How to Use Digital Marketing to Grow your Healthcare Practice

As a healthcare practice, it is really important to stay top of mind with your current patients and also future patients. By using digital marketing there are so many ways to stay connected.

One question we get asked a lot is:  

“How do we increase our engagement and promote our practice with digital marketing?”

Well, that answer is a little tricky since there are many different options out there. It’s more of a combination of different tools to make your digital marketing work for you. In the digital marketing world, it is about trial and error, seeing what your audience responds to the most and how to start those conversations. 

In this blog, I am going to talk about 5 ways to help increase your engagement and promote your practice. 

Word of mouth and referral marketing are still the best ways to grow your practice, but with people being able to access information from SO many places we have to be a little more creative and think outside the box to build those relationships and loyalty.

Once they have come into your practice you want to make sure you stay top of mind, more importantly, you want to make sure you have good online profiles so it is easy for your audience to refer you.

How many of you have wanted to try something new with digital marketing but just don’t know where to start or what to try?

Social media marketing is one of the most popular ways to get in front of your current audience and potential new patients.

You can do this organically or implement paid ads as well. This is not an overnight success, it does take time, but it does work!

Let’s talk about the 5 Ways to Help Increase Your Engagement and Promote Your Practice:

1. Instagram

We have been talking about Instagram a lot this year and we will continue to do so, it is one of the fastest growing social media platforms with the average age 35-65-year-olds. Instagram is all about the visuals, from building a strong brand presence on your feed, having font styles on your images, color scheme, image theme, etc. this makes your feed look clean and interesting. Let’s dive into how to master Instagram Stories

This biggest thing with Instagram right now is the Instagram Stories, these stories only stay up for 24-hours, so this is a great place for:

One really cool thing you can do with these stories is “Highlight” them, this saves them into an area about your feed pictures, you can categorize them so all your stories go to the correct boards.  This turns into a great resource for your audience, each video on Instagram Stories can be 15 seconds long, you can record a 45sec to a 1 min long video and then use this app called CutStory and it automatically cuts your video into 15-second increments for you to share.

How to highlight Instagram Stories

You can also create branded Instagram stories images with Canva, they have different themes you can choose from, you can use your own font styles, brand colors, logo, and images.

Now, you may be thinking what if I do a video that is more than 1-minute long, where should I put that? Well, don’t worry, Instagram has you covered and that is where IGTV comes into play. This is similar to YouTube but it allows your audience to watch the full video on Instagram, they don’t have to leave the platform.

A few ideas to create IGTV videos around are:

  • New mother tips
  • Birthing Plan
  • Vaccines
  • Physical Therapy
  • Counseling Tips
  • National Observance Days
  • Surgery Tips
  • New medical practices
  • Interviews with nurses and doctors

Instagram has a lot of bells and whistles you are able to tap into and really grow a long-lasting relationship with your audience.

2. Video Marketing

It’s 2019 and it’s all about the videos! Video marketing is huge and will continue to grow. Videos are great because it allows your audience to connect with you quicker. We wrote a blog a few months ago about “How to Create a Strong Video Marketing Strategy” videos are something you either love or hate.

Videos can be educational for your audience, videos with closed captions are even better. Here are a few good stats about video:

Let’s dive into the statistics behind healthcare marketing with video:

  1. About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. (Source: Eloqua)
  1. Video is now the sixth most popular content marketing tactic, as 70% of B2B marketers use some form of online video with their overall strategies. (Source: Eloqua)
  1. Of the 80% of internet users who watched a video ad, 46% took some sort of action after viewing the ad. (Source: Video Brewery)
  1. The average user spends 88% more time on a website with video. (Source: Mist Media)
  1. Video and e-mail marketing can increase click-through rates by more than 90%.(Source: Mist Media)
  1. Video equals higher viewer retention. The information retained in one minute of online video is equal to about 1.8 million written words. (Source: Brainshark)
  1. Video attracts two to three times as many monthly visitors, doubles their time spent on the site and has a 157% increase in organic traffic from search engines. (Source: MarketingSherpa)
  1. Blog posts incorporating video attract three times as many inbound links as blog posts without video. (Source: SEOmoz
  1. 59% of senior executives prefer video over text. (Source: Brainshark)
  1. Having a video on the landing page of your site makes it 53% more likely to show up on page 1 of Google(Source: Mist Media)

Source Here

When you think of video marketing, most people think you have to have a studio, pay a professional, take a lot of time on editing, props, backgrounds, and more. In all honesty with the technology of the newer smartphones and HD cameras, you can really shoot your own videos in office. Actually, the more authentic videos are the ones that get the most engagement online.

A couple of things to remember when shooting a video from your smartphones when you are recording a video for Instagram be sure to have your phone vertical, and when shooting a video for YouTube, Blogs, or Facebook you will want your phone horizontal.

Let’s start recording! Be Authentic, real, give value, and have fun!

3. Facebook Groups

Facebook groups are climbing higher on the list for digital marketing, gone are the days where just having a Facebook page worked, Facebook pages work great if you plan on spending money on ads.

There are a ton of Facebook groups out there that your practice can join, you can even start your own group.

For example – Let’s say you are a women’s medical office, Your services include OB-GYN, birthing center, primary care, pediatrician, etc. But, one special thing that your office focuses on is wanting to help new mothers with education. Vaccines, breastfeeding, car seats, home care, feeding, etc. Most of your patients come from within a 25-mile radius of your office, you can create a group on Facebook called “Tips for New Mothers YOUR CITY” in this group you can invite your current patients to join, post daily, as your group continues to grow you will post two or three times a day. You are creating a community of women that are going through the same thing and want answers. You can allow the members of the group to post questions and concerns for your practice to answer. This is a wonderful way to create trust with your patients. You can then start to mention the other services your practice offers.

In this video below, I will show you how to start a group from scratch and also how to search for groups to join.

4. Email Marketing

Email marketing is NOT dead, I know some may think that email marketing and newsletters are a waste of time, but they actually work great. It is a convenient way to stay top of mind with your patients. With social media marketing and the algorithms it’s hard to really know who has seen your organic posts, then to monitor the engagement. Now, the insights and analytics on the social media platforms tell you how many likes, comments, and shares you had on posts. With email marketing, you can actually see who opened your emails, who read them, and who clicked through to your website.

There are a few ways to incorporate email marketing into your plan:

  • Content Upgrades, also known as Free downloads. This is a piece of content you put together for your ideal patient to download, in order for them to download it they have to submit their name and email. For example – if we go back to the example in number 3, you could create:
    • Newborn checklist
    • Going home checklist
    • Breastfeeding Tips
    • New Momma Myths
    • Top 10 products to have at home for your new baby
    • etc.

