how to write high quality blog posts quickly

You’ve been told that you need to write blogs for your business, you now understand these blogs need to be >2,500 words, but how do you find the time in your schedule to actually write a good blog post?

Everything in marketing always comes back to finding systems that will work for your schedule to write an educational and informative blog post quickly.

In this post I’ll be going through my top tips for writing a good blog post quickly.

If you are just tuning in, over the past few weeks we’ve been talking about how to perform keyword research and find related keywords to include in your blogs:

Ok, so let’s jump in an get started.

First and foremost, when you write a piece of web content, it should be about something you are knowledgeable about.

If you are a psychotherapist who specializes in EMDR, but have never done Brainspotting, don’t try to write a blog post explaining the intricate details of Brainspotting. (I’m not an expert in either, so for our psychotherapist clients, I pass the writing of those blog posts to one of our all-star copywriters.)

As you are creating your content strategy and your blogging calendar, try to include blogs that are timely and relevant, but make sure you feel comfortable actually sharing information on them.

A 2,500 blog post may seem daunting as you are getting started, but it really doesn’t need to be when you follow the tips outlined below.

Tip 1: Once you have your topic, see what other articles have been written about it

Before you even get in the writing zone, do a quick Google search about the topic you want to write about. Remember, you want to get a sense of what those related keywords are to include in your content anyways, so this step has a dual purpose.

For this post, my search was for Write a Good Blog Post Quickly.

Guess what comes up?

A blog titled 5 Ways to Write High-Quality Content – Fast

5 Ways to Write High Quality Content Fast

Hey! That looks right on the mark for my blog post.

Ehh, actually after a quick read-through, this blog doesn’t include all the information I want to, but that’s okay! I know it is highly ranked on Google for my proposed keyword and includes super basic topics:

  • Have a brainstorm of ideas you can pull from
  • Batch your time
  • Know your own self and when you are most creative
  • Write ahead
  • Keep it simple

These are great tips, but again, I want to be more technical in this blog post on easily creating systems for writing a blog post quickly.

Don’t worry, my efforts to research what other people are already writing haven’t gone to waste.

If you do find a blog post that nails your topic on the head, make a quick note of the outline they follow including:

  • The headers they use
  • What keywords or topics stand out
  • The general flow

Then … CLOSE THE WINDOW. This is your blog and you need to make sure you aren’t plagiarizing. You want to make the blog post your own not a word by word replica of what you just read.

So why is it okay to open up an article or two that just don’t include the information you want to include? Well… It could be that you want to write about something completely off the grid or it could be that nobody has actually taken the time yet to post a detailed enough guide on the topic you want to explore.

If I open up an article that just doesn’t seem to include the information I want to share, I take a moment to consider what I would include in my blog post that is missing from the blog I just read.

Not sure what Keywords to include in your Blog?

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Tip 2: Take a Moment to Write Down What is Missing from the Blog Post you just read

Let’s go back to 5 Ways to Write High-Quality Content – Fast. Though the author has some great content tips, he’s missing some major items that help me write my own blog posts effectively.

Namely, the author is missing the steps to:

  • Research what other pieces of good content are ranking on Google
  • Create an outline for your blog post
  • Transcribe audio or video to create not only great written content for your website, but also to include multimedia in your blog posts.
  • Include filler adjectives and words
  • Outsource writing for blog posts

The post also has an incorrect fact about how short, concise content is the way to go. You don’t want to ramble on and on, but you want to give valuable information that will actually benefit the reader rather than a quick 300 word blog post (I’m already at 800 words and only on tip 2 for writing high quality blog posts quickly… you better buckle up).

Creating a list of what is missing from the example blog posts will help you create an outline for the informational blog that you want to write for your website.

Tip 3: Write down an outline for the content you are writing for your blog post

You now have the list of elements that are typically included in blogs related to your chosen topic.

You also have the specifics that are missing from the posts that you would like to include in your blog post.

AND, from before you even started your blog, you have the keywords you wish to include and the related keywords from Google.

Even though you already have this information compiled, I always find it helpful to write an actual outline for your blog post.

Why?

There are a number of reasons why you should, but most importantly it is because:

  1. You are a busy professional who will get called into a meeting or be interrupted by a conference call.
  2. You are a mom (or parent) like Amber and myself who will need to change a diaper, make sure homework is getting done, or run their child to T-ball.
  3. Do you really have the focus to write 2,500 words in one sitting?

As you get interrupted, it may feel like you can jump right back into the task at hand, but in reality, it takes your brain a few moments to get back on track and figure out where you are with your blog post.

