List Building: How to Get Your First 100 Email Subscribers

Let’s face it. Most visitors won’t buy your products or use your services on their first visit. The majority of them are just looking around. They’re not even sure your offer is what they really need.

Just because they aren’t buying anything, doesn’t mean you have to ignore them. Remember, these are potential customers or clients. And it is a good idea to capture their email address and start building a relationship with them. How? Through their inbox.

Having an email list gives you the opportunity to talk to communicate directly with your audience. You can even use it to pitch your products or services.

But the question is… How do you build an email list?
Here are some tips to help you get your first 100 email subscribers.

Who are you looking to attract?

This is one of the most important things you need to determine when building an email list. You need to have a clear understanding of exactly the type of people you want on your list. Otherwise, you won’t be  able to craft a message that resonates strongly enough to spark interest and gain trust.

Create a valuable resource and give it away for free

Let’s face it. Your visitors won’t just give you their email address for no reason at all, even if they like your brand. After all, it’s a personal thing. So you need to find a way to convince them to give it to you.

One of the most effective ways to do this is by offering a lead magnet. It’s an incentive you offer to visitors in exchange for their email address. It is usually a piece of digital, downloadable content like an ebook, PDF checklist, swipe file,  whitepaper etc.

When creating a lead magnet, ask yourself: What’s the one thing that would be useful to my audience? The goal is to come up with something that would make people excited. Once that’s done,  people will be more than happy to provide their email address.

Create an opt-in landing page

Now that you have created a powerful lead magnet, it’s time to start creating an opt-in page.

An opt-in landing page is a standalone web page that is created for the sole purpose of getting visitors to sign up to your email list.

Avoid super long opt-in landing pages. The longer the opt-in page is, the higher the chance visitors won’t read it to the end.  Every word and element of the page should support that single objective — getting them to sign up to your list. If it doesn’t, lose it.

To increase sign up rate, make sure that your CTA button stands out from the rest of your page. Use a larger font, contrasting colors, and prominent positioning.

Choose an email marketing platform

An email marketing platform is a necessity, especially if you’re serious about building your email list.

Not all platforms are bundled with the same features. Choose a platform that will help you incorporate email personalization and segmentation, plus automate email delivery.

If you’re completely new to email list building, MailChimp would be a great platform to get started. For startups and small businesses, ActiveCampaign is a great option. It allows you to segment contacts based on their stage in the sales funnel.

Make signing up as easy as possible

Capturing information is good. But if you’re asking for too much information, people may end up feeling skeptical about how their information will be utilized.

Limit the form to a few fields. Or better yet, just ask for their name and email address. Every additional field gives them a reason to change their mind.

The goal is to get people to sign up, right? So make it as easy and simple as possible for them to do so. The easier the process is, the more likely are they to subscribe. Plus, the less information you ask, the more people will sign up.

Drive traffic to your landing page

Now that everything is set, all you need to do is to drive traffic to your landing page. One of the best ways to do that is by running a paid traffic campaign.

The good news is that you don’t have to spend a huge sum of money on ads. In fact, Facebook allows you to started with as little as $5 a day. However, paid ads alone isn’t enough to grow your subscriber list. Make sure that you promote and share it across your social media platforms.

Conclusion

Building an email list not an easy task. And when you’re starting from 0, getting that first 100 email subscribers could be a daunting milestone. Don’t worry. It’s not as challenging as it seems. Just follow the tips above and you’ll be able to get your first 100 subscribers in no time.

With the right strategy and solid approach to A/B testing, you can see a significant growth in your email list.

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6 Tips for Writing Email Subject Lines that Get Opened

A good email starts with a subject line that captures the recipient’s attention. It has to be engaging and interesting enough to give people a reason to open and read your email. But let’s face it. Writing a catchy, powerful subject line isn’t easy. Some don’t even give it much thought. If this is you, then you’re making a big mistake.

It doesn’t really matter how valuable your message is. If your emails aren’t getting opened, then they’re not getting read.

The chances of your emails being ignored are pretty high unless you have a powerful subject line. Use these tips to get your emails opened, read, and, and clicked.

Keep them short

Today, more and more people are checking their emails on their smartphones. What most people fail to realize is that only 30 characters of an email’s subject line are shown on a mobile phone. To avoid getting your subject lines truncated, we recommend keeping them short.

In today’s busy world, you want to make sure that your subject line conveys your message succinctly but clearly. Get right to the point in about six to eight words. Come to think of it. What good is your subject line if recipients can’t even read them?

Communicate urgency

Everyone feels a certain level of FOMO in their lives. Studies suggest that people are more likely to respond to the possibility of missing out than gaining something. Use it to your advantage by applying it to your subject lines.

Consider using action phrases that convey a sense of urgency, so that people will act quickly. Instead of saying, “We have a special offer for you”. You can say something like, “Offer expires in X days”.  Don’t be afraid to make the turnaround as short as 24 hours. Setting a deadline creates a sense of urgency that encourages the recipient to prioritize your email.

Tell them what’s inside

What is the purpose of sending the email? Is it to promote an upcoming event? Are you delivering an ebook you promised a visitor? Maybe you just want to share some tips or advice with your subscribers? Whatever the reason is, be very clear about the value of your email and what it means for your subscribers.

Make it clear that there is something valuable waiting inside the email. Use your subject line as a teaser.

Use language that implies exclusivity

People love being included in something exclusive. Using phrases such as “exclusive offer” or “members only” can entice them to sit up and really pay attention.

Use the principle of exclusivity to make readers feel special. Instead of saying “Please take part in our survey”, try saying “You have been selected to take part in our survey”. This suggests that they have been personally chosen and that their response truly matters.