This pdf would then be uploaded to your website and linked into MailChimp or Leadpages to create a landing page with the form for name and email, you can then push this out to social media, your current email list of current patients. Over time you will create quite a few content upgrades. Make a list of different checklists, ebooks, resources you can create for your patients now and then you push that out to gain new email subscriptions to grow your email list. This is an example of what a sign-up form looks like:

  • Newsletters – You can send weekly or monthly newsletters to your lists, in some cases you may have multiple lists and can customize a newsletter for each list based on your audience. It is important to understand what your audience wants to know about so you can pack your newsletters with valuable content. It doesn’t matter if you do weekly updates or monthly, what matters most is consistency. Whatever you choose to do be sure to stick with it. You can also incorporate your videos into these emails, this allows you to build those deeper relationships!

5. Blogging

Blogging serves dual purposes, it is great for SEO (Search Engine Optimization) and it allows you to show your expertise. When you are promoting your practice on social media your end goal is to get them back to your website to sign-up for your email list, book an appointment, or fill out paperwork, how do you give them an incentive to go back to your website?

When blogging just like everything else we have spoken about it is all about consistency. One blog per month or two, as long as you do one each month, these are no longer 300-500 word blogs, these are cornerstone blogs which means 1500+ words per blog. We recently wrote a blog on how to share your blog, in that post there is a FREE download, a blog checklist, you can download it here.

Your blogs should cover content that your audience wants to learn about, whether this is myths around vaccines, childbirth, new momma tips, etc.

This is where you tie the above 1-4 items into your blogging. In each blog post you will be:

  • Making an image you can share onto Instagram
  • Make a “teaser” video for Instagram with 3 inside tips from your blog
  • Create a longer video for IGTV about your blog
  • Create videos to go inside your blog post – you will place these videos on YouTube then insert them into your blog posts
  • You can also create a content upgrade or call to action for your readers to sign-up for your email list. Here is an example of a great blog post

Your website/blog is your hub, you want to drive traffic to your hub. Once your blog is complete you can then share it to multiple platforms with links back to your site, this helps reach new potential patients as well.

As you can see through these 5 different marketing platforms, they each allow you to grow your practice and connect with your audience on a deeper level. They all work based on consistency and planning. This is why having a digital marketing plan is so important.

If you are ready to take control of your digital marketing and want to see how to implement these tasks into your marketing plan please schedule a FREE 30-minute consultation with us today! 

How to Use Digital Marketing to Grow your Healthcare Practice

optimize email marketing

I’ve always had a touch and go relationship with our email list. Right out the gate I added every business card I received to my list, but soon the email frequency dwindled and ultimately died when I found that I didn’t have enough content to share! Soon a year passed, then I jumped back into sending emails followed by another 2 year hiatus. Each time I started sending emails, I received positive feedback from my list, increased traffic, and most importantly, new sales. the downfall was that I also alienated individuals because they simply forgot who I was. Learning from my years of wasted opportunity using my email list, I’ve learned some very valuable lessons that can help you kick start your email marketing most effectively.

Below I’ve outline the 4 steps to email marketing: Building your list, Writing your email, Optimizing your subject line, and Mistakes to avoid. You’ll notice as you read through that subject lines and consistency do appear most frequently in these steps. Being consistent is half the battle and once you have an email marketing program in place, optimizing your subject line can have the biggest effect on the open rate and sales from your emails.

STEP 1: Building your Email List

While everyone is focusing on building a strong social media presence, others tend to forget about the importance of email.

Your email list plays a big role in your marketing campaign. It can help you build relationships with your target audience, generate buzz about your business and attract new customers. That said, it makes sense to continuously grow your email contacts.

Interested to grow your email list and grow your subscribers? Then you came to the right place. In this blog post, we’ll be sharing with you some effective strategies on how to get more email subscribers. Follow the tips below to get your first 1,000 subscribers.

Place a subscription box on every page of your website

Most website owners think that people would first access the home page before navigating through the site. But that’s not always the case. They may check your products, scroll through the “about us” section or any other page on your site. You can use your website to generate more contacts by adding a subscription form where your visitors can sign up. Be sure to place the form at the top of the page to make it easier for people sign up. Survey revealed that sites that place sign up boxes as part of their top banner perform better as compared to those located at the footer area. In order to get people to subscribe to your newsletters, make sure your sign up box is a prominent feature of your website. The more visible it is, the more subscribers you’ll get.

As a marketer, you need to answer the question most people ask: Why would I subscribe to your email list if I can just follow you on Facebook? To urge people to subscribe to your newsletters, let them know that you offer subscriber-only content. Also, don’t forget to mention how often they’ll be receiving emails. Setting expectations upfront helps reduce unsubscribe rates.

Tip: I’ve decided upon ConvertKit as my go-to list building tool. It is a very straightforward interface to create forms, landing pages, incentive downloads, and corresponding sequences. Additionally, there is quite robust tracking, a definite plus! You can learn more about ConvertKit Here (*affiliate link).

Content is king

You won’t have a hard time getting people to sign up for email updates if you have great content on your site. As a marketer, it is your responsibility to constantly supply your readers with fresh, relevant and informative content. The best marketers for your products or services are the people who are already using them. For subscribers who have been on your list for a very long time, a discount or a small incentive would get them talking. Encourage them to share your list with their family and friends.

In Practice: Don’t just assume that you can’t reuse your blogs, correspondence with clients, or recent presentations. ALL of these have the potential to make in-depth content that can then be shared as resources, email campaigns, social media posts, videos, etc. Check out this guide on Repurposing Content as it can save you time and energy as you increase your online exposure. 

Social networks

Another way to build your list is by using social networking sites like Facebook and Twitter. Due to the viral nature of Facebook, it pays to add a subscription form on your page. Be sure to include a sign up link to your email list on the “About” section of your page. For an added boost, you can also add it on your personal account and tell your family and friends about it.

Offer an incentive

People love receiving free stuff. If you can give them something like a free trial of one of your products, a free ebook with useful information or access to an exclusive video, you’ll make an impact to your target audience. When done correctly, it can help you build a relationship with your audience and grow your email list.

Your offer should be interesting enough to your ideal customers. Find out more about your target audience and know what’s keeping them up until 3:00 am.

In Practice: My main incentive offer is our Free Resource library. You can get to this a few ways – either the link in our navigation or from the home page. Making this very obvious for site visitors increases the number of new email subscribers you can receive from your website.

Run a contest

Social media contests are one of the most effective ways to get email addresses from folks who want to hear from you. You are free to hold whatever contest and on any social media channel you want. But since majority of the adult population has a Facebook account, you might want to start there. Also, ask people to enter their email address in order to participate.

STEP 2: Writing your Content

Tips to write better email | write better email marketing for business

You’ve spent a significant amount of time writing an email that people will hopefully open and read. You’ve racked your brains for the best subject line. You’ve polished each sentence. Now, you’re finally ready to hit “send”. For some reason, you aren’t effectively grabbing the attention of your audience. You’re not getting a response from them either.

This blog post looks at strategies to help you craft an effective email marketing copy that converts. Follow these tips to ensure that your email is effective, clear and successful.

Write a meaningful subject line

Most professionals receive 50 to 200 emails a day. With that volume of email, it can be easy to overlook some important messages. If you want your email to be opened and read, then write an informative subject line that will give recipients an idea about the content of the email.

