Over the past 5 years or so, internet marketing has become a large part of business marketing and advertising. Before the Internet grew this large, there were other ways of advertising like TV, Newspaper, Print Magazine, Radio, and Door to Door. Some people would say that the “old” ways of advertising were a lot more personal and private, and the thought of putting information on the web was scary. Now you need to be cautious and smart but internet marking can reach more people nationwide on a daily basis than those other forms could. Technical side of our world is constantly growing and some may say that is a great thing and some may say it is not. In my opinion internet marketing is a great thing, this can help our businesses come together all over the world and unite and also build a closer community.
There are many different ways of internet marketing strategies just like there are in a lot of industries. Someone told me the other week that there are many ways to do a lot of things, and there are only a few ways to do something wrong. With Internet Marketing including Social Media there are many ways to get results and have it be a profitable avenue for your business. People have a big fear when it comes to Social Media because you are exposing yourself, your businesses, and your opinions out into the world. You are finding people on Facebook from high school, college, old jobs, and other areas of life; this can be overwhelming and makes you want to resist Internet Marketing. What I would say is Don’t let the fear stop you from reaching potential client, the internet is a great way to grow your business and get the exposure that your business deserves. When you go to in person networking events, seminars, leads groups ect. you are meeting a certain percentage of people in your community, there are still thousands of people right in your back yard that could use your services/products or would e a great power partner for you. Internet Marketing can include creating a blog, where you voice your opinion on your passion, that will convey a personal aspect. you can also post videos of your product/service, be active on social media (Facebook, LinkedIn, and Twitter), having a good website that is SEO (search engine optimization).By utilizing all of these tools you can increase your business immensely.
One of the aspects of Internet Marketing that I value the most is how you can track everything. With Social Media you can add fans, followers, and connections. Once you build those then you can start seeing how many people are being active on your sites and want to know what is going on with your business. With blogs you can put Google analytics on the back side so you can monitor how many people are coming to your site, where they are located, and what days they are coming to your site. This is a great tool to have in order to know what days are the best to post your videos and blogs.
Internet Marketing can be a little overwhelming but the secret to Internet Marketing is to create a plan of action. In this plan of action you will discover what your goals are, what are you excepting out of internet marketing, what type of people can help your business grow and who can you help as well. Do you need to do blogs, videos, social media, and more? Let’s find out!