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Social Media Plan 2021

In today’s blog, we’ll be covering six tips to create your healthcare social media plan for 2021. Yes, 2021! We are entering the fourth quarter already of 2020, and it’s really important to be proactive when it comes to your social media strategy. Because the more that you plan, the easier it is.

 

Social media review

You’ve heard of us talking about this a little bit throughout the year. We always like to do a quarterly check-in and just see what’s working and what’s not working.

So if you haven’t done your review yet, take the time this fourth quarter to really look at each of your social media platforms, (Facebook, LinkedIn, Instagram, Pinterest, Twitter, YouTube), you need to look at their Analytics. Look at each quarter, look at the whole year, look to see what posts have gotten the most engagement, and also look at your Google Analytics to see where that social traffic is coming from.

Are you getting a lot of website traffic from Pinterest or Facebook? Are you getting a little website traffic from Instagram, but you’re getting a lot of engagement? So really looking at each platform, what is working, and what’s not working on each one. Why? It’s because each platform has its own purpose.

Like with Instagram, you may get a lot more engagement, but you’re not gonna get a lot of traffic to your website; whereas Facebook and Pinterest, maybe you get less engagement, but more traffic to your website, so looking at those and looking at them individually and seeing what’s working. So that was number one, doing your social media review.

Content

So after you do your review, make sure you write down what content works the best, and figure out new ways to implement new content for 2021.

According to Tubular, by 2021, 80% of Internet traffic will be from videos, that’s huge, 80%. And a lot of that is done by the phones.

So you have to think of what types of posts you’re putting up. Are you doing more personal posts of you and your staff, patient testimonials, and short little videos? Are you doing doctor interviews, patient interviews, educational videos where you are talking, maybe you have a weekly FAQ section?

What are the types of content that you have put out over 2020 and what’s work the best? And then make a list of the content that you want to do more of in 2021 and things you wanna try.

So maybe you’ve just been posting, repurposing content from outside sources, which is great. It’s always good to share articles from your industry, Facebook loves that. But maybe you want to have original content. Maybe you should start blogging in 2021 and have that content go out to social media and drive that traffic back to the website. Think of different types of content that you want to implement into your social media plan for 2021.

Set goals

I know sometimes it sounds so like, “Oh, it’s just social media, we don’t need to have goals.” But you do. You need to really look at how many followers and likes do you have right now, and what’s that number you wanna get to. Sometimes, it’s not always the quantity, it’s more quality.

So you may have 1500 likes, but your engagement with them is amazing. So you may say, “Okay, I’m not really worried about growing my likes on my Facebook page, but I wanna reach even more people.” And so looking at those goals, maybe you tapped into Facebook ads a little bit in 2020, but your goal is to really master Facebook ads where you can see that return on investment, “I wanna grow my email list by 200 people in 2021.”

Well, you’re gonna grow that email list by creating really successful Facebook ads, you’re not gonna grow that email list by just posting. So setting those goals and looking at how you can utilize Facebook ads, Instagram ads, and making sure, looking at the kind of, if you’re new to the Facebook ad world, okay, you may be tapped into it or you boosted a post, but you really didn’t get anything from it.

Let’s dive into that a little bit more. What post did you boost, did you create a specific audience? Sometimes we have clients that say, “Oh, I tried the ad thing, it didn’t work for me.” But they have a brick and mortar practice in one city, but their ad is going out to everyone. So if you have a brick and mortar practice, you wanna make sure that you’re only doing a 25-mile radius and you wanna utilize the tools that Facebook provides you to set that target audience, that’s really important to make sure your ad is going to the right people. So setting those goals for your social media is a really important step.

Make sure you’re reaching your target market

So there’s a couple of ways you can do this. Obviously, a lot by trial and error of what platforms you’re posting to and where that engagement is coming from. You can also do a survey. You should have a patient database or an email list, and you can ask them what social media platforms are they a part of, even if you have, like your sign-in sheet at the front desk, add a couple of columns.

Where are you most active on social media? And just have Facebook, Instagram, and LinkedIn or Twitter, and then ask them. If you have a good relationship with your patients, they already know, like, and trust you, and they want to help you be successful because they’re coming to you for a reason, and hopefully they’re so happy about the results that they have seen with you, that they wanna be able to share your posts and tell their friends and families.

So if you are connecting to them on social media, that’s a great way to create those posts to talk to that target audience. You could also go a step further if you already have a large client database.  When you’re looking at those Facebook ads, you could upload a lookalike audience, so it will target people that have the same similarities as that list already.

