The holiday season isn’t just important for retail businesses, it is also a great time for healthcare providers to revamp their digital marketing strategies.
Most people who have put off elective procedures are now scrambling to slip in final treatments and appointments before the year ends. Since they are typically seeking non-urgent care, they have the luxury of shopping for healthcare. By staying active on social media, you stay on top of mind.
There are many ways you can promote your practice to reach these patients in the coming weeks. Hopefully, these holiday marketing tips will help you get your gears turning and start driving results your way.
Festive social media content
Create a set of fun holiday-themed polls for your audience. Nothing sparks engagement like asking for people’s opinions about certain topics. This will help increase engagement and encourage other people to join in on the conversation as well.
Also, consider creating a series of holiday tips that would benefit your audience. If you’re an orthopedic surgeon, you can share some injury prevention tips. Remember, a lot of accidents happen over the holidays. If you’re a dentist, you can create a series of healthy teeth tips. If you’re a nutritionist, you can share some healthy holiday recipes.
Film a holiday marketing video
This is a great time to spread some holiday cheer and capture that cheer on video. You can upload your videos on Youtube, Instagram, or Facebook.
When creating video content, it is important to think about the nature of your business and the message you’d like to send off to the world. If you’re a pediatrician, you can dress up like Santa and share stories and tips with the little ones. You may also record your holiday greetings for your fans and followers. If you love decorating your office, you may also share a video of it.
Holiday email marketing
Studies suggest that email marketing is one of the most effective tools for brand awareness, retention, and new customer acquisition. Plus, it’s easy to implement and super affordable. Use this to your advantage this holiday season.
Send out a newsletter to patients to recap the year. You can make this as simple or extravagant as you want. But make sure to make it personal.
You can also share healthy tips with your email subscribers. You may offer tips on how to stay healthy through the holidays or share healthy holiday recipes. Now is also a good time to remind patients to book last-minute appointments, so they can take advantage of deductibles before the year ends.
Host a social media contest
Contests and giveaways are a great way to create buzz around your practice. With the majority of people spending more time at home, they’ll have plenty of time to play games and engage with holiday-themed contests.
For your holiday contest, you have the option to do one big giveaway or many small ones. If you wish to go with the latter, consider doing 12 days of Christmas giveaway. Post one prize over a span of 12 days. Since the contest lasts for 12 days, people will anticipate your posts, creating hype for the last days with the larger prizes.
Invite your audience to submit their New Year’s Resolutions
The end of the year is the perfect time to reflect on how the entire year went by. This is also a great opportunity to think about improving certain aspects of our lives, including our health.
As we bid goodbye to 2020, encourage your fans and followers to share their resolutions for the coming year. Hopefully, it will encourage them to improve their health habits. You, on the other hand, can use this as an inspiration for your content.
Give back to the community
There are lots of people who are facing hardships right now due to the pandemic. The holiday season is all about sharing and giving. Use your platform to highlight the act of charitable giving.
Highlight a cause your practice is involved in. If you don’t have a cause you support, consider finding one. You can talk about the charity you support on social media and let your audience know that a certain amount of proceeds from your revenue during the holiday season will go to charity.