People do business with people they trust. If you let your customers interact with a robot that is programmed to promote your products and offerings, do you think they’ll do business with you? Of course not.
People will only be interested in doing business with you if they know that there is a person behind it that they can trust, relate to and connect with. That said, humanizing your brand is a must.
Here are some tips to make your brand’s voice a little more human.
Avoid corporate speak
Sometimes, business owners think that they sound super smart and important if they use business and industry-specific jargons. We hate to break it to you, but people do not want to hear or read sales talk, corporate jargon or overly fluffed up language. Speak in a language that inspires people to connect to you and your brand.
Use words that your customers understand and ditch the corporate mumbo jumbo speak.
A lot of businesses see their social network followers as nothing more than a new batch of potential customers. While we understand that you’re excited to tell the world about your business venture or new products to be launched, there is no need to talk about the same topic every single time. You’ll have a hard time connecting with your target audience if you think like a corporate engine.
Put a face on your brand
People may not be interested in doing business with you if you post in anonymity and hide behind a corporate logo. Instead, show customers that there’s a real person working behind that corporate logo.
Customers can tell when you’re faking it. Don’t try to make your experiences sound more impressive than they truly are. Don’t say you have experience you don’t have. Don’t fudge the numbers on your publicity packet.