If you’re putting all this time into Twitter and you’re putting up three or four tweets a day, and you’re following all these people, but you’re not getting any engagement, that may be a platform that you say, “You know what, this isn’t something that is going to work for us, we need to let Twitter go,” or “We’re only gonna post once per week, and we’re gonna focus our time on these platforms.” So just knowing where your audience is at.

If your audience is women and mothers, you need to be on Pinterest. You need to start creating those Pins, especially if you are an OB/GYN or an Endovascular Center that focuses on uterine fibroid embolization, you need to be on there because that’s where women are going.

Pinterest is a visual search engine, just like Google. The demographics on there are about equal, but women have a little bit higher presence on Pinterest, so if women are your target market, you gotta get on Pinterest and Instagram because that’s really where you’re going to reach them.

Look at your competitors

So you wanna see what are they doing. Facebook came out with page transparency about two years ago.

So if you go to a Facebook page on the right-hand side, it will say page transparency. That allows you to see what ads they have running and how they’ve been doing. You can kind of, in a way, spy on what they’re doing. This really gives you a good foundation of what’s working and what’s not working.

If you are an individual healthcare practice, like a Family Medicine Practice, you may wanna look at the larger hospitals of what they’re doing because that would help give you an idea of the content that they’re putting together, the ads they’re running, and then how you can tailor your own ads to reach your target audience.

So it’s really important that you’re always looking at those competitors, both in-state and out-of-state, nationwide, just so you can see, “Okay, well, we did a similar post, but they had a thousand likes and 15 shares and we didn’t have anything, why is that?” And so it allows you to see how things can be done as well. So that’s number five, looking at competitors.

Create your social media calendar

Once you have done all of these steps, you are now at the place, you have your notes, you’ve looked through everything, you have a good idea of what you wanna do, what you wanna implement, now it’s time to go back to that content calendar and create your social media content calendar for at least, at least the first quarter of 2021.

You are gonna create that, we will put a link to a social media content calendar that we use that you can make a copy of, and you’re going to in there put what networks you’re gonna work on, what resources you’re going to share from, what content ideas that you are going to implement, what videos you need to record, what goals you have? You wanna be able to run this many Facebook ads and put everything together.

So come January 1st, and hopefully, before that, you already have your social media posts written for January. You’ve already looked at what those national observance days are for the health and wellness industries so you know what topics you’re gonna talk about. You’ve already spoken to your doctors, your staff, your patients, and you have set up those times to interview them.

Using Zoom to do an interview call is awesome because you’re allowed to talk, they’re allowed to talk, and you can record that and then upload that directly into YouTube and use it as a social media post or as a blog post. So looking at what videos you want to implement and just having everything in that content calendar.

So come 2021, you are ready to hit the ground running and you are organized, so now, if you just do the first quarter of 2021, come February, you wanna start planning the second quarter, so you’re always about six weeks ahead.

And it’s important too because the industries are always changing, there are always new things coming up, and new news stories, so on your content calendar, you may have a place holder for an article or industry tip, and those are things that are gonna be more in the moment post. You may just schedule those a week in advance. But you wanna know your foundation, you’re gonna be able to know the National Observance days, again, the interviews, you can schedule those out, you can talk about, you put together the topics you wanna talk about, create those images in Canva, find that content that you wanna put with it. So you’re just making sure that you are ready for 2021.

Schedule a free consultation

If you need help putting this social media strategy together, we are here to help you. Head on over to socialspeaknetwork.com, and schedule a free consultation today and we can help walk you through what’s the best steps for your business to start and how we can implement a plan for you. So we are here to help you and we look forward to seeing your social media strategy.

SOCIAL MEDIA PLAN 2021

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Social Media Plan for Your Health and Wellness Practice for 2021

How to Maximize Your Social Media Presence During the Pandemic

The unprecedented COVID-19 outbreak has holed up a huge chunk of the global population in their homes. It has created a healthcare crisis alongside an economic crisis. Unfortunately, no one seems to be able to say when the COVID-19 outbreak will end.

With emotions high, it is important now more than ever to put extra thought into what messages you share with your target audience.

Here are 6 ways healthcare providers can maximize their social presence during the COVID-19 crisis.

Educate your audience

Studies suggest that nearly 66% of internet users get their news online, specifically from social media.

Information is powerful and can help save people’s lives, especially during this pandemic.

