We are always talking to you about planning out your content, the importance of having a content calendar, researching your keywords, and it all comes down to consistency. With digital marketing, consistency is king, and this goes hand-in-hand with your social media posts. If you are trying to grow your social networks and you Google how to increase, or how to grow your Instagram followers or your Facebook likes, one of the first things that come up is consistency.
Social Media Consistency
Consistency can look different for each company, that could be maybe two posts per week, three posts per week, or a post every day, and you have to really decide what’s gonna be the best for your business, and if you’re just getting started, maybe starting out with only two or three posts per week, and as your followers grow, increasing that to maybe four or five posts per week. You also need to look at your audience to see when are they engaging with you? So what days of the week? Maybe Mondays are really not high engagement, but Saturdays are or Sundays, so maybe the weekdays are really when you want that engagement going on.
Also, think of is when your office is open. If your office is open Monday through Friday, it may make sense to just be posting Monday through Friday, and not the weekends, if somebody is not there to be able to monitor that activity. But you really need to have that content consistency with each social media platform. We always tell our clients to make sure that starting with, if you’re new to social media or you’ve had accounts but you haven’t really been actively using them, look at the ones where your clients are first. So if your patients or clients are on Facebook and Instagram, start there, and then maybe grow into LinkedIn, if you think Twitter would be the right fit, Pinterest. You don’t have to do them all, but you need to do the ones that you are managing the right way and have that consistency with your social media posts.
A few years ago, even a year ago, having those cornerstone blogs were really important, and these cornerstone blogs could be 3000 to 5000 words, and not saying that blog content would be great on your website, but we were finding it was harder for our clients and us to put together such a big blog post, and it was taking up a lot more time where we weren’t having that consistency with these blogs. SEO is always changing and growing, and we really do follow Neil Patel and the foundation he has built. And so one of the strategies he has mentioned is doing smaller blog posts, so what we call micro-blogs. And this can be if you’re doing an Instagram post and you’re writing a long Instagram post already, you can just add to that and create a blog post. And again, that consistency is huge, because you’ve spent all this time, money, and energy on building this amazing website, and if you’re not feeding it, Google is not gonna see it. So these blog posts at that organic SEO to your website, and each time you are updating that blog post, Google is indexing that content.
Really work on what that micro-blog can be about, maybe you have one overarching content topic that you wanna talk about, and then you’re gonna write three or four or five little blogs that can be 750 words or even 500 words they can be short, sweet to the point. Maybe even thinking of asking a question. What questions are you being asked in your practice and addressing that one question? Go to Google just to search, start typing in that question and seeing what Google suggests, and then write your blog post based on that question, because people are clearly searching for that. So the more clear and niche you are on this micro-blogs, and if you did one per week or two per month, again, having that schedule that works for you, that you can stick to it. That is key.
This also goes into our video marketing. Videos are huge. We have a podcast coming out with a videographer and his crew in LA, and it is really important, and I know you know this because if you listen to us, you know that we’ve been talking about video marketing, but it’s easy to do one video and then say, “Okay, I’ll do another one.” And a week goes by, two weeks go by, and you haven’t recorded the other video. So having that plan and being able to… If you’re doing these blog posts, add a video to the blog. Your social media strategy, have one video per week. Be consistent, and if it’s easier to take one hour a month and have a couple of different change of outfits and record six videos. These videos don’t need to belong, they can be a variation of one-minute videos to five-minute videos, maybe up to 10-minute videos, depending on the topic you’re talking about, and really just put them all together so you have them. You’re able to put them into your blog post, you’re able to use them on social media, put them on to YouTube, and there’s that consistency.
Start small, start with one per week and work your way up. Then this also goes into all this hard work you’re doing on the digital front, you want to make sure that you are having something where you’re collecting names and emails. In your ads, are you providing a freebie for your audience, are you collecting their name and email, and in return, they’re getting a handout that you’ve put together, maybe it is 10 easy ways to naturally lose weight, or if you are a pediatrician, maybe it is 10 healthy snacks or five healthy snacks for children under the age of 10, something along those lines. Think of these conversations that you’ve had with your patients and with your audience and what do they need and put together something that you can market to them.
You’re providing a value to them, but then you’re also being able to collect their name and email, be consistent with that newsletter, so they get a welcome email, and then once a month they’re getting a newsletter email from you, so you’re staying top of mind, and in that newsletter, you’re putting valuable content. In that newsletter, you can reuse some of the blog posts, you can do a customized video that’s introducing you and your staff to them if they’re new, so they have an idea, they really feel like they are building this know-like trust factor with you. So they feel comfortable when they’re coming in the door, and especially now with the pandemic going on and still having to take those protocols, video is more important now than ever because people aren’t just coming in, they’re doing their research, they’re trying to figure out where they really wanna go. So having that consistency with the newsletter is really important.
If you’re taking it one step further and you have any podcasts. Again, all of these tools are a great way to get in front of your audience and grow your client base. That’s all digital marketing is. Building those relationships, nourishing those relationships and turning those relationships into paying patients or clients, and all of these tools have a specific way to help do that, and so it’s important to make sure you know how to use them for your advantage, but that you’re not overwhelming yourself either.
If you need help really honing in on this digital marketing strategy and what that consistency looks like for you in your practice, we would love to sit down with you on a video chat and go over what are you guys currently doing, how can we implement new things and help with building that consistency to make sure that your efforts online are working for you?