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Growing Your Business Network with Social Media

If your business or company is struggling to find new customers, you can count on social media to help
you build your business network. However, before you can sell, keep in mind that creating a trusted
relationship with your potential customers is of great importance.
In this article, we’ll give you a few tips on how to use social media to find prospects and leads for your
business and establish a relationship with them.
Converse with people on Twitter

Tweet chats are recommended for building a network as they are seen as one of the most effective lead
generation tools in social media. The best thing about this is that everyone starts out as a stranger.
Eventually, they begin to know each other and may develop a relationship that extends beyond the
regular chat.
Here, you may encounter people who ask you questions. Since your reply is only limited to 140
characters, you have to be as concise as possible. Also, let them know that you are open to accept a
direct message and would be interested to carry the conversation further through another platform or
by phone.

Join LinkedIn groups
LinkedIn provides its users an opportunity for connecting with people who fit their prospect profile.
Here, you can find a specific group you’re interested in.
In the header navigation, just hover on “Interests” and click on “Groups”. From here, you can use
specific keywords to search for groups that are relevant to your business or company. Feel free to check
out each group and join a group with members who might be interested in what you offer.
Please be reminded that this is not a selling place. Build a relationship by being helpful and offering
services to the other members.

Share insights from an event
If you have attended a conference or trade show, feel free to share the highlights of the said event with
people who weren’t able to attend. This will help you attract people who are interested in the same
niche.
Share your notes through social networking sites like Facebook or Twitter. Also, don’t forget to include
the event’s official hashtag in your tweets. This will include them in the conversation. Most importantly,
this post will be visible to other users who are not following you. You have to pay attention to user who starts following you as they could be your new prospects. And when the time is right, reach out to them
and offer your services.

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Your LinkedIn Group Guide

LinkedIn is becoming a vital marketing resource for businesses. Make sure that as a small business owner you are taking in all the opportunities LinkedIn has to offer you.

The beauty of LinkedIn is that it is full of resources. You can join groups that are full of professionals in your industry. Then you can use these groups to get product or service feedback, network, and even connect with future business partners or employees. In addition to creating a personal LinkedIn account, you should also establish a company page on LinkedIn for your business.

If you are considering starting a group on LinkedIn, here are some tips that will help you take full advantage of all of LinkedIn’s opportunities as a group leader.

If you choose to begin your own LinkedIn group, you have the option of creating a closed or open group. An open group allows any member to contribute and is visible to the public. A closed group is private and requires a user to be accepted to the group before contributing. When making your choice, consider that an open group will clearly grow faster, but it is also likely the group could be prone to spam.   Alternatively, a closed group will grow more gradually. Yet, the members will be much more targeted. Consider how you want your group to be seen and used when making this decision.

Remember that you started this group, so you must be a part of it. Be active and let your presence be known to your members  – it will help you network rapidly.

As the leader of the group, remember that you can make rules – this is a power that should be taken seriously. If there is an unruly member of the group, you can remove them. On the flip side, if there is a member that is a great contributor to your group, be sure to acknowledge them!

One huge advantage to creating a group is that you can send weekly announcements out to your members! This is an opportunity for you to contact your members directly. Just be careful to fill those messages with useful information – you want to ensure that your followers actually engage with the message (not just overlook it as spam).

There are countless opportunities on LinkedIn that may be of benefit to your company – capitalize on it!

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Starting Your Own LinkedIn Group

First things first: as a small business owner, you should be active on LinkedIn. If you are not – create an account right now!  Yes, right now.

The beauty of LinkedIn is that it is full of resources. You can join groups that are full of professionals in your industry. Then you can use these groups to get product or service feedback, network, and even connect with future business partners or employees. In addition to creating a personal LinkedIn account, you should also establish a company page on LinkedIn for your business.

If you are considering starting a group on LinkedIn, here are some tips that will help you take full advantage of all of LinkedIn’s opportunities as a group leader.

If you choose to begin your own LinkedIn group, you have the option of creating a closed or open group. An open group allows any member to contribute and is visible to the public. A closed group is private and requires a user to be accepted to the group before contributing. When making your choice, consider that an open group will clearly grow faster, but it is also likely the group could be prone to spam.   Alternatively, a closed group will grow more gradually. Yet, the members will be much more targeted. Consider how you want your group to be seen and used when making this decision.

Remember that you started this group, so you must be a part of it. Be active and let your presence be known to your members  – it will help you network rapidly.

As the leader of the group, remember that you can make rules – this is a power that should be taken seriously. If there is an unruly member of the group, you can remove them. On the flip side, if there is a member that is a great contributor to your group, be sure to acknowledge them!

One huge advantage to creating a group is that you can send weekly announcements out to your members! This is an opportunity for you to contact your members directly. Just be careful to fill those messages with useful information – you want to ensure that your followers actually engage with the message (not just overlook it as spam).

LinkedIn is becoming a giant resource in marketing and business development. Use it correctly to see what it can do for you.

