Social media is a powerful tool for businesses of all types. It helps you engage and connect with your audience and eventually establish a relationship with them. In addition to that, it also helps increase traffic to your website, increase brand awareness and ultimately, increase sales. However, social media is not perfect.
We live in a world where everyone has a voice. People can talk about their experiences, whether it’s positive or negative, with your business and post them online. Unless you’re perfect, you’ll have to deal with negative comments or feedbacks sooner or later. What should you do when negative reviews come in?
Here are 4 principles to guide the way you deal with negative comments on social media.
Do not delay
Negative comments and feedbacks should be addressed as soon as possible. Mind you, words travel swiftly on social network. This can damage your reputation so be sure to act fast.
Most people post negative comments online because they believe that no one wants to listen to them. Show your customers that you care for them and you’re willing to listen by responding quickly. Also, reassure them that you are willing to set things straight and solve the issue in the soonest possible time.
Own up to your mistake
We are humans, and we all make mistakes. If someone is complaining about your products or services, do not be afraid to say you’re sorry. Recognize the complaint, apologize publicly and then settle things privately.
Offer an incentive
Sometimes, offering a discount, free merchandize or business service can help calm the situation. If your product failed, replace it and offer discount on their next purchase. If it was a dining experience, refund their check. Try to make things right, even if it costs you. This is a great way of showing your customers how much you value them.
