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How to Create a Strong Video Marketing Strategy

How to Create a Strong Video Marketing Strategy

I’m sure you have heard the craze around video marketing, right?

It’s 2021 people! At this point in the digital marketing game, you HAVE to implement video marketing! And I am not talking about the cheesy videos, or you hiding behind a presentation and just having your voice being heard. I am talking about getting your face in front of the camera and really connecting with your audience.

One of the biggest trends in the social media marketing world is building an authentic brand, allowing your patients to see behind the scenes, and really know, like, and trust you.

Video marketing allows you to build patient loyalty and keeps you top of mind, by using video your fans can share your videos and are more likely to refer you to family and friends because they have a deeper connection with you and your office.

Why is Video Marketing SO Important?

I totally get the fear of video marketing, we have been in business for over 10 years, and it wasn’t until March of 2018 that we started implementing videos into our own plan.

It was something we ALWAYS recommended our clients did, but not something we DID for our own business! Funny how that works, huh?

You don’t need to have a studio, expensive equipment, or celebrities, you would be amazed at what you can do with the technology you probably already have, like iPhone, or smartphones, a digital HD camera, etc.

This rock can hold people up and get in their heads, it then becomes an excuse, I don’t have a fancy studio, backdrops, big lights, huge camera, etc. therefore I can’t produce a good video.

We will discuss this process below.

Before we jump into the 5 steps for a video marketing strategy, I wanted to give you a few stats from our friends over at HubSpot.

In their words – “Video has absolutely dominated social. According to a recent HubSpot Research report, four of the top six channels on which global consumers watch video are social channels. In addition, a Facebook executive recently predicted that the platform will be all video in less than five years.”

“According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands … more than any other type of content.”

Video is useful for more than entertainment, too. Video on landing pages is capable of increasing conversion rates by 80%, and the mere mention of the word “video” in your email subject line increases open rates by 19%. 90% of customers also say videos help them make buying decisions.

So, let’s dive into the top 5 steps to have a clear video marketing strategy.

Step 1 – Find your Target Audience –

A great place to start with this task is your current patient list, who are you currently serving?

A few questions to ask yourself:

  • Who is my ideal patient?
  • What are they visiting my office for?
  • What problem or pain points do I help them with?
  • Where are they located?
  • What is their lifestyle like?
  • What can you offer them for free to help with a pain point?

Having a clear understanding of WHO your target market is and WHY you want to work with them is key!

Look at your current patient list and think of all your favorite patients, why are they your favorite, what do you like most about them, and what is their living situation like?

You want to attract the right patients into your clinic, right?

Patients who:

  • Value your services and team
  • Pay you on time or have good health insurance to cover the bill
  • Respect your time
  • Loyalty – Patients that are going to stick with you and brag about you to everyone they know!

Step 2 – Have a plan –

Imagine that! In order to have your video marketing working FOR YOU, you need to write out a clear plan. Now that you understand who your target market is, it’s important to create the videos that are going to connect with them.

There are many different types of videos you can produce:

  • Brand videos
  • Events
  • Interviews with patients or colleagues
  • How To’s
  • Animation videos
  • Case Studies
  • Testimonials
  • Facebook or Instagram LIVE
  • Personalized messages
  • Promotional or exclusive offers
  • Product launch
  • Behind the scenes
  • Tips & Tricks
  • National Observance Days 

The best way to organize your video marketing strategy is to implement it into the content calendar we have shared before LINK HERE I would create a new tab for your video marketing, then on the main calendar tab 1, you want to be sure you know when you are sharing those videos and to what platforms.

Step 3 – Figuring out the tactics and techy stuff –

Once you lay out your video marketing topics, then you want to figure out what videos should go on what social media platforms.

As I said in the beginning, you don’t need fancy equipment or a fancy studio in order to produce a good video. These videos are more about building long-lasting relationships with your patients. Building brand loyalty.

