As a start-up business, you are probably working on a limited capital. You’re trying to do everything yourself because you still can’t afford to hire people for your marketing campaign. It’s no wonder you chose to introduce your brand and reach out to your target audience through social media.
Social media is a powerful tool for business owners, especially for start-up entrepreneurs. In fact, it has grown in popularity over the past decade and has contributed to the success of several businesses all over the world. However, there are a number of myths floating around. These myths can ruin your chance of selling to your target audience.
Let’s put these social media myths to rest.
You need to be on every social networking site
Maintaining a social media account takes time and effort. There’s no point in opening an account on Instagram if your target audience isn’t there. What you want to do is to determine where your audience, and focus your efforts on those platforms.
Blogging is a waste of time
With so much information on the internet right now, some of you may think that creating a blog won’t help you reach your bottom line. But the truth is, a business blog is a great way to capture the attention of your target audience.
Make sure that you supply them with interesting and informative blogs, and they’ll surely be coming back for more. Give them tips and share your knowledge with your audience. Eventually, people will see you as an industry expert.
You need to be online 24/7 to be successful
While regular posting and fast response is important, you don’t need to monitor your social media accounts 24/7 just to build a strong social media presence. We understand that you’re busy, but please make sure that you have at least one social media post per day. Post less than that and your fans and followers will eventually forget about you.
Your social media accounts can replace your website
Although it’s easier to reach out and engage with your potential and current customers on social media, that doesn’t mean that you shouldn’t update your website from time to time.
Write blogs, provide updates about your recent projects, and then share them on social media. Use it to attract your audience. Encourage people to share your post or voice out their opinions. Because these social media posts are linked to your website, it can help drive traffic to your website. Remember, the more professional your website is, the more advantages you can gain.