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The Power of Video Marketing

In the age of the internet, marketing has been truly transformed. Social networking and blogging strategies that use search engine optimization (SEO) are the most typical methods of marketing online, but there are other creative ways to market your website or business on the web, including video. YouTube is the web’s top site for streaming user-generated video content, and has been used as a springboard for many successful entrepreneurs and businesses. You can find a video for just about anything on YouTube.

YouTube has viewers from every walk of life; it’s an extremely effective way to get your content seen by a wide array of people. When you do blogging and social media people are just seeing your picture and reading your posts, when you do video people can truly connect with you. Some videos become so popular so fast, they’re more commonly called “going viral”, people who aren’t avid internet users have heard about them. Viral video marketing is a great way to get yourself noticed by a huge amount of people in a very short amount of time. This is great news for any freelancer or business that is looking to get its name out there!

The art of viral marketing is a tough business, and not easy to crack. With a rumored 50,000+ uploads each day to YouTube, it’s difficult to get your video noticed right away. Some videos become viral naturally through great content, and even more still become viral through detailed planning and effort. With the help of blogs, forums, social networks, email, and word of mouth, videos can become viral rather quickly. This is not without work, however.

The benefits of Internet Marketing along with Video Marketing are never ending. Not only will you reach a large amount of diverse people, but your company’s name can become the topic of many conversations overnight. If your video becomes viral, chances are people will discuss it with their friends and family who they think might find it interesting. Thus, viral video marketing is a highly effective way to get your brand name into the world, or keep it there.

With the resulting traffic that is sure to head to your website, your business is sure to grow as people become more acquainted with your products. Fact; I have had over 5 people I have personally done videos for and put up on YouTube and their social media and they have seen results right away. Either it was purchasing of a product, sign up for an event, or new client in the door. You can see how important it is for your business so now I challenge you to start with your video blogs and YouTube channel. It is so much fun trust me! Please let me know if you have questions about videos I would love to assist you in this new journey!

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Fun Video with Animoto

This is my sales pitch! I am looking for businesses who need help managing their social media or would like a 2 hour consultation for $50. Here is a fun video I created with Animoto. Enjoy!

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The Art of Follow-Up

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Internet Marketing: Video with Animoto

This is a fun and fast way to create really fun videos. Here is one I did today just to see how it works, I will have more to come! To take a look at the system Animoto you can click on the Image Animoto - The End of Slideshows

Social Media Video Blog

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Secrets to YouTube

1)    Make your videos viral

2)    Use other social media outlets to post your videos like Twitter, Digg, Facebook, ETC

3)    Have a plan or theme for your videos

4)    Make sure the sound is clear so people can hear you clearly

5)    Keep your content engaging to your audience, make it funny and informative

6)    Keep your videos clean without too much conversation

7)    Have your logo and information (Video bumper) on each video

8)    Write down your goals for YouTube, what do you want to give and receive from it

9)    Use a good camera and editing tool. ( Windows movie maker, Camtasia are good editing tools, cameras any cannon or Kodak are great)

10) Make sure you are recording with an HD camera and publishing in HD so it is very clear for your viewers

11) Have a color scheme to your videos and stay congruent

12) MOST IMPORTANT BE YOURSELF, show your authenticity

13) Remember nothing is perfect online, it is better to get videos up rather than trying to look like Oprah, as small business owners we do not have a backroom stage crew

14) Practice before doing your video that you will post out into the Internet world

15) Think of doing an ongoing series of videos then think of making a product of those videos

16) Do more than just talk if you are doing a video longer than 3 minutes, be interactive and have handouts and pictures

17) Work hard on getting you videos between 2-5 minutes, after that it is hard for people to stay engaged. If you are creating a product or training that is different

18) Make a schedule for your videos, once people start to like you and follow you they will be used to a schedule, this also keeps you on track.

19) Have a creative sign off that people will remember and brands you

20) Ask for feedback from your viewers and have them leave comments

21) Work on bringing other people into your videos, clients, coworkers, friends, family so it is not always you

22) Do not use music unless you have permission

23) Remember the title of the video is just as important as the content

24) Use your keywords in your title and tagging in YouTube and other Internet outlets

25) Use tags in addition to the keywords, as this also get people attention

26) Do not stress over negative comments leave them, pay attention to them and see if it is something you need to change or someone just having a bad day

27) Use as many social networks as you can to get your videos out there, YouTube, Facebook, Twitter, MySpace, Digg, Delicious, ETC

28) Let your customers and email list know when a new video went out and ask them to share it

29) Add your videos to various communities and subject areas of YouTube for more exposure

30) Remember to thank people who post positive comments and see if you can do the same for them

31) It is ok if all your videos are not all huge hits, be patient and practice

32) Have a script or bullet points you want to make in your video

33) Use analytics tools like YouTube insight to track your sources and hits

34) Use the word “video” in your title

35) DO NOT MAKE YOUR VIDEO A SALES AD

36) Choose your thumbnail picture wisely. YouTube actually allows you to choose your thumbnail picture

37) You can delete comments on YouTube, so do not hesitate to get rid of those negative or rude comments on your YouTube channel

38) You can put up more than one video at a time

39) Be real, don’t try and fake something you’re not

40) Have FUN and focus on fun, and then it will be fun for others

41) Aside from your logo and website include a phone number and email people can reach you at

42) Watch others in your industry and learn from them both good and bad

43) Stick with your target market. You want loyal viewers

44) Do videos in different locations, office, outside, client project ETC. If using a webcam please make sure when you publish it that your lips are sync with your words

45) Make a YouTube Channel profile, it gives your viewers a personal touch

46) Do NOT cuss or use inappropriate language. Stay away from religion and politics in videos

47) Use props, costumes, pictures and other “organic” items in your video.

48) Create a video bumper with your logo and theme music before you start

49) Utilize other videos sites to get your videos posted

50) Specify your channel type, and have a clear sense of what you are offering on the YouTube channel’s main page.

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