Posts

How to create custom graphics in canva

Today, we’re going to talk about Canva, and we’ve talked about Canva a few times in the past. The reason I want to bring it up again is it’s such an important tool to your digital marketing strategy. Canva is going to be your go-to resource if you are doing any type of social media, blogging, YouTube videos, you’re going to be able to create all of your custom graphics through Canva. And the one thing I love about Canva the most is that they make it super user-friendly, they’re always introducing new aspects to the platform, and it really allows you to stand out from the crowd and you don’t have to be a graphic designer in order to do this. That’s what I love most. When you come to Canva, there is a free version and a paid version. We use the paid version, I think it’s $12.95 a month, and it’s amazing. What you’re going to do is you can come in here and click “Create a design.” As you can see, there are so many different types of designs you can choose from.

Things you can do with Canva

Canva helps with presentations, obviously, all social media posts, logo design, posters, you can do videos on here, you can create a flyer, you can do Instagram stories. There are so many different types of graphics you can create with Canva. The one I’m going to show you today is one that you’re going to use most often, and it is going to be social media. The social media is a 1080×1080. This is a square image, and the great thing about this image, the size, is it works on all social media platforms. It works on Instagram, Facebook, LinkedIn, Twitter, and even Pinterest. I’m going to go ahead and click the social media option. And then, once you come into here, it’s going to allow us to look at different templates. Now, with these templates, there are free and there…it’ll say, “Free.” If it doesn’t say, “Free,” but you’re already paying for the service, it’s included with your pro monthly subscription.

There are hundreds of different templates that you can use, and this is where I like to educate our clients on choosing between five and 10, and it seems like a lot, but five to 10 different templates that they like to save them time when they come in here to create their social media posts. For our clients, when I’m writing the post, I will have certain templates I use for each of them that I can customize. You can customize the image, the font, the color scheme. Just for the sake of time, what I’m going to do is I’m going to click this one. And again, we’re not talking about a baby shower, show your cookies, but let’s say I want to have this image in the background. I’m going to create a social media post. I can come here to photos, and I can start typing in what it is I’m looking for. I can look at social media and any of these images. Canva has again, royalty-free images, and they usually pull from Pixabay or Pexels. And if you are… Right here where it says, “Pro,” if you are paying for the pro service, those are included in your monthly subscription. If it says, “Free,” you could use either one of these if you are logged into your pro account.

Social Media Images

As you can see there are tons of different social media images to choose from. I can choose any of these. I’m going to go ahead and again, sometimes it can be a little time-consuming because you’re always looking for that perfect picture. Let’s take this one here, and I’m going to drag it over to this image, and it will automatically take place on the screen. If you double click onto it, I can adjust which way I want this to go. Then, I can change the font, the color scheme. I want this image to be my brand colors. I’ve already uploaded my images… Or excuse me, my brand colors to Canva. You can create your own brand with your fonts, your colors, your logo, and I’m going to change this to here. I’m going to take this out. I’m going, here, say, “Social media tips for the healthcare industry.”

Now, this font is not the font that we use. This isn’t our brand font, I’m going to click here. And again, you can upload your own fonts here, but Canva does have a ton of free fonts as well. I’m going to go ahead and choose Raleway. And then I don’t want these all to be in the capital, I’m going to come here to “More” and then click the As. That will allow it to go back to just having… If I made those letters capital. I also am not too fond of the spacing for these letters, I want them to be closer together. What you’re going do is come here to spacing, and letter, you can move them in, and then the lines you can move in or out. Now, one thing with Canva, when you’re using a template, is usually the text will be grouped together. I just want this text here. Just this text to scoot up, not this text here. What I’m going to do is now that this is highlighted, I’m going cover here to ungroup. Once you ungroup them, that means now they’re their own text boxes, and then here I can say, learn more at www.socialspeaknetwork.com. 

I want to make sure that these are, they are Raleway, but the spacing, I don’t like, I want the lettering to be closer together, and I want these to be unbold and maybe a 22 font, that’s what that could look like. Now, I can go into… I can also add my logo, I can come into here into logos, and then you can… Let’s add a yellow logo, and I can put this right here and this back in the middle, and then let’s say I want this picture to be a little bit, I don’t want it to be so transparent, I can bring this all the way up to 100 and there I have my social media image.