Avoid using words that trigger spam filters

You may not be sending spam on purpose, but if you use certain words on your email, they are likely to be picked up by spam filters.

The last thing you want is for your emails to land straight in the recipient’s SPAM inbox. In some cases, people report an e-mail as spam based on their subject line alone. That’s why you should be careful when choosing the words you use in your email’s subject line.

Avoid using words such as free, no hidden costs, act now, 100% free, % off, $, guarantee. To make it easier, you can refer to Hubspot’s Ultimate List of Email SPAM Trigger Words.

Create some sense of mystery

Some subject lines work because they pique the recipient’s natural curiosity and interest. They know they will benefit from opening the email. But have you tried adding mystery to your email subject lines?

Mystery email subject lines create a bit of intrigue and playfulness. They’ll pique your subscribers’ interest, they’ll have no choice but to open and read the email. It might be just the creative tactic you need to cut through the noise.

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Email Marketing Tips for Your Healthcare Practice

You’ve probably heard more than a few times that email marketing is dead. But statistics say not a chance. In fact, studies suggest that email marketing beats Facebook and Twitter in customer acquisition by 40 times. And for every $1 spent on email marketing, it generates $44 in ROI.

Email is one of the most efficient channels for delivering advertising messages to people who have shown interest in your services. It allows you to connect with them on a personal level, which helps you build a relationship with your audience and drives your practice forward.

So how do you ensure that your email efforts drive in the most bang for your buck? Here are some tips.

Create attention-grabbing subject lines

How many unopened emails do you have in your inbox? 500? 850? If you’re like me, then you probably have thousands.

You have great content to share, but it won’t matter if the emails aren’t’ getting opened and read. To boost your email open rates, you need to craft subject lines that subscribers simply can’t resist.

Keep in mind that people only scan their inbox very quickly, so make sure to keep your subject lines are short. Also, do tell them what’s inside. If a person signed up to your list and you promised to send them an in ebook in return, then you can use subject lines like “Your guide awaits!” or “Your ebook inside!”. This is better than just saying “Thank you”. It’s short, direct to the point, and lets them know that something is waiting inside the email.

Hit the right frequency

Think of the last time you unsubscribed from an email. If you’re like most people, I bet you did because you’ve been receiving too many of them from a single sender. That said, you need to consider this when sending emails to your subscribers.

The last thing you want is to bombard people on your email list with offer after offer. You don’t want to do it so infrequently either that they’ll end up forgetting about you.

So how often should you send emails to your subscribers? Honestly, there is no chiseled-in-stone answer.

But you can start by keeping an eye on what industry leaders are doing. They have done their homework and have built schedules that perform well.

Segment emails

Many of you probably receive dozens of emails every single day. Now, let me ask you. How many of these emails do you read? How many of them really resonate with you? I bet many of them don’t, right?

If you want to increase your open rates as well as your conversion rates, then you need to make sure that you’re sending the right messages to the right people. How? By segmenting your emails.

Segmentation means breaking your email list into smaller segments. This allows you to personalize your emails and ensure that the messages are completely relevant for each recipient. By doing so you’re likely to get 15% more opens and 60% more clicks than if you don’t segment your campaigns.

Make recipients feel special

Growing your email list is vital. But you also need to think of your existing subscribers. These people are the ones who avail of your services and helped you grow your practice. In addition to health tips and advice, you also need to give them something extra. It can be in the form a discount, free visit, or an exclusive offer.

Studies suggest that people tend to desire and give more value to things that are scarce. You can leverage on the principle of scarcity to make your readers feel special.

Let’s say you just published a book. Let your subscribers know that you’re giving them a chance to buy the book before you release it in public. Or you can also give them some discount vouchers for the trust and loyalty they have shown you.

Create a powerful CTA

The goal of email marketing is to get the reader to take action. A clever copy with a powerful call-to-action can make all the difference in your campaign.

A call-to-action is an important step towards actively directing the readers to your goal or objective. Simple call-to-actions such as “call now”, “schedule an appointment now”, and “buy now” usually works, but don’t limit yourself to the common ones. Try to think outside the box and create a powerful CTA that would grab a reader’s attention.

Email Marketing Tips for Your Healthcare Practice

 

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Email Marketing for Healthcare

In this blog we talk about email marketing for your healthcare practice or your wellness practice. Email marketing helps to serve a lot of different purposes. And so, we’ll talk about what those purposes are for your practice, as well as the different types of emails that we recommend making sure that you are sending out.

First and foremost, email marketing helps you to increase the ROI from your digital marketing efforts.

Increase ROI of Healthcare Digital Marketing

How does it do this? Well, the first thing that it does is it keeps you top of mind with the folks on your email list. Sometimes your email list might be comprised of past patients, or it might be comprised of somebody who just downloaded a resource from your website, or even somebody who just requested a consultation with your practice.

By receiving emails in their inbox at set frequencies, whether it’s daily, monthly, weekly, you are able to stay top of mind with them. When they think of your specialty, you immediately are the person that they think of. Just because you keep on popping up in their inbox.

Additionally, email marketing helps you to build trust with your patients and with your email list.

Build Trust with Prospects Online

Now you’re able to build trust because whenever you send out an email, you are sharing valuable and educational information with your email list. So the more you share this valuable and educational material, the more they will learn to trust what you have to say.

Put a Face to the Name with Email Marketing

Lastly, email marketing helps you to really get your email list knowing your physicians or your specialist. And so, by including things like videos or pictures of your staff and of your physicians, you are able to get them to know who you are as an office and who your specialists really are. So these are really important for making sure that you are increasing the ROI of your digital marketing efforts.

