Facebook is one of the best places to find qualified leads. With over 1.5 billion monthly active users, there is no doubt that Facebook ads can help you achieve your goals.
How do you ensure that your Facebook Ads make the biggest impact? Here are some tips.
Take a moment to determine what your goal is before creating a Facebook Ad campaign. What do you want to get out of it? Are you looking to reach people near your business? Do you want to increase traffic to your website? Or do you wish to increase conversion rate? Once you have set your goal, it will be easier for you to determine your budget.
Take advantage of advanced targeting options
For your ads to be effective, you need to make sure that it targets a specific group of people. Facebook’s demographic and segmentation tools allow you to reach the people who matter most to your business. By selecting well targeted audience, you’ll have a good chance of reaching your goals without having to spend a lot of money.
Add images to your ad
Pictures are vital for capturing the attention of your target audience. If you want to get your ads clicked, choose an image that stands out.
Businesses, big and small, spend their time, money and effort just to reach their target audience. With so many people posting on Facebook every minute, there’s a good chance that your ads won’t get noticed. You need to grab user’s attention so that they read your ad. An eye-catching image can help you do that. The more interesting and eye-catching the image is, the more likely will people notice it.
Use call to actions
A call to action may not help in making your ad more engaging or increasing your click-through rate. So, why is it important?
When you add a call to action to your ad, people will know immediately what you want them to do. As such, they are likely to proceed with the desired action after clicking on your ad. This improves your conversion rate and decreases your cost per conversion.