Animating Images on Canva

The other great thing is, let’s say I want to add a page. Maybe these are social media tips for the healthcare industry, and I want to go into three different tips, I’m going to go ahead and click here to add a page. And I want to add a video to this. I’m going to type in social media, and these are videos that you can use as well, I’m going to bring this over here, I’m going double click on it I can choose the screen that I want, and I may not like that one as much, maybe I will use this one or… Oops. This one, let’s get rid of. Now this will play. You can move it this way, maybe I’ll just leave it like this it shows, it doesn’t show the percentages, but you can up here, click this and you can edit how long this is for, okay, you can see kinda what that idea is, I want to say… I’m going to put a text box here that says tip number one, and then let’s just say, choosing the right platform.

Now, a couple of things here. With this video background, it may be a little hard for my audience to be able to read my text, even though I make it bold and it still is a little dark or it’s a little hard to read, I can click onto this video and I want to trim that because I don’t need it to be 27 seconds long. I can just have it be three seconds long, and what I can do is I can click done, and then I can make the transparency fade out a little bit. I can also come over here to the area of this element, and maybe I want to add a box, but I’m going make it this wide, and I’m going to bring it up, and I want this to be a little transparent and the video, not to be transparent anymore, I want that to be full, and then I’m going bring up my content, okay? Here, if you click onto the background image, I want this to just be three seconds, it doesn’t need to be five seconds long.

Right now, I have a 6.1-second video, then I can come to add a page for my tip number two, and maybe I don’t want to do necessarily a video, I’m going to go back to digital marketing for a photo and… Oops, digital marketing. And I’m going find the photo that I want, I’m going to bring that over here, and then and again, I’m going add my text, I may want to keep the same element of this background here, I can copy that, and then bring it down here. I can also copy my text box and bring that down here, and then I can edit the text box, it would say tip number two.

Now I want to maybe bring this text down to the middle of this box, and maybe this color is going to be a little bit different, I want this one to be here, and then I want to… What’s called animate this because I want to have it be a little bit different. I want it to be three seconds, and I want to still make it look fun and interesting, but not necessarily a video, you can have it tumble in, you can have it fade. You rise, zoom in. I think I’m just going to do this tumble in, okay, and then I’m going just do one more tip, and I want to go back to the templates. With the templates, you can see this one here is an animated video and you can… You’ll notice that because it will have the play button, and I want to look for another animated template that we can use, and as you scroll through here, and again, there are many different templates that you can use, and even if you see a template that you like, you can still animate it, I may just search… Oh this one here, let’s do this one.

Using Video in Your Social Media Images

I want to do a video, and I’ll do digital marketing. I’ll bring this one here, maybe over a little bit more, and actually, maybe this will be video marketing… I’ll just leave this here. Now I want to make this a little bit bigger. And then again, I want to be able to ungroup this context box, I’m going click ungroup, I’m going move it over, and then I’m going say tip number three content strategy, and again, this is not the text I want to use, we’re going use Raleway, and you want to make sure you have that consistency, again, we’re going to make sure that we’re not doing that, and then you want to know what was that font. It’s Raleway 50 bold. I want to say here, Raleway, 50 bold, and I want it to be black text to go along with what I have on my tip number one and tip number two. Now, here, I want to make these, I have my brand colors, going back to your board there, I want this content, the text, the words to be closer together or the letters, there we go, I want this to be this light bulb, I like the light bulb, but I want it to be my brand colors, and then we can say, check out more tips at socialspeaknetwork.com. Okay, and then we want to make sure we’re bringing this over, that this needs to be Raleway, and I’ll make this 20 unbold and I’ll put this back into the black.

This video here, I want to trim to just three seconds because I don’t want it to be a 45-second video, I want it to be consistent with what I had above. Now if you click play, you have a branded quick 12-second video that allows you to put your own content on here and still being able to grab the attention of your audience. With Canva, again, it’s very simple to use, and it’s important to make sure that you are trying the different features that it has to offer, your Instagram Stories… Instagram Stories are a great way to build your followers and to be able to stay on top of mind with your audience. Here, you can do an Instagram Reels video, layout Instagram Stories. It allows you to really personalize every single graphic that you put on to your digital marketing, you can do your blog images through here, your YouTube thumbnails, your YouTube intros, really everything, in here, you’ll be able to see they have different featured images that you can use and this is great because if you upload a reel, they always pick the worst thumbnails, that’s why it is important to have branded graphics. 