A clear subject line will capture the attention of the receiver and give busy professionals a concrete reason to read the message. Take a moment to write a subject line that accurately describes the content before you hit “send”.

A newspaper headline has 2 functions: 1. it sums up the content of the article; 2. it captures people’s attention. Based on this headline, you can decide whether or not you want to read the article. Your email’s subject line should also do the same thing.

If you have a very short message to convey and can include all the information the person need in the subject line, even better.

Struggling to write a subject line? I recently wrote a post with tips to create an award winning headline here

Keep it simple

People are more likely to read short and concise emails. Keep messages clear and brief. Use as few words as possible, but make sure that it contains all the important information. Also, focus on one particular subject per email. If you need to talk about a separate topic, then write another email.

We’re all busy. And if someone opens your email, this is your chance to get the message across. Don’t ruin it with poor content.

No one wants to read a long, ambiguous email. So get to the point and keep your word count low. Also, use simple English and steer clear from technical lingo.

Be personal

Just as you would in a letter, it is polite to add a salutation before jumping straight into the text of the email. But be sure to address the person appropriately.

If you are sending an email to a prospective client, then you want to address him as Mr. Johnson. Meanwhile, if you are writing to a friend, starting the email with Dear Mr. Johnson would be too formal. In this case, “Hi Bob” is the best way to go.

Email is usually the way professionals communicate, but that doesn’t mean that you should sound like a legal document or a spammer. The content should feel as if it came from actual human being, not a machine. While it’s good to keep the message short and brief, including a personal note can help warm up the conversation.

Tip: Back to ConvertKit (or any other CRM).. make sure that you are trying to capture both the first name and email address of your subscribers. Then, whenever possible, use the NAME embed code to automatically personalize your emails. 

Proofread

Your emails are a reflection of your attention to detail, values and professionalism. The last thing you want is to send an email that contains embarrassing spelling mistakes, horrible grammar mistakes, lack of proper greetings or one that is written in bright colors. Make sure you edit and proofread your email for grammar, spelling and punctuation mistakes before sending it.

STEP 3: Increase your Open Rate

Tips for businesses to increase open rates with email marketing

Email marketing is considered as an important part of a business’ marketing campaign. It has one of the most effective ways to engage with your prospects and customers. Plus, it provides the highest returns on investments.

Open rates give you an idea as to how your campaign is doing. If the open rate for your email program is better than the average, then good for you. But if your open rates are getting worrisome, you might want to look for ways to improve it.

Here are some easy ways to increase your email open rate.

Create an interesting subject line

If there is one opportunity to convince recipients to read the email, it is the subject line. After all, it is the first thing they see on any email. Your subject line must be clear and concise. It should tell readers what to expect from the email.

A good subject line is the key achieving better open and response rates. Since most people receive several emails in one day, they only need a few seconds to decide whether or not they’re interested to read the email. If your subject line is not interesting enough, people are less likely to read it. Also, make sure that your subject line is short enough that recipients will be able to read it at a glance.

Make it personal

You’ve spent so much time collecting people’s first name and email address, now is the right time to put them to use. Personalization has been proven to drive engagement and convert more leads. It is also a good idea to send your emails from a person or an employee, rather than from the company.

Studies show that subject lines that contain the first name of the subscriber boosts open rate every time. This is a subtle trust builder and an instant attention grabber. Make sure you personalize subject lines with first names.

Timing is key

Timing is everything in marketing. If you send emails too early in the morning or too late at night, they can get lost in the shuffle of other emails. If you send it too late in the afternoon, they may decide to put off reading until the morning since they might be too busy accomplishing some tasks before going home. The best time to send emails is during lunch or after work, when you know they’re reading.

If your campaign has a B2C focus, your audience may have time to check their emails after work or during lunch break. If you are running a B2B campaign, it might be best to send emails early in the morning or in the afternoon. Your goal is to send an email exactly when the recipients are checking their inbox.

In Practice: Honestly, every business and every tribe is different. You may find that your emails with promotions receive the highest open rates on Tuesday’s, but your newsletters sharing blog posts have the highest open rate on Sunday’s. One recent study stated that Friday emails had the highest open rate, but Saturday emails had the most conversions. MailChimp has another study that states Tuesday and Thursday are the best to send emails. It really just depends on your market and your promotions. Don’t be afraid to play around with different days of the week and times of day. 

Be consistent

Send too frequently and you may end up losing subscribers. Send too infrequently and you may cause your readers to stop interacting with your email. Send your emails at a consistent frequency to build your email reputation. A good rule of thumb is to send no less than 1 email a month and no more than 1 email a week unless it is for a specific promotion.

Clean up that dusty old email list

Most businesses are so determined to expand their email list that they tend to ignore the open rate. It doesn’t matter if you only have a small mailing list, as long as it is filled with engaged subscribers. It’s a good idea to remove inactive subscribers periodically.

STEP 4: Email Mistakes to Avoid

Email marketing mistakes to avoid for small business

Email marketing isn’t dead. In fact customer acquisition has quadrupled over the past 4 years. This goes to show how effective email marketing is for small businesses. That’s great news, provided that your emails are being read by the recipients.

In order to make sure that you’re getting the most out of your marketing efforts, you have to focus on what’s killing your open rates and find a way to fix them. While some mistakes are harmless, the following mistakes could be costly.

Poor frequency

While a flood of emails may distance the customer you’re trying to attract, the same reaction can also be expected if you send emails on an inconsistent basis.

Have a consistent enough cadence that your subscribers would be thrilled to receive an email from you, yet relaxed enough that they don’t wonder whether or not you’re still sleeping at night.

Forgetting to send emails at important events

The introduction of new products or services, promotions and events your business will be holding are some examples of email worthy announcements. If you have an important event to cover, make it a point to create a multi-email campaign around it.

Tip: I always recommend clients put together a content calendar as a way to visualize their entire year. In our model, as presented in Blogging Your Business, your blog is at the center of your marketing efforts. You want to make sure your blog posts are Timely, Relevant, and Authentic. This content then can be shared across all of your other marketing efforts from social media to email marketing, and even offline presentations. Creating the content calendar keeps you aware of external events and holidays that can affect your business. 

Poor subject lines

Subject lines are your first impression to every email recipient. They have to be clear enough that people know why you’re sending an email, short enough that they fit the screen of tablets and smartphones and enticing enough not to give away the entire email. Also, be cautious about using words and phrases that could mark your email as SPAM.

Unreliable email list

Whether you’re emailing inactive subscribers, not removing hard bounces or collecting bad data, having an unreliable email list can affect your open rates.

The key to a successful email campaigns is clean data. Make sure that all customer information is valid and up to date. Hard bounces should also be removed from your database.

Additionally, 43% of email recipients click the spam button based on the sender email address and name. So, it’s extremely important that the recipient knows who you are and are expecting to receive emails from you.

Optimize email marketing | Email marketing tips | How to use Email Marketiing | Email marketing for business

 

MailChimp Tutorial for Automation1

Email marketing is overrated for businesses, right? Wrong!

