Google Analytics Reports

Do you know if writing your blogs and sharing them is actually leading to more traffic? Is it helping you reach your business goals?

Maybe not yet, but I wanted to share some help reports through Google Analytics that will help you to see the benefit of the blogs you are writing. We use Google Analytics on nearly all of our client websites because it is free, it is user friendly, and even though some of the data is hidden, it allows us to make clear, actionable changes based on how users are interacting with a website.

Which Google Analytics reports should you run?

Report 1: Audience >> Location/Technology/Mobile Reports

BIMS Presentation – Introduction to Google AnalyticsHere take a look at the Location, Technology, and Mobile reports which will tell you:

  • Where your site visitors are coming from. If you are targeting a very specific location, you will want to make sure visitors are actually coming from here. Or, if you run a specialized campaign on Google Adwords for a conference, for example, you’ll be better understanding if these folks actually came to the site.
  • The Technology and Mobile reports allow you to see if folks are using one browser or device over others. This could sway marketing decisions in the future.
    google analytics reports to run google analytics reports to run

Report 2: Acquisition >> Source/Medium Report

  • The Source/Medium report shows which sites drive traffic to your blog.
  • Within this report you can dive down to Keyword to see how your blogs are translating to organic traffic.

google analytics reports to run google analytics reports to run google analytics reports to run

Report 3: Behavior >> All Pages

  • The All Pages report will show you which pages people are viewing the most frequently.
  • It can give insights into other topics you should be blogging about.

google analytics reports to run google analytics reports to run

Each of these reports can be altered to provide more detail, but these will provide a good start to understanding how visitors get to and interact with your website and blog.

Have you ever seen a business or someone who seems to be able to churn out social media content effortlessly?  You know the the type!  They’re the ones who seem to have a newsworthy tweet on Twitter, an amazing image with the perfect caption on Instagram, a super-cool infographic on Pinterest and an ultra-engaging post on Facebook…on the daily!  How can they possibly do it all AND do their job?

Let’s face it, writing, creating, organizing, graphic design, and scheduling social media posts can be a DAUNTING task.  The good news is, it doesn’t have to be!  As a matter of fact, we know the secret to becoming super-human when it comes to social media.

What’s the secret to effective social media marketing?  A good plan and a collection of APPS to help you get the job done!

3 Apps We Can’t Live Without!

To stay on top of our social media to-do list, we rely on certain apps that we access daily.  After you take them for a spin, we think you will understand why we believe they are the best for helping to create and manage social media efforts efficiently and effectively:

  • Create amazing graphics with Typorama
  • Bulk schedule your social media posts with Hootsuite
  • Stay on top of Facebook engagement with Facebook Pages Manager

Enjoy!

In the social media world, one of your biggest allies are mobile applications or “Apps” for short.  They can help you manage your social channels and accounts on the go so you are not chained to your desk and chair all day, every day.  Not only do “mobile” apps help you stay mobile, but, they also help you to create systems, be creative, manage workflow and, they help you to easily adjust and pivot when your business demands it.  Once you begin using apps, you may, well, become addicted!  The power of conducting business from your smartphone or mobile device is truly liberating!

In this blog post, we will explore 3 types of apps you will need to be successful on Social Media:

  1. Creative Graphics Apps – Create professional apps that help to capture attention
  2. Scheduling Apps – Schedule social media posts ahead of time so you aren’t spending valuable time posting to social media when you should be working on your business.
  3. Never miss a Facebook Notification Again

BONUS TIP/APP:  Facebook Response Assistant.  Learn how to automatically respond to people who message your Facebook Business Page.

Intrigued how you can accomplish all of this and start saving a ton of time?  Read on!

Creative Graphics Apps:

These, by far, are a favorite of the Social Speak Team!  A good graphics app can make you look like a rockstar on social media.  Many of the apps we use have FREE versions which are very robust.  In most cases, for just a few extra dollars you can open up premium features to further your rockstar status.

Here are 3 of our favs that you should start using today!

  1. WordSwag (available in the App Store & Google Play Store) – Add text overlays to professional grade images from their image library or to your own photo library
  2. Typorama (available in the App Store) – Add text overlays to professional grade images from their image library or to your own photo library
  3. Adobe Spark (available in the App Store and on your desktop) – Add text overlays to professional grade images from their image library or to your own photo library, create collages, posters, animated images and so much more!