We are not talking about a commercial we are talking about 1-3 minute videos. Some of your videos if you are showing a “How To” or interview, those may be longer. Just keep in mind your goal for each video.

What is that videos purpose?

A few things to think of before you hit record are:

  • Do you need to write out a script or have bullet points? I like to write down the bullet points for each video and what the length should be. When I put a script in front of me I get really nervous, I like to wing it in a way! But. you have to find the best process for you.
  • Picking the right place – setting the stage. You don’t need to have a fancy studio, but if you pick a spot in your home or office that has good natural light, good sound, that will make a difference. Thinking of doing videos during the day with the natural light, rather than in the evening when it can be darker inside.
  • Recording Process – How are you going to record the video? Here are a few options
    • Mac – Quicktime player
    • Zoom – Screen share option
    • iPhone or smartphone
    • Computer Camera (Make sure quality is good)
    • HD camera
    • Microphone – you can use your headset or external mic if needed
  • Editing
  • Publishing

It may seem like a lot, but see where your team/staff can come in handy and where you may need to outsource a few things.

Be sure to time block for the recording process and the wrap-up (Editing, publishing, thumbnail, etc.)

Step 4: Uploading Your Video

Now, that you have the video recorded and ready to show the world, there are a few steps you will need to take to upload your video correctly.

When you are creating a video it may have a certain purpose, most videos should go onto YouTube regardless, but you may make one specifically for Facebook or Instagram. If that is the case you can upload them directly to those platforms.

YouTube is owned by Google and the 2nd highest trafficked website, they have over a billion users and people are recorded to watch more than 500 million hours of video daily! This number is growing each and every day. So, yeah your videos should always be uploaded to YouTube in addition to social media platforms!

To upload to YouTube:

  • You will want to make sure you have a YouTube channel set up.
  • Then you can click upload video
  • Find the video on your computer
  • Have a good SEO friendly title
  • Write a description with call-to-action and link to your website
  • Create a playlist to keep videos organized
  • Add tags – keep them SEO friendly
  • Then upload a Thumbnail image (Create in Canva)
  • Once a video is uploaded to YouTube it gives you a link where you can share to Facebook, LinkedIn, Twitter, and Pinterest, it also gives you an HTML code that is how you can put that video onto your website or into a blog.

*** BONUS – Download TubeBuddy TubeBuddy is a browser extension which adds a layer of amazing functionality right on top of YouTube’s website. They help with finding the right tag words and making your video as searchable as possible!

The other thing to think of if you are planning on doing a lot of videos . . . which you will be is where do you want to store your videos? They end up taking up a lot of space on your computer. Look into Vimeo, Dropbox, Zoom, iCloud, etc.

Step 5: Track your results and analyze

One thing I love about doing videos is being able to monitor the results, the views, the comments, the shares, etc. It makes me feel like people are really interested in what I have to say HA!

Just because you do one video doesn’t mean you will get a million views, some of the videos we have done haven’t gotten any views.

It’s important to track these results and find out why, was it a poor title or description, are people not really searching for that?

Remember each video should be addressing your target market and sometimes your messaging needs to be fine-tuned. This is why the planning piece is so crucial because you want to hit the pain points your audience is searching for.

Ways to monitor ROI from video marketing:

  • Google Analytics
  • Your YouTube channel stats – check views on each video, comments, likes, etc.
  • Total views
  • Clickthrough rate, this would be for email sign-up or on social media
  • A conversation started through landing pages or on website
  • Social Media
    • Likes
    • Comments
    • Shares and retweets

I would look at your video marketing each month, at the end of each month analyze each video and collect your data. Make notes of what videos got the most ROI and see how you can create more videos around that topic, then the videos that didn’t do as well, look at the title and description, can it be edited or does the video need to be redone?

What happens if you have high views but little or no engagement? Maybe you do not have a clear call-to-action in the video, ask a question at the end to start the conversations.

Pay attention to the numbers and the platforms you are getting the most engagement.

