Entries by Caitlin McDonald

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On-Site SEO [Curated Content]

This article was originally published on Moz.com. What is on-site SEO? On-site SEO (also known as on-page SEO) is the practice of optimizing elements on a website (as opposed to links elsewhere on the Internet and other external signals collectively known as “off-site SEO“) in order to rank higher and earn more relevant traffic from search engines. […]

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Off-Site SEO [Curated Content]

This post was originally published on Moz.com. What is off-site SEO? “Off-site SEO” (also called “off-page SEO”) refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). Optimizing for off-site ranking factors involves improving search engine and user perception of a site’s popularity, relevance, trustworthiness, and authority. This is […]

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How To Plan Your Marketing Budget With Four Free Templates

The following information and templates was originally by CoSchedule [How To Plan Your Marketing Budget With Six Free Templates] Your marketing budget is the driving force behind your team. The money that is invested is meant to be funneled into the right projects that allow your team to create the most meaningful results for the company as a whole. […]