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Leveraging User-Generated Content to Boost Your Brand

Ever feel stuck in a content rut? Scrambling for fresh ideas to keep your social media feeds and website buzzing? You’re not alone. Small businesses wear many hats, and creating engaging content can feel like a constant uphill battle.

But what if there is a way to tap into a constant stream of fresh, authentic content that enhances your brand’s online visibility, builds trust, and skyrockets engagement? 

Enter User-Generated Content (UGC). These contents are created by your biggest fans – your customers. They can transform how potential clients see your brand, making it more relatable and trustworthy.

The Benefits of User-Generated Content

Authenticity and Trust

Customers trust other customers. Showcasing real experiences from real people helps build a deeper trust than any content you could create yourself. When potential customers see others enjoying your product or service, it reinforces their decision to choose you.

Increase Engagement

Content from users tends to generate more likes, shares, and comments compared to standard branded posts. This higher engagement helps strengthen your social media presence and increases your brand’s exposure.

Boosts Brand Awareness 

When customers rave about you online, it reaches their entire network, exposing your brand to new audiences you might not have reached otherwise.

Improved SEO

Search engines love fresh and relevant content. When users mention your brand and discuss your products, it not only increases content volume but also improves your search rankings through keywords and new content, which drives more traffic to your site.

Strategies to Encourage User-Generated Content

Run social Media Campaigns

Initiate campaigns that encourage users to share their experiences. Create a specific hashtag for a campaign or hold a contest where customers post pictures with your product. The key is to make participating fun and rewarding.

Make it easy for them to share their experiences with the world. The easier it is to share, the more UGC you’ll get.

Make the process simple

Encourage your customers to leave reviews by making the process simple and direct. Offer incentives like discounts or entry into a giveaway in exchange for honest reviews. Positive testimonials can then be featured on your site and social channels.

Partner with Micro-Influencers 

Team up with smaller social media personalities who resonate with your target audience. These “micro-influencers” can create authentic content featuring your brand and encourage their followers to join the UGC fun.

Engagement Tactics

Show some love to your customers. Always respond to customers who post about your brand. A simple thank you, comment, or repost can go a long way in building relationships and encouraging more content creation from users.

Leveraging UGC in Marketing Campaigns

Ready to unleash the power of UGC? Here’s how to turn that customer-created content into marketing gold:

Customer Spotlight

Regularly feature customer reviews and testimonials on your website and social media.  It can be a customer photo, a video testimonial, or a written review. You can even create a dedicated section called “Customer Stories” to showcase their love for your brand.

Showing off this content not only fills your feed with authentic posts but also makes your customers feel valued.

Turn Subscribers into Customers

Emails land directly in your audience’s inboxes, offering a more personal touch than ads. They’re also perfect for sharing targeted content, special offers, and updates that keep your brand top-of-mind.

The problem: keeping them engaged can be tricky. Here’s where UGC can help. 

Showcase real people using and loving your products in your emails. This relatable content cuts through the noise and reminds subscribers why they joined your list in the first place. It boosts engagement, sparks buying interest, and reminds them you’re not just a brand but a community they can connect with.  

UGC Ads that Convert 

Today, people have gotten good at ignoring ads. But what if your ads look less like ads and more like real people enjoying your product? That’s the power of UGC!  

People trust real experiences over staged commercials. Showcase genuine customer photos and videos in your ads to grab attention, build trust, and remind viewers why your brand is amazing. Just be sure to get permission before using any UGC!

Final Thoughts 

User-generated content (UGC) is a powerful marketing tool that can transform your brand strategy. By encouraging and leveraging authentic content from your customers, you can build trust, boost engagement, and skyrocket your brand awareness. 

Remember, UGC is a two-way street. Show your appreciation for your customers by responding to their content and featuring their stories. By embracing the power of UGC, you can turn your customers into brand advocates and unlock a whole new level of marketing success.

Leveraging User-Generated Content to Boost Your Brand

Leveraging User-Generated Content to Boost Your BrandLeveraging User-Generated Content to Boost Your Brand

5 Ways to Use Tiktok to Promote Your Business

If you think of Tiktok as a platform for teens and Gen Zs sharing their dance routines, funny lip-syncing videos or cute animal videos, think again. The truth is, there is a wide variety of content niches and communities within the platform, which allows you to reach a diverse audience.