Types of Email Marketing to Include in Healthcare Digital Marketing Strategy

Now, what types of emails do we send out? So there are a few different types of emails, and the two most important ones that we’re going to talk about today are the automated emails that somebody would receive right when they request a consultation or right when they download a resource from your website and ongoing email newsletters.

Automated Emails Immediately After A Prospect Joins Your List

How many times have you had that happen where somebody fills out the form, you give them a call, and they have no idea what you’re calling about?

The reason why we want to send them something immediately is that online people are busy, they might click to download something on their phone or even click for a consultation, and then they forget about it.

We see this sometimes, especially when we’re running ads on Facebook, where somebody will fill out a form, and then after 30 minutes or an hour, they might forget that they filled out the form or not recognize your call when you call them to schedule that actual appointment.

By sending a follow-up email, especially one that includes a short message from your specialist, it helps them to remember who you are and to put a face to the name, so that they actually have a lasting relationship connection with your practice. So we definitely recommend any time you collect name and email address, to then send out a email immediately. Now, you can set this up through your contact management system, and through your medical record system that sometimes those have the capability to do this, or if you utilize something like MailChimp or Salesforce, that is an option there as well.

Integrating Email Newsletters into Healthcare Marketing

The next thing that you will be wanting to have the emails for is your newsletter. We recommend sending out a newsletter at least monthly, though a lot of our clients do send them out weekly. These newsletters are great places to share educational information with the folks on your email list. We recommend including videos of your physicians or your specialist, as well as tips, and even sometimes recipes, or exercises that your email list can do at home to help with the things that your specialty is around as well.

I bring up orthopedic surgeons quite a bit, but you could have knee exercises or stretching exercises included in that email list, to help people share it with their friends and family who might be going through the same thing. Or, for a pediatrics office, potentially, you have something in there that is geared towards healthy snacks for children at different age groups or different milestones, as well as some STEM toys or projects that they could be doing at home with their parents. The parent can share this content with their friends and family if they find it educational and share-worthy.

We highly recommend having this email marketing be a large part of your digital marketing strategy, so that once you collect the names and email addresses of individuals and they have opted into your email marketing, they not only receive an immediate email to remind them who you are and put a face to the name, but then they also receive these ongoing email communications so that you stay top of mind and they learn to know, like, and trust you.

If you have any questions about how to utilize email marketing for your wellness center, please head on over to socialspeaknetwork.com and request a consultation. We can’t wait to talk with you in more detail about how you can increase the ROI of your own digital marketing campaigns. And if you like this video, be sure to click that subscribe button or follow us on Podbean or iTunes.

Email Marketing for Healthcare Clinics

In this blog post, we are going to be talking about all things email marketing for health care centers, oftentimes health care centers and clinics are worried about remaining HIPPA-compliant while pursuing email marketing efforts as part of their digital marketing strategy period.

So you need to be aware of the technology that you’re using and make sure that you have a signed with the software of your choice. Email marketing is incredible way to stay top of mind with your patients and your prospects.

It allows health care centers to increase the ROI of their digital marketing efforts and build loyalty and trust with those in the community. Please take a look at the video below, and transcript to learn more about how email marketing can be utilized by your clinic in order to reach more prospects, book more appointments and increase the bottom line of your marketing.

Watch the medical marketing video

Listen to the Podcast

Read the Digital Marketing Transcript

00:00 Caitlin Mcdonald: Hello, everybody. My name’s Caitlin McDonald, I am the co-founder over here at the Social Speak Network, and welcome to the newest episode of the Social Speak Network podcast. In today’s episode, we’re gonna be talking about email marketing for healthcare centers. Now, a lot of times, people think that email marketing is something that they can’t do; they don’t want to break any HIPAA compliance rules, they wanna make sure that patient information remains private. However, you can still utilize email marketing to keep your prospects and patients aware of what’s happening at your practice and making sure that they think of you first and foremost when either they have a symptom that they need to come in to your specialist, or they hear somebody else needing help and support in your specialties.

01:00 CM: So not all email providers are created equal. We typically recommend utilizing an email platform, a CRM that is designed specifically for healthcare. There are a lot of great form builders out there that are HIPAA compliant; Formstack, Jobform are just a few of them that do have levels that are HIPAA compliant, so that means that the information that is stored there remains secure. So you aren’t breaking any rules by having people sign up through that. We always wanna make sure, however, that people are explicitly stating that they are interested in receiving marketing material from you. We sometimes go a step further and add text in there about… In the form itself, about receiving text messages regarding upcoming appointments, so that you can send them text messages as well, and have it just be very transparent what they’re signing up for. So for example, if it’s a request a consultation form, you wanna make sure that you’re taking those steps to also ask them if they want to join your email list, rather than just assuming that requesting a consultation also means email list.

02:22 CM: The similar sort of thing for patients who are coming in the door, maybe giving you a call, not filling out one of those forms. While they’re in your practice, you should always be asking them if they would like to receive marketing information from you, and then ask for their email address and have them physically sign a sheet of paper that says, “Yes, I’m giving this practice permission to reach out to me via email.” We always wanna have some sort of a form like that.

02:56 CM: Now, one of our favorite pieces of technology is called Influx MD, and this takes this a step further. So it doesn’t just create the forms, but allows you to create the forms and then track prospects as they turn into patients. So it goes, it brings a prospect all the way through to that first online booking. Now oftentimes, your admin will have forms and paperwork that they need to sign, new patient paperwork that they need to sign before coming in. And through Influx MD, we’re actually able to create systems and processes that automates this entire flow. So not only are you receiving their contact information and gaining approval that the individual would like to receive the marketing emails from you, but you also are able to, within that same module, make sure that you are bringing a prospect into becoming a patient. So this really increases the transparency as it relates to ROI, and how much you’re spending on advertising versus just bringing in the door.