COVID-19 cases have surged across the globe, so does the number of people searching for information about the virus. People need answers to questions like:

  • What are the symptoms of COVID-19?
  • How will I know when it is time to seek help at a hospital?
  • Should I stay home if the symptoms are minor?
  • Where can I get tested?
  • How do I avoid infecting others?

As a healthcare professional, you have enormous potential to educate your community. Your first step would be to provide answers to combat those concerns. Write a blog or record a video, and then post it on your social media page.

Beyond the fact that it is the right thing to do, sharing valuable, accurate information can help you grow your authority and build your organization’s thought leadership.

Counteract misinformation

Living in the digital world, information is just a mouse-click away. This free information age is a good thing. Unfortunately, false information is rampant, especially on social media. Some people who see them may think what they are reading is actually true, and that could be harmful. Worse, people are sharing “fake news” to their family and friends.

In a step in the right direction, WHO has launched a chatbot on Facebook Messenger to combat COVID-19 misinformation. The WHO Health Alert was developed in an effort to provide instant and accurate information about COVID-19. This movement aims to help people understand the facts related to the disease, protect themselves from COVID-19, and prevent its spread.

Counteract misinformation by sharing factual, accurate information about what is currently known about COVID-19. Another option is to share blog posts from trusted sources such as the CDC and WHO.

Encourage social distancing

Despite the surge of COVID-19 cases across the globe, a lot of people still underestimate the seriousness of the virus.

At this point in time, people’s safety is a top priority. You can use social media to help people understand that this is absolutely serious. Globally, more than 2.25 million people have been diagnosed with the virus, and more than 170,000 have died.

Use your voice to convince people to comply with social distancing, stay at home, and consequently help flatten the curve.

Take every opportunity to engage

With COVID-19 sending people indoors for more hours than they’re used to, many of them are relying on social media to stay in touch with family and friends, consume news, and entertainment.

Your fans and followers are spending more time online than they ever have before, and you want to stay connected to them. Take this opportunity to engage with your audience and deepen your relationship with them.

Social media is a great place to start a conversation, inspire, and spread the good news. Get in front of the camera and talk to your audience. People need hope. They want to see that there is a reason to smile. We all know that it is a difficult time, but you want to continue to uplift and inspire your followers.

By answering questions and concerns, as well as providing updates about patient recoveries and treatment options, you are acting as a resource to those who are anxious and could use some extra help to get through this difficult time.

You still have to comply with HIPAA

There are no dedicated HIPAA social media rules. But as a medical practitioner, you still have to comply with HIPAA regulations.

You must protect the privacy of your patients at all times. That means you should never include information that can be used to identify individual’s patients or their medical records. This includes name, photos, date of birth, medical data, social security number, etc.

Consider telemedicine

Living under lockdown conditions while a pandemic encircles the globe can be difficult. As basic supplies go short and some healthcare professionals get diverted to COVID-19 wards, some patients are struggling to get treatment.

Integrating telemedicine to your practice means being able to see patients who need routine checkups without risking a visit to a medical office. Instead of leaving the house and sitting in a waiting room full of other vulnerable patients, patients can get the care they need at the comfort of their homes.

How to Maximize Your Social Media Presence During the Pandemic

How to Maximize Your Social Media Presence During the PandemicHow to Maximize Your Social Media Presence During the Pandemic

how social speak was born

At the end of 2017 we, Caitlin & Amber, said that 2018 was going to be a year of change. Sometimes you just know in your gut that something is going to change. We knew this change was going to be for the better, we just didn’t know what the “change” would be!

For 7 years of being in business together and on our own for 10 years, we have worked hard at building our client’s brands, products, online communities, and businesses.

We are really good at what we do! The only problem with building everyone else’s businesses is you tend to put yours on the back burner.

Oh, we will make those videos later, we will write those blogs next week, oh, yeah that’s a good idea to have a coaching program – maybe next year . . . .

Long story short that “next year” came it’s called 2018!

We LOVE, LOVE, LOVE working with our clients and most of our clients have been with us since the beginning.

In December, Caitlin and myself had a talk about what we wanted to do differently in 2018.

How could we take our business to the next level?

We love being a resource to our communities and we both know so much about social media and digital marketing. We wanted to up our game and be able to provide MORE to our tribe!

Um, LIGHTBULB moment, it clicked for us.

What about if we create a website, a new educational platform, where our tribe can go for FREE, YES FREE, to search and find all the information they wanted to learn about social media and digital marketing . . .