If you need help creating branded graphics for your company or help to manage your social media. We are here to help, you could book a free 30-minute consultation, and we would love to help you build a consistent brand on your social media and your digital marketing. 

How to Use Canva for Your Medical Practice

A question that we get asked a lot by our clients is, how do you create professional looking images for your social media posts and your blogs?

It can get a little pricey if you have a graphic designer that’s creating every single image for your digital marketing strategies. Every social media image, every Pinterest image, every Instagram, every blog. And so, we wanted to talk to you today about a tool that we use for our clients called Canva.

Reasons why you should use Canva

It’s affordable

The one thing I really like about Canva is, it’s really affordable. Now we’re talking about your social media posts and your blogs.

If you are needing images for your website, your branding materials, we highly recommend working with a graphic designer, and a branding expert to really pull in that voice. Once you’ve worked with a branding expert, you usually have a set of thoughts and brand colors that then you wanna be able to incorporate into your social media posts and your blogs.

With Canva, there is a free site and a paid site. I think the paid site is only, $14.95, and I highly recommend it.

Maintain brand consistency

One piece with social media is really to make sure that you have that brand consistency. So whether they’re looking at your website mobile-y, on the computer, they have a brochure, a business card, social media posts, they know that it is your practice from your brand’s colors.

If you look at any large company, they follow through with that. Their TV commercials to their promotional products, their social media, their website, everything has the same look and feel. And that’s exactly what you want to do with your social media marketing strategy.

You can also upload your brand kit, which is really cool, because like I said, we have those brand colors, those brand thoughts and we want to make sure we have the right logos. So, we can upload the logos in here. You can upload the exact brand colors and your brand thoughts.

In every image, our three brand fonts are gonna be this playlist correct? This one the playlist here and then Raleway. And so on each of our images for our blogs or our social media, you’re going to see one or all three, depending on the text of these fonts. You’re also going to see our brand colors.

Now, if you look on our website, you’re going to see more of these teals and the light mauve and beige. Sometimes what we have is aspect color, so we have a logo that is this yellow and this teal and that helps kinda just make up that image pop, but it’s still within our brand’s color, so we may not use this orange all the time, but we may use it as an aspect color on one of the images. So this is a great way to really stay true to that brand that your design team have put in place.

Create images for your digital marketing

The other thing with Canva is, if you click on Create A Design, they have every size you need. So this makes it really easy. You can do a poster, a logo, a card, you can do brochures, but most importantly, you have all of your digital marketing templates in here too. You have a YouTube cover. You have, if you need help making your Twitter header the right size, or your Facebook page, but most importantly social media.

So, the social media template is what we use for Instagram and for Facebook, it also does work on LinkedIn.  Canva does link to Pixabay. So there’s free images in here and there are paid images.

Resize images for you

The one thing that’s also really good about Canva is you can resize them.

So let’s say you want this image you’re doing and you did a video to go with it, but you want to resize it to the YouTube thumbnail. You can click resize and you can either create a custom size Pinterest, you can type in YouTube, so this can be the YouTube thumbnail. It will look just like this, but in the YouTube thumbnail size.

So it’s going to be easy to upload, keep that brand consistency, and not have to recreate that image. Like, okay, what size was this? What did I have here? It does all the hard work for you. So that is a great tool.

Free ready to use templates

So, with Canva it will tell you if something is free, or if you have to pay for it. And they have by categories too. So if there’s something that specific that you are looking for, so let’s just type medical and they have all these different templates already in here.

Now some of them are free and some of them are paid for. One thing that I recommend if you’re looking at, let’s say you love this template, but it is not free, you can purchase it. They’re usually between $1 and $5 and then you can re-use them, but you can also create that image by yourself without having to pay for that template.

How to use Canva

This is my favorite part of social media, creating the images. It’s also the most time-consuming because you want that image to be perfect.

And so, what I always recommend and what we do for our clients is we create different templates. So we may create 7 to 10 different templates for that client. Let’s say these are the recent ones I’ve used, and so, they’re all gonna be within these 7 to 10 templates with their branded colors, their brand fonts and we rotate that.

Choose a template

Start by choosing a template. So let’s say we want to use this one – It’s world day for safety and health at work today.