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The Importance of Participating in LinkedIn Groups

 

 

 

 

When it comes to generating leads, a HubSpot study conducted at the beginning of the year showed that LinkedIn is 277% more effective than other social network sites. This is a powerful statistic, but before you go looking for leads, you must first create prospects. By joining and being active in Groups on LinkedIn, you can benefit substantially from the site.

1. Join Groups Relevant to Your Business

Search on LinkedIn to find out which groups would be beneficial for your industry. If your business is a general industry, search for associations groups. If you’re a recruiter, look for networking groups. To join groups that will assist in your marketing efforts, look at the groups Social Media Marketing, Inbound Marketers and Marketing Innovation with LinkedIn.

2. Be an Influencer

When you first join a group, avoid the temptation about starting discussions that promote your products and services. No one in the group knows who you are when you first join, therefore you don’t have anyone’s trust just yet. However, if group members see that you’re part of the top five influencer list, you will be a noted helpful group member. To become a Top Influencer, you must generate contributions that lead to the most contributions from other group members. Remember that with your contributions and discussions with groups, it’s all about quality, not quantity, when shooting to become a Top Influencer.

3. Post a Poll

Group members like to see that you’re part of the group to engage, and not to promote or spam. By starting a poll, users will see that you’re interested in hearing their opinions. This is an easy way to get other members to get to know you and communicate with you.

4. Post Discussions

After you’ve created a respectable reputation within your group, start a discussion with group members. To start a quality discussion, remember these three components:

-Keep the title short. If the title goes over 140 characters, it will appear with an ellipsis at the end.

-Provide group members useful details. Give good context, but don’t get too lengthy with your information as you could easily lose readers’ attention.

-Add in a link that leads to your company page, website or blog. After posting a discussion, you want readers to have easy access to learn more.

5. Share Through Other Social Sites

On LinkedIn Groups, there are convenient share buttons that share the actual group, as well as individual discussions and polls. Extend your engagement in discussions by sharing them and providing them additional visibility.

6. Measure Results

There are free tools available for you to measure how your participation on LinkedIn Groups is contributing to your marketing success. Take a look at Bit.ly links and tracking tokens to be able to see how many people are clicking on the links your share within the group.

In addition to these ways to benefit from participating in LinkedIn Groups, it is important to remember that success will not happen in one try. With LinkedIn Groups your participation must be ongoing in order to see results. Try lots of methods of communicating in groups and compare your results to get an understanding of which communication styles help benefit your company the most.

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The Importance of Participating in LinkedIn Groups

 

 

 

 

 

When it comes to generating leads, a HubSpot study conducted at the beginning of the year showed that LinkedIn is 277% more effective than other social network sites. This is a powerful statistic, but before you go looking for leads, you must first create prospects. By joining and being active in Groups on LinkedIn, you can benefit substantially from the site.

1. Join Groups Relevant to Your Business

Search on LinkedIn to find out which groups would be beneficial for your industry. If your business is a general industry, search for associations groups. If you’re a recruiter, look for networking groups. To join groups that will assist in your marketing efforts, look at the groups Social Media Marketing, Inbound Marketers and Marketing Innovation with LinkedIn.

2. Be an Influencer

When you first join a group, avoid the temptation about starting discussions that promote your products and services. No one in the group knows who you are when you first join, therefore you don’t have anyone’s trust just yet. However, if group members see that you’re part of the top five influencer list, you will be a noted helpful group member. To become a Top Influencer, you must generate contributions that lead to the most contributions from other group members. Remember that with your contributions and discussions with groups, it’s all about quality, not quantity, when shooting to become a Top Influencer.

3. Post a Poll

Group members like to see that you’re part of the group to engage, and not to promote or spam. By starting a poll, users will see that you’re interested in hearing their opinions. This is an easy way to get other members to get to know you and communicate with you.

4. Post Discussions

After you’ve created a respectable reputation within your group, start a discussion with group members. To start a quality discussion, remember these three components:

-Keep the title short. If the title goes over 140 characters, it will appear with an ellipsis at the end.

-Provide group members useful details. Give good context, but don’t get too lengthy with your information as you could easily lose readers’ attention.

-Add in a link that leads to your company page, website or blog. After posting a discussion, you want readers to have easy access to learn more.

5. Share Through Other Social Sites

On LinkedIn Groups, there are convenient share buttons that share the actual group, as well as individual discussions and polls. Extend your engagement in discussions by sharing them and providing them additional visibility.

6. Measure Results

There are free tools available for you to measure how your participation on LinkedIn Groups is contributing to your marketing success. Take a look at Bit.ly links and tracking tokens to be able to see how many people are clicking on the links your share within the group.

In addition to these ways to benefit from participating in LinkedIn Groups, it is important to remember that success will not happen in one try. With LinkedIn Groups your participation must be ongoing in order to see results. Try lots of methods of communicating in groups and compare your results to get an understanding of which communication styles help benefit your company the most.

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