New survey data suggests that marketers are disconnected from the attitudes of their targeted consumers. About 60% of consumers have ended engagement with several brands due to poorly targeted communication.
This data comes from Experian, an information services firm, which surveyed 1000 consumers and 330 Australian marketing professionals from government, technology, retail, digital, travel and financial service industries.
At the top of the list of consumers’ most preferred way to engage with brands was through giveaways and incentives. In fact, 70% placed this method in their top three ways to receive information from brands.
Regarding brand websites, marketers and consumers were in agreement, with about 91% and 85% claiming websites were the most important source of information on brands and product services.
There was however, a disconnection found in attitudes regarding print and social media. 70% of consumers seem to value print media, and 60% value direct mail more than social media, while marketers see print media as one of the least important sources of information. Only 28% of markers felt print media was an important channel for communicating.
The survey also found that in looking at consumer trust of marketing channels, surprisingly, consumers aren’t as trustful of newer channels like social media and SMS for communicating with brands. About 30% of consumers placed social media at the bottom three trusted channels, with only 4% claiming social media was the channel they trusted the most.
General manager of Experian Marketing Solutions, Matt Glasner, feels this distrust may come from the relative infancy of social media’s use in marketing, along with the fact that while 89% of Australian marketers now utilize a customer segmentation strategy in general, this strategy may not be applied to newer communication channels, like social media.
Glasner also claims that this is comparable to examining where email and EDM marketing was five years ago. “The challenges uncovered by the research are similar to the barriers we saw five or so years ago when customers lacked trust in emails and EDMs. Yet, for many brands, these are now common place communication channels which are highly valued by customers.”
In the year to come, most marketers plan to increase investment in social media advertising. “Marketers are working hard to ensure their messages are heard. However, our research highlights that there is still a huge opportunity for marketers to further understand how and when consumers want to engage across all channels, including social media,” says Glasner.
Glasner thinks there’s opportunity in bringing the level of consumer segmentation seen in traditional channels to social media campaigns, and worries that the age of multichannel marketing comes with the challenge of information overload, therefore marketers must be more selective than ever in their choices of communication!
I genuinely enjoy looking through on this website, it has got superb articles. “The living is a species of the dead and not a very attractive one.” by Friedrich Wilhelm Nietzsche.
Sweet internet site , super design and style , real clean and apply genial . best reseller hosting | cpanel reseller |
I like your writing style really enjoying this internet site. “Do not speak quickly it is a sign of insanity.” by Bias.
Couldn’t have said it better myself.
great site,good info!
I got what you intend, appreciate it for posting .Woh I am happy to find this website through google. “Finley is going over to get a new piece of bat.” by Jerry Coleman.
I like this website very much so much excellent info . “Tell me who admires you and loves you, and I will tell you who you are.” by Charles Augustin Sainte-Beauve.
Good write-up, I am regular visitor of one’s website, maintain up the excellent operate, and It’s going to be a regular visitor for a long time. “Time has a wonderful way of weeding out the trivial.” by Howard Aiken.
Thankyou for this terrific post, I am glad I observed this internet site on yahoo.
I like the helpful information you provide in your articles. I’ll bookmark your weblog and check again here regularly. I am quite sure I will learn many new stuff right here! Best of luck for the next!
I gotta bookmark this internet site it seems handy very useful
Keep functioning ,impressive job!
Rattling nice pattern and superb content , practically nothing else we require : D.
Really nice layout and fantastic subject matter, nothing at all else we want : D.
I truly appreciate this post. I’ve been looking all over for this! Thank goodness I found it on Bing. You’ve made my day! Thank you again!
Good website! I truly love how it is easy on my eyes and the data are well written. I am wondering how I might be notified when a new post has been made. I’ve subscribed to your feed which must do the trick! Have a nice day! “Reputation is what other people know about you. Honor is what you know about yourself.” by Lois McMaster Bujold.
Enjoyed looking through this, very good stuff, regards . “While thou livest keep a good tongue in thy head.” by William Shakespeare.
I’ve read several good stuff here. Definitely worth bookmarking for revisiting. I surprise how so much attempt you set to make one of these great informative website.
I would like to thank you for the efforts you have put in writing this website. I’m hoping the same high-grade web site post from you in the upcoming also. Actually your creative writing abilities has inspired me to get my own website now. Really the blogging is spreading its wings rapidly. Your write up is a good example of it.
Posts like this birgthen up my day. Thanks for taking the time.
I truly enjoy studying on this internet site , it has fantastic content .
Very excellent info can be found on weblog .
Great write-up, I’m normal visitor of one’s blog, maintain up the excellent operate, and It is going to be a regular visitor for a lengthy time. “He who seizes the right moment is the right man.” by Johann von Goethe.
Wohh precisely what I was looking for, thanks for posting . “Arguments are like fire-arms which a man may keep at home but should not carry about with him.” by Samuel Butler.