Creating an outline allows you to more easily spend 15-30 minutes here and there on the blog without out feeling like you are spending half the time rereading what you’ve already written and trying to decide where to go next in the blog post.

Having an outline also keeps you on track for the final parts of your blog. Many writers often cut their blog short towards the end because they are just over the process of writing. Having an outline allows you to take a break, but not loose focus.

This process is called Batching your time (see I am including some of the information from the blog post example).

Tip 4: Batch your time while you are preparing to write and actually writing the blog post for your website

As I just mentioned, batching your time is the process of focusing on one at a time rather than trying to multitask.

Here, it means not checking your email or jumping to Facebook while you are writing.

Each time you shift your focus, your brain needs to reorient itself.

In the process of writing your blog post for your website, there are some things you can do to help you batch your time:

  1. Focus on each step in sequence: Keyword research and finding related keywords, researching similar blog posts, creating your outline for your own blog, actually writing the blog, going back and editing the blog, finding images for your blog, writing the title of your blog post.
  2. Don’t try to edit your blog post until you’ve gotten all of your information down.
  3. If you realize you need more information to write thoughtfully on a topic, but you’ve already done your initial research and are in your writing stage, make a note and then jump to the following section that you can write about. Unfortunately, if you jump back to reading articles, trust me, your blog will take 10 times longer to write.
  4. I’m sure I have more, but because I am using this blog as a way to show my own blog writing process, I’m jumping to the next section because additional points are not coming to me at this time. I may come back and add them, but for now, I move on. 🙂

So again, you want to think of writing your quality blog post as a process. Just like anything else in business, processes help to make you efficient and effective. Batching is one way to help you write your long blog post quickly.

Tip 5: Don’t Write! Transcribe from Audio and Video to Create your Blog Post

This is one of my favorite tips for busy professionals who just don’t seem to have the time to get into a writing groove.

10 minutes of audio creates a blog that is about 2,500 words long.

So, after writing your outline for your blog post you could use an audio converter or record a video to transcribe your words to text to include in your blog post.

Some tools I recommend are Google Docs and YouTube.

Let’s take a look at Google Docs first. 

Head on over to Google Drive and click to create a new document. Better yet, you could create your outline as a Google Doc so you can add to it on the go if needed.

Under Tools, there is an option for Voice typing (Ctrl+Shift+S).

voice typing google

Click this, start talking, and your document will start filling up with words.

Now when I do this speech to text, I do find that I need to edit the text as I go. I’ll talk for about 5 sentences, stop the recording, and then edit what was written. You may be able to do the entire document based off your outline and notes, however.

The iPhone speech to text works well, as well. I’ve actually ‘written’ blogs while out for walks with the girls, but Apple will stop transcribing every couple of minutes, so you need to make sure you don’t keep talking with nothing being written down.

I’m sure there is other software you can use that also records your audio for use in a Podcast. Or you can send the audio file off to Rev.com for transcription at $1/minute. Totally worthwhile if you have spent hours trying to get into writing, but not filling the page with any content.

The other option is to use YouTube to transcribe a video.

Using your computer camera or your phone, record yourself talking through the outline you created.

When you upload your video to YouTube, you may need to first verify your account (enter in your phone number in the settings) to post videos that are over 10 minutes long.

Typically, most of our clients who generate a transcription of their blog upload their videos as Unlisted or Private, though I am all for listing these videos as Public to get more of a reach – blogs with videos perform really well, YouTube is a search engine, and you can share your video to social media (always think of how you can repurpose your content as you create it). Make sure the space you are in looks professional if you also plan to publish the video as Public and include it in your blog post.

After you have uploaded your video, click in to edit it and find the link that says Subtitles/CC.

youtube subtitles

You will be prompted to select your language (I use English though at times I’m not sure).

Then, click under Published where English is listed again.

subtitles for youtube

On the next screen you can download the subtitles created by YouTube as .srt.

save subtitles you tube

 

I’m not sure what a .srt file actually is, but all you need to do is convert it to a .txt file online and you will be able to open it with your computer. In the past I’ve used Subtitle Tools for the conversion, though a Google search for “Convert .srt file to .txt for free” will work just fine.

The text that is created will be formatted a little strangely with about 7 words per line and no punctuation. Honestly, I get a little overwhelmed by this, but the ability to create the video and written blog in one go is well worth the effort to run through your post and edit it.

Your outline makes this easier as well. 

You can work through small chunks and sections by pasting the text under the corresponding blog header. Please let me know if you often work through your transcripts, I’d love to feature more tips about converting a YouTube video into a blog post.

Again, if spending $10-$20 isn’t a problem, you can submit the video to Rev.com and utilize their transcription services.