In conclusion, as you can see it is important to have a plan and logic behind your videos, to make sure each video you make is serving a purpose. I wanted to end this blog with some free tools that can further assist with your video marketing strategy, a few of them I have already mentioned in the blog.

Free Tools to Use for youTube:

  1. BuzzSumo – Analyze what content performs best for any topic or competitor. Find the key influencers to promote your content.
  2. Canva – Allows you to create the correct size Thumbnails for your videos
  3. TubeBuddy – Free browser extension that integrates directly into YouTube to help you run your channel with ease.
  4. Scheduling Tools like CoSchedule, Buffer, or Hootsuite 

I would love to hear your success stories with how video marketing has been a successful marketing tool to grow your business.

 

How to Create a Strong Video Marketing Strategy

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How to create a roadmap for your digital marketing strategy.

Roadmap to digital marketing

One thing that has been coming up in our business a lot lately is this roadmap to digital marketing. Where do you start, when do you run ads, how do you create an online community? And a lot of times, we just want to jump into one component and hope it works. Digital marketing has grown so much over the past, just five years, just a year, six months. So it’s always changing, it’s always growing, which keeps us on our toes because they’re always adding in new things. When you think of your digital marketing, you always want to be thinking of your client or your patient’s journey.

What are they searching for, how are they going to find your content? How are they going to follow you, how are you going to build the know, like, trust factors? We created this roadmap. There’s a lot of moving pieces, and you can’t just focus on one thing.

Reflect

Let’s start up here by the very beginning, defining your company’s values. What is it that you are doing? What is important to your company? Really understanding those core values, because, in any business, you want to work with good people. You want patients that are going to love you, that are going to come back, that are going to refer their friends and family. So what are those core values that your company and your staff stand for?

If you already have this piece created, great, maybe just double-check it. Go back, look if you guys have grown or changed anything, and then moving into your goal. So what is your goal for digital marketing? Is it just brand awareness, making sure that you’re staying top of mind, that as people are searching for you on Google, that your social media is going to come up, or is it to increase leads, getting new people in the door? Is it to increase your online program, again, by getting people to sign up for your newsletter, what are those goals? And we always use the SMART goals here, so make sure that they are Specific, that they are Measurable, that they are Achievable, Realistic in Time. You don’t want to say, “I’m going to have a million followers in a week”, ’cause that’s not going to happen, but what’s that timeframe you’re going to give yourself? And then we’re going to move into a client avatar. What does this ideal patient or client look like for you? And this is really important. One of the best ways to do this, and this piece here takes a little bit of time, okay? This is kind of that step one.

Build and Create

With that client avatar, think of your favorite patients and clients that you have had. What did you love about them? Why did you love working with them? Did they… What was that relationship that you guys had? Maybe there are 10 of them. Take the common good from them and put them into this client avatar. What does that look like? Okay, so this is our step one of reflection, and then moving into step two, building and creating. So take the time to research topics online. Do a ton of Google researching and figure out… One thing I love about Google is you start typing in two things, it’s going to auto-populate different options. Okay, do those options resonate with your business? If that’s what you think that your clients or your patients would be looking for, start taking notes. Take the time to research what people are searching for. Then thinking of, you have all this content, what is your patient or your client looking for? Can you do some type of freebie? If it is, maybe you’re a pediatrician, and it’s about 10 healthy and fun snacks for kids under eight, and you can put together a freebie, a content upgrade that then you’ll be able to promote to collect those names and emails.

