Whether you’re running a small business or a multi-million dollar company, having a business blog is important. It helps attract prospective customers, drive traffic to your website and enhances your inbound marketing effort. In order to reap these benefits, you need to create content on a regular basis.
While there is always something out there for you to blog about, overtime, you may find it difficult to come up with interesting and relevant topics to write about.
Here are 4 clever ways to ensure you never run out of blogging ideas
Recycle old content
You have probably written some great contents that your readers have enjoyed reading. These pieces of contents are packed with lots of information that readers still appreciate them even after posting them a few months ago. But with the surplus of information on the web, people tend to forget about these timeless gems as businesses and bloggers churn out content every day.
Instead of giving up on those long forgotten contents, you might want to breathe new life into your older articles by rewriting them.
Something is always happening, so you’ll never run out of topics to blog about. It’s understandable if you want to do away with politics, but if you have an opinion on certain issues, why not blog about them? Topics can range from industry news, natural disasters, latest celebrity hook-ups, trending videos, movie reviews etc.
Check the calendar
Most businesses focus on topics that are relevant no matter what time of the year. After all, these topics retain their value even after a few years and can easily be repurposed. While evergreen topics are valuable, you might want to include some seasonal topics as well.
Write blog posts revolving around the holiday season or holidays like St. Patrick’s Day, 4th of July and Thanksgiving. This is especially beneficial if you’re offering certain products or services that are specific to that holiday or season. Plus, there are less content around these topics; hence, helping you reach more new visitors.
Ask your readers
One of the best ways to know what types of post your readers would like to see is by asking them. Not only will it ensure that they’ll read your blog post, it’s also an effective way to connect with your audience.