Here is a video that shows you how to set up a Facebook business page. The first thing you need to do is create a “List” and name it business or your company name, then go through all you friends and pages you are a fan of and click on them, then click create list. Once you have done this, it allows you to have everyone that is business related in one list. When you add or confirm new friends you will want to add them to this list as well. Then go to the white search bar within Facebook and type Your Marketing Voice, it will bring up my page. Please click the “Like” button and then scroll down to the bottom left where it will say “Create a Page for My Business” Click that and create an Offical Page. Fill out all the information in your profile, remember to “Like” your own page! The videos show what do to next! Please let me know if you have any questions.
Posts
The one question I get a lot is “What do you put up for your posts” Here is a outline for your social media strategy
3 Educational Tips:
- Something on your industry
- Quote or video that has to do with what you do
- Article you wrote or saw that helps explain what you do or what your industry is about
2 Posts that share who YOU are and your passions for what you do
- Remember people do business with people they know, like and trust by sharing who we are and what we enjoy this builds relationships and business
- It can be your story why you chose your line of work
- Testimonials
1 Selling point
- A promo for the week
- Upcoming Event
- Who you would like to connect with
- Asking for business
I hope this helps!
How to Introduce Social Media to Your Business
Tags: Managementsocial media adoption
September 20, 2010 by Danny Brown
Fact – too many businesses still need to wake up and realize that social media is not “one of these Internet fads” that will disappear.
Fact – because of this mindset, too many businesses are potentially missing out on extra business that could mean the difference between staying afloat and going under. So why the problem?
One of the main reasons is that businesses – whether it’s the CEO, top-tier management or otherwise – are looking at social media as an individual medium, much like PR or marketing.
This is where the cracks start to appear. Social media benefits companies the most when it’s used as part of a marketing campaign or similar.
Social media is also perfect for reaching out and connecting with your audience, as opposed to just selling them something. Sure, you’re still selling your brand or product – but this time, it’s in an “encouraging to ask questions” approach instead of “this is us and you’ll like it” one.
Accepting that social media needs to be approached as an integrated strategy rather than a standalone campaign is the first step businesses need to take. After that, the job gets a little bit easier.
Define Your Audience
Just like any market or product, social media is made up of different audiences. As a business owner, you wouldn’t launch a new product onto a more traditional marketplace without some in-depth market research first – don’t ignore this on social media.
Knowing your audience is key to succeeding in business social media. You need to know if your audience are participants or promoters. Why the need to differentiate? Simple –
•Participants are social media users that may use numerous social media sites and applications, but don’t really “take part” in the medium. They’re like the visitors to your business website that may purchase something and then interact with you no further. There’s nothing wrong with this – but as a method of expanding your brand, you may need to look elsewhere.
•Promoters are the users that like to share information – whether it’s recommending something via Twitter or their blog, if they come across something they like they will pass that information on. This is where your use of social media can help build your name. Just remember that social media works both ways. Don’t try and cheat the system – give back just as much (more, even) as you receive.
Have a Clear and Defined Goal
Another area where businesses are failing to adapt social media to their needs is that they don’t have a clear goal on what they want to achieve. Many hear the phrase “social media” and immediately feel they need to be a part of this buzz, jump straight in without any forward thinking, and are then disappointed with the (lack of) results.
Ask yourself who you want to connect with and why, and then research the areas of social media that are most relevant to your needs. Demographics are one of the key points of knowledge for any campaign – make sure you know where your demographics are playing online. A social map can help here.
Again, though, don’t try and play the system – cheaters will soon be found out, and your brand can suffer irreparable damage if seen as merely a self-promotional company on social media.
Tools of the Trade
Once you have your audience and your goal set out, you need to use the tools that will help you the most. There are numerous available, and this is where building your social media connections can help, by advising what ones they use and what results they achieve.
Some of the best free examples of business tools include Monitter (which allows you a view on Twitter discussions of keywords); Google Alerts (giving you insight into what’s being said about you); and Social Mention (letting you gauge social reactions and reach to your topic or keywords and allowing you to jump in on conversations elsewhere).
Getting into social media shouldn’t be a hard decision for businesses to make – it’s either right for you or it isn’t. Social media is a long-term strategy, not a short-term fire sale.
Understand that, and you begin to understand social media.
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Top 7 Tricks to a Great Presentation:
1) Have an Outline of what you want to talk about
- List the top 3-5 topics you want to address
- Have 3 bullet points on each topic
- Make sure if you are giving stats you mention where they came from.
2) Know how much time you have and rehearse your talk
- Being respectful of your time shows the group you respect them
- Leave about 5 minutes at the end for Q&A
3) Know your audience
- Age, Gender, Types of people (Businesses, moms, singles, etc.)
- Be able to address ideas to them according to their industry
4) Have good material
- Create a Power Point if needed
- Always have handouts
- Bring a sign-up sheet to collect emails with permission
- Make sure you spell check everything
- Have someone else look over your materials to make sure everything flows and sounds right
5) Be CONFIDENT
- When you are speaking about yourself or a topic you want to show that you have confidence in yourself and your topic.
- People will judge you and can hinder business opportunities if there is no confidence there
6) HAVE FUN!
- A presentation needs to be fun and exciting
- Engage the audience, even if it is 2 people, ask questions, give prizes, be creative
- Be positive and energetic when speaking, have good posture and MAKE EYE CONTACT WITH EVERYONE
7) Call to Action
- Have some type of call to action such as visiting your blog or website and enter for a FREE prize
- Have them sign-up for your mailing list
- Give a special that ONLY lasts a week
- Ask if they want to meet with you and do a 1-on-1
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Using video blogs can really increase your business and build relationships. It sounds a little overwhelming creating a video, but it is very simple and easy.
Small Business Internet Express
Wouldn’t it be nice to…
- get a complete web marketing plan set up with just ONE phone call
- enjoy increased revenue from customers who can now find your products or services on the internet
- deal with just ONE friendly team instead of half a dozen “experts” who promise bits and pieces of web development, SEO, writing, social media set-up and…you name it
- enjoy an Internet presence that communicates who you are (not a cookie-cutter image)
- save thousands of dollars in web design fees
- take complete charge of your own Internet empire so you are not dependent on developers and helpers who disappear for weeks at a time, usually before your work is done
Do It Yourself Small Business Marketing
Wouldn’t it be nice to…
- learn to grow your business using the internet tools your competion is using
- enjoy increased revenue from customers who can now find your products or services on the internet
- pay one low price for lifetime access to small business marketing ideas and help
- take complete charge of your own Internet empire so you are not dependent on developers and helpers who disappear for weeks at a time, usually before your work is done
Social Media Marketing for Small Business
Small Business Social Media Marketing Like Facebook, LinkedIn and Twitter Are Not Just A Fad!
Discover the easy and fast way to…
- get your Facebook, LinkedIn and Twitter accounts set up the right way
- learn the free tools that you can use so that your social media marketing takes minutes instead of hours a week
- deal with just ONE friendly teacher instead of half a dozen “experts” who focus on just one of the networks
- take advantage of the FREE marketing opportunities social media offers
- enjoy increased revenue from customers who can now find your products or services on the internet
- get lifetime access to the newest information about social media marketing so that you can stay ahead of your competition
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Google Analytics can really help you track your results. It is a tool you use and plugin to the backside of your website and it generates a report for you showing where people came from to find your site. For example from Twitter, Facebook, Google, other sites also what country or state they live in. It is an awesome tool and very simple to use.