Scheduling Apps:

Save yourself time, become more productive and stay on top of what is happening on multiple social media channels with two of our favorite scheduling apps:

Hootsuite:  FREE & Paid versions available

Check out these 4 things you can do with Hootsuite:

  • Schedule Content
  • Content Curation
  • Analytics
  • Social Monitoring

Buffer:  Manage and schedule all of your social media accounts from this one app!  Pick the most popular times to schedule your posts to ensure the best results.

Both of these apps are effective from your mobile device and your desktop computer.  Regain control of your work schedule with these apps.  Elect to use either the free or paid version of both of these apps.

Facebook Notifications:

Don’t you hate it when you miss a Facebook like, comment or share or on your business page?  We do!  We want to consistently stay engaged with our brand followers and fans.  The best way to do this is to know when a post receives engagement or when you get a message to your page and respond immediately.

The good news, there is a way to accomplish this!  Facebook page manager.  This free mobile app will alert you every time someone likes, comments or engages with your business page.  You can also access page analytics and see other types of “back office” functions through this handy little app such as:

  • Messages
  • Reviews
  • Check-ins (if you are a brick and mortar)
  • Shares
  • New Likes
  • Followers
  • Manage scheduled posts
  • Manage page settings
  • AND SO MUCH MORE!

Download the app and tap on all the icons to reveal what’s available.  Do be afraid of “tapping,” you cannot break anything.  

Check out the image below to discover what the various Facebook Pages Manager functionalities/icons are:

BONUS TIP:

One of the most important things you can do when managing social media is to be responsive.  An easy and effective way to check this box is to turn on your

Steps to get there:

  • Click on “Settings” in the upper right corner of your Business page
  • Click on the second option in the left-hand panel called “Messaging”
  • Scroll to “Response Assistant”
  • Turn this option “ON”
  • Customize your outgoing message.  Consider adding your phone number to this message, prompting people to call you.

All of the apps we shared with you today are very helpful to managing your social media accounts successfully.  Let us know how you were able to implement them in your business by leaving us a comment.

You’ve got questions, and we’ve got answers! “Knowledge is Power,” and every week on Social Speak Network, we’re going to offer powerful resources to keep your brand fresh, on track and help you ramp up your social media marketing so you stand out from your competitors!

Branding

So what the heck is brand identity?  Hmmmmm…..scratching your head?  Well, you are NOT alone. Branding your business is imperative. There are a lot of informative websites, blogs and beyond that are chock full of information. Here is a GREAT resource to take a peek at:

https://99designs.com/blog/tips/brand-identity/

Pinterest

Neil Patel is a New York Times best selling author.  The Wall Street Journal calls him a top influencer on the web! You’ll want to read his blog post: How to Generate 67% More Customers With These 3 Pinterest Hacks!

https://neilpatel.com/blog/pinterest-customer-acquisition-hacks/

Twitter

Looking to find the BEST Twitter hashtags that will help you increase your social reach and brand awareness?  Check out this link to find out 9 tools that you can use!

https://sproutsocial.com/insights/twitter-hashtags/

Facebook

If you have not been utilizing the power of Facebook Insights, now’s the time to dive in and learn who your audience is!  Insights is an awesome analytical tool that will help you understand your audience and how to steer your marketing efforts in the right direction!  

https://www.facebook.com/business/a/page/page-insights

Video

Gary Vaynerchuk is founder and CEO of VaynerMedia, and one of the world’s leading marketing experts. As Gary says, “The single most important strategy in content marketing today is video. Whether it’s video on Facebook, Twitter, Instagram, Snapchat or Youtube, the content you need to be thinking about creating and marketing on social for your business is video. Period.

Learn how to take your video marketing to the next level!

https://animoto.com/blog/business/video-marketing-for-business/

Picking your brand colors

Do colors really mean anything for your brand? I mean it’s just colors, right?

WRONG! There is a whole lot of research done behind the meaning of colors!

When you think of your ‘Brand Identity’ what does that mean to you?

Personality is the emotional, and human, association to a brand. Identity is the image created and used by a company to relate to consumers. An identity can include all forms of communication and visuals such as logos, colors or fonts. But the two are symbiotic. A brand’s identity should be part of its personality.

This is one of our favorite color meaning charts: Attribution http://blog.visme.co/color-psychology-in-marketing-and-brand-identity-part-2/  

When you talk about creating a brand it all starts with the colors, fonts,  and styles.

