Business of all sizes use Twitter for a variety of reasons – provide information, interact with their followers, promote their products and services, generate leads and monitor conversations about their company.
Maintaining an effective Twitter presence can be a powerful part of your marketing strategy. Despite its growing relevance, a lot of small businesses are still not using Twitter to its full potential.
In this blog post, we’ll teach you how to turn 140 characters into online marketing gold. Read on for some useful tips on how to use this popular social media platform for business and marketing.
Engage in two-way conversations
Twitter is a great platform to reach your audience. As a business owner, your goal for using social media is to build a community around your brand and to foster relationships.
Don’t go overboard with promoting your business. If you do so, people will stop following you. Keep an eye out for particular issues you could help with. Join the conversation and feel free to give some tips and advice.
Retweet
The last thing you want is to bombard people with tweets about your business. It is worthwhile to retweet particular tweets from other users that you find particularly useful or interesting. Sometimes, this encourages people to follow you. Plus, retweeting shows your followers that you’re also willing to share tips and advice, and you’re not just about flogging your products and services.
Customer service
80% of customer service interactions take place in social media. In fact, a lot of people post complaints and product queries on Twitter. Twitter is a great tool for customer service because it allows you to resolve issues in real time. Be sure to respond in a polite and professional manner. Don’t forget to thank the customer publicly once the problem is resolved.
Make twitter a daily activity
Social media marketing success does not happen overnight. You need to spend time posting updates, responding to DMs, thanking new followers, following new accounts, liking and re-tweeting other content and responding to other users.
Because twitter moves so quickly, it is not something you can handle whenever you have the time. Daily postings and engagement is important. Otherwise, people will forget about you.