Sounds great right?

Caitlin and I like to jump in feet first and not look back. When we have an idea, we are set on it we are making it happen!

We created a new website called Social Speak Network with a TON of information for our peeps, but we wanted to take it one step further . . . with all this awesome content, videos, and downloads, people were still asking on the “How-to.”

They love all the content but wanted to learn more hands-on how to implement it into their business and be held accountable for their digital marketing strategy.

That’s why we created our “Small Group Online Coaching Program” – a 6-month program for 3-5 business owners to really dive deep into their social media and digital marketing strategy, learn how to be successful online, grow their tribe, and learn new things!

Now, this is something that totally feeds our soul!

We are so very passionate about teaching others about social media and digital marketing and all the fun and cool things you can do! Isn’t awesome when you find your true meaning, your purpose, what you are supposed to be doing?

We want to help you create that too!

So, what does this mean for you???  What are we looking for? 

-> We want to invite you to our Facebook Group, this is the starting point, we post great information every day, you can ask questions, engage with other business owners and grow your tribe through this group!

-> We would also love your support if you would subscribe to our YouTube Channel 

-> We would LOVE to offer you is a FREE 30-minute consultation to answer any social media or digital marketing struggles you have been facing. You can email us at SocialSpeakNetwork@gmail.com to set up a time!

Interested in learning more? Take a look at these articles:

A day in the life of an Entrepreneur

Reaching and Attaining your Goals

How To Work SMART In 2018

Did you know?  Pinterest is the 3rd most popular social network and it has become a huge search engine!  People turn to Pinterest on the daily to:  shop, find information, ideas, educate themselves, organize themselves and so much more.  Once you get to know Pinterest and all that it can provide for you, the love affair begins 😉

To make sure your brand’s content hits the ground running, there are some basics you need to have in place, especially when it comes to graphics.  Pinterest is a highly visual platform.  Understanding the best graphics to use on the site is key to making your account perform its best.

We want to make sure you and your brand look your best on Pinterest, so, we put together this helpful 2018 Pinterest Image Size guide.  Download it, print it out, and keep it handy so you can have these image sizes available at-a-glance!  Download the guide HERE.

Part of being successful on Pinterest requires your ability to be found!  That’s where hashtags (#) come into play.  Once you have an understanding of how to utilize hashtags, you will notice an increase in your Pinterest traffic.

Hashtag Know How!

Here are 3 strategies you can use to get your hashtag game in place for your brand

STRATEGY #1:

Know the number of hashtags you can use one 1 pin.  A recommended rule of thumb is to use no more than 20 hashtags per pin.

STRATEGY #2:

Always use hashtags on the pins you post.  When people search hashtags in the search bar, Pinterest will compile the latest pins chronologically, placing the newest pins at the top of the list. That’s where you want your pins to live.

STRATEGY #3:

Organize a list of hashtags for your brand.  Categorize you hashtags into 3 buckets:

  1. Branded Hashtags:  a list of hashtags that only relate to and describe your brand
  2. Trending Hashtags: a list of trending (popular) hashtags on the topics you post about (these hashtags will frequently change based on the topic and current trends you are posting about)
  3. Content Related:  a list of content related hashtags to use in order to describe the post you are pinning

Best Practices When Selecting Hashtags:

  • Avoid using very broad hashtags, be more specific and try to think like your audience.  What hashtags would they use to find your pin?
  • Don’t be afraid to use hashtag phrases if they help to define your audience even better.  For example, we may use a hashtag phrase like #SocialMediaTraining as a hashtag to reach our audience.
  • Do some research!  When adding a hashtag to a pin on Pinterest, Pinterest will populate a list of suggested hashtags.  Next the hashtag, you will see how many pins are using the hashtag you are considering.  If the number is HUGE, your pin may get lost in the shuffle.  Try to determine how you can make your pin more niche with a more specific hashtag or hashtag phrase.

When working with Pinterest, our best advice is for you to get started, have fun, and experiment with different ideas, strategies, and tactics.  Happy pinning!

Is 2018 your year to tackle social media and create campaigns that your business benefits from it?  If you answered YES!, this blog post is for you!  We will review common mistakes businesses make as they craft social media campaigns, tips to use as you are defining your goals, and 5 measurable goals you can use to determine whether or not your social media campaigns are effective.