04:16 CM: So the goal is obviously, in that first appointment, to have that positive ROI. But if you think about the entire lifetime value of a patient, this also helps to increase that as well, and do referrals as well. So in this case, we use the CRM as that initial point up to that initial patient consultation, then they’re moved over to your EMR. So it’s kinda two platforms that work side and side. Admin and staff who need access to the records can have that, whereas marketers like myself just see the reports and the data coming in.

04:57 CM: So what types of emails, when we’re talking about email marketing, should you be sending out to prospects and patients? I already mentioned one of them. Those are kind of status updates of your practice. So do you have a new doctor? Has staff changed? Do you have new nurses there? You want to provide that personal feel, that personal touch to your prospects, so that you remain top of mind, and so that they really know, like and trust your experts. Secondly, you wanna send out timely health information. Potentially you’re writing blog posts, which we’ve covered in previous weeks, or creating videos, which we also have covered in previous weeks. And so you wanna make sure that you are getting those resources and that information to individuals, and email is a great way to do that. So you’re allowing them to take their health to the next level because you are providing them with those resources and the guidance to help them live healthier, more fulfilling lives.

06:05 CM: Now the last thing is, like I said, the last general type of email that we would recommend sending out is for appointment reminders, as well as appointment follow-ups. You might see this a lot where in other industries, and it’s less so in healthcare, where you receive an email requesting a review. Now, reviews on Google still are… And Facebook and Yelp [chuckle] are still some of the most powerful social indicators that you can see online through your marketing. People who are not familiar with your practice will actually take a look at these reviews in order to help guide their decision on whether or not they want to contact you for that initial consultation. And once they contact you, they will continue to do more research. So these reviews help to give them peace of mind. So we do recommend utilizing a software tool that helps to send out these follow-up emails, and it also works with text message as well to folks who have been to your practice.

07:26 CM: So, again, just as an overview of these types of emails; so staff news and information, information about your practice, maybe new locations, new specialties, new equipment that you have, so kinda the press release type. Tips and health information, so this is the educational type of information. We do recommend even sending this out weekly, it’s a great way to stay top of mind. And you could combine the two, if you wanna just send out one monthly newsletter, you could add the featured staff as well as that health education. And then the third one is for appointment reminders and follow-up reminders for reviews.

08:14 CM: I hope that this has been helpful as you start planning out your email marketing strategy for your healthcare center. Again, my name’s Caitlin McDonald, I’m here with the Social Speak Network. And we’re just about all the way through our Q3, Q4 marketing overview for healthcare centers. This was our 10th week going specifically into a topic. But over the past quarter, we’ve talked about your social media strategy, Facebook advertising, Facebook groups, Instagram, Pinterest, blogging, lead generation, videos, running a podcast and more. So if you’ve missed any of those and you wanna dive into more detail, we have the full transcripts available at our blog. You can hop on over to our YouTube channel to view the videos or over to Social Speak Network on iTunes to listen to the audio. Thanks so much and I will see you next time.

6 Ways Healthcare Businesses Can Benefit from Email Marketing

Love it or hate it, email remains to be one of the primary means of communication. Despite its age, ubiquity, and versatility, most business owners assume that it is one of those things that doesn’t work. Maybe that’s even you and your practice. 

Email is actually a great option for marketing and promoting your practice. Here are 6 reasons why healthcare businesses and providers should do email marketing. 

Create a stronger relationship with patients 

According to a study that was conducted by researchers from Pew Internet, 80% of internet users have searched for a health-related topic online.

You know that there is a demand for healthcare content. People have already given you permission to email them. Now, they expect you to give them something in return. 

Email is a great place to share relevant and timely health information. You can share some tips on how to avoid flu at work or how to keep kids safe while playing in the snow. 

Your subscribers are already looking for these types of information online. By sending relevant and well-crafted healthcare content regularly, they’ll see that you care about their health and well-being. The more value you provide to your subscribers, the more they’ll look forward to hearing from you. When that happens, you’ll have a better chance of earning their trust and loyalty. 

Personalized communication

People love it when businesses and treats them as an individual. Email marketing is one of the easiest and most effective ways to show your patients and subscribers that you value and care about them. It allows you to keep in touch with your audience on a regular basis. It can be as simple as “Thank you for subscribing”, a sincere “Happy Birthday” or some healthcare tips.  

Personalized emails are more likely to be opened and read. Make sure that you address the recipient by their name. It is also a good idea to use a person’s name in the “from” field. People are more likely to trust and relate to an email that comes from a person as opposed to a business. 

Cost-effective 

There are a number of channels you can use to market your practice online. But email remains among the simplest, most cost-effective ways for you to market yourself and your practice. In fact, sending a monthly newsletter to your email list could cost you nothing more than your time. The best part? It lets you send your message around the world in seconds. 

Extensive reach 

With the rise of social media, many businesses have abandoned email marketing, and we’re not surprised. 

There are 4.3 billion internet users across the globe. Approximately 80% of them have social media accounts. That’s huge! But here’s the thing. The average click-through rate for a Facebook post is between 0.5 and 2%. If you have 1,000 followers, that means only 5-20 of them will see your posts. 

Contrary to popular misconception, email marketing has great delivery and conversion rate. Almost everyone has an email, and they check it every now and then – while eating, while working or while waiting for the bus to arrive. 