From that research, what can you put together as a freebie to be able to provide to your target market? Then you’ll want to look at how are you going to get that content out there, so you’ll want to look at either building something on your website, Mail Chimp, or even lead pages. This is going to help build your email list. And so writing a welcome series about this content upgrade and how excited you are to have this person a part of your online community, and what they can expect from you, and how often that they’re going to hear from you. Then looking at, based on those research you’ve done online, looking at what blog post can you write around those topics. The blog post takes some time, and if you are a natural writer, then you love, you love blogging because you have all these ideas coming to you, you don’t mind writing 500 words or 750 words or 1000 words, sometimes it’s a little hard to think of what is that blog post, what should it be about? And so when you have kind of this keyword, keyword phrases database that you can go back and look up after, that you could say, “Okay, this is what people are searching for. This is what people have asked me about in my practice this week, those are all great blog topics.” Okay, so we want to make sure we’re paying attention to those keywords that people are searching for in our industry, that’s going to give us the fuel to write those blog posts.

Educate

Now that we have our reflection piece done, we’re building and we’re creating all of our components to go together, now it’s time to start educating your audience. This piece right here is often overlooked because we think, “My story is not that important, people don’t want to hear about me”, and you’re true to a point, but this builds that know, like, trust factor. And that is what is going to bring people in the door. They want to know who you are, why you do what you do, who your team is, who are they going to see when they walk in or who are they going to be speaking with? So really being able to share your story, your personal story, your practice story, your company story, and also asking your team their story. And then with this content and with this content, you’re going to start to grow your network. This is where… Maybe you have a Facebook Likes campaign in to grow the likes on Facebook, you could be adding connections on LinkedIn, you can be sending out messages on Instagram and growing your network that way, followers on Twitter, whichever platform or platforms you’re working with, you want to grow your audience, so they’re able to see all of this great content that you’re going to be putting out.

All of this is education, and here as well, is really being able to put together that social media strategy to educate that audience. You don’t want to be sales, sales, sales, ’cause that’s going turn them off. But if you are promoting some type of a program, maybe this is an online program, then you want to talk about the benefits, you want to think about what are their pain points, what is… What are they going through? What would they be looking for? And that’s how you’re going to create that social media content. So it’s really about connecting with them and educating them and education can be a blog post, this can be videos, this can even be inspirational quotes. I love seeing inspirational quotes on my social media feeds because it motivates me and it’s still, “Oh yeah, I didn’t think of it that way”, or different ones resonate with me at different times of my life, and so that’s still educating. So putting together the social strategy within this educate piece is really important, because then once you have grown your network, you’re posting consistently on social media, you’re educating your audience, so you’re building again that know, like, trust factor, then you can start this promotion piece. And this is where sometimes people want to jump right into here to promote on Facebook ads or Google ads, but they haven’t done any of this yet, so they’re missing a big chunk of the picture.

Promote

Once you get to this piece of it, then it’s really important that you want to be able to promote this free content upgrade that’s going to grow your list, that’s going to grow your network, and put them in front of you. So promotion can be Facebook ads, Instagram ads, Google ads. This on Facebook, you can be doing boosted posts, which is great because that reaches even more people from your social media strategy here. You can also then have a whole ad campaign, which is really important because, with Facebook and your website, you want to be able to track those conversions, and Facebook in the past month has made a lot of changes to the backend of the ad. So it’s really important to understand what you’re doing, or have a company like us that understands that you’re able to get ads approved, that you’re able to track the conversions, that you have the Facebook pixel in the right place, all of these things come in to play so you are able to reach the right people and really grow that network and turn the people that just downloaded this freebie into a paying client. That’s key. So, once you have this piece done, you get to this promotion, then you want to look for what are more opportunities.

Management

After they get the freebie, maybe you can do a retargeting ad to those people and have another content upgrade that would maybe be like step two or the next step up from what you’ve created, okay? Or it could be something that is completely different, but still within that target market, just another thing they may want and be looking for. And so then all this comes down to managing, and this is a big piece of it. This is the most time-consuming piece, and our clients, love to write content, they love to put the videos together, they love what the idea is, but it’s a lot to manage because each of these pieces has its own little moving parts within that core. And so this is really where you have that social media strategy, so you’re creating the content, you’re posting anywhere between three and seven times per week. You are running your ads to promote your freebie, and ads you may have maybe five to 11 different ads running with different variations that are going to go back to this freebie, okay. So you’ll have a different language, you may be trying out a video on one ad, a still image on one ad, maybe a video that you’ve put together in Canva. So this management piece is really where you are then able to look at the big picture and say, “Okay, this is what’s working, this is how many conversions that we’ve gotten this week, here’s our social media analytics. This is what ads are working, this is what we need to change.”