Here are a few steps to get you started

  1. Mood Board Inspiration
    *Types of things that inspire you: Colors, Styles, Textures, Images, Fonts. Pinterest is a great free resource to look at types of brands you like.
  2. Color Palette & Fonts
    What color makes you happy? What’s your favorite color?
    – Which colors and fonts are you naturally drawn towards?
    – Are there certain colors that can represent your design niche the best?– Which colors would you prefer to avoid?
    -Are there certain colors that can represent your design niche the best?
    -What do I want the identity of your business to say to my clients?
  3. Primary Logo
    Primary Logo is: Do you have one? Do you have a stacked logo for social media?
  4. Social Media & Marketing Graphics
    What social media platforms do you have, that you need to make sure your graphics are correct?
  5. Website & Consistency – Keep your brand’s tone and personality consistent across channels

Is your brand identity unique?
Does it have passion behind it?
Is it consistent?

What are brand colors

WRONG! There’s a whole lot of research done behind the meaning of colors!

When you think of your ‘Brand Identity’ what does that mean to you?

Personality is the emotional, and human, association to a brand. Identity is the image created and used by a company to relate to consumers. An identity can include all forms of communication and visuals such as logos, colors or fonts. But the two are symbiotic. A brand’s identity should be part of its personality.

This is one of our favorite color meaning charts: Attribution http://blog.visme.co/color-psychology-in-marketing-and-brand-identity-part-2/  

When you talk about creating a brand it all starts with the colors, fonts,  and styles.

Here are a few steps to get you started:

1. Mood Board Inspiration


What’s a mood board?

It’s a collection of different items that can help you get a feel of what your brand is all about. It can contain images, textures, patterns, typefaces, and other design elements. You may even put together a mood board with logos, website, images that you like the feel of to maybe replicate.

How to make an effective mood board:

Don’t set limits.

The moment you start making a mood board, understand that this is not a place for you to hold back. Put as many elements into it as possible. Remember that it’s always easier for you to take out elements that do not work out in the end. But if you hold back, you might miss out on things that you could have added, but thought twice about

Be detailed and specific.

Sometimes, you would add an image that struck you because of a specific element. A screenshot of a webpage perhaps, or a poster you found online. You may like the font used, or the color scheme applied. In these cases, make sure you add notes that specify what you liked about the image. This way, you can remember which element you should be zooming in on when you encounter the image in your board.

2. Color Palette & Fonts

Your brand identity is not just a logo of your business, but a reflection of your personality. When it comes to creating your brand, color plays a vital role in the process. People choose brands, make buying decisions, change their actions, choose what stores to go into, all because of COLOR, and they may not know they even do it!  

Think of a stop light, you always know Red means stop, Green means Go and Yellow means caution or slow down, right? This changes the way we think about colors and what they mean to us as individuals. At the end of the day, Color is EVERYTHING! These colors will be in your logo, website, social media, print materials, publications, promotional items and so much more, it’s important you take your time and really think about this.

What color makes you happy? What’s your favorite color?
– Which colors and fonts are you naturally drawn towards?
– Are there certain colors that can represent your design niche the best?– Which colors would you prefer to avoid?

-Are there certain colors that can represent your design niche the best?

-What do I want the identity of your business to say to my clients?

3. Logos

  • Primary Logo—Size and Scaling The logos are all saved to paths—which means they are rendered as vector art and can be continuously scaled. When changing the size it is important to do this proportionally and not stretch the art or change the original proportions. The logo shall not be used below the minimum size shown below
  • Primary Logo—Color Usage The primary logo may be used in four different color combinations as shown below. The logo should never be used in any other color combinations other than those specified below.
  • Secondary Logo The secondary logo was created for situations where Highline is more of an endorsement or equal party. It can be used in situations where there is limited space or where the full name is not necessary. It may also be interchanged with the main logo if the name Highline Community College is stated elsewhere.
  • Secondary Logo—Size and Scaling Like the primary logo, the secondary logo is saved to paths—which means they are rendered as vector art and can be continuously scaled. When changing the size it is important to do this proportionally and not stretch the art or change the original proportions. 

Do you have one? Do you have a stacked logo for social media?

4. Social Media & Marketing Graphics

When you are creating all these graphics, it’s so important to make sure you have the right size for each social media platform, cheat sheet here http://www.visualistan.com/2016/12/the-2017-social-media-image-sizes-cheat.html


What social media platforms do you have, that you need to make sure your graphics are correct?