If you want to reach your target audience, you can do so through email. While not everyone will click and read the email, they are 80% more likely to do so than a Facebook post they might not even see. 

Preferred method of communication 

Email is far less obtrusive than a phone call or in-person visit. Plus, it is perceived as a more private outlet than social media. For this reason, many people prefer to communicate via email when it comes to their healthcare and medical needs. 

A decade ago, people would use email to communicate with their family and friends. But a lot of that has shifted to social media, video chat, and texting. Email, on the other hand, is often reserved for work or business transactions, especially when dealing with very sensitive information. 

Target select audience 

We all know that the content is what makes an email great. But there is no point in sending out well-crafted, high-quality content if they are directed to the wrong audience. 

Email marketing gives you the freedom to organize your contacts into segments. That means you can communicate with them based on their age, location, interest, etc. This way, you can easily customize your message for the different audiences you communicate with. 

If you’re an emergency clinic, age would be an important demographic. For instance, you can send content that is centered on slips and falls to older adults on your list. For young adults, it could be about sports-related injuries.   

By segmenting your list by age group, you can tailor the content of your email to suit the specific health interest and current situation of the recipient. When relevant content reaches the right audience, you’ll stay on top of mind with patients, establish a strong relationship, and build lifelong trust.

 

Healthcare Businesses Can Benefit from Email Marketing

How to Use Digital Marketing to Grow your Healthcare Practice

As a healthcare practice, it is really important to stay top of mind with your current patients and also future patients. By using digital marketing there are so many ways to stay connected.

One question we get asked a lot is:  

“How do we increase our engagement and promote our practice with digital marketing?”

Well, that answer is a little tricky since there are many different options out there. It’s more of a combination of different tools to make your digital marketing work for you. In the digital marketing world, it is about trial and error, seeing what your audience responds to the most and how to start those conversations. 

In this blog, I am going to talk about 5 ways to help increase your engagement and promote your practice. 

Word of mouth and referral marketing are still the best ways to grow your practice, but with people being able to access information from SO many places we have to be a little more creative and think outside the box to build those relationships and loyalty.

Once they have come into your practice you want to make sure you stay top of mind, more importantly, you want to make sure you have good online profiles so it is easy for your audience to refer you.

How many of you have wanted to try something new with digital marketing but just don’t know where to start or what to try?

Social media marketing is one of the most popular ways to get in front of your current audience and potential new patients.

You can do this organically or implement paid ads as well. This is not an overnight success, it does take time, but it does work!

Let’s talk about the 5 Ways to Help Increase Your Engagement and Promote Your Practice:

1. Instagram

We have been talking about Instagram a lot this year and we will continue to do so, it is one of the fastest growing social media platforms with the average age 35-65-year-olds. Instagram is all about the visuals, from building a strong brand presence on your feed, having font styles on your images, color scheme, image theme, etc. this makes your feed look clean and interesting. Let’s dive into how to master Instagram Stories

This biggest thing with Instagram right now is the Instagram Stories, these stories only stay up for 24-hours, so this is a great place for:

One really cool thing you can do with these stories is “Highlight” them, this saves them into an area about your feed pictures, you can categorize them so all your stories go to the correct boards.  This turns into a great resource for your audience, each video on Instagram Stories can be 15 seconds long, you can record a 45sec to a 1 min long video and then use this app called CutStory and it automatically cuts your video into 15-second increments for you to share.

How to highlight Instagram Stories

You can also create branded Instagram stories images with Canva, they have different themes you can choose from, you can use your own font styles, brand colors, logo, and images.

Now, you may be thinking what if I do a video that is more than 1-minute long, where should I put that? Well, don’t worry, Instagram has you covered and that is where IGTV comes into play. This is similar to YouTube but it allows your audience to watch the full video on Instagram, they don’t have to leave the platform.

A few ideas to create IGTV videos around are:

  • New mother tips
  • Birthing Plan
  • Vaccines
  • Physical Therapy
  • Counseling Tips
  • National Observance Days
  • Surgery Tips
  • New medical practices
  • Interviews with nurses and doctors

Instagram has a lot of bells and whistles you are able to tap into and really grow a long-lasting relationship with your audience.

2. Video Marketing

It’s 2019 and it’s all about the videos! Video marketing is huge and will continue to grow. Videos are great because it allows your audience to connect with you quicker. We wrote a blog a few months ago about “How to Create a Strong Video Marketing Strategy” videos are something you either love or hate.

Videos can be educational for your audience, videos with closed captions are even better. Here are a few good stats about video:

Let’s dive into the statistics behind healthcare marketing with video:

  1. About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. (Source: Eloqua)
  1. Video is now the sixth most popular content marketing tactic, as 70% of B2B marketers use some form of online video with their overall strategies. (Source: Eloqua)
  1. Of the 80% of internet users who watched a video ad, 46% took some sort of action after viewing the ad. (Source: Video Brewery)
  1. The average user spends 88% more time on a website with video. (Source: Mist Media)
  1. Video and e-mail marketing can increase click-through rates by more than 90%.(Source: Mist Media)
  1. Video equals higher viewer retention. The information retained in one minute of online video is equal to about 1.8 million written words. (Source: Brainshark)
  1. Video attracts two to three times as many monthly visitors, doubles their time spent on the site and has a 157% increase in organic traffic from search engines. (Source: MarketingSherpa)
  1. Blog posts incorporating video attract three times as many inbound links as blog posts without video. (Source: SEOmoz
  1. 59% of senior executives prefer video over text. (Source: Brainshark)
  1. Having a video on the landing page of your site makes it 53% more likely to show up on page 1 of Google(Source: Mist Media)

Source Here

When you think of video marketing, most people think you have to have a studio, pay a professional, take a lot of time on editing, props, backgrounds, and more. In all honesty with the technology of the newer smartphones and HD cameras, you can really shoot your own videos in office. Actually, the more authentic videos are the ones that get the most engagement online.

