QR codes are a new, mobile marketing technology that is quickly gaining in popularity and with good reason. Their potential is limitless. Today, it would be difficult to find someone who doesn’t own a cell phone. Most cell phone owners keep them close at hand, taking them with them wherever they go. Savvy companies are taking advantage of this, reaching out to both prospective and actual customers, via their mobile phones. They are one of the many methods companies are using to do so.
For those unaware of what a QR (Quick Response) Code is, it is a 2-D visual code that can be read by QR scanners, cell phones with cameras and Smartphones. QR codes can be encoded with all types of information, including, text, phone numbers and URLs.
When individuals come across a Quick Response code, they can scan it with their phone and instantly be taken to whatever website a company has encoded the QR code to. An increasing number of companies are utilizing these codes and with great success. They are a unique form of advertising which is cutting-edge and taking off in a big way. QR codes connect online and offline media in a way that has never been done before. Now individuals are able to go from offline to online adverts or web pages with a quick and easy scan of their phone.
Quick Response codes have taken off for a variety of reasons, one of the primary being that consumers seem to be responding to them. They are a bit mysterious. The codes are black and white modules in a square pattern. There is no definite rhyme or reason to them, at least visually. It is only after scanning the code, that individual can determine what message the company is relaying.
QRs are akin to a live website link or URL. Until now, the only way a person could go directly to a website with a simple click was if they were online. Now, this can be done even when the link is not online. QR codes are embedded with URL links and functionally, act as such. Individuals are automatically transferred to whatever URL the QR Code is embedded with when they use their mobile phone to scan the code.
Companies committed to staying abreast of the latest technologies and then using them to maintain and grow their business should look into QR codes. They are one of the latest technological developments available to businesses interested in entering the enormous and potentially lucrative, mobile phone market.
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