No matter what type of business you have, there’s a space for your brand to make its mark on the platform. In fact, it is now seen as one of the biggest marketing machines for businesses of all sizes.

Tiktok has over 1 billion monthly active users, and the numbers seem to be rising day by day. It looks like Tiktok is here and doesn’t seem to be going anywhere

Looking to start using Tiktok to promote your brand? Here are 5 tips to help you get started.

Have fun!

Tiktok’s nature is fun, playful, and casual. So if there’s one thing you shouldn’t do on the platform, it’s being boring.

Most people are on the app to discover new and exciting content. So show off your brand personality and have fun with your content. If people see that you’re enjoying creating your content, chances are they’ll enjoy watching your videos too.

Tiktok is a great platform to test out new ideas and a different side of you. Feel free to explore different content formats until you find one that resonates with your audience. Once you do, keep replicating it to build on your success.

Post often

Let’s face it. Growing your brand on Tiktok can be exhausting, especially when you’re just starting out. Sure, it only takes one video to go viral to make a mark on this billion-dollar platform. But most of the time, success doesn’t happen overnight.

There are millions of videos that are being published on a platform everyday, and it can be quite difficult the capture the attention of your audience. If there’s one thing successful Tiktokers have in common, it’s consistency. They post content every single day; sometimes more.

So if you find yourself getting frustrated and you’re still not seeing the results you want, be patient. Post often and consistently.

Watch out for trends

One of the best ways to get more views is to create videos on trending topics. Keep in mind, though, that trends come and go. So if you want to capture the attention of your audience, you’ll have to keep up with the trends and keep your content new and refreshing.

Most users are actually searching and watching content about trending topics, so your videos will be shown to a wider audience.

With Tiktok, you’ll never run out of ideas for your content. Just do a quick search of the most trending hashtags, watch some videos on the platform and you’ll have a long list of ideas for your content.

Social media challenges 

Social media challenges are a big hit on the platform. Some videos even go viral. So if you’re looking to increase brand awareness and grow your following on Tiktok, you might want to consider joining in trending challenges.

But if you’d like to take it a step further, you can also create your own challenges and encourage people to join in on the fun. It has to be fun and easy for your target audience to complete. Otherwise, people may not be interested to participate.

It’s also a good idea to create a branded hashtag for the challenge. Be sure to do some research before creating a hashtag to make sure that it’s hasn’t been taken yet.

Run Tiktok ads

For your ads to work, your target audience must be fully engaged within the platform. And that’s one of the biggest benefits of Tiktok. Users can’t get enough of it.

In fact, the usage of Tiktok is on an upward trend, with the average users spending at least an hour a day watching, sharing, and creating videos on the platform.

The more time users spend on the platform, the higher the chance that they’ll see your ads. The more engaged they are, the better your ads will perform. This makes advertising on Tiktok more worthwhile.

Final thoughts

A lot of businesses have found success on Tiktok. It’s not just because of the fun, entertainment, and creativity it offers. But because the exposure is truly next level. In fact, it opens a whole new connection with your target audience.

If you find Tiktok intimidating or you think it’s already too late to get in, it’s not. Tiktok is new enough for you to get in, yet huge enough to ensure that you’ll be able to reach a wide audience.

5 Ways to Use Tiktok to Promote Your Business

5 Ways to Use Tiktok to Promote Your Business5 Ways to Use Tiktok to Promote Your Business

Social Media Tips For The Holiday Season

As the holiday season sneak up and the end of the year approaches once again, most business owners are thinking of ways to connect with their audience while looking for one last push to finish the year strong.

Every business owner I know has more on their plate than usual at this time of the year. They’re focused on mapping out their holiday social media strategy and pushing out online deals that would capture their audience’s attention. After all, consumers are already at their computers, with their credit cards on standby. You don’t want to get left behind.

Use these tips to get ahead of the marketing game and stand out from the competition.

Create holiday-themed content

Did you know that 64% of consumers turn to social media platforms when looking for gift ideas for their friends and loved ones? If you haven’t already, take this opportunity to share deals and special offers on your social media pages.

Of course, you shouldn’t just focus on deals. You want to offer valuable content to your fans and followers.

Take time to fill your social media calendar with holiday-themed content. Depending on what niche you’re in, you can create some gift guides, share holiday recipes, or even share some safety tips.