A couple of things to remember when shooting a video from your smartphones when you are recording a video for Instagram be sure to have your phone vertical, and when shooting a video for YouTube, Blogs, or Facebook you will want your phone horizontal.

Let’s start recording! Be Authentic, real, give value, and have fun!

3. Facebook Groups

Facebook groups are climbing higher on the list for digital marketing, gone are the days where just having a Facebook page worked, Facebook pages work great if you plan on spending money on ads.

There are a ton of Facebook groups out there that your practice can join, you can even start your own group.

For example – Let’s say you are a women’s medical office, Your services include OB-GYN, birthing center, primary care, pediatrician, etc. But, one special thing that your office focuses on is wanting to help new mothers with education. Vaccines, breastfeeding, car seats, home care, feeding, etc. Most of your patients come from within a 25-mile radius of your office, you can create a group on Facebook called “Tips for New Mothers YOUR CITY” in this group you can invite your current patients to join, post daily, as your group continues to grow you will post two or three times a day. You are creating a community of women that are going through the same thing and want answers. You can allow the members of the group to post questions and concerns for your practice to answer. This is a wonderful way to create trust with your patients. You can then start to mention the other services your practice offers.

In this video below, I will show you how to start a group from scratch and also how to search for groups to join.

4. Email Marketing

Email marketing is NOT dead, I know some may think that email marketing and newsletters are a waste of time, but they actually work great. It is a convenient way to stay top of mind with your patients. With social media marketing and the algorithms it’s hard to really know who has seen your organic posts, then to monitor the engagement. Now, the insights and analytics on the social media platforms tell you how many likes, comments, and shares you had on posts. With email marketing, you can actually see who opened your emails, who read them, and who clicked through to your website.

There are a few ways to incorporate email marketing into your plan:

  • Content Upgrades, also known as Free downloads. This is a piece of content you put together for your ideal patient to download, in order for them to download it they have to submit their name and email. For example – if we go back to the example in number 3, you could create:
    • Newborn checklist
    • Going home checklist
    • Breastfeeding Tips
    • New Momma Myths
    • Top 10 products to have at home for your new baby
    • etc.

This pdf would then be uploaded to your website and linked into MailChimp or Leadpages to create a landing page with the form for name and email, you can then push this out to social media, your current email list of current patients. Over time you will create quite a few content upgrades. Make a list of different checklists, ebooks, resources you can create for your patients now and then you push that out to gain new email subscriptions to grow your email list. This is an example of what a sign-up form looks like:

  • Newsletters – You can send weekly or monthly newsletters to your lists, in some cases you may have multiple lists and can customize a newsletter for each list based on your audience. It is important to understand what your audience wants to know about so you can pack your newsletters with valuable content. It doesn’t matter if you do weekly updates or monthly, what matters most is consistency. Whatever you choose to do be sure to stick with it. You can also incorporate your videos into these emails, this allows you to build those deeper relationships!

5. Blogging

Blogging serves dual purposes, it is great for SEO (Search Engine Optimization) and it allows you to show your expertise. When you are promoting your practice on social media your end goal is to get them back to your website to sign-up for your email list, book an appointment, or fill out paperwork, how do you give them an incentive to go back to your website?

When blogging just like everything else we have spoken about it is all about consistency. One blog per month or two, as long as you do one each month, these are no longer 300-500 word blogs, these are cornerstone blogs which means 1500+ words per blog. We recently wrote a blog on how to share your blog, in that post there is a FREE download, a blog checklist, you can download it here.

Your blogs should cover content that your audience wants to learn about, whether this is myths around vaccines, childbirth, new momma tips, etc.

This is where you tie the above 1-4 items into your blogging. In each blog post you will be:

  • Making an image you can share onto Instagram
  • Make a “teaser” video for Instagram with 3 inside tips from your blog
  • Create a longer video for IGTV about your blog
  • Create videos to go inside your blog post – you will place these videos on YouTube then insert them into your blog posts
  • You can also create a content upgrade or call to action for your readers to sign-up for your email list. Here is an example of a great blog post

Your website/blog is your hub, you want to drive traffic to your hub. Once your blog is complete you can then share it to multiple platforms with links back to your site, this helps reach new potential patients as well.

As you can see through these 5 different marketing platforms, they each allow you to grow your practice and connect with your audience on a deeper level. They all work based on consistency and planning. This is why having a digital marketing plan is so important.

If you are ready to take control of your digital marketing and want to see how to implement these tasks into your marketing plan please schedule a FREE 30-minute consultation with us today! 

How to Use Digital Marketing to Grow your Healthcare Practice

optimize email marketing

I’ve always had a touch and go relationship with our email list. Right out the gate I added every business card I received to my list, but soon the email frequency dwindled and ultimately died when I found that I didn’t have enough content to share! Soon a year passed, then I jumped back into sending emails followed by another 2 year hiatus. Each time I started sending emails, I received positive feedback from my list, increased traffic, and most importantly, new sales. the downfall was that I also alienated individuals because they simply forgot who I was. Learning from my years of wasted opportunity using my email list, I’ve learned some very valuable lessons that can help you kick start your email marketing most effectively.