5. Website & Consistency 

When communicating as the brand offline or via your website, social media profiles, or other online channels, it’s important to keep a consistent tone and personality. If your brand is fun and friendly on Twitter, it should have a similar flavor on Facebook and LinkedIn. Your messaging on LinkedIn may be less casual or more professional, but it shouldn’t sound like it’s coming from a different brand altogether. Think about it this way: there is the “at work” you and the “at home or with friends” you. Your personality is the same, but your mannerisms adjust to the context. The same goes for your brand personality and selected communication channels.

Is your brand identity unique?
Does it have passion behind it?
Is it consistent?

optimize email marketing

I’ve always had a touch and go relationship with our email list. Right out the gate I added every business card I received to my list, but soon the email frequency dwindled and ultimately died when I found that I didn’t have enough content to share! Soon a year passed, then I jumped back into sending emails followed by another 2 year hiatus. Each time I started sending emails, I received positive feedback from my list, increased traffic, and most importantly, new sales. the downfall was that I also alienated individuals because they simply forgot who I was. Learning from my years of wasted opportunity using my email list, I’ve learned some very valuable lessons that can help you kick start your email marketing most effectively.

Below I’ve outline the 4 steps to email marketing: Building your list, Writing your email, Optimizing your subject line, and Mistakes to avoid. You’ll notice as you read through that subject lines and consistency do appear most frequently in these steps. Being consistent is half the battle and once you have an email marketing program in place, optimizing your subject line can have the biggest effect on the open rate and sales from your emails.

STEP 1: Building your Email List

While everyone is focusing on building a strong social media presence, others tend to forget about the importance of email.

Your email list plays a big role in your marketing campaign. It can help you build relationships with your target audience, generate buzz about your business and attract new customers. That said, it makes sense to continuously grow your email contacts.

Interested to grow your email list and grow your subscribers? Then you came to the right place. In this blog post, we’ll be sharing with you some effective strategies on how to get more email subscribers. Follow the tips below to get your first 1,000 subscribers.

Place a subscription box on every page of your website

Most website owners think that people would first access the home page before navigating through the site. But that’s not always the case. They may check your products, scroll through the “about us” section or any other page on your site. You can use your website to generate more contacts by adding a subscription form where your visitors can sign up. Be sure to place the form at the top of the page to make it easier for people sign up. Survey revealed that sites that place sign up boxes as part of their top banner perform better as compared to those located at the footer area. In order to get people to subscribe to your newsletters, make sure your sign up box is a prominent feature of your website. The more visible it is, the more subscribers you’ll get.

As a marketer, you need to answer the question most people ask: Why would I subscribe to your email list if I can just follow you on Facebook? To urge people to subscribe to your newsletters, let them know that you offer subscriber-only content. Also, don’t forget to mention how often they’ll be receiving emails. Setting expectations upfront helps reduce unsubscribe rates.

Tip: I’ve decided upon ConvertKit as my go-to list building tool. It is a very straightforward interface to create forms, landing pages, incentive downloads, and corresponding sequences. Additionally, there is quite robust tracking, a definite plus! You can learn more about ConvertKit Here (*affiliate link).

Content is king

You won’t have a hard time getting people to sign up for email updates if you have great content on your site. As a marketer, it is your responsibility to constantly supply your readers with fresh, relevant and informative content. The best marketers for your products or services are the people who are already using them. For subscribers who have been on your list for a very long time, a discount or a small incentive would get them talking. Encourage them to share your list with their family and friends.

In Practice: Don’t just assume that you can’t reuse your blogs, correspondence with clients, or recent presentations. ALL of these have the potential to make in-depth content that can then be shared as resources, email campaigns, social media posts, videos, etc. Check out this guide on Repurposing Content as it can save you time and energy as you increase your online exposure. 

Social networks

Another way to build your list is by using social networking sites like Facebook and Twitter. Due to the viral nature of Facebook, it pays to add a subscription form on your page. Be sure to include a sign up link to your email list on the “About” section of your page. For an added boost, you can also add it on your personal account and tell your family and friends about it.

Offer an incentive

People love receiving free stuff. If you can give them something like a free trial of one of your products, a free ebook with useful information or access to an exclusive video, you’ll make an impact to your target audience. When done correctly, it can help you build a relationship with your audience and grow your email list.

