Patient’s interest and behavior change during the holiday season. During this time of year, people are usually focused on shopping, office parties, and family gatherings. There may be a significant decrease in the number of patients, but that doesn’t mean that there’s less interest in health towards the rest of the year.
Stand out in marketing your practice and boost patient engagement with these holiday marketing tips.
“12 days” email series
“The Twelve Days of Christmas” is one of the most popular Christmas songs. During the holiday season, it is heard everywhere – TV commercials, shopping malls, school programs, and even church functions. Why not use it as an inspiration for your holiday email marketing campaign?
Email marketing is one of the best channels to help you stay top of mind and build a lasting relationship with your patients. During the holidays, it would be a great idea to create a “12 days” email series and send them to people on your email list.
You can create countdowns with a different daily message – remind people to book an appointment before the year ends, share healthy holiday recipes, and offer tips for staying healthy through the holidays.
Shine light on a worthy cause
The holiday season is the perfect time to focus on giving and gratitude. Aligning with a charitable cause will put your practice in a positive light and show your community what you value.
One of the best ways for you to get noticed this season is to turn the spotlight away from you and highlight a charity that you support. Participate in volunteer efforts that are relevant to your target patients. It helps you cast a wide net and position you as an expert.
Spread some holiday cheer by sponsoring a local charity event or a fundraiser. Encourage your audience to participate in the holiday giving campaign. You can offer a discount of a particular product or service in exchange for a gift donation. Your patients give back, needy kids get some gifts, and your practice gets more patients. It’s a win-win.
Hold a social media photo contest
Social media contests are great because they accomplish several marketing goals at once. When done properly and effectively, they can help you build a strong following, increase engagement, and really connect with your audience. With Christmas in the offing, it would be a great idea to run a contest that encapsulates this joyful festival.
If you’re a dentist, host a “show us your smile” photo contest with a holiday twist. Have participants submit pictures of their smiling kids on social media. Don’t forget to create a branded hashtag that you can use to collect all those photos.
The prize should be something that is relevant to your practice. For instance, you can offer free cleaning or teeth whitening.
By adding a bit of fun to your marketing campaign, you can convince your clients that they don’t have to dread a visit to your practice.
Film a holiday video
Humans are very visually oriented. Studies suggest that people find video content more interesting, more engaging, and more memorable as compared to other types of content.
Patients like healthcare providers who come across as gentle, kind, and human. Videos are a great way to show your human side and showcase your personality. The holidays are a great time to show off your holiday spirit and capture that cheer on video. You can create a short video to send your patients a warm, heartfelt message. If you are a pediatrician, you can dress up like Santa. Kids will love it.
Get creative and don’t forget to share your video on different social media channels.
Write holiday-related blog posts
This holiday season, you might want to share some tips and information that your audience would find valuable.
If you treat patients with diabetes, it is a good idea to provide tips on how to keep their weight and blood sugar levels under control during the holidays. If you’re a dermatologist, you can offer some skincare tips for winter or how to achieve healthy, glowing skin in time for their office party.
Since the majority of people check on their social media accounts on a daily basis, we highly recommend that you share them on your pages. Creating timely and relevant content increases the likelihood that your blog posts will be shared.
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