Entries by Caitlin McDonald

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Getting started with video marketing is easier than you think [Curated Content]

This guide from Animoto breaks things down to show you how easily (and quickly) you can get started with video. Intimidated by video marketing? Animoto has broken things down so you can easily and confidently start promoting with video. Download the free guide to learn why video marketing is essential and how to determine your […]

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How to Get More Twitter Followers [Curated Content]

This resource originally was published by Hubspot. So you’re new to Twitter. You’re in the right place. But first, it’s important to understand why your followers matter for driving engagement with your business online. When someone follows you on Twitter they are opting-in to see your Tweets. They’re the ones who will see what your […]

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Which Social Media Channels Fit Your Target Audience [PLUS Tips for Writing the Perfect Instagram Caption]

You may have amazing products and provide great services. You also spend time creating good quality content. No matter how engaging or persuasive your content is, you won’t be able to achieve great results unless it reaches your target audience. Most business use social media to engage with their fans and followers and even build […]

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I’ve Optimized My Site, But I’m Still Not Ranking—Help! – Next Level [Curated Content]

This post was originally published on Moz.com. Welcome to the sixth installment of our educational Next Level series! In our last episode, Jo took you on an adventure diving for treasure in the long tail of search. This time around we’re answering the call for help when you feel like you’ve done all you can, but […]

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On-Site SEO [Curated Content]

This article was originally published on Moz.com. What is on-site SEO? On-site SEO (also known as on-page SEO) is the practice of optimizing elements on a website (as opposed to links elsewhere on the Internet and other external signals collectively known as “off-site SEO“) in order to rank higher and earn more relevant traffic from search engines. […]

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Off-Site SEO [Curated Content]

This post was originally published on Moz.com. What is off-site SEO? “Off-site SEO” (also called “off-page SEO”) refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). Optimizing for off-site ranking factors involves improving search engine and user perception of a site’s popularity, relevance, trustworthiness, and authority. This is […]

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How To Plan Your Marketing Budget With Four Free Templates

The following information and templates was originally by CoSchedule [How To Plan Your Marketing Budget With Six Free Templates] Your marketing budget is the driving force behind your team. The money that is invested is meant to be funneled into the right projects that allow your team to create the most meaningful results for the company as a whole. […]