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BimsPeople do business with people they trust. If you let your customers interact with a robot that is programmed to promote your products and offerings, do you think they’ll do business with you? Of course not.

People will only be interested in doing business with you if they know that there is a person behind it that they can trust, relate to and connect with. That said, humanizing your brand is a must.

Here are some tips to make your brand’s voice a little more human.

Avoid corporate speak

Sometimes, business owners think that they sound super smart and important if they use business and industry-specific jargons. We hate to break it to you, but people do not want to hear or read sales talk, corporate jargon or overly fluffed up language. Speak in a language that inspires people to connect to you and your brand.

Use words that your customers understand and ditch the corporate mumbo jumbo speak.

Build bridges

A lot of businesses see their social network followers as nothing more than a new batch of potential customers. While we understand that you’re excited to tell the world about your business venture or new products to be launched, there is no need to talk about the same topic every single time.  You’ll have a hard time connecting with your target audience if you think like a corporate engine.

Put a face on your brand

People may not be interested in doing business with you if you post in anonymity and hide behind a corporate logo. Instead, show customers that there’s a real person working behind that corporate logo.

Be honest

Customers can tell when you’re faking it. Don’t try to make your experiences sound more impressive than they truly are. Don’t say you have experience you don’t have. Don’t fudge the numbers on your publicity packet.

 

Generating leads for your business is not an easy task. It requires a lot of work. If it would make you feel better, we’d want to let you know that there is a ton of other marketers who are also struggling with the same troubles.

In this article, we have rounded up some of the most common lead generation problems along with the solutions to help you get things rolling in the right direction. Read on and we’ll tell you more about it.

Low traffic

Your ability to produce a steady stream of traffic is important as it affects your ability to turn visitors into leads and leads into paying customers.

If your traffic is leveling off, then optimization is necessary. That being said, you might want to conduct keyword research. On-page SEO practices like the use of keywords in your title tags, headers, meta-description, links and URL will help you boost your search engine results ranking.

Unqualified leads

Producing tons of leads is great, but it’s the quality of incoming leads that will influence the success of your business.

The best way of addressing unqualified leads can only be summed up in 2 words: buyer personas. In order to capture the right leads, you first have to determine your target audience and capture their attention.

Tight budget

If you think lead generation is challenging, it could be even more challenging if you are working on a tight budget. When the money tree shrivels up, you should have a plan in place in order to sustain lead generation.

If you are focusing on traditional methods or PPC, we’re not surprised why you are sweating profusely. Well, we’re not insinuating that inbound marketing is free, but there are a lot of methods that you can use without sucking up your entire budget.

Lead generation doesn’t always have to be costly. This is especially true if you think smarter, not harder.