Very interesting points you have remarked, thankyou for putting up. “Success is a journey, not a destination. The doing is often more important than the outcome.” by Arthur Ashe.
I dugg some of you post as I thought they were extremely helpful handy
Couldn’t have said it better myself.
hi good page i will definaely come back and see again.
Well I sincerely liked reading it. This article offered by you is very helpful for proper planning.
Merely thought I might comment as well as say neat theme, would you design it for yourself? Actually looks awesome!
Hiya, I am really glad I’ve found this info. Nowadays bloggers publish just about gossips and internet and this is really annoying. A good web site with interesting content, this is what I need. Thank you for keeping this site, I’ll be visiting it. Do you do newsletters? Can not find it.
Wohh just what I was searching for, thank you for putting up.
Merely wanna tell that this is very beneficial , Thanks for taking your time to write this.
yay google is my queen assisted me to find this outstanding site! .
I’ve go through a couple of very good things the following. Positively worthy of bookmarking for revisiting. I surprise the amount attention you put to generate this kind of an incredible interesting online site.
Loving the info on this site, you have done outstanding job on the posts .
Hey there! Excellent stuff, do keep us posted when you finally post something like that!
Thanks for the insight. It binrgs light into the dark!
Thankyou for helping out, wonderful info .
Simply a smiling visitor here to share the love (:, btw outstanding style .
I am considering starting a brand new blog within the same category.
I like this web site so much, saved to bookmarks .
Excellent site. A lot of useful info here. I’m sending it to a few friends ans also sharing in delicious. And of course, thanks for your effort!
I adore reading and I conceive this website got some truly useful stuff on it! .
Very informative post. Your current Weblog style rocks as well!
I agree with your details , fantastic post.
I always was concerned in this topic and stock still am, appreciate it for posting .
Thank you, I’ve recently been searching for information about this subject for a long time and yours is the best I have came upon till now. However, what concerning the conclusion? Are you positive concerning the source?
Hi! Great blog!
I genuinely enjoy reading on this web site , it has got good articles .
I actually planned to compose a small note to thank for you for some of the pleasant secrets you are showing on this website.
I’d prefer to thank you for the efforts you’ve produced in writing this write-up. I am hoping the same ideal perform from you within the future too. In reality your creative writing skills has inspired me to begin my own BlogEngine weblog now.
You have great info on this site… I think it’s super informative! Thanks!
You have great info on this site… I think it’s phenomenal! Thanks again!
Thank you your submission, it is interesting and compelling. I discovered my way here through Google, I will come back one more time 🙂
I got what you impart, thanks for putting up. Woh I am pleased to chance this website finished google. Thanks For Share Different Attitudes Towards Social Media Between Consumers and Marketers | Boundless Marketing.
It’s arduous to find knowledgeable folks on this topic, however you sound like you realize what you’re speaking about! Thanks
This website is really attention-grabbing i am yearning for is there any other examples? but anyway many thanks pretty much as a result of I found that i used to be craving for.
Hey There. I found your blog using msn. This is a really well written article. I will be sure to bookmark it and return to read more of Different Attitudes Towards Social Media Between Consumers and Marketers | Boundless Marketing . Thanks for the post. I will definitely return.
I’m not sure where you’re getting your info, but great topic. I needs to spend some time learning much more or understanding more. Thanks for excellent info I was looking for this information for my mission.
Wow, fantastic blog layout! How long have you been blogging for? you made blogging look easy. The overall look of your web site is excellent, let alone the content!. Thanks For Your article about Different Attitudes Towards Social Media Between Consumers and Marketers | Boundless Marketing .
Different Attitudes Towards Social Media Between Consumers and Marketers | Boundless Marketing I was suggested this website by my cousin. I am not sure whether this post is written by him as no one else know such detailed about my difficulty. You’re wonderful! Thanks! your article about Different Attitudes Towards Social Media Between Consumers and Marketers | Boundless MarketingBest Regards Veronica
There are some fascinating deadlines in this article but I don’t know if I see all of them center to heart. There may be some validity but I’ll take hold opinion till I look into it further. Good article , thanks and we would like more! Added to FeedBurner as well
Different Attitudes Towards Social Media Between Consumers and Marketers | Boundless Marketing I was recommended this blog by my cousin. I’m not sure whether this post is written by him as nobody else know such detailed about my trouble. You are incredible! Thanks! your article about Different Attitudes Towards Social Media Between Consumers and Marketers | Boundless MarketingBest Regards Cindy
Wow, wonderful blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your website is fantastic, as well as the content!. Thanks For Your article about Different Attitudes Towards Social Media Between Consumers and Marketers | Boundless Marketing .
Hey There. I found your blog using msn. This is a very well written ariclte. I will make sure to bookmark it and return to read more of your useful info. Thanks for the post. Ill certainly return.
What a joy to find smoeone else who thinks this way.