Years ago, digital marketers began moving away from email marketing as social media began gaining steam. We told our clients that social media was how we should connect and build a tribe and that open rates on emails were decreasing. We pulled out stats that showed how much more likely someone was to buy from a business if they were connected through social media. And yes, this is still the case that consumers are more likely to buy from a business they follow on social media, but the problem now is that businesses need to pay to have their message shown to their followers. Taking Facebook as the forefront of this movement, a business may only reach 3-5% of their Likes on any given post if they decide not to boost it.

Because of this, email has risen again to the best way to monetize your digital marketing. When an individual gives you their permission to correspond via email, don’t hesitate to send them an email! They have agreed that you are providing them information they need to be more educated or better a specific aspect of their life of business.

Email marketing allows you to:

  • Stay connected with your tribe
  • Reach customers in real-time
  • Measure real return and results
  • Provide targeted messaging to specific groups of people
  • Build brand awareness
  • Educate and sell your services and products
  • Automate your communication with your tribe

In this blog post, I’ll be taking a deep dive into MailChimp, specifically the resources available within the Free account, that you can implement immediately in your business to monetize your digital marketing efforts.

Why MailChimp?

MailChimp, just like Constant Contact, My Emma, Convertkit, SalesForce, Zoho, and all the other email marketing providers out there is intuitive, easy to customize, and provides the ability to:

  • Segment lists
  • Personalize to/from fields and the email content
  • Match your brand colors
  • Measure ROI

The main benefit of MailChimp, especially as you are just starting to build your email list, is that the Free account offers marketing automation through workflows. MailChimp is no longer just for sending email blasts, but now you can send tailored messages to an individual that directly relate to the information requested or downloaded from your website. Automation through creating workflows is the secret sauce to saving time and energy as you monetize your marketing.

Let’s get started – a MailChimp Glossary

Assuming you have already created your MailChimp account, you will see across the top navigation, four options: Campaigns, Templates, Lists, and Reports. Let’s take a quick look at these one by one for context before we jump into the tutorial for setting up your automation sequence.

Campaigns: This is where you Draft and Published emails and workflows exist. The Campaigns tab is where you will design and send your emails.

Templates: Templates are where the layouts of your emails are stored. When you create a campaign, you can save the email design as a template or use a preexisting template from MailChimp.

Lists: Lists are what MailChimp calls the place where you collect your subscribers. You can have numerous lists and within each list you can create different segments to ensure the right message goes to the right person every time.

Reports: After you click send on a campaign, MailChimp starts collecting stats. Here you can see open and click rates, unsubscribes, and other valuable data for your business.

Getting Started with MailChimp Automation

Now let’s go through the process together of setting up your complete automation sequence. Below I will take you step by step through:

  1. Setting up your List
  2. Creating and embedding a form into your website
  3. Customizing your Welcome Email for new subscribers
  4. Creating an automated sequence of emails to help introduce yourself and services and to convert new subscribers into paying customers

Step 1: Setting up an Email List of Subscribers in MailChimp

As mentioned above, lists are where your email subscribers are housed. You may decide to have a list for your clients and one for website leads or you may have multiple lists for conferences you attend and folks interested in very specific segments of your business. To start, we are making one list that is specifically for individuals who download a lead magnet or content upgrade from your website.

Click Lists from the top navigation then Create List.

MailChimp Automation Tutorial

From here, if you are just getting started, you will want to Create a New List. There is also the option to create Groups within an Existing List, which is how we will segment leads for specific content downloads where you will want messaging targeting their interests being sent their way. Groups allow basically create sublists with overlapping subscribers.

For now, just click to Create a List.

MailChimp Automation Tutorial

Here enter in your:

  • List name (Website Subscribers)
  • Your Default From Email Address (Where you want replies going)
  • Default From Name (Include your actual name here and if needed your business name, too)
  • And remind people how they signed up for your list (each list will most likely have a different reason why the
  • individuals are on the list).

Additionally, you will see your contact information. A physical address or PO Box is required by law to meet the Anti-spam requirements of the US CAN-SPAM Act. If you work from home, I recommend as you implement email marketing into your business, setting up a PO Box. Unless your list is only made from family members, you don’t want everyone knowing where you live!

Click Save to continue.

Step 2: Create a signup form.

Now that the list for website subscribers is completed, you can go ahead and create a Signup form to embed on your website.

MailChimp Automation Tutorial

First we will want to customize the form fields and options. Afterwards, we can embed a form into your website.
Click Select next to General Forms.

MailChimp Automation Tutorial

On the next page, we are going to edit the fields for the contact form. Here you can add fields, or hide fields. The default is Email, First Name, Last Name.

I recommend reordering the fields and removing last name. For forms like a content upgrade asking for just a bit of information is great. You don’t need to inundate the new subscriber by asking them everything about themselves!

MailChimp Automation Tutorial

The next tab, the Design It tab, allows you to customize your colors to match your brand standards. Click through the different options here to customize each element. As you work through the Signup form settings, the customizations will automatically save to your account.

Once your form is customized, it is time to customize the response emails.

Step 3: Your Confirmation and Welcome Emails

Now, the flow for MailChimp, and this is fairly common for all email sequences, is that once an individual fills out their information, they need to confirm their email address in order to be added to the email list or to gain access to a resource. The email confirmation and welcome email are all customizable within the General Form Settings.

Let’s go step by step through these options.

First, select Signup thank you page from the Forms and response emails dropdown.

MailChimp Automation Tutorial

Here, we will customize the form someone sees directly after they enter their name and email in the form. We will want to change a few elements on this page. Conversely, you could also create a thank you page directly on your website. At this point I do NOT recommend providing the lead magnet link. Within MailChimp, you need to first have the subscriber confirm their email address and then you can continue marketing to them in the future. If they don’t confirm their email, you won’t be able to send follow up emails.

On the Build It tab of the Sign Up Thank you page, use the Drag and Drop editor to add a branded image as the header of the page. Hover over the form title and click Use Image to upload and select a header image to use.

MailChimp Automation Tutorial

I also recommend editing the text on the page to be more specific about your Lead Magnet information.

MailChimp Tutorial for Automation | Email Marketing Automation | How to set up a welcome series in MailChimp | MailChimp forms and Lead Magnets | MailChimp Tutorial

At this time you can also change the colors to match your brand standards.

Please note, the header image and some design elements carry throughout the entire customization process. For example, if you load the header image in the form settings rather than the thank you page, the header image should automatically load in other settings.

The next element of the sign-up sequence is the Opt-in confirmation email.

Select Opt-in confirmation email from the Forms and response emails dropdown.

MailChimp Automation Tutorial

From here you will see the standard text for the opt-in email.

All of these elements within the email, as well as your Subject line can and should be updated.

  • Subject line – The Default is: *|LIST:NAME|*: Please Confirm Subscription. Please change this . Something along the lines of Claim your Free Resource or in my example, Confirm your Email to Receive Free Download
  • Within the body of the email be sure to reference your Lead Magnet.
  • To adjust the “Yes, Subscribe Me To This List button text, select Translate It.

