Holiday season is the busiest time of the year for online retailers. According to studies, there is a 20% increase in online sales between Black Friday and Christmas. This is a wonderful time to attract more customers to buy your products and grow your business. But with so many businesses vying for the attention of consumers online, it’s time to think about how to capitalize on this potential influx of buy-happy customers.
Here are our top tips for holiday sales conversions.
During the holidays, social media usage is at an all-time high. Most people are at family events and are scrolling through their news feeds to pass time and keep themselves entertained. Some are looking for special offers and gift ideas. More users on social media mean more potential clients for you.
With more people turning into their smart phones during this time of the year, you want to make sure that you’re posting more often. Remember, more engagement means more exposure, which may lead to an increase in sales.
Get your visitors into the spirit of Christmas
Just like you decorate your home to get in a festive mood, you should also consider sprucing up your social media page or e-commerce site. Spread holiday cheer with seasonally themed cover images. Or better yet, give your online store a quick holiday make-over. Use the holiday season to change things up.
One study revealed that theming a shop for the holiday season excites visitors and gets them into holiday shopping spirit. This is a clever way to turn visitors into buying customers.
Don’t be a stranger
A lot of people fail to realize this, but it is far easier to sell to existing customers than it is to approach new prospects. Don’t be afraid to market to those you know. The best way to do this is by sending them an email. Let customers know that you have this certain product on hand. If they’re interested, they can drop by your store or visit your online store to buy the product. It’s as simple as that.