Host a holiday giveaway

With the competition getting tougher every year, businesses are looking for a way to stand out. Now, the only thing that’s better than a good deal is something you can get for free. Hosting a holiday giveaway gives your audience a chance to get a free give for themselves or their loved ones.

The key to a successful giveaway is high demand. That said, you need to provide a compelling incentive — something your audience wants. For best results, you can involve your audience in the planning process. Conduct a survey and ask them what they’d like you to giveaway.

But before you start planning what to give away and what the guidelines are, it is important to determine your goal. Are you looking for ways to grow your email list? Or are you hoping to get your followers involved with your brand?

Get your ads ready to go

The holiday season is a busy time for business owners. People are already in buying mode as they’re looking for the perfect gift for their loved ones. If you want to generate more sales, you’d like to get your products in front of your audience. And running ads is one of the best ways to do so.

But here’s the thing… Ad costs usually go up this time of year since there is more competition. That means you’d have to pay a bit more than you would on a regular day.

To make the most of your ad budget, we suggest that you focus on warm audiences- those already familiar with your brand. Customers with pre-existing brand affinity are easier to convert than new, unproven audiences.

Create genuine holiday messages

2021 is nearing its end. This is the perfect opportunity for you to connect with your clients and customers in an authentic, non-salesy way. Not only will it help you build a relationship with them, but it’s also a good way to cut through the noise.

Remember that most users receive dozens of “Happy Holidays” emails from brands during the holiday season, so make sure yours stand out. So if you decide to send holiday greetings via email, we suggest that you create a powerful, personal message that honestly speaks to your audience.

A video message would be a great option if you want to increase your engagement while showing your customers how much you appreciate their support. Why? Because studies suggest that 72% of consumers prefer watching videos from businesses over other types of marketing.

Practice the art of storytelling

It’s the season of joy, giving, and gratefulness once again. Use this time to share a heartwarming story with your fans and followers and practice the art of storytelling.

With more vying for the attention of online shoppers, it becomes even more challenging to cut through the noise. A nice, touching story will capture your audience’s attention and get the readers into the holiday spirit.

There are a lot of ways to tell a story. You can write a blog, conduct an interview, or create a short video. The key is to focus on brand cohesion and a story that your audience can resonate with.

Final thoughts

The holidays is a time of joy and togetherness for many of us. But for businesses, both big and small, it’s also the biggest period for online sales. All of a sudden, you’re met with a flurry of holiday advertisements and tempting shopping deals.

If you need help capturing the festive season in your social media posts and looking to separate your brand from the competition, we encourage you to book a free 30-minute call with us. We’ll help you build your social strategy and prepare for a more profitable 2022.

Social Media Tips For The Holiday Season

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Tips to Boost Your Online Sales

(Updated Post from 2016)

Increasing sales is undeniably the primary goal of many businesses, small and large. But the biggest challenge business owners face is how to increase traffic to their e-commerce store. Once you’ve accomplished that, your goal is to turn those visitors into paying customers.

Here are 4 simple things you can do to boost your online sales.

Post fresh content

Just because you have a website, doesn’t mean that you can relax and just wait for potential clients to visit your site. You also need to post fresh content to encourage visitors to return to your site. Having well-written content and product descriptions are important. The more they return, the more likely are they to buy your products and services.

Be honest in your sales copy

Honesty is crucial, not only in building trust in your brand; but also in improving your business’ reputation. Your goal is to show people that you are the best person to provide the products that will help solve their problems. But in order to do that, you need to add credibility to your copy. Be honest in your sales copy and include customer testimonials in your sales letter. It is through this process that people will come to trust you and feel comfortable enough to buy from you. The golden rule – Know, Like, Trust.

Go social

Social media is one of the best ways to increase brand awareness, sales, and customer satisfaction. Actively engage with prospective customers via social media. Talk to them. Answer their questions as quickly and as honestly as you can. Studies show that customers are more likely to purchase products if they receive fast and honest answers from the company.

Don’t forget about your customers once you get them to purchase your products. Send them an email, offer discounts or free shipping on their next purchase. The more attention you pay to them after they have bought something, the more likely are they to turn into repeat customers. Think relationships, not sales.

