YouTube videos can be an excellent tool for entrepreneurs and marketers when launching an online campaign. Upon setting up a YouTube channel, use the steps following to increase brand awareness online. It’s also possible to gain an advantage in terms of increasing brand visibility using this method. YouTube videos are a helpful way to share with online communities and search engine users alike.
1 – Choose a Video Topic
There are many options in choosing a topic for video marketing on YouTube. Consider if focusing on new or innovative ways of using products as a possible topic. Or demonstrate your expertise as an entrepreneur to gain credibility and a following. You can also get a lot of mileage out of testimonials. The topic and how you choose to display it in video, you are only limited by your imagination.
As an online marketer, you will want to begin thinking of a series of videos that will continually bring viewers back to your website time and again. Over time, your brand will develop through this medium.
2 – Video Recording
Once you have selected the topic and format of your video, you can plan out some scenes, your dialogue and then start recording. What technology you choose to do this is not as important as the information you convey. Some online marketers have recorded effective videos on their mobile phones, in contrast to others who have used high definition video recorders.
Keep your videos direct, focused and below 2 minutes for the best results. Once you have recorded everything, use a photo editing software to clean it up.
3 – SEO Video Tactics
Once the video is ready for viewing by a broader audience, upload it to your YouTube video channel. Optimize it for SEO by including the best keywords into the title, metadata and feeds. Be sure that a link of your website is displayed prominently to encourage plenty of organic traffic. By doing this, you will generate back linking and encourage others to share the video on their websites and blogs.
4 – Earn More Video Views
In addition to creating new YouTube videos, entrepreneurs should be on the look out for complimentary videos shared by other online marketers. Post your own video feed or link in response to their videos to generate more views of your video in the comments section. You can also try promoting your videos on social networking sites like Facebook and twitter, which attract millions of viewers daily. Ask that friends share your video links with their networks for even more traffic.
While video marketing is somewhat more challenging than other forms of marketing, it’s also a lot of fun and can reach a much larger audience. As an entrepreneur, you have much to gain by using video marketing to improve your brand’s visibility and influence online.
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