“Why Do I Need Internet Marketing?”

“Why Do I Need Internet Marketing?”
I think all business owners need to learn about Internet Marketing Strategies. When you Google “Internet Marketing” this is the definition that comes up in the Wikipedia Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies.
Internet Marketing Strategies can really help your business succeed. If you offer an amazing service or product, Internet Marketing is a great place to advertise it and see results. The best thing about Internet Marketing Strategies is there are so many of them that are FREE! A few reasons you should learn about Internet Marketing Strategies are One: there are so many different ways that you can be very creative and stand out, Two: You will build a network of people that you build relationships with and that is when business will start happening, Three: You are showing why you are an expert in what you do and educating people, this builds trust, which builds business!
We are always wondering as Entrepreneurs “How can we grow our business?” Well by using Internet Marketing Strategies you can achieve this. I like to think of Internet Marketing including Social Networking as a very large in person networking event, because it is all about building those relationships and being of service to people. Internet Marketing Strategies can feel a little overwhelming when you dip your hand in because there are so many different ways to do Internet Marketing like advertising, writing articles, Social networking, webinars, newsletters, email marketing, Websites and blogs, videos, and many more. I think the part that people tend to forget is finding the ones that work for you! Just because one person made a huge success from one thing does not mean it will work for you. You need to explore your options and see if advertising online works best or maybe just Social Networking or maybe even writing articles. Internet Marketing Strategies take some time to figure out, I also recommend you find someone who is an “expert” with internet marketing strategies, social networking and blog sites to get their opinion on these and see what input they can give you. From my experience Social Networking and blog sites with videos capability have shown the most return. You do have to be careful when it comes to Internet Marketing because there are a lot of online SCAMS that people can fall for. Here are a few tips to remember when tapping into the Internet Marketing world; first, do not pay over $500 for a website, when it comes to a website ask about SEO, SEM, Videos and blogging content. Second, be careful of the scams online that say” I grew my down line over 3000 people in 2 weeks and for $$$$ I can show you” those are just very wrong to me. Third, do your research! Research the people you are going to work with, the products you want to use, protect yourself. Fourth, remember anything that goes up online can come down and we cannot live in fear of the internet world. Internet Marketing is a large variety of tools that can help you grow your data base and customer base; I challenge you to learn more

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Which way is the RIGHT way for Internet Marketing?

There are many different ways for Internet Marketing Strategies, including Social Networking. Everyone has a different way of teaching and explaining it, the one thing you need to know as a small business is finding a way that works for YOU. In the Social networking world there are many different tools you can use, for example www.hootsuite.com, www.socialoomph.com, www.tweetadder.com, www.tweetdeck.com, and many more. It is important that you take some time a read over each one and see if it is a good fit for you and your business. Social networking and internet marketing take time to build, it does not happen overnight; you must be patient, which I know can be difficult. I know for me it is difficult to be patient and wait to see the results. The one thing I have found to LOVE about Social Networking and Internet Marketing Strategies is you can really target who you want, on Facebook they are great about suggesting people that you may know or are in your area, Twitter you can search by profession, geographical area, and other keywords, LinkedIn, you can really get in touch with corporation and professional business people. These are all great ways to stay connected and meet more people that you would by paying for ads or yellow pages in my opinion. The key to Internet marketing and social networking is being of service to others! If you are on there just to Sell, Sell, Sell, then you may want to re-think the social networking world. You need to educate people on who you are and what you do. From my experience coming from person to person networking the #1 rule was: “People do business with people they know, like, and trust.” You have to have that same mindset when you are doing Social Networking online. It may seem hard to find that balance of selling and educating, but it really is easy! You need to tell people about yourself, who you are and what you are passionate about, why are you in the business you’re in? Internet Marketing Strategies can be very beneficial to the growth of your business if done right.

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Secrets to YouTube

1)    Make your videos viral

2)    Use other social media outlets to post your videos like Twitter, Digg, Facebook, ETC

3)    Have a plan or theme for your videos

4)    Make sure the sound is clear so people can hear you clearly

5)    Keep your content engaging to your audience, make it funny and informative

6)    Keep your videos clean without too much conversation

7)    Have your logo and information (Video bumper) on each video

8)    Write down your goals for YouTube, what do you want to give and receive from it

9)    Use a good camera and editing tool. ( Windows movie maker, Camtasia are good editing tools, cameras any cannon or Kodak are great)

10) Make sure you are recording with an HD camera and publishing in HD so it is very clear for your viewers

11) Have a color scheme to your videos and stay congruent

12) MOST IMPORTANT BE YOURSELF, show your authenticity

13) Remember nothing is perfect online, it is better to get videos up rather than trying to look like Oprah, as small business owners we do not have a backroom stage crew

14) Practice before doing your video that you will post out into the Internet world

15) Think of doing an ongoing series of videos then think of making a product of those videos

16) Do more than just talk if you are doing a video longer than 3 minutes, be interactive and have handouts and pictures

17) Work hard on getting you videos between 2-5 minutes, after that it is hard for people to stay engaged. If you are creating a product or training that is different

18) Make a schedule for your videos, once people start to like you and follow you they will be used to a schedule, this also keeps you on track.