MailChimp Automation Tutorial

Click Save Translation Settings to save your new button text.

Hint: all button text is in the “Translate It” settings

MailChimp Tutorial for Automation | Email Marketing Automation | How to set up a welcome series in MailChimp | MailChimp forms and Lead Magnets | MailChimp Tutorial

The next part of the MailChimp sequence is the Confirmation Thank you page. Select this from the Forms and response emails dropdown.

As the subscriber has confirmed their email address, it is now alright to share your lead magnet with them. I recommend at this point, adding the resource as a PDF onto your website. If you use WordPress, Click Media > Add new and upload the PDF. To actually design this content upgrade, you can use powerpoint, word, Canva, or really any other tool that you feel comfortable with. What you will need to do once you load the PDF to WordPress is copy the URL of the resource.

Copy this URL and then Paste it back in MailChimp in the setting for “Instead of showing this thank you page, send subscribers to another URL,” then Click Save.

MailChimp Automation Tutorial

The last step in the Mailchimp sequence is to create the Final Welcome Email.

Select Final Welcome Email from the Forms and response emails dropdown.

The Most Important element on this page is to select the checkbox for Send a final welcome email.
Items to update in the Final welcome email:

  • Select the checkbox for Send a final welcome email
  • Edit the subject line (default is: *|LIST:NAME|*: Subscription Confirmed)
  • Edit body of email to include the link to the Lead Magnet PDF.

MailChimp Tutorial for Automation | Email Marketing Automation | How to set up a welcome series in MailChimp | MailChimp forms and Lead Magnets | MailChimp Tutorial

PHEW! That was a lot of steps! But now you are all set to embed the form on your website!

Step 3: Embedding your Form on your website.

Now we’ll grab the code we need to embed the form into your website. Click the link for signup forms again and this time, select Embedded forms.

MailChimp Automation Tutorial

Here you can customize the Form which will be embedded on your website. Within the Embedded forms, you can choose from a variety of layouts. I recommend collecting BOTH the name and email address of your subscribers as personalized emails not only have a higher open rate, but also a higher conversion rate. Sure you could argue that there may be fewer signups, but I would take a more engaged audience any day. Due to this, I recommend utilizing the Classic Form rather than the Super Slim or Horizontal layouts.

Here, Edit the Form Title so it clearly identifies what will be downloaded or what action will be taken once someone provides their information. The example below has “Download your Ultimate Guide to Email Sequences” as the title.

MailChimp Automation Tutorial

At the bottom right of the page you will see the embed code. This is the actual code that you can then copy and paste onto a page of your site! Mailchimp does have a plugin that you can use to easily embed forms using shortcodes on your site, but below I walk through embedding this form on a webpage using the full code provided.

When you are editing a page on WordPress, click the “Text” view to insert html.

Scroll to where in the content you would like your form to exist and paste the code that you copied from MailChimp. Once you click Publish, your page and form will be good to start collecting leads!

MailChimp Automation Tutorial

And the published page!

MailChimp Automation Tutorial

What next, you ask? Creating the automated email chain!

The automated email sequence in MailChimp or a workflow is the perfect way to introduce yourself, your brand, a course or promotion, and educate your new subscribers before you add them to your newsletter or broadcast campaign.

You may be asking why you need to now add the subscriber to an automated email workflow after sending them multiple emails to confirm their email address and then send them an offer. Think about the first time you meet someone and learn from their business or the first time you sit down with a coach, counselor, or educator. You want to understand who they are and why you should trust them.

Creating a relationship online should follow that same process – you need to earn the trust of your contacts. The average consumer requires 7-14 touches before they are open to making a buying decision. Social media and writing meaningful blog posts is one way to continue building a relationship with your tribe, but emails are another way. By adding someone directly to an email sequence in MailChimp, you are putting your best foot forward in the process of converting a free download into a paying customer. These initial emails should look just like the initial conversations you have with prospects. You need to introduce yourself, educate, explain your services, educate some more, and close the deal.

A complete guide on structuring your Welcome email sequence along with prompts to write your own emails are available for download below!

[convertkit form=5077703]

Are you ready to make a lasting impression? Let’s jump in.

Step 4: Creating an Automated Email Campaign.

At this point we already have our List created and our opt-in and welcome email structured. Now it is time to create the MailChimp Automation Campaign. Just like other campaigns in MailChimp, automation campaigns live in the Campaigns tab of your account.

In the upper navigation, click Campaigns > Create Campaign > Create an Email.

From here, select Automated and in this case we will want to select the Welcome New Subscribers option.

MailChimp Automation Tutorial

Within the Welcome new Subscribers automation within MailChimp, there are currently 3 selections: Welcome message, Onboarding services, and Educational series. Honestly, each of them works the exact same, they just are preloaded with different sample emails.

MailChimp Automation Tutorial

In this tutorial, just select the Welcome message option, name your Campaign, and select the list you just created. As you will see in the next few steps, each of the campaigns are customizable to act however you wish and to include however many emails you want to build!

I’ve found that having a blank template at times is easier to set up instead of editing the information that already exists.

After you Click Begin, you can start your customization of the MailChimp Workflow.

Step 5: Customize your Welcome Email within the Automation workflow.

We are almost there! Kudos for following along.

MailChimp Automation Tutorial

The first step is to click Design Email on the first email that has been already created in the flow. Once you click Design email, you can edit the name of the email, your subject, the preview text, and your from name and email.

Tip: Email subjects are the key to getting folks to read your email. Don’t be afraid to jump in and test a new subject line if you think something may lead to more opens. Most important, however, is to be descriptive. People don’t like feeling as though they’ve been tricked into reading something. Questions also work well, as do tips, tutorials, personal stories, etc.

Once you’ve filled out this information, click next and select your Template. MailChimp has a lot of wonderful templates that are drag and drop, or you can make your own. I recommend using a simple template for all of your email marketing. This makes the branding very straight forward and aides in brand recognition. If you already have a campaign created for a newsletter broadcast, you can jump back over to that campaign and click to save the email as a template.

Because it is a simple layout, this time I selected the “Follow Up” layout.

MailChimp Automation Tutorial

From here you can design your email!

Now remember, just like when you are first meeting with someone, you want to know a bit about their background and story. This is the perfect place to add that information. MailChimp’s intuitive drag and drop email builder makes it fairly straightforward to add content and images.

As you can see below, I’ve added a logo, deleted the image block from the template, and updated content. Once this is complete, you can click “Save and Return to Workflow.”

MailChimp Tutorial for Automation | Email Marketing Automation | How to set up a welcome series in MailChimp | MailChimp forms and Lead Magnets | MailChimp Tutorial

Step 6: Building Out Additional Emails and Workflow Settings!

Once you’ve completed your first email in the MailChimp Automated campaign, I recommend adding a handful more to ensure you are providing the absolute best content right when you are starting a relationship with the new subscriber.

