Most people associate the holidays with good food and family time. But for business owners and marketers, it is their opportunity to reach out to their target audience and entice them to spend their money on whatever they’re selling. After all, it is the busiest shopping time of the year.
There are a lot of things you can do boost sales and spread your holiday cheer to all your audience. Use these tips to keep your holiday campaign on track.
Rise above the noise
With brands and retailers competing against each other, it can be tough to stand out in the marketing frenzy. If you want to capture the attention of your target audience, you’ll need to rise above the noise.
Take your time to properly plan and execute your strategy. To make sure that your social content gets in front of your target audience, consider running a small but targeted advertising campaign. Allocate enough resources to your social media holiday campaign in order to see amazing results.
Get in the spirit of giving
The holiday season is the best time to be extra generous with freebies, giveaways and discounts. It is also a good idea to run multiple campaigns to drive maximum engagement and sales. Make sure, though, that you space them out. Otherwise, you won’t get great results.
Aside from giving discounts and promotions, the holidays are also a great time to build some goodwill and brand credibility. It’s the season of giving, so why not run a promotion that would benefit a local charity. Not only will you be of great help to those in need, it will also help you create a positive image to your audience. Remember, good deeds are never forgotten.
Use social automation tools
Most people would unplug for a day or two in preparation for the holidays. Since the holidays are mostly spent with family and friends, chances are, your social media team will be on vacation as well. Just because everyone is enjoying the holidays, doesn’t mean you should let your social channels lay dormant. Schedule your most important posts with the help of social automation tools like Hootsuite or Buffer.