So you set up a blog. You were so thrilled at the prospect of sharing your expertise with an eager audience. You started creating valuable content assets and created a few downloadable pieces. You have done everything experts said you should, and yet you’re conversion rate isn’t increasing.
Here are 3 things that might be affecting your content conversion rates.
You’re attracting the wrong type of traffic
If you’re successfully driving people to your blog or website, but your conversions aren’t increasing, you’re probably targeting the wrong people.
Some people assume that an increase in traffic means an increase in conversion rate, but that’s not always the case. While visits, email sign ups and exposures are all great to see, they are not going to make much of a difference to your bottom line. You want conversions. In order to turn traffic into conversion, you need to attract the right kind of traffic.
Your calls to action suck
If conversion is the goal of your content marketing, then you need to create a compelling call-to-action. Most blog posts, however, do not have a call-to-action. Even if your messaging is consistent and you’ve hit the right audience, visitors won’t advance further into their buyer’s journey without a clear call-to-action.
Telling your readers where to click, what they can get in exchange of their email address and how to take advantage of your offer can noticeably increase your conversion rates.
You think SEO is not important
There are lots of great content out there. But the problem is that these contents do not reach their desired audience. Why? It’s because they have taken SEO for granted.
SEO is a vital part of content marketing. This will help your content rank in search engines; thus, bringing it closer to your intended users. All you need is a little bit of keyword search and a few minutes to put proper title tags, meta descriptions, tags etc.