A Common Mistake Businesses Make…

Jumping into social media without identifying goals or measuring successes is a common mistake many businesses make and it leads to a very frustrating social media experience.  Many who jump into social media for business without a goal or without a plan tend to throw up their hands and give up stating that they threw away their money and social media just doesn’t work!  Don’t let this happen to you!  Read on…In this article, we will explore 5 of the most common goals people measure when using social media.  

“What gets measured, it what gets done”

Measurement is the key to anything you do!  If you can measure your social media progress and outcome, you will know the strategies and tactics to put in place

Here are some tips and things to think about before setting goals for your social media campaigns:

  • Make sure your social media campaign goals are in line with your overall business goals
  • Select different goals for different social platforms – not all platforms will yield the same results
  • Select goals that make sense for the social media platform you are using
  • Choose goals that are measurable
  • Track your progress

What Should Your Goals Be For Social Media?

5 sound goals you should set and strive and how to measure them are listed below:

  1. Brand Awareness – Brand awareness can be measured in terms of:
    1. Fan followers.  Create a stair-step approach when it comes to tracking brand awareness.  A common goal to start with is to gain your first 100 followers and build from there.
    2. Reach – how many people did your message reach (a popular Facebook statistic)
    3. Mentions – how many times is your brand tagged or talked about in other social media posts
    4. Shares – how many times were your posts shared
  2. Website Traffic – Make sure your web designer has installed Google Analytics on your website.  This will help you track how much traffic is coming from social media platforms and channels.  Monitor the progress on a consistent basis and set goals based on the traffic trends you see.
  3. Website Loyalty – How loyal are your customers?  Do they review what you are talking about on social media and then click through to your website to get more?  Google Analytics can help you measure repeat visitors.
  4. Brand Engagement – This is a popular social media result that many measure.  Based on the comments, likes, and interactions your brand receives you will be able to understand how your brand is perceived, the level of brand loyalty your company has, and the community your brand is building.
  5. Conversions – How many people saw your social media posts and then converted into paying customers.  Again, this will be measured by Google Analytics, letting you know how many sales were a result of your social media campaigns.

There are many more things you can measure through social media.  It all depends on why you are there.  It could be anything from “How many times did my phone ring?” to “How many people clicked through to my lead generation form?”  Take the time to really think about why you want to be on social media.  Once you determine why you want to be there, build your campaigns around the reason.

Need help tracking your results?  Download our tracker by clicking HERE.

boosted posts vs. facebook ads

Scratching your head about whether to ‘boost’ a post on Facebook or to utilize the power of Facebook ads?  Boosting a post is sometimes ‘simple’ but not always the best answer to get to the folks that really matter to your brand!  Remember, Facebook is not a spray and pray proposition. Getting into the newsfeeds is getting harder and harder for ranking capability.  Soooo…get ready to dig into your pocketbook, whether boosting or using Facebook ads.

Boosting a post on Facebook, let’s face it, is easy-peasy, as opposed to going behind the scenes and utilizing the awesome tools on Facebook Manager. All you have to do is hit the ‘boost post’ button and off you go, right?  WRONG. Hang on ‘pardner…

In the past, boosting did not have many of the attributes that Facebook Ads Manager had, but now the Boost post button might not be such a bad strategy after all.  You can now actually re-target and optimize your boosts to actually drive traffic for developing your brand followers!  

There are some key factors that come into play when boosting your posts.  You must consider:

  1. What is the goal for the boost?
  2. DO NOT boost a post that does not benefit you, such as a resource post that does not lead back to your website, as an example.
  3. Again, boosting is not a ‘spray and pray’ proposition.  Make sure that you are targeting your demographic for the post.
  4. It’s all about the Facebook Pixel!!!!  In order to get the best traction, make sure that you have installed the Facebook Pixel (it’s FREE) on your website so you can get your tracking enabled.

So why is Facebook Manager a greater preference for ads?  Let’s be frank, candid and honest…Facebook Ads Manager does have a learning curve…no doubt…but it does have the ability for in-depth targeting, which is a HUGE coup! AND AND AND…if you are an organizational freak, the only way to keep completely organized with your ad spend is to create campaigns within Facebook Ads Manager.  You don’t have that ability with boosting posts.

For example, if you want to stay organized on Ads Manager for ‘campaigns,’ you can organize your campaigns strategically:

  • App installs
  • Engagement
  • Brand Awareness
  • Reach
  • Traffic
  • Video Views
  • LeadGen
  • Messages
  • Conversions
  • Product Catalog Sales
  • Store Visits

If you are merely ‘boosting’ a post, you do not have the ability to categorize your ‘boosted posts’ into strategic campaigns on Facebook to examine analytics per campaign goals.