Offer fewer products

Most businesses create an extensive list of products and services, thinking they’ll get more sales if they have a little something for everyone. But the problem is that prospects will have a hard time deciding whether to buy or not when you have an exhaustive product list. Instead of trying to please everyone, you might want to streamline your products and offer one set of related products. Then, describe those products as best you can.

Also, buyers need to see the benefits of purchasing your products. Try to answer all doubts and questions your visitors may have about your products and really focus on one key set of benefits.

 

7 Social Media Marketing Mistakes You Need to Avoid

In today’s digital world, social media has become the go-to place for brands and businesses. It’s no longer optional. It’s an essential way to reach your audience, generate leads, and grow your business. 

As someone who has worked as a digital marketer for years, it pains me to see businesses and healthcare providers who struggle to get results on social media because they keep making the same mistakes over and over again. They may seem like minor mistakes, but they can cost you reach, engagement, and even followers. 

Here are seven social media marketing mistakes you need to avoid. 

Buying followers

Having a massive following on social media is impressive. You might be tempted to buy followers, especially if you’re struggling to gain online traction, but please don’t. Why? Because purchased followers are likely bots and inactive accounts. 

What’s the point of having 10,000 followers when no one even reads or engages with your post? Plus, Instagram recognizes and purges fake accounts. So buying followers is nothing but a waste of money. 

Not having a social media marketing plan 

Doing social media marketing without a plan is like driving a car without knowing where you want to go. The last thing you want to spend countless hours creating content without a clear objective. 

So ask yourself, what do you want to achieve? 

  • Is it to generate leads? 
  • Is it to increase brand awareness?
  • Is it to increase the engagement rate?

Having a clear vision of what you want to accomplish will be easier for you to measure results. Thus, allowing you to create a concrete plan of action to outline what you want to achieve. 

Being boring

There are more than 8.9 million posts per day on Instagram alone. With millions of posts being published every day, it can be easy to get lost in the noise. 

If you want to stand out from the competition, you need to be different. Use different content types. Share videos, visually appealing images, and mix them up with plain texts. 

Keep your images and videos as high quality as possible. Most importantly, try to make your captions compelling while adding value to your audience. 

Being on all social media platforms

New social media platforms pop up almost every day. Most business owners try to open an account on different social media platforms, hoping it would help them reach a wider audience. Sure, it can help increase your reach, but is it worth your time? 

The key is to identify which social platform your audience uses the most and then focus your time and effort into engaging your target audience. The last thing you want is to spread yourself thin across too many platforms. 

Focusing on quantity over quality

Social Media Week recommends posting on social media 5-10 times a week to increase engagement. That means you need to post at least one post a day to get results. 

But here’s the thing… Just because you’re posting regularly, it doesn’t mean you’ll get positive results. If you want to increase your engagement rate, focus on publishing your quality content rather than the number of posts.

It doesn’t matter if you publish posts five times a week, as long your audience finds them interesting and valuable. 

Failing to engage with your followers

So you regularly post content on social media. That’s great! But the question is, do you engage with your followers? 

Social media is a two-way engagement platform. You can’t just post content and then leave. We know creating high-quality posts can be time-consuming, but you also need to make time to engage with your followers. 

Ask questions. If someone asks a question, answer them. Interact with people who comment on your post. Showing your followers there’s a human behind your page goes a long way in building a relationship with your audience. 

Deleting negative comments 

Negative comments are unavoidable. At some point, you’ll come across a dissatisfied client or someone who misunderstands your message. 

It can be tempting to delete negative comments on social media, but please resist the urge to do so. Why? It can imply that you don’t care about the person’s feelings, giving them enough reason to dislike your brand. 

The first step to resolving a conflict is to apologize sincerely. Then, invite the commenter to send you a private message so you can deal with their problem privately. Use this as an opportunity to make the situation right. 

Final thoughts 

We all make mistakes, and sometimes, we aren’t even aware of them. They may seem like minor mistakes, but they can negatively affect your business in the long run. The first step is to become aware of these mistakes. 

If you need help with social media marketing, please feel free to reach out to us for a free 30-minute consultation call. We can help you create a social media strategy to help you reach your prospects online. 