Tip 6: Outsource your Blog Writing

We frequently outsource blog writing. I’ll keep this section short, but you can find experts in your industry who cost anywhere from $0.03 per word to $0.65 or more per word. So, depending on your budget and time you have available to provide an outline and edit your blog post, you may decide for yourself what budget for the blog writing really makes sense.

We utilize freelancers on Upwork.com and WritersAccess.com to find niche bloggers for our clients. Again, as I mentioned earlier, I’m not an EMDR or Brainspotting expert, so why would I spend hours trying to write that blog post when someone else can write it for a fraction of the cost of my time to research.

Depending on your industry, you can also probably find Guest Bloggers who would write a post on your site for free if they can include their bio and a link back to their own website.

With Guest Bloggers, just make sure their content is unique and reserve the right to edit it slightly so the headers include your focus keywords and related keywords.

I love guest bloggers because they often then will share the link to their own networks or link to it from their website, which then in turn helps get new visitors to your website and helps in SEO.

How to quickly write a great blog post for your business, #blogging #bloggingtips, learn how to write a long blog, how to blog for your business, blogging for business

How to quickly write a great blog post for your business, #blogging #bloggingtips, learn how to write a long blog, how to blog for your business, blogging for business, #business

Wrap Up

Writing a high quality, long blog post doesn’t need to be a difficult task. Depending on how you work you may find that you are better suited to transcribe and audio or video file rather than sitting down and typing.

The most important starting point for any blog, however, is to make sure that you create an outline. I just sat down and busted out this blog before 9am, but it is on a topic I am VERY familiar with (have you checked out our blogging course yet?).

You may not have time to finish a blog in one chunk, so be sure to batch your time to most effective and efficient.

What long blog posts are you working on writing? I’d love to check out your work!

Not sure what Keywords to include in your Blog?

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Interested in learning more? Take a look at these articles:

Blogging in 2017 – The Startling Truth About Blogging

Blog SEO Checklist

4 Reasons Why Contests Should be a Part of Your Marketing Strategy

KW Research - find related keywords

In this video I take a look at how you can find related keywords on Google to boost your position in search results.

Interested in learning more? Take a look at these videos:

Social Media Audit

Finding Topics Your Tribe Will Love 

Internal and External Goals

Services pages are often thrown together by businesses just because they know they need something to explain what they do. We’ve spoken with hundreds of business owners who “plan” to go back and edit their services, but got busy and just haven’t had the time. Quick, take a look at your services page(s), what do you see?

If your website is like most businesses, your services pages focus heavily on the features of what you offer.

“Each is a feature-a factual statement about the product or service being promoted. But features aren’t what entice customers to buy. That’s where benefits come in. A benefit answers the question “What’s in it for me?,” meaning the feature provides the customer with something of value to them.” – Entrepreneur.com

This is the BIGGEST mistake your business can make on your services pages.

So, how should your services page be written? Rather than thinking about what you offer specifically, think about how your offerings can transform the lives of your clients. To do this, you need to change your mindset.

First, identify the individual who would benefit the most from each service you offer. Think about their pains, their successes, and how your service BENEFITS them. Think about what other services this individual could sign up for rather than working with you. What makes you different.

Second, try to transform the features of your service into benefits. Rather than answering what you are providing, go through the list of everything your service includes, and turn it into a benefit.

Lastly, create a story around your service. Explain what the ideal customer is going through and how you can solve their pains. Try to follow the structure below:

Structure for your Services Pages

Rather than simply listing the features of your services, the goal is to think in terms of the benefits and create an emotional response. Take a look at the answers you just wrote down – is there a way to turn this into a story?

Use Storytelling Copy:

  • Opening
    • Highlight the Pain
  • Conflict
    • The journey as the user tackles the pain
  • Dialogue
  • Solution
    • Share specific results
    • Utilize case studies

Goal: Highlight the benefits & be conversational

Are you Making this Services Page Mistake

I put together the following questions to help you with your Services pages rewrite!

Your services pages should be written in such a way that they speak directly to your target market and show them why they can’t live without working with you.

Instructions: For each service you offer, answer the following:

Who is the ideal client for the service? In other words, what kind of person is the service designed for? Go beyond the easy answer such as defining a market. Instead, look to be as narrow as you can. There may be a slightly different persona for each service.

 

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What is the real value of the service to the client? This one is always hard to quantify. Try to think of this as a benefit beyond the obvious. What can individuals do in their life that they weren’t able to do before? Is there an emotional benefit?

 

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What is unique or different about your services vs. your competitors’ offering? These differences could be process related, team expertise related, time to completion related, etc. It’s easy for someone to provide a generic answer such as “we’re more experienced,” so you will have to ask follow-up questions. How are we more experienced? Can we tangibly show how we’re more experienced?