So I’ll leave you to creating those emails. Again, you want to be as educational as possible, but to really start seeing sales quickly, there need to be some prompts to either learn more about your services or products. The complete guide to creating your emails and monetizing your site is available for download below.

 

[convertkit form=5077703]

 

As for the additional settings within your workflow, we have the Trigger, Schedule, Segment, and Action.

MailChimp Automation Tutorial

Trigger: In this case, you’ll want to adjust the trigger for your additional emails. It is okay if you would like to send an email out every day, but this may be a little overwhelming for a new subscriber. I recommend setting the Trigger to 2-3 days for your follow up messages.

Schedule: This great feature allows you to specify which days of the week and time ranges you would like to send your follow up messages. Perhaps you always want to refrain from sending emails on Sundays, or between the hours of 11pm-5am, you can adjust that here. Take a look at reports from your industry about the best days and times to send emails – you may find some results surprising!

Segment: If you’ve created segments within your list, here is where you can specify what segment the email should be sent to. This feature is helpful for future offers once you’ve learned more about your audience. Maybe some people are just getting started whereas others are experts in your field. It works well to send a different message to each group.

Action: You can also specify something to happen after an email or email chain is sent to an individual. More advanced features here are available in the paid accounts.

And with that… You know can create a list in MailChimp, structure and optimize a form, as well as the opt-in and welcome emails, embed the form on your website and create your Welcome Series automation email chain in your Free MailChimp account! In the comments section, please share your link for your forms and Lead Magnet so we can take a look!

 

Best of luck!

MailChimp Tutorial for Automation, Email Marketing Automation, How to set up a welcome series in MailChimp, MailChimp forms and Lead Magnets, #MailChimp Tutorial #emailmarketing

MailChimp Tutorial for Automation, Email Marketing Automation, How to set up a welcome series in MailChimp, MailChimp forms and Lead Magnets, #MailChimp Tutorial #emailmarketing

I’ve always had a touch and go relationship with our email list. Right out the gate I added every business card I received to my list, but soon the email frequency dwindled and ultimately died when I found that I didn’t have enough content to share! Soon a year passed, then I jumped back into sending emails followed by another 2 year hiatus. Each time I started sending emails, I received positive feedback from my list, increased traffic, and most importantly, new sales. the downfall was that I also alienated individuals because they simply forgot who I was. Learning from my years of wasted opportunity using my email list, I’ve learned some very valuable lessons that can help you kick start your email marketing most effectively.

Below I’ve outline the 4 steps to email marketing: Building your list, Writing your email, Optimizing your subject line, and Mistakes to avoid. You’ll notice as you read through that subject lines and consistency do appear most frequently in these steps. Being consistent is half the battle and once you have an email marketing program in place, optimizing your subject line can have the biggest effect on the open rate and sales from your emails.

STEP 1: Building your Email List

While everyone is focusing on building a strong social media presence, others tend to forget about the importance of email.

Your email list plays a big role in your marketing campaign. It can help you build relationships with your target audience, generate buzz about your business and attract new customers. That said, it makes sense to continuously grow your email contacts.

Interested to grow your email list and grow your subscribers? Then you came to the right place. In this blog post, we’ll be sharing with you some effective strategies on how to get more email subscribers. Follow the tips below to get your first 1,000 subscribers.

Place a subscription box on every page of your website

Most website owners think that people would first access the home page before navigating through the site. But that’s not always the case. They may check your products, scroll through the “about us” section or any other page on your site. You can use your website to generate more contacts by adding a subscription form where your visitors can sign up. Be sure to place the form at the top of the page to make it easier for people sign up. Survey revealed that sites that place sign up boxes as part of their top banner perform better as compared to those located at the footer area. In order to get people to subscribe to your newsletters, make sure your sign up box is a prominent feature of your website. The more visible it is, the more subscribers you’ll get.

As a marketer, you need to answer the question most people ask: Why would I subscribe to your email list if I can just follow you on Facebook? To urge people to subscribe to your newsletters, let them know that you offer subscriber-only content. Also, don’t forget to mention how often they’ll be receiving emails. Setting expectations upfront helps reduce unsubscribe rates.

Tip: I’ve decided upon ConvertKit as my go-to list building tool. It is a very straightforward interface to create forms, landing pages, incentive downloads, and corresponding sequences. Additionally, there is quite robust tracking, a definite plus! You can learn more about ConvertKit Here (*affiliate link).

Content is king

You won’t have a hard time getting people to sign up for email updates if you have great content on your site. As a marketer, it is your responsibility to constantly supply your readers with fresh, relevant and informative content. The best marketers for your products or services are the people who are already using them. For subscribers who have been on your list for a very long time, a discount or a small incentive would get them talking. Encourage them to share your list with their family and friends.

In Practice: Don’t just assume that you can’t reuse your blogs, correspondence with clients, or recent presentations. ALL of these have the potential to make in-depth content that can then be shared as resources, email campaigns, social media posts, videos, etc. Check out this guide on Repurposing Content as it can save you time and energy as you increase your online exposure. 

Social networks

Another way to build your list is by using social networking sites like Facebook and Twitter. Due to the viral nature of Facebook, it pays to add a subscription form on your page. Be sure to include a sign up link to your email list on the “About” section of your page. For an added boost, you can also add it on your personal account and tell your family and friends about it.

Offer an incentive

People love receiving free stuff. If you can give them something like a free trial of one of your products, a free ebook with useful information or access to an exclusive video, you’ll make an impact to your target audience. When done correctly, it can help you build a relationship with your audience and grow your email list.

Your offer should be interesting enough to your ideal customers. Find out more about your target audience and know what’s keeping them up until 3:00 am.

In Practice: My main incentive offer is our Free Resource library. You can get to this a few ways – either the link in our navigation or from the home page. Making this very obvious for site visitors increases the number of new email subscribers you can receive from your website.

Run a contest

Social media contests are one of the most effective ways to get email addresses from folks who want to hear from you. You are free to hold whatever contest and on any social media channel you want. But since majority of the adult population has a Facebook account, you might want to start there. Also, ask people to enter their email address in order to participate.

STEP 2: Writing your Content

Tips to write better email | write better email marketing for business

You’ve spent a significant amount of time writing an email that people will hopefully open and read. You’ve racked your brains for the best subject line. You’ve polished each sentence. Now, you’re finally ready to hit “send”. For some reason, you aren’t effectively grabbing the attention of your audience. You’re not getting a response from them either.

This blog post looks at strategies to help you craft an effective email marketing copy that converts. Follow these tips to ensure that your email is effective, clear and successful.

Write a meaningful subject line

Most professionals receive 50 to 200 emails a day. With that volume of email, it can be easy to overlook some important messages. If you want your email to be opened and read, then write an informative subject line that will give recipients an idea about the content of the email.

A clear subject line will capture the attention of the receiver and give busy professionals a concrete reason to read the message. Take a moment to write a subject line that accurately describes the content before you hit “send”.