7 Social Media Marketing Mistakes You Need to Avoid

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Social Media Plan 2021

In today’s blog, we’ll be covering six tips to create your healthcare social media plan for 2021. Yes, 2021! We are entering the fourth quarter already of 2020, and it’s really important to be proactive when it comes to your social media strategy. Because the more that you plan, the easier it is.

 

Social media review

You’ve heard of us talking about this a little bit throughout the year. We always like to do a quarterly check-in and just see what’s working and what’s not working.

So if you haven’t done your review yet, take the time this fourth quarter to really look at each of your social media platforms, (Facebook, LinkedIn, Instagram, Pinterest, Twitter, YouTube), you need to look at their Analytics. Look at each quarter, look at the whole year, look to see what posts have gotten the most engagement, and also look at your Google Analytics to see where that social traffic is coming from.

Are you getting a lot of website traffic from Pinterest or Facebook? Are you getting a little website traffic from Instagram, but you’re getting a lot of engagement? So really looking at each platform, what is working, and what’s not working on each one. Why? It’s because each platform has its own purpose.

Like with Instagram, you may get a lot more engagement, but you’re not gonna get a lot of traffic to your website; whereas Facebook and Pinterest, maybe you get less engagement, but more traffic to your website, so looking at those and looking at them individually and seeing what’s working. So that was number one, doing your social media review.

Content

So after you do your review, make sure you write down what content works the best, and figure out new ways to implement new content for 2021.

According to Tubular, by 2021, 80% of Internet traffic will be from videos, that’s huge, 80%. And a lot of that is done by the phones.

So you have to think of what types of posts you’re putting up. Are you doing more personal posts of you and your staff, patient testimonials, and short little videos? Are you doing doctor interviews, patient interviews, educational videos where you are talking, maybe you have a weekly FAQ section?

What are the types of content that you have put out over 2020 and what’s work the best? And then make a list of the content that you want to do more of in 2021 and things you wanna try.

So maybe you’ve just been posting, repurposing content from outside sources, which is great. It’s always good to share articles from your industry, Facebook loves that. But maybe you want to have original content. Maybe you should start blogging in 2021 and have that content go out to social media and drive that traffic back to the website. Think of different types of content that you want to implement into your social media plan for 2021.

Set goals

I know sometimes it sounds so like, “Oh, it’s just social media, we don’t need to have goals.” But you do. You need to really look at how many followers and likes do you have right now, and what’s that number you wanna get to. Sometimes, it’s not always the quantity, it’s more quality.

So you may have 1500 likes, but your engagement with them is amazing. So you may say, “Okay, I’m not really worried about growing my likes on my Facebook page, but I wanna reach even more people.” And so looking at those goals, maybe you tapped into Facebook ads a little bit in 2020, but your goal is to really master Facebook ads where you can see that return on investment, “I wanna grow my email list by 200 people in 2021.”

Well, you’re gonna grow that email list by creating really successful Facebook ads, you’re not gonna grow that email list by just posting. So setting those goals and looking at how you can utilize Facebook ads, Instagram ads, and making sure, looking at the kind of, if you’re new to the Facebook ad world, okay, you may be tapped into it or you boosted a post, but you really didn’t get anything from it.

Let’s dive into that a little bit more. What post did you boost, did you create a specific audience? Sometimes we have clients that say, “Oh, I tried the ad thing, it didn’t work for me.” But they have a brick and mortar practice in one city, but their ad is going out to everyone. So if you have a brick and mortar practice, you wanna make sure that you’re only doing a 25-mile radius and you wanna utilize the tools that Facebook provides you to set that target audience, that’s really important to make sure your ad is going to the right people. So setting those goals for your social media is a really important step.

Make sure you’re reaching your target market

So there’s a couple of ways you can do this. Obviously, a lot by trial and error of what platforms you’re posting to and where that engagement is coming from. You can also do a survey. You should have a patient database or an email list, and you can ask them what social media platforms are they a part of, even if you have, like your sign-in sheet at the front desk, add a couple of columns.

Where are you most active on social media? And just have Facebook, Instagram, and LinkedIn or Twitter, and then ask them. If you have a good relationship with your patients, they already know, like, and trust you, and they want to help you be successful because they’re coming to you for a reason, and hopefully they’re so happy about the results that they have seen with you, that they wanna be able to share your posts and tell their friends and families.

So if you are connecting to them on social media, that’s a great way to create those posts to talk to that