This management piece is a daily, a weekly, a monthly, a yearly thing, and so this hopefully gives you that big picture of what your digital marketing strategy should look like. And each business is different, so you may have different tools in here that other companies don’t and based on your business model. But this is really just the overflow of what it is you should be doing in order to really see those leads come through and see your digital marketing go from here to here because at the end of the day, you really want that ROI. And if you’re not doing all of these pieces the right way, you’re not going to see that and you’re going to be wasting your money. So it’s important to look at each component and see how can you improve or change things of what you are doing to be able to have your digital marketing work for you.

If you are looking for help putting a strategy in place or having help managing the strategy you have put in place, we would love to schedule a free 30-minute consultation with you to go over what you are doing, where you want to be, again, reflecting on those goals and putting a plan in place to see that ROI. 

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Why it is so important to have a digital marketing strategy.

In today’s podcast, I talk about how important it is to have a digital marketing strategy, this is your foundation. We are all busy working inside our businesses and sometimes things get away from us and go to the back burner because they don’t seem like a priority at the moment, like social media, blogging, videos, email marketing, etc.

When you create a strategy it holds you and your team accountable and you are able to work in advance. Imagine this, you take 2- hours per month and plan out that entire month of content, you know exactly what you will be putting out onto social media, what blogs and videos you want to create and you have a plan. This makes your digital marketing process 10 times easier to accomplish but also to utilize your team and delegate to others. Work smarter not harder.

Video of the Podcast:

 

Here are two examples of content calendars we have created for our clients.

  1. This one is more around your social media strategy. We use Google Sheets and then have tabs for resources, monthly topics, ideas. You can add more to this like your blog topics for the week, this gives you more of a monthly overview. 
  2. This one is more of a detailed editorial calendar, each month has its own breakdown of the overarching topic, then blogs, videos, content upgrades, etc. On this one, we have tabs that go into social media and resources. 

With both of these examples, you can combine them to have a very clear digital marketing strategy.

If you would like to book your free 30-minute consultation to go over how to put together a clear strategy please schedule your call today! 

Subscribe to our podcast here

00:01 Amber Irwin: Hello and welcome to the newest episode of Social Speak Network podcast. I am your host Amber Irwin, and today we are going to be going over the number one tip of your digital marketing: Strategy, strategy, strategy. This is the most important component because this is what gets you organized, and I don’t know about you, but I love to be organized. Having a strategy for your digital marketing allows you that space to create, to be consistent, and to plan your content in advance, rather than that sense of overwhelm, not knowing, “Oh, my gosh, I need to post. What do I need to talk about, what blog is going up? What am I talking about on social media? What have… ”

00:48 AI: And you get a little overwhelmed. Just even saying all those things got me a little overwhelmed. So, having that strategy in place really… It makes you… It holds you accountable and it makes you really think, “Okay, where do I want my digital marketing to go? Who do I want to reach with my social media post, with my blogs, with the ads I’m running?” How do you want it to look? And so by taking responsibility and taking a step back, maybe it’s an hour or two hours per month that you’re putting the strategy together. And in the description below, I will give you a link to two PDF examples of a content calendar because this is really important.

01:36 AI: There are two different ways that we work with our clients. The first thing is that social media strategy. So, sometimes it’s easier to organize your thoughts with social media, and then based on what you’re talking about on social media, it allows you to then create a blog or videos. It kinda creates that foundation. And so sometimes it’s easier to start there and work your way through the rest of the components, rather than just trying to think too big and figure everything out at once.

