Instagram is a social networking platform that allows marketers and business owners to use photos and videos to engage with their target audience. Having reached 150 million active users faster than any other platform, it is easy to see why you should consider it for your business.
In this article, we have compiled a few reasons why we believe you should use Instagram for your business. Check out 4 of them below.
Invite users to window shop
Since this app centers on the use of photographs, you can provide window-shopping opportunities for your target audience.
Instagram users are shopaholics. Attract your followers by giving them a sneak peak to your newest products. Also, find creative ways to showcase your products.
Targeted marketing
Hashtags allow you to reach users who are interested in your products and services. With Instagram, you no longer have to waste time and effort just to capture the attention of your target audience. You can search for hashtags and trending topics that are related to your business in order to find your target audience.
Mobile media consumption
The way people access the internet has changed drastically over the last decade. Not so long ago, people would rely on their laptop or desktop computer to surf the net. With the popularity of smart phones, more and more people are now using their mobile devices to go online.
Unlike other social media channels like Twitter and Facebook, Instagram thrives off of their mobile app. Since 89% of mobile media consumption comes through an app, your business will benefit from having an Instagram profile.
It offers better engagement
Instagram is a very interactive site that allows you to connect directly with your audience. A recent study by Forrester Research revealed that Instagram users are 120 times more likely to share, comment and like a brand’s post as compared to Twitter users and 58 times more likely than Facebook users.
