Scratching your head about whether to ‘boost’ a post on Facebook or to utilize the power of Facebook ads? Boosting a post is sometimes ‘simple’ but not always the best answer to get to the folks that really matter to your brand! Remember, Facebook is not a spray and pray proposition. Getting into the newsfeeds is getting harder and harder for ranking capability. Soooo…get ready to dig into your pocketbook, whether boosting or using Facebook ads.
Boosting a post on Facebook, let’s face it, is easy-peasy, as opposed to going behind the scenes and utilizing the awesome tools on Facebook Manager. All you have to do is hit the ‘boost post’ button and off you go, right? WRONG. Hang on ‘pardner…
In the past, boosting did not have many of the attributes that Facebook Ads Manager had, but now the Boost post button might not be such a bad strategy after all. You can now actually re-target and optimize your boosts to actually drive traffic for developing your brand followers!
There are some key factors that come into play when boosting your posts. You must consider:
- What is the goal for the boost?
- DO NOT boost a post that does not benefit you, such as a resource post that does not lead back to your website, as an example.
- Again, boosting is not a ‘spray and pray’ proposition. Make sure that you are targeting your demographic for the post.
- It’s all about the Facebook Pixel!!!! In order to get the best traction, make sure that you have installed the Facebook Pixel (it’s FREE) on your website so you can get your tracking enabled.
So why is Facebook Manager a greater preference for ads? Let’s be frank, candid and honest…Facebook Ads Manager does have a learning curve…no doubt…but it does have the ability for in-depth targeting, which is a HUGE coup! AND AND AND…if you are an organizational freak, the only way to keep completely organized with your ad spend is to create campaigns within Facebook Ads Manager. You don’t have that ability with boosting posts.
For example, if you want to stay organized on Ads Manager for ‘campaigns,’ you can organize your campaigns strategically:
- App installs
- Brand Awareness
- Video Views
- Product Catalog Sales
- Store Visits
If you are merely ‘boosting’ a post, you do not have the ability to categorize your ‘boosted posts’ into strategic campaigns on Facebook to examine analytics per campaign goals.
So, to wrap it up quick and easy…boosted posts will help you develop a fan base and reach, and ads can actually help you transition your brand’s presence into tangible brand outcomes!
Stay tuned for more info…lots to share!