So sometimes, this is the National Nurses Day, happy National Nurses Day, so sometimes they already have templates in here, and you can come in here and just change the brand colors, so we can just change this to the colors that we would have for our client.

Make necessary changes

As I have said earlier, we can change the colors to suit our brand colors. Then, we can add our logo on to it. We would change the content here, so if we wanted to change this to an accent color, but then keep this message, we can do that, or we can take out this content all together and put in our own content.

Edit texts

Now, the fun part of the text. So February is National Heart Month, so let’s add in this. So we wanna make this larger, so they have obviously different sizes that we can have, maybe I wanna make this really big, and then do this. And then National Heart Awareness Month. And let’s make this larger. So I’m using my brand colors and I can move that content wherever I want it.

So we go back to that template that we liked, we have the content here, maybe we want this to align with that there, and then we wanna have, we want this to come up a little bit, and then we wanna have in our just like our website down here, www.heartplus.com whatever your website is. We want to bring this down here with maybe some contact information.

Pick an image

Now, we obviously need something here. So you can type in a keyword. It will show you that these are the paid ones. If you click on to here, it will say free, and then you can apply filters.

So you can pick any image that you want. And again, this is where it can get a little time consuming, so you do have to play around with this a lot because it’s important to know how to search for the different images.

Play around with templates, images, and texts

I also like using ones that have the image in the back with the text overlay. I think that those are very clean and you just want to make sure that whatever your brand message is, whatever that message is, you just make sure that this image is clean and easy to read.

So maybe you’re talking about healthy eating. So again, you can just drag this image over on top of the image that’s already there and it will automatically replace it.

So now, you can change out your content here, you can change the background color if you want it to be one of your brand colors, you can do that.

Save the image for future use

So all you have to do is come in here each month when you’re creating your content, and there’s two ways of doing this. If you come back to the main page here and you go to all your designs, you can copy this design for each week.

Let’s say February is National Heart Awareness Month. And so then now you have created this template. So then next month, all you have to do is come in, change February to March and put in whatever March’s National Awareness Month is.

Change out the logo if you need to, or move it down here, add more content, or contact information. So now we have two templates, so we’re going to do the same thing. We’re going go to add new page and go to templates again. Now, if you didn’t like any of these, you can use any of these that you want and change it around.

I always like to be able to look back at the images and especially if you need to make a change, you don’t have to re-create that image all over again. So you can come in to here and you- can, the templates that we have created right here, we can then just click this and do make a copy, and then you can label them every week.

So week of February third, week of February 10th, and then you have five or seven templates in here with the content, so you can just download them.

Canva has templates based on holidays

Again, I would take some time with this to really look at which templates you like. Are you doing a lot of testimonials? Testimonials are a great way to promote your practice. So maybe something along these lines, you can do something like this where you have the testimonial here with maybe pictures of the staff that, that patient is talking about, there’s a ton of different templates in here and the thing with Canva is they’re always adding new templates based on the holidays.

So if you wanted to put out a Happy Valentines Day, you’ll find some templates here. Even if you want to use this template, you can change these colors to your branded colors. And so that’s a really great way to still have that, those posts that are, Happy Holidays, Happy Valentines Day, Groundhog Day, whatever you wanna talk about, but still keeping that brand consistency.

So take some time scrolling through here to really figure out which templates you want, and you don’t have to always just use those 10, maybe you have a brand template of 20 of them.

Final thoughts

Canva is simple, it’s fun to use. It does take a little bit of time in the beginning, but really once you have those brand templates down, it’s just changing the content and being able to download those and implement them in your social media strategy.

If you need help on how to create your branded templates or if you would like help with the management of your social media marketing, we are here for you. You can head on over to socialspeaknetwork.com and schedule a free 30-minute consultation, and we would love to see how we can help you with your digital marketing strategy. Have a great day!

How to Use Canva for Your Medical Practice

How to Use Canva for Your Medical PracticeHow to Use Canva for Your Medical Practice

 

Canva is a great tool for business owners to use, to create those eye-grabbing images for social media. It is an easy to use platform, that allows you to be super creative and make amazing images without being a graphic designer and having to pay a fortune for images. Canva is great for creating your branded images, marketing materials, presentations, menus and so much more! Sometimes you will see an image as you scroll through social media and say WOW that is an awesome image! You may think to yourself “how did they do that?” Now you know! Create images that STOP THE SCROLL as we say! Enjoy!