A newspaper headline has 2 functions: 1. it sums up the content of the article; 2. it captures people’s attention. Based on this headline, you can decide whether or not you want to read the article. Your email’s subject line should also do the same thing.

If you have a very short message to convey and can include all the information the person need in the subject line, even better.

Struggling to write a subject line? I recently wrote a post with tips to create an award winning headline here

Keep it simple

People are more likely to read short and concise emails. Keep messages clear and brief. Use as few words as possible, but make sure that it contains all the important information. Also, focus on one particular subject per email. If you need to talk about a separate topic, then write another email.

We’re all busy. And if someone opens your email, this is your chance to get the message across. Don’t ruin it with poor content.

No one wants to read a long, ambiguous email. So get to the point and keep your word count low. Also, use simple English and steer clear from technical lingo.

Be personal

Just as you would in a letter, it is polite to add a salutation before jumping straight into the text of the email. But be sure to address the person appropriately.

If you are sending an email to a prospective client, then you want to address him as Mr. Johnson. Meanwhile, if you are writing to a friend, starting the email with Dear Mr. Johnson would be too formal. In this case, “Hi Bob” is the best way to go.

Email is usually the way professionals communicate, but that doesn’t mean that you should sound like a legal document or a spammer. The content should feel as if it came from actual human being, not a machine. While it’s good to keep the message short and brief, including a personal note can help warm up the conversation.

Tip: Back to ConvertKit (or any other CRM).. make sure that you are trying to capture both the first name and email address of your subscribers. Then, whenever possible, use the NAME embed code to automatically personalize your emails. 

Proofread

Your emails are a reflection of your attention to detail, values and professionalism. The last thing you want is to send an email that contains embarrassing spelling mistakes, horrible grammar mistakes, lack of proper greetings or one that is written in bright colors. Make sure you edit and proofread your email for grammar, spelling and punctuation mistakes before sending it.

STEP 3: Increase your Open Rate

Tips for businesses to increase open rates with email marketing

Email marketing is considered as an important part of a business’ marketing campaign. It has one of the most effective ways to engage with your prospects and customers. Plus, it provides the highest returns on investments.

Open rates give you an idea as to how your campaign is doing. If the open rate for your email program is better than the average, then good for you. But if your open rates are getting worrisome, you might want to look for ways to improve it.

Here are some easy ways to increase your email open rate.

Create an interesting subject line

If there is one opportunity to convince recipients to read the email, it is the subject line. After all, it is the first thing they see on any email. Your subject line must be clear and concise. It should tell readers what to expect from the email.

A good subject line is the key achieving better open and response rates. Since most people receive several emails in one day, they only need a few seconds to decide whether or not they’re interested to read the email. If your subject line is not interesting enough, people are less likely to read it. Also, make sure that your subject line is short enough that recipients will be able to read it at a glance.

Make it personal

You’ve spent so much time collecting people’s first name and email address, now is the right time to put them to use. Personalization has been proven to drive engagement and convert more leads. It is also a good idea to send your emails from a person or an employee, rather than from the company.

Studies show that subject lines that contain the first name of the subscriber boosts open rate every time. This is a subtle trust builder and an instant attention grabber. Make sure you personalize subject lines with first names.

Timing is key

Timing is everything in marketing. If you send emails too early in the morning or too late at night, they can get lost in the shuffle of other emails. If you send it too late in the afternoon, they may decide to put off reading until the morning since they might be too busy accomplishing some tasks before going home. The best time to send emails is during lunch or after work, when you know they’re reading.

If your campaign has a B2C focus, your audience may have time to check their emails after work or during lunch break. If you are running a B2B campaign, it might be best to send emails early in the morning or in the afternoon. Your goal is to send an email exactly when the recipients are checking their inbox.

In Practice: Honestly, every business and every tribe is different. You may find that your emails with promotions receive the highest open rates on Tuesday’s, but your newsletters sharing blog posts have the highest open rate on Sunday’s. One recent study stated that Friday emails had the highest open rate, but Saturday emails had the most conversions. MailChimp has another study that states Tuesday and Thursday are the best to send emails. It really just depends on your market and your promotions. Don’t be afraid to play around with different days of the week and times of day. 

Be consistent

Send too frequently and you may end up losing subscribers. Send too infrequently and you may cause your readers to stop interacting with your email. Send your emails at a consistent frequency to build your email reputation. A good rule of thumb is to send no less than 1 email a month and no more than 1 email a week unless it is for a specific promotion.

Clean up that dusty old email list

Most businesses are so determined to expand their email list that they tend to ignore the open rate. It doesn’t matter if you only have a small mailing list, as long as it is filled with engaged subscribers. It’s a good idea to remove inactive subscribers periodically.

STEP 4: Email Mistakes to Avoid

Email marketing mistakes to avoid for small business

Email marketing isn’t dead. In fact customer acquisition has quadrupled over the past 4 years. This goes to show how effective email marketing is for small businesses. That’s great news, provided that your emails are being read by the recipients.

In order to make sure that you’re getting the most out of your marketing efforts, you have to focus on what’s killing your open rates and find a way to fix them. While some mistakes are harmless, the following mistakes could be costly.

Poor frequency

While a flood of emails may distance the customer you’re trying to attract, the same reaction can also be expected if you send emails on an inconsistent basis.

Have a consistent enough cadence that your subscribers would be thrilled to receive an email from you, yet relaxed enough that they don’t wonder whether or not you’re still sleeping at night.

Forgetting to send emails at important events

The introduction of new products or services, promotions and events your business will be holding are some examples of email worthy announcements. If you have an important event to cover, make it a point to create a multi-email campaign around it.

Tip: I always recommend clients put together a content calendar as a way to visualize their entire year. In our model, as presented in Blogging Your Business, your blog is at the center of your marketing efforts. You want to make sure your blog posts are Timely, Relevant, and Authentic. This content then can be shared across all of your other marketing efforts from social media to email marketing, and even offline presentations. Creating the content calendar keeps you aware of external events and holidays that can affect your business. 

Poor subject lines

Subject lines are your first impression to every email recipient. They have to be clear enough that people know why you’re sending an email, short enough that they fit the screen of tablets and smartphones and enticing enough not to give away the entire email. Also, be cautious about using words and phrases that could mark your email as SPAM.

Unreliable email list

Whether you’re emailing inactive subscribers, not removing hard bounces or collecting bad data, having an unreliable email list can affect your open rates.

The key to a successful email campaigns is clean data. Make sure that all customer information is valid and up to date. Hard bounces should also be removed from your database.

Additionally, 43% of email recipients click the spam button based on the sender email address and name. So, it’s extremely important that the recipient knows who you are and are expecting to receive emails from you.

I invite you to register for my free workshop on The Secrets to Creating Content that Sticks.

Please click here to register today!

Optimize email marketing | Email marketing tips | How to use Email Marketiing | Email marketing for business

Optimize email marketing | Email marketing tips | How to use Email Marketiing | Email marketing for business

Optimize email marketing | Email marketing tips | How to use Email Marketiing | Email marketing for business

 

Emails are the most commonly used communication tool in business today. Businesses, big and small, use email to communicate with their clients and customers. Wouldn’t it be great if every customer and client reads and responds to your email? Unfortunately, most people only read the subject line.