 

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What is the cost of NOT having the signing up for your services?  This is a little more of the fear factor. What can go wrong for a client who doesn’t implement it? What do they risk if they forgo using you?

 

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How is the service delivered? This is a simple process question. What can your clients expect when they work with you with this service?

 

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Do clients typically have other services from you when they come in for this specific service?

 

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This interview with Joe, the owner of Pebble+Oak, discusses the importance of speaking to your audience in both blog posts and on your website. We don’t expect our in-house team to be able to write coherently on every topic nor get the voice of all of our clients, so we rely on other writers to step up and fill in the void. Joe at Pebble+Oak is one of our go to copywriters who’s able to understand the vision of a business and articulate the unique selling points and their competitive advantage of their service.

interview with pebble and oak

BIMS: So Joe, how did you get into the biz?

Joe: I have always had a passion for writing, and after spending 10 years and the technology sector I saw the opportunity to begin working with clients to discover their own voice in an online world.

BIMS: When you write for your clients how do you ensure that you are capturing their voice not your own?

Joe: At the end of the day, writing is simply telling a story. Before I put anything down on paper for a client, I spend some time getting to know them, their company, who they’re trying to serve, and why they’re doing what they’re doing. I find that these conversations are incredibly insightful in terms of identifying and interpreting their voice and their message.

BIMS: How important do you feel it is for business owners to concentrate on SEO in the blogs and articles that they are writing?

Joe: Is SEO important? Yes. But, I found when business owners and writers concentrate too much on specific keywords, the message they are trying to convey gets lost. When this happens the connection with prospects and customers suffers.

I recommend coming up with a topic and outlining your article, then writing it without necessarily thinking about the keywords. If you need to, you can always add these in afterwards to make it a little more clear for search engines. Often, however, just the process of creating an outline for your article will innately highlight your intended topics.

BIMS: If we aren’t necessarily focusing on keywords in articles, what can we do to make sure that we are getting a big bang for our buck when we are writing blog posts?

Joe: There are a few tips that I highly recommend. First, make sure you or your IT person correctly knows how to load a blog or article onto a website. This means utilizing header tags and adding alt tags to your images. It’s great if you can break up the long content utilizing bullet points or numbers! Within your blog post don’t hesitate to add links to other blogs on similar topics or pages on your website that relate to the blog post itself.

Second, always make sure that you are sharing your article to external sources. My favorites are LinkedIn, Facebook, Twitter, Pinterest, digg, delicious, StumbleUpon, and reddit. (In other words, the Internet….)

And third, I always recommend finding external websites to write articles for rather than just your own site. Common examples include LinkedIn articles and Medium.com. Often, however, online publications and niche trade journals have the option for experts to contribute articles and content, as well. Contributing articles to these sources not only increases your reach beyond your current network, but it also helps to position you as an expert in the field. Above all, these articles create backlinks to your website!

BIMS: I know you are very busy, so thank you for your time! I’m sure you will be back for more interviews in the future. Before we sign off, do you have any closing remarks that could benefit new and old businesses alike?

Joe: There are a lot of buzzwords and “Flavors of the Week” when it comes to marketing your business online. It is easy to get lost in the noise and think “I should be doing that!” While many of these new ideas have merit, don’t lose sight of your values and your brand. Trends will come and go, but the companies who are consistent with who they are the ones that last.

60 blogs in 60 days challenge

What is the goal of your website?

Is it to work as a brochure for your business, to tell the story of your brand, and to ultimately help sell your services? Now stop to think for a moment. When you wrote your services page, did you think about your company (and personal) values or did you just start listing off what you offer?

So often when we are reworking websites for clients, we see their services pages simply stating what they can do. These pages get lost in the shuffle of competitors’ websites and don’t leave a lasting impression of the benefits of working with you, only the features.

Definitions.

Features vs Benefits: What is it vs what is it for ME.
  • Features are defined as surface statements about your product, such as what it can do, its dimensions and specs and so on.
  • Benefits, by definition, show the end result of what a product can actually accomplish for the reader.

If you aren’t listing all of the features, what should you do?

Rather than starting the writing process with the service in mind, start with your customer. Paint a picture and be as specific as possible. What are their fears? What problems do they face in everyday life? Actually write down their narrative and start telling their story. Through your writing, show this individual that you understand what they are struggling to accomplish and try to make an emotional connection with them.

Validate how they feel and ask how they would envision their life or business if this stress was taken off the table. Take the time to write out how their life could change if they were no longer held back by their fears. Again, focus on the emotional aspects of the journey.