Your offer should be interesting enough to your ideal customers. Find out more about your target audience and know what’s keeping them up until 3:00 am.

In Practice: My main incentive offer is our Free Resource library. You can get to this a few ways – either the link in our navigation or from the home page. Making this very obvious for site visitors increases the number of new email subscribers you can receive from your website.

Run a contest

Social media contests are one of the most effective ways to get email addresses from folks who want to hear from you. You are free to hold whatever contest and on any social media channel you want. But since majority of the adult population has a Facebook account, you might want to start there. Also, ask people to enter their email address in order to participate.

STEP 2: Writing your Content

Tips to write better email | write better email marketing for business

You’ve spent a significant amount of time writing an email that people will hopefully open and read. You’ve racked your brains for the best subject line. You’ve polished each sentence. Now, you’re finally ready to hit “send”. For some reason, you aren’t effectively grabbing the attention of your audience. You’re not getting a response from them either.

This blog post looks at strategies to help you craft an effective email marketing copy that converts. Follow these tips to ensure that your email is effective, clear and successful.

Write a meaningful subject line

Most professionals receive 50 to 200 emails a day. With that volume of email, it can be easy to overlook some important messages. If you want your email to be opened and read, then write an informative subject line that will give recipients an idea about the content of the email.

A clear subject line will capture the attention of the receiver and give busy professionals a concrete reason to read the message. Take a moment to write a subject line that accurately describes the content before you hit “send”.

A newspaper headline has 2 functions: 1. it sums up the content of the article; 2. it captures people’s attention. Based on this headline, you can decide whether or not you want to read the article. Your email’s subject line should also do the same thing.

If you have a very short message to convey and can include all the information the person need in the subject line, even better.

Struggling to write a subject line? I recently wrote a post with tips to create an award winning headline here

Keep it simple

People are more likely to read short and concise emails. Keep messages clear and brief. Use as few words as possible, but make sure that it contains all the important information. Also, focus on one particular subject per email. If you need to talk about a separate topic, then write another email.

We’re all busy. And if someone opens your email, this is your chance to get the message across. Don’t ruin it with poor content.

No one wants to read a long, ambiguous email. So get to the point and keep your word count low. Also, use simple English and steer clear from technical lingo.

Be personal

Just as you would in a letter, it is polite to add a salutation before jumping straight into the text of the email. But be sure to address the person appropriately.

If you are sending an email to a prospective client, then you want to address him as Mr. Johnson. Meanwhile, if you are writing to a friend, starting the email with Dear Mr. Johnson would be too formal. In this case, “Hi Bob” is the best way to go.

Email is usually the way professionals communicate, but that doesn’t mean that you should sound like a legal document or a spammer. The content should feel as if it came from actual human being, not a machine. While it’s good to keep the message short and brief, including a personal note can help warm up the conversation.

Tip: Back to ConvertKit (or any other CRM).. make sure that you are trying to capture both the first name and email address of your subscribers. Then, whenever possible, use the NAME embed code to automatically personalize your emails. 

Proofread

Your emails are a reflection of your attention to detail, values and professionalism. The last thing you want is to send an email that contains embarrassing spelling mistakes, horrible grammar mistakes, lack of proper greetings or one that is written in bright colors. Make sure you edit and proofread your email for grammar, spelling and punctuation mistakes before sending it.

STEP 3: Increase your Open Rate

Tips for businesses to increase open rates with email marketing

Email marketing is considered as an important part of a business’ marketing campaign. It has one of the most effective ways to engage with your prospects and customers. Plus, it provides the highest returns on investments.

Open rates give you an idea as to how your campaign is doing. If the open rate for your email program is better than the average, then good for you. But if your open rates are getting worrisome, you might want to look for ways to improve it.

Here are some easy ways to increase your email open rate.

Create an interesting subject line

If there is one opportunity to convince recipients to read the email, it is the subject line. After all, it is the first thing they see on any email. Your subject line must be clear and concise. It should tell readers what to expect from the email.

A good subject line is the key achieving better open and response rates. Since most people receive several emails in one day, they only need a few seconds to decide whether or not they’re interested to read the email. If your subject line is not interesting enough, people are less likely to read it. Also, make sure that your subject line is short enough that recipients will be able to read it at a glance.

Make it personal

You’ve spent so much time collecting people’s first name and email address, now is the right time to put them to use. Personalization has been proven to drive engagement and convert more leads. It is also a good idea to send your emails from a person or an employee, rather than from the company.

