and receive feedback from existing customers through ratings, comments and reviews.
Leveling off of Group Buying Sites:
Group buying sites will level off. They will not go away, but businesses will better understand how it works and use it accordingly. With group buying sites, businesses buy an opportunity to allow potential consumers to sample their offering at a discounted rate with the hope of getting continuous business.
Social media ROI is an important topic and still less than half of marketers claim to see it. As budgets grow, social media will become more important in a brand’s marketing mix. ROI will be seen through direct sales from Facebook, or perhaps more conversion rates of people from social channels.
Growing Social Media Advertising:
Social media channels are trying to find ways to get at your advertising budget so they can turn a profit. Social media sites are looking at new ways to display more marketing messages to users. This will result in larger budgets dedicated to social media advertising.
More businesses will start making their sites mobile. 10 years ago companies began making websites because other companies were, now companies will start making their sites mobile as more and more companies are starting to!