Below I’ve outline the 4 steps to email marketing: Building your list, Writing your email, Optimizing your subject line, and Mistakes to avoid. You’ll notice as you read through that subject lines and consistency do appear most frequently in these steps. Being consistent is half the battle and once you have an email marketing program in place, optimizing your subject line can have the biggest effect on the open rate and sales from your emails.

STEP 1: Building your Email List

While everyone is focusing on building a strong social media presence, others tend to forget about the importance of email.

Your email list plays a big role in your marketing campaign. It can help you build relationships with your target audience, generate buzz about your business and attract new customers. That said, it makes sense to continuously grow your email contacts.

Interested to grow your email list and grow your subscribers? Then you came to the right place. In this blog post, we’ll be sharing with you some effective strategies on how to get more email subscribers. Follow the tips below to get your first 1,000 subscribers.

Place a subscription box on every page of your website

Most website owners think that people would first access the home page before navigating through the site. But that’s not always the case. They may check your products, scroll through the “about us” section or any other page on your site. You can use your website to generate more contacts by adding a subscription form where your visitors can sign up. Be sure to place the form at the top of the page to make it easier for people sign up. Survey revealed that sites that place sign up boxes as part of their top banner perform better as compared to those located at the footer area. In order to get people to subscribe to your newsletters, make sure your sign up box is a prominent feature of your website. The more visible it is, the more subscribers you’ll get.

As a marketer, you need to answer the question most people ask: Why would I subscribe to your email list if I can just follow you on Facebook? To urge people to subscribe to your newsletters, let them know that you offer subscriber-only content. Also, don’t forget to mention how often they’ll be receiving emails. Setting expectations upfront helps reduce unsubscribe rates.

Tip: I’ve decided upon ConvertKit as my go-to list building tool. It is a very straightforward interface to create forms, landing pages, incentive downloads, and corresponding sequences. Additionally, there is quite robust tracking, a definite plus! You can learn more about ConvertKit Here (*affiliate link).

Content is king

You won’t have a hard time getting people to sign up for email updates if you have great content on your site. As a marketer, it is your responsibility to constantly supply your readers with fresh, relevant and informative content. The best marketers for your products or services are the people who are already using them. For subscribers who have been on your list for a very long time, a discount or a small incentive would get them talking. Encourage them to share your list with their family and friends.

In Practice: Don’t just assume that you can’t reuse your blogs, correspondence with clients, or recent presentations. ALL of these have the potential to make in-depth content that can then be shared as resources, email campaigns, social media posts, videos, etc. Check out this guide on Repurposing Content as it can save you time and energy as you increase your online exposure. 

Social networks

Another way to build your list is by using social networking sites like Facebook and Twitter. Due to the viral nature of Facebook, it pays to add a subscription form on your page. Be sure to include a sign up link to your email list on the “About” section of your page. For an added boost, you can also add it on your personal account and tell your family and friends about it.

Offer an incentive

People love receiving free stuff. If you can give them something like a free trial of one of your products, a free ebook with useful information or access to an exclusive video, you’ll make an impact to your target audience. When done correctly, it can help you build a relationship with your audience and grow your email list.

Your offer should be interesting enough to your ideal customers. Find out more about your target audience and know what’s keeping them up until 3:00 am.

In Practice: My main incentive offer is our Free Resource library. You can get to this a few ways – either the link in our navigation or from the home page. Making this very obvious for site visitors increases the number of new email subscribers you can receive from your website.

Run a contest

Social media contests are one of the most effective ways to get email addresses from folks who want to hear from you. You are free to hold whatever contest and on any social media channel you want. But since majority of the adult population has a Facebook account, you might want to start there. Also, ask people to enter their email address in order to participate.

STEP 2: Writing your Content

Tips to write better email | write better email marketing for business

You’ve spent a significant amount of time writing an email that people will hopefully open and read. You’ve racked your brains for the best subject line. You’ve polished each sentence. Now, you’re finally ready to hit “send”. For some reason, you aren’t effectively grabbing the attention of your audience. You’re not getting a response from them either.

This blog post looks at strategies to help you craft an effective email marketing copy that converts. Follow these tips to ensure that your email is effective, clear and successful.

Write a meaningful subject line

Most professionals receive 50 to 200 emails a day. With that volume of email, it can be easy to overlook some important messages. If you want your email to be opened and read, then write an informative subject line that will give recipients an idea about the content of the email.

A clear subject line will capture the attention of the receiver and give busy professionals a concrete reason to read the message. Take a moment to write a subject line that accurately describes the content before you hit “send”.

A newspaper headline has 2 functions: 1. it sums up the content of the article; 2. it captures people’s attention. Based on this headline, you can decide whether or not you want to read the article. Your email’s subject line should also do the same thing.

If you have a very short message to convey and can include all the information the person need in the subject line, even better.

Struggling to write a subject line? I recently wrote a post with tips to create an award winning headline here

Keep it simple

People are more likely to read short and concise emails. Keep messages clear and brief. Use as few words as possible, but make sure that it contains all the important information. Also, focus on one particular subject per email. If you need to talk about a separate topic, then write another email.

We’re all busy. And if someone opens your email, this is your chance to get the message across. Don’t ruin it with poor content.

No one wants to read a long, ambiguous email. So get to the point and keep your word count low. Also, use simple English and steer clear from technical lingo.

Be personal

Just as you would in a letter, it is polite to add a salutation before jumping straight into the text of the email. But be sure to address the person appropriately.

If you are sending an email to a prospective client, then you want to address him as Mr. Johnson. Meanwhile, if you are writing to a friend, starting the email with Dear Mr. Johnson would be too formal. In this case, “Hi Bob” is the best way to go.