19) Have a creative sign off that people will remember and brands you

20) Ask for feedback from your viewers and have them leave comments

21) Work on bringing other people into your videos, clients, coworkers, friends, family so it is not always you

22) Do not use music unless you have permission

23) Remember the title of the video is just as important as the content

24) Use your keywords in your title and tagging in YouTube and other Internet outlets

25) Use tags in addition to the keywords, as this also get people attention

26) Do not stress over negative comments leave them, pay attention to them and see if it is something you need to change or someone just having a bad day

27) Use as many social networks as you can to get your videos out there, YouTube, Facebook, Twitter, MySpace, Digg, Delicious, ETC

28) Let your customers and email list know when a new video went out and ask them to share it

29) Add your videos to various communities and subject areas of YouTube for more exposure

30) Remember to thank people who post positive comments and see if you can do the same for them

31) It is ok if all your videos are not all huge hits, be patient and practice

32) Have a script or bullet points you want to make in your video

33) Use analytics tools like YouTube insight to track your sources and hits

34) Use the word “video” in your title

35) DO NOT MAKE YOUR VIDEO A SALES AD

36) Choose your thumbnail picture wisely. YouTube actually allows you to choose your thumbnail picture

37) You can delete comments on YouTube, so do not hesitate to get rid of those negative or rude comments on your YouTube channel

38) You can put up more than one video at a time

39) Be real, don’t try and fake something you’re not

40) Have FUN and focus on fun, and then it will be fun for others

41) Aside from your logo and website include a phone number and email people can reach you at

42) Watch others in your industry and learn from them both good and bad

43) Stick with your target market. You want loyal viewers

44) Do videos in different locations, office, outside, client project ETC. If using a webcam please make sure when you publish it that your lips are sync with your words

45) Make a YouTube Channel profile, it gives your viewers a personal touch

46) Do NOT cuss or use inappropriate language. Stay away from religion and politics in videos

47) Use props, costumes, pictures and other “organic” items in your video.

48) Create a video bumper with your logo and theme music before you start

49) Utilize other videos sites to get your videos posted

50) Specify your channel type, and have a clear sense of what you are offering on the YouTube channel’s main page.

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Testimonials

Amber is a wizard with Social Media!  I was reluctant and slowly started building a facebook community over many months and now I actually enjoy it. The next step was creating strategies that supported my business–that was over my head. Amber turned my uneasiness into trust, safety and confidence.  She is knowledgeable, has great skill at putting me at ease when I feel overwhelmed, and she effectively implements my social media strategies that we developed.  She answers questions and offers great recommendations to further develop my business and helps me develop myself. I would never have believed I would have done a you tube video–much less two!  Wow, what growth, and a testament to Amber’s ability to create trust, ease and confidence with this fun and wacky world of Social Media! I would highly recommend Amber -Your Marketing Voice to anyone who is ready to take the plunge or expand your existing strategies.  With many thanks, Regina Sisco

“Since I have used Amber’s services to do my social media, the traffic to my website has increased by 30%
and is getting more attention than without her services! Thank you for helping me become more visible in the community online and offline. ”www.Places2Network.com

“As a small business owner, I know that it’s very important where to put your marketing dollars, and most importantly, who has your best interest and knows what they’re doing!  Amber with “Your Marketing Voice”, is well educated and passionate about social media, and she has brought a professionalism and an internet presence out there in cyberspace for me and has brought new customers to me with the Youtube videos, (which I highly recommend). In this new era, businesses need to stay consistent with the times, and your marketing voice can take you there!!!” Lisa Keyeswww.VisionsofNaturalHealth.com

“I started my own business knowing that social media was now a very important part of marketing my business, but did not have any idea where to start.  Amber has not only given me that starting point but all the points.  She is very passionate about social media and the businesses she serves.  I found her to be informative and conscientious.  She just has a flare for this business and brings that flare to your business.  Hire Amber and watch your business grow!” Ann Waller www.prepaidlegal.com/hub/awaller16

“I have had the opportunity to have Amber Montel teaching me  the process of internet social marketing.  She is teaching me how to navigate on all the network sites.  Before meeting  Amber I took a class from another person who I felt taught me nothing.  I was more lost after the class with that person and did nothing more with network media sites until now.    Amber is easy to work with and explain things more and she wants to make sure you understand how each site works to benefit your needs.  I have a long way to go, but I am feeling more confident now to proceed further.

If anyone is looking for a teacher in network marketing I strongly suggest calling Amber!” Betty Smith

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