Social media is big and continues to grow and evolve. According to Fast Company, 93% of marketers use social media to promote their business and reach their business goals. Converting followers into paying customers is the ultimate goal of every business. To achieve that goal, you need to have a good social media strategy in place.
If you are a marketing professional in charge of your business, read on. Here are some tactics you can implement to help you get started.
Choose your image wisely
Visual is king in digital marketing. Thanks to the availability of camera phones and social networks emphasizing visual elements, the ease of taking and uploading photos has increased dramatically.
Marketers who use visual content get more followers, more leads and more customer engagement. But to get that attention, you need to connect with the person on the other side of the screen. Choose images that appeal to your target audience, but make sure that it also fits your brand’s voice, style and mood.
Focus on platforms where your customers are
Just like everyone else, most small business owners are pressured to have a presence on every social media platform. The problem is that a hot, new social media tool hits the scene almost every few months, making it extremely difficult to manage all those social accounts.
To make the most out of your social media marketing efforts, you need to focus on platforms where your customers are. Fish where the fishes are. Don’t waste your time, energy and resources fishing in an empty pond.
Get the attention of influencers
An influencer is someone who carries influence over others. In the new world of digital relationships, people are receptive of recommendations from people they trust and respect. In fact, one study revealed that 40% of consumers had made a purchase because of an influencer’s recommendation; while 49% seek purchase guidance from an influencer.
One of the easiest ways to get an influencer’s attention is to share their content. Go ahead and share those contents without asking anything in return. Link out shamelessly and unceasingly. When you do, they are likely to take notice.