Here are some tips to get your emails noticed and read. Use these tips and you’ll notice an increase in your open and response rates.

Subject line matters

Most people are so focused on the body of the email that they don’t give the subject line much thought. In order to get your email noticed and read, you want your subject line to stand out. Remember, this will be the first thing recipients see when you send an email. If you use generic emails, then you are less likely to get a response. This is especially true if the person receives about a hundred emails a day.

Be specific

Mention in your email what it is specifically you want the person to do. Do you want him/her to click a link to learn more about something? Do you want the recipient to connect you with someone? Or do you want the person to meet with you? Be clear about what you’re asking for.  If the recipient doesn’t know what you want, even after reading the email, he/she likely won’t respond.

Keep it short and simple

Long emails can look intimidating. No one wants to wade through long paragraphs looking for important bits of information.

When it comes to emails, the shorter the better. If possible, limit your message to 3 – 5 sentences. Your emails won’t stand a chance if it takes longer than a few minutes to read. Be considerate of the recipient’s time.

Pay attention to the time of the day

Email is a great way to reach out to your clients or target audience because it feels like a non-intrusive way to get a hold of someone. After all, it will be in their inbox and they’ll see it once they check on their email. But with emails coming in almost every hour, the one you sent last night can easily get lost in the fray.

To improve the chances of your email getting read and responded to, you want to send an email when the person is actively checking on his/her email. Early in the morning, during lunch break or during office hours is the best time to send an email.

Email marketing tips | How to get Email Marketing working for you | Increase email open rate

Email marketing tips | How to get Email Marketing working for you | Increase email open rate | Tips to get your emails open and read

Email marketing can transform your marketing efforts. Think about it… A Facebook post is hardly seen by the people who Like your business, ads are expensive, and on other networks you need to be posting multiple times per day to even make a mark.

Emails on the other hand, go straight to your client’s inbox and 20-40% of recipients open the email. You are able to provide more information and target specific promotions for each type of individual on your list.

What tools can you use to make email marketing easier to manage?

I highly recommend using ConvertKit. ConvertKit allows you to create sequences for your different email segments and has the ability to automate moving a subscriber from one list to another without you even needing to log into the account. Best of all, through their interface, you can create landing pages, forms, and customize the look and feel of your marketing collateral.

Download your Free Guide to Email Marketing here.

So what if you don’t have an email list yet?

“Early on when you’re growing your list it can be hard to know who to target and where to find
them online. You usually start by writing blog posts to no one. And it sucks. It’s really weird to
write posts for an audience of zero. I think you should start by writing to an audience of ten.
The 10 person rule is where you start by identifying 10 people you know personally who can
benefit from your writing. When I started out I was teaching about designing iPhone apps. So I
would think through my friends and co-workers and list out 10 names of people who want to
learn to design better apps. Let’s see, 3 developer co-workers who build apps on the side, a designer
friend who is great at web design, but doesn’t know anything about apps… And so on.

Don’t stop until you have ten actual names listed out.

If you can’t get to ten people you know personally who would benefit from what you may want
to teach, you may want to re-evaluate your audience choice. Or make some new friends.

Next you email each of them personally and ask them three questions:

  1. What’s your biggest frustration when learning about [topic]?
  2. What websites, blogs, or forums do you visit now to learn about [topic]?
  3. I’m starting a new site to teach [topic]. I’d love for you to be one of my beta readers. Interested?

You may have even better results if you split this into two separate emails. Questions 1 and 2
would go out in the first email to start a conversation, then if they’re interested you ask question
If you do this right you’ll finish the exercise with 10 new email subscribers, a list of exactly
where your target audience hangs out online, and material for your next 5 to 10 blog posts.”

To learn more about growing your email list, download your Free Guide to Email Marketing here.

How has email marketing transformed your business?

Surefire way to transform your business with email marketing

[This post contains affiliate links]

EmailMarketingTipsYou’ve spent a significant amount of time writing an email that people will hopefully open and read. You’ve racked your brains for the best subject line. You’ve polished each sentence. Now, you’re finally ready to hit “send”. For some reason, you aren’t effectively grabbing the attention of your audience. You’re not getting a response from them either.

This blog post looks at strategies to help you craft an effective email marketing copy that converts. Follow these tips to ensure that your email is effective, clear and successful.

Write a meaningful subject line

Most professionals receive 50 to 200 emails a day. With that volume of email, it can be easy to overlook some important messages. If you want your email to be opened and read, then write an informative subject line that will give recipients an idea about the content of the email.

A clear subject line will capture the attention of the receiver and give busy professionals a concrete reason to read the message. Take a moment to write a subject line that accurately describes the content before you hit “send”.

Keep it simple

People are more likely to read short and concise emails. Keep messages clear and brief. Use as few words as possible, but make sure that it contains all the important information. Also, focus on one particular subject per email. If you need to talk about a separate topic, then write another email.

Be personal

Email is usually the way professionals communicate, but that doesn’t mean that you should sound like a legal document or a spammer. The content should feel as if it came from actual human being, not a machine. While it’s good to keep the message short and brief, including a personal note can help warm up the conversation.

Proofread

Your emails are a reflection of your attention to detail, values and professionalism. The last thing you want is to send an email that contains embarrassing spelling mistakes, horrible grammar mistakes, lack of proper greetings or one that is written in bright colors. Make sure you edit and proofread your email for grammar, spelling and punctuation mistakes before sending it.

 

Online MarketingWith the huge amount of information online and online companies popping out of the woodwork, capturing the attention of your target audience can be a challenging task. This can be daunting, especially for small business owners. But the truth is that you don’t have to spend a huge sum of money in order to get the word out about your business.

Having a small marketing budget doesn’t mean you can’t generate results. Here are a few online advertising strategies that you can use, even on a shoestring budget.

Know your target audience

Figure out your target market first before you spend a dime on marketing. You are likely to waste your time and money if you start marketing before you have a clear customer profile. Ask yourself, who will be most interested in your products or services? Male or female? What is their age group? Once you have a thorough profile of your target audience, that’s the only time you can start with your marketing campaign.

Email marketing

Email marketing can help you earn more traffic and conversions as long as you’re willing to put in the time. However, people don’t just give their email address to anyone. So you’ll have to think of some strategies in order to get people to subscribe to your newsletters.

Social media marketing

It wouldn’t cost you anything to establish your brand on most social media platforms, but don’t be fooled into thinking that social media marketing is easy.

A solid content marketing is essential if you want your business to succeed. The most successful companies are the ones who post and share things that are interesting to their audience. You may not have a lot to offer in terms of discounts and giveaways to lure in new customers, but you have great contents to share.

Blog

Helping people before they need your help is an excellent marketing strategy. Not only will it help you get the attention of your target audience, it can help you build a relationship with them. Make sure that you provide them with useful tips, industry news and good content that is relevant to them.