Studies show that subject lines that contain the first name of the subscriber boosts open rate every time. This is a subtle trust builder and an instant attention grabber. Make sure you personalize subject lines with first names.

Timing is key

Timing is everything in marketing. If you send emails too early in the morning or too late at night, they can get lost in the shuffle of other emails. If you send it too late in the afternoon, they may decide to put off reading until the morning since they might be too busy accomplishing some tasks before going home. The best time to send emails is during lunch or after work, when you know they’re reading.

If your campaign has a B2C focus, your audience may have time to check their emails after work or during lunch break. If you are running a B2B campaign, it might be best to send emails early in the morning or in the afternoon. Your goal is to send an email exactly when the recipients are checking their inbox.

In Practice: Honestly, every business and every tribe is different. You may find that your emails with promotions receive the highest open rates on Tuesday’s, but your newsletters sharing blog posts have the highest open rate on Sunday’s. One recent study stated that Friday emails had the highest open rate, but Saturday emails had the most conversions. MailChimp has another study that states Tuesday and Thursday are the best to send emails. It really just depends on your market and your promotions. Don’t be afraid to play around with different days of the week and times of day. 

Be consistent

Send too frequently and you may end up losing subscribers. Send too infrequently and you may cause your readers to stop interacting with your email. Send your emails at a consistent frequency to build your email reputation. A good rule of thumb is to send no less than 1 email a month and no more than 1 email a week unless it is for a specific promotion.

Clean up that dusty old email list

Most businesses are so determined to expand their email list that they tend to ignore the open rate. It doesn’t matter if you only have a small mailing list, as long as it is filled with engaged subscribers. It’s a good idea to remove inactive subscribers periodically.

STEP 4: Email Mistakes to Avoid

Email marketing mistakes to avoid for small business

Email marketing isn’t dead. In fact customer acquisition has quadrupled over the past 4 years. This goes to show how effective email marketing is for small businesses. That’s great news, provided that your emails are being read by the recipients.

In order to make sure that you’re getting the most out of your marketing efforts, you have to focus on what’s killing your open rates and find a way to fix them. While some mistakes are harmless, the following mistakes could be costly.

Poor frequency

While a flood of emails may distance the customer you’re trying to attract, the same reaction can also be expected if you send emails on an inconsistent basis.

Have a consistent enough cadence that your subscribers would be thrilled to receive an email from you, yet relaxed enough that they don’t wonder whether or not you’re still sleeping at night.

Forgetting to send emails at important events

The introduction of new products or services, promotions and events your business will be holding are some examples of email worthy announcements. If you have an important event to cover, make it a point to create a multi-email campaign around it.

Tip: I always recommend clients put together a content calendar as a way to visualize their entire year. In our model, as presented in Blogging Your Business, your blog is at the center of your marketing efforts. You want to make sure your blog posts are Timely, Relevant, and Authentic. This content then can be shared across all of your other marketing efforts from social media to email marketing, and even offline presentations. Creating the content calendar keeps you aware of external events and holidays that can affect your business. 

Poor subject lines

Subject lines are your first impression to every email recipient. They have to be clear enough that people know why you’re sending an email, short enough that they fit the screen of tablets and smartphones and enticing enough not to give away the entire email. Also, be cautious about using words and phrases that could mark your email as SPAM.

Unreliable email list

Whether you’re emailing inactive subscribers, not removing hard bounces or collecting bad data, having an unreliable email list can affect your open rates.

The key to a successful email campaigns is clean data. Make sure that all customer information is valid and up to date. Hard bounces should also be removed from your database.

Additionally, 43% of email recipients click the spam button based on the sender email address and name. So, it’s extremely important that the recipient knows who you are and are expecting to receive emails from you.

Optimize email marketing | Email marketing tips | How to use Email Marketiing | Email marketing for business

 

video marketing getting started

This guide from Animoto breaks things down to show you how easily (and quickly) you can get started with video.

Intimidated by video marketing? Animoto has broken things down so you can easily and confidently start promoting with video.

Download the free guide to learn why video marketing is essential and how to determine your video marketing objectives and goals. You’ll find inspiration for video ideas from 5 real-life businesses, tips for shooting, editing, distribution, and more.

So what types of business videos can you create?

We recommend creating Brand Videos, Expertise Videos, Product Videos, and Ad Hoc Videos.

 

Download Video Marketing Guide