02:09 AI: So with social media, this is where you need to be consistent. And most of the time, we write our content anywhere… As little as a week in advance, up to three weeks in advance. And with your industry, if you are a health coach, a nutritionist, a massage therapist, there’s a lot of core educational content that isn’t gonna change in two weeks. And those can be those placeholder posts, so you can talk about… Maybe you do an “eat this, not that” post each week. Now, that food is gonna be… There’s not gonna be some new food that comes out next week that you’re gonna have to redo that post. So, you can talk about a “eat this, not that” post. You can talk about like a massage tip, maybe it’s a different type of massage. So, there’s gonna be those educational posts that you can schedule out a month in advance if you wanted to.

03:09 AI: And that’s usually what we do, is we take our content calendar and we schedule it out for that month. Okay. What am I talking about on social media? What topics? And sometimes… Most of the time, we’ll pre-write the posts so they’re ready to go. They’re either scheduled in Facebook or one of the tools, like Buffer or Hootsuite, that we use. Instagram, the images are already made, the content’s there, so we’re just copying and pasting it into Instagram so it’s not taking up, “Oh, my gosh, what hashtags do I need to use? Is this image the right one? Is the formatting right?” You pre-do all of your work, so it’s easy to maintain as you go through. And so having that content calendar, that strategy, allows you to say, “Okay, here is my topics for the month for social media.”

04:00 AI: And if I’m doing… Maybe your segment is on… You’re doing a post of “eat this, not that,” then maybe this is where you can tie in some blogs about, maybe it’s different recipes or how to… If one of our clients is a keto coach. And so she talks a lot about how to cook… With being a keto coach and on the keto path, what are different things, substitutions on food, eating out. And so a lot of her blogs are educational for her audience, tips that they wanna know about. And then she ties in the videos, whether it’s making… Having a recipe that you’re actually cooking or baking, and you’re doing a video around that, maybe it’s you at the grocery store talking about ingredients and showing different things or examples. You can take those ideas of your social media calendar and take them a step further and figuring out, “Okay, what blogs can I do around this? What videos can I implement into those?” And then, “What can I give my audience?” And this is where those content upgrades come in.

05:10 AI: I know it seems like a lot, like, “Oh, my gosh, I have to do that, I have to do this, I have to do this.” But once you have that clear strategy, it really helps lay everything out. And the one thing… Whether you have… Maybe you hire someone to edit your videos, we do a lot of coaching and consulting with digital marketing, so you know, okay, your blog outline, here’s what you need to be talking about in your content upgrade. So figuring out, once you have that big picture, now what? Where do you need help? Do you need help creating images for your social media posts? Do you need help writing the content? Where do you feel are your strengths are at the most, and where do you feel that your weaknesses are, things that you have been putting on your plate. Maybe blogging has been something that you say, “Okay, this needs to happen, it’s just not happening,” and it’s missing in your strategy, maybe that’s where you need help.

06:13 AI: The biggest thing is really… Sometimes it just takes an hour to brain dump and write down, if you had all the time in the world, what would that digital marketing strategy look like? What would you wanna talk about on social media? What would you wanna talk about in your blogs? What are your clients and your customers asking you? That is key right there, is the questions that they’re asking. What are those conversations you’re having with them? That is content right there for you, not to mention maybe even videos, FAQs with them.

06:46 AI: So, starting from the foundation and then building up. You can’t put a roof on a house if there’s no foundation and walls, and you have to think of this marketing strategy just like that. The strategy is the foundation, as you build your social media and your blogging and your lead generation, your email marketing, those are the walls. And then as you start bringing everything together, that’s where you’re gonna have the roof and you’re building this whole digital marketing house, so to speak. And then once everything is set up and it has a rhyme and a reason and a purpose, that’s when you start to see things actually work. Then you can do your Facebook ads. You can do… You can really start to measure what’s working and what’s not working.