Now, how do your services help to solve these issues and what is your process? How is working with you different from working with your competition? What is the cost of staying in the now versus signing up for your services?

At the end of the page, add a call to action to entice your reader to take the next step.

Take a look at what you’ve written. Have you listed off the features or are you actually telling a story that your prospects will relate to? The process of forming your services pages as a story can help you attract the people with whom you want to work rather than just anyone who could benefit from the services. It is a way of showing your values and the value you bring to your clients while at the same time coming across as your authentic self.

Give this exercise a try and let me know what a difference it makes in your business!

What is the goal of your website? Is it to work as a brochure for your business, to tell the story of your brand, and to ultimately help sell your services? Now stop to think for a moment. When you wrote your services page, did you think about your company (and personal) values or did you just start listing off what you offer? So often when we are reworking websites for clients, we see their services pages simply stating what they can do. These pages get lost in the shuffle of competitors' websites and don't leave a lasting impression of the benefits of working with you, only the features.

You wrote a blog… now what?

We often are asked, “I wrote an article, what happens now?” This checklist provides an overview of the steps to publish your blog or article and how to share it as part of your digital marketing content strategy.

Prepare for Publishing

  • Write an effective post title that includes keywords and is persuasive
  • Divide text into smaller sections with headings
  • Deep link to past posts
  • Add a question at the end to encourage discussion
  • Add on-brand, SEO-ready images
  • Add “alt text” to your images, which will be used as your Pinterest pin description
  • Add a featured image (on WordPress)
  • Make sure your blog contains keywords and header tags

Share your Blog

  • Pin your post image onto Pinterest
  • Schedule it to be pinned to any Pinterest group boards that are relevant
  • Share your post on Facebook and Twitter
  • Create a LinkedIn Group Discussion from your Blog Post
  • Post your blog to your LinkedIn Company Page and Personal Profile
  • Schedule your post for Twitter 3-5 more times over next few days and weeks
  • Share an excerpt from your article to Medium.com
  • Respond to comments
  • Check the analytics of your post to see how much engagement it received. The worksheets in our Blogging eBook offer one place to store this information.
  • In 1-2 months, repin your post onto Pinterest and re-share on other social media channels

We often are asked, “I wrote an article, what happens now?” This checklist provides an overview of the steps to publish your blog or article and how to share it as part of your digital marketing content strategy.

Creating an editorial calendar for your marketing collateral is often an overlooked piece in designing your small business’ web strategy. These calendars create a easy to understand reference for your blog topics, newsletters, social media posts, and promotions. They allow you to keep ahead of upcoming holidays and make it so you don’t feel like you are always playing catch-up.

Because many of us wear different hats within our business, it isn’t unexpected that some things just fall through the cracks. Unfortunately, however, sticking to a content calendar really is an income-generating task that should garner a space in your list of top-priorities. It is also something you can outsource if it makes sense for your business.

What should your Editorial Calendar include and why is it important for your business?

Your editorial calendar should be broken down by quarter, month, week, and even day. Additionally, it should include a column for blogs, newsletters, promotions, social media posts, videos, etc, and a column for results.

When you put together your calendar, think about what you can commit to. Realistically, can you commit to writing a fresh article once a month, or every day? Do you have the systems in place to post daily to your social media networks or only a few times per week? Is there a social media network that you are most passionate about? Perhaps you should just focus on building this up rather than getting burned out trying to tackle too much at once.

The next step is figuring out which topics to discuss. To brainstorm this, I recommend the following process:

  1. Your products and services
  2. Your background
  3. Your clients and their success stories
  4. Common questions you receive
  5. Topics that interest your target market
  6. Following the topics trade journals (or even your competitors) discuss
  7. Holiday or seasonal topics
  8. National organizations and their promotional schedules
  9. Topics you are passionate about
  10. Other news outlets and articles

For each of these topics, brainstorm a short list of specific topics you can discuss. Add any necessary links in your notes or bullet points to provide more context.

Now, think of the context for posting these. Can you post once per month on certain topics while only quarterly for others? Are there natural sales promotions that go along with the topics? What about videos? We have one client who has committed to filming quarterly reports rather than taking the time to write and format his analysis.

Now it is time to add these to your content calendar.

We’ve put together this workbook to help you organize your topics and ideas.

Why follow an editorial calendar?

Editorial calendars make it easier to stay consistent and keep yourself from being reactive. Consistency can truly transform a business as prospects come to know what to expect and trust you before taking the leap to being a paying customer.

Additionally, being proactive about the content you need to put out allows you to be more mindful about your business and messaging.

Stay tuned for more information on how to build your social media posts into your content calendar for your business!

Blogging Your Business