Email is usually the way professionals communicate, but that doesn’t mean that you should sound like a legal document or a spammer. The content should feel as if it came from actual human being, not a machine. While it’s good to keep the message short and brief, including a personal note can help warm up the conversation.

Tip: Back to ConvertKit (or any other CRM).. make sure that you are trying to capture both the first name and email address of your subscribers. Then, whenever possible, use the NAME embed code to automatically personalize your emails. 

Proofread

Your emails are a reflection of your attention to detail, values and professionalism. The last thing you want is to send an email that contains embarrassing spelling mistakes, horrible grammar mistakes, lack of proper greetings or one that is written in bright colors. Make sure you edit and proofread your email for grammar, spelling and punctuation mistakes before sending it.

STEP 3: Increase your Open Rate

Tips for businesses to increase open rates with email marketing

Email marketing is considered as an important part of a business’ marketing campaign. It has one of the most effective ways to engage with your prospects and customers. Plus, it provides the highest returns on investments.

Open rates give you an idea as to how your campaign is doing. If the open rate for your email program is better than the average, then good for you. But if your open rates are getting worrisome, you might want to look for ways to improve it.

Here are some easy ways to increase your email open rate.

Create an interesting subject line

If there is one opportunity to convince recipients to read the email, it is the subject line. After all, it is the first thing they see on any email. Your subject line must be clear and concise. It should tell readers what to expect from the email.

A good subject line is the key achieving better open and response rates. Since most people receive several emails in one day, they only need a few seconds to decide whether or not they’re interested to read the email. If your subject line is not interesting enough, people are less likely to read it. Also, make sure that your subject line is short enough that recipients will be able to read it at a glance.

Make it personal

You’ve spent so much time collecting people’s first name and email address, now is the right time to put them to use. Personalization has been proven to drive engagement and convert more leads. It is also a good idea to send your emails from a person or an employee, rather than from the company.

Studies show that subject lines that contain the first name of the subscriber boosts open rate every time. This is a subtle trust builder and an instant attention grabber. Make sure you personalize subject lines with first names.

Timing is key

Timing is everything in marketing. If you send emails too early in the morning or too late at night, they can get lost in the shuffle of other emails. If you send it too late in the afternoon, they may decide to put off reading until the morning since they might be too busy accomplishing some tasks before going home. The best time to send emails is during lunch or after work, when you know they’re reading.

If your campaign has a B2C focus, your audience may have time to check their emails after work or during lunch break. If you are running a B2B campaign, it might be best to send emails early in the morning or in the afternoon. Your goal is to send an email exactly when the recipients are checking their inbox.

In Practice: Honestly, every business and every tribe is different. You may find that your emails with promotions receive the highest open rates on Tuesday’s, but your newsletters sharing blog posts have the highest open rate on Sunday’s. One recent study stated that Friday emails had the highest open rate, but Saturday emails had the most conversions. MailChimp has another study that states Tuesday and Thursday are the best to send emails. It really just depends on your market and your promotions. Don’t be afraid to play around with different days of the week and times of day. 

Be consistent

Send too frequently and you may end up losing subscribers. Send too infrequently and you may cause your readers to stop interacting with your email. Send your emails at a consistent frequency to build your email reputation. A good rule of thumb is to send no less than 1 email a month and no more than 1 email a week unless it is for a specific promotion.

Clean up that dusty old email list

Most businesses are so determined to expand their email list that they tend to ignore the open rate. It doesn’t matter if you only have a small mailing list, as long as it is filled with engaged subscribers. It’s a good idea to remove inactive subscribers periodically.

STEP 4: Email Mistakes to Avoid

Email marketing mistakes to avoid for small business

Email marketing isn’t dead. In fact customer acquisition has quadrupled over the past 4 years. This goes to show how effective email marketing is for small businesses. That’s great news, provided that your emails are being read by the recipients.

In order to make sure that you’re getting the most out of your marketing efforts, you have to focus on what’s killing your open rates and find a way to fix them. While some mistakes are harmless, the following mistakes could be costly.

Poor frequency

While a flood of emails may distance the customer you’re trying to attract, the same reaction can also be expected if you send emails on an inconsistent basis.

Have a consistent enough cadence that your subscribers would be thrilled to receive an email from you, yet relaxed enough that they don’t wonder whether or not you’re still sleeping at night.

Forgetting to send emails at important events

The introduction of new products or services, promotions and events your business will be holding are some examples of email worthy announcements. If you have an important event to cover, make it a point to create a multi-email campaign around it.

Tip: I always recommend clients put together a content calendar as a way to visualize their entire year. In our model, as presented in Blogging Your Business, your blog is at the center of your marketing efforts. You want to make sure your blog posts are Timely, Relevant, and Authentic. This content then can be shared across all of your other marketing efforts from social media to email marketing, and even offline presentations. Creating the content calendar keeps you aware of external events and holidays that can affect your business. 

Poor subject lines

Subject lines are your first impression to every email recipient. They have to be clear enough that people know why you’re sending an email, short enough that they fit the screen of tablets and smartphones and enticing enough not to give away the entire email. Also, be cautious about using words and phrases that could mark your email as SPAM.

Unreliable email list

Whether you’re emailing inactive subscribers, not removing hard bounces or collecting bad data, having an unreliable email list can affect your open rates.

The key to a successful email campaigns is clean data. Make sure that all customer information is valid and up to date. Hard bounces should also be removed from your database.

Additionally, 43% of email recipients click the spam button based on the sender email address and name. So, it’s extremely important that the recipient knows who you are and are expecting to receive emails from you.

Optimize email marketing | Email marketing tips | How to use Email Marketiing | Email marketing for business