So, to wrap it up quick and easy…boosted posts will help you develop a fan base and reach, and ads can actually help you transition your brand’s presence into tangible brand outcomes!

Stay tuned for more info…lots to share!

How can you get the most out of Twitter for your business?  We get that question A LOT!  Twitter can be confusing and some may be stumped on how to use Twitter.  When getting started with Twitter, it’s best to take baby steps and then grow from there.  Once you get your feet wet and splash around a little you can’t help but take a swim in the deep end.

Starting Out…

When first with Twitter, use it for two things:

  1. Gather information
  2. Share information

Gathering Information:

Twitter can be extremely valuable for gathering information on a number of topics.  To do this effectively you will want to follow these steps:

  • Follow credible sources who deliver valuable content about the topic you are interested in.  Topics can range anywhere from sports scores, business trends, world news, marketing tactics, etc.
  • As you identify the sources you want to follow, add them to lists in order to sort the feeds by category or topic.  Using lists will help you keep all of the topics you want to follow organized
  • To create a list, follow these steps:
    • Visit your “Lists” section of Twitter by clicking the gear icon drop-down menu or by clicking Lists on your profile page.
    • Click Create List.
    • Name the List & create a description.
    • Mark the List as Public or Private.
    • Save the List.
  • Now that you have your list created, you can easily add sources to the list by:
    • Click on a Twitter user’s profile
    • Click on the person icon drop-down menu on the profile.
    • Choose add or remove from Lists.
    • Choose the List you would like to add the person to or uncheck the List the person was already a member of.
  • Add as many people to your various lists as you would like
  • Check your lists often to get the latest news from your trusted sources

Sharing Information:

Twitter is a great way for you to position yourself as an authority on a certain topic, field or industry.  The trick is to share “tweet-able” information, share it often and on a consistent basis.  A good rule of thumb is to share 21-70 Tweets a week.  That is a minimum of 3 Tweets a day or a maximum of 10 Tweets.  It seems like a lot, but there are a couple of things to remember:  

  1. You are Tweeting sound bites of information that link back to a bigger story (your website, blog, landing page, or another social platform that has more detailed info).
  2. There is only room to Tweet up to 280 characters which is not a very large amount of content.
  3. If you do not maintain a constant flow of information, a single message will get lost in the Twitter-sphere minimizing your opportunity to be found by others.

So What’s “Tweetable?”

We are glad you asked!  Below is a list of some generic ideas to get you started:

  • Industry trends
  • Tips
  • Events
  • Statistics
  • Recommendations
  • Best tools for your industry
  • Links to your blog post
  • Pose questions (this is a great way to encourage engagement)
  • Attention-grabbing graphics
  • Video
  • Quote
  • Poll
  • Follow appreciation post
  • Short and sweet “how-to”
  • Data
  • Something funny

Now that you get the idea of what types of things you should post, it’s time to put a plan into action.  An efficient way of releasing multiple Tweets a day is to use a bulk scheduler like Hootsuite or Buffer.  Visit this blog post to get more information about bulk schedulers.

Happy Tweeting!

Many times people use the terms personal brand and personal image interchangeably but, they shouldn’t.  There is a BIG difference between the two!  Once you understand the difference between them, it will make a difference in your business.

Let’s dive in…

Personal Image:  

Everyone has one!  It what helps people form a mental picture of you.  Here are some characteristics of a Personal Image:

  • Sense of humor
  • How you talk, the language you use, the accent you have
  • Sense of style
  • Favorite color
  • Your overall preferences of what you like and what you do not like

Personal Brand:  

A personal brand is how people perceive you and it sets the expectation of how you will conduct business with another professional.  Your personal brand:

  • Sets you apart from others in your industry
  • Broadcasts your skill set
  • Describes your work ethic is
  • Provides insight into your character and values
  • Illustrates the expected level value you provide

Think of your personal brand as your professional reputation on steroids.  Your personal brand is the emotion, thought and an idea that is conjured up each and every time your name and business name are mentioned in your target market.   What do you want that thought or idea to be for you and your business?

Now that you know how important your personal brand is, you must protect it at all costs by delivering a consistent message each and every time you interact with your target market whether it be on social media, through a marketing program, during a meeting, consultation or a deliverable product.