07:35 AI: And so, with social media, a lot of… We get asked all the time, “How many times a week should we post? When should we post? What days? What times?” And here’s my answer. It depends on each business because everybody’s audience is different. So again, utilize your current customer base as a huge resource. Ask them, “What time of day are you on Facebook? When do you get your information? Is it early morning right when you wake up? Is it at lunchtime? Is it before dinner time?” Or if you have a lot of moms, maybe it’s like that pick-up line time, so 2:00 to 2:30. Is it an evening, after the kids go to bed, maybe 9, 10 o’clock? So figuring out… And then weekends, a lot of times we post just Monday through Friday because our clientele really isn’t on Facebook and Instagram during the weekends as much. But in your situation, that maybe when they’re on the most. So, it’s really about trial and error.

08:46 AI: And so, using Facebook scheduler, you can schedule your posts on Facebook and trying different times. Maybe it’s Monday mornings at 6:00 AM and Tuesdays at 11:00. And figuring out different times, maybe it’s Wednesdays at 9:00, whatever it may be. And then figuring out what times and days are getting the most engagement. So, are they liking the posts? Are they engaging? Are they asking questions? Figuring out when those posts are getting the most engagement. And the insights on Facebook and on Instagram will tell you those things, and so you wanna make sure you pay attention to those and give that a 30-day span so you know, “Okay, I made a post on Tuesday, Thursday, Saturday.” I would say if you’re not already posting every day, start with at least three times a week and move your way up. If you’re just starting out and you’re not posting at all, or maybe one time a week, going from one time a week to even five to seven days a week, that’s huge, like, “Oh, my gosh, I have a lot to take on.” So take it in baby steps, but know… And don’t get on everything. Just because there are Twitter and Snapchat and LinkedIn, or whatever, you have to know again where your audience is at. So ask your audience, ask your customers, your clients, “What social media platforms are you on?”

10:19 AI: You could do a SurveyMonkey to ask your audience and email it out. “Hey, we’re really wanting to ramp up our digital marketing strategy, and we need your help so we can best… Give you the best information at the right times and days that work for you. What social media platforms are you on?” Facebook, Instagram, Pinterest, Twitter, LinkedIn, YouTube. “What days of the week are you on?” Every day, and then list the days. And at what times? Usually, is it early morning, mid-morning, you put times in there. But I would really survey your current audience because they’re already coming to you and so that’s gonna be, again, a huge resource, and you can take that data and then figure out even topics. “What topics are you most interested in? What questions do you have about… ” You know, If you’re a nutritionist, “What questions do you have that we haven’t answered?” And be able to pull from them, and then implement those things into your strategy, because that’s where… If you’re answering their questions and you’re giving them that value that they want to know about, they are 10 times more likely to like, comment and share your posts, and that’s exactly what you want, and then also click back over to your blog, watch your videos, because you’re creating that relationship with them and building that loyalty with them. And so they’re gonna be loyal to you and wanna share your stuff.

11:54 AI: So, it all goes into that strategy, starting up a foundation and working your way from there. So, work on step one, brain dumping, just piling everything down, whether you write it down, you open up a Word doc or a Google Doc and just type down all the topics you wanna talk about, what blogs you would write about, what videos you wanna do, what questions people have asked you, what questions do you wanna ask your audience to put in a survey. And then, as I said, in the end, I will put in two PDF, just examples of two different types of content calendars that we have used and we use with our clients, and work great. And then I’ll also put a link in there to SurveyMonkey, which is a free tool, so that can help you build that foundation and really provide that valuable content.

12:49 AI: So, let us know what questions you have, comments you have, if you’ve been using a strategy and how it’s helped your business. I would love to hear about your experiences or maybe what’s holding you back of creating a strategy. What are those things that are just… It’s hard for you to take that time and sit down and put that strategy in place. We’re here to help you. So again, my name is Amber Irwin. You’ve been listening to the Social Speak Network podcast. Please be sure to subscribe on Podbean or iTunes, and we will have a new episode every week. Enjoy.

 

Why it is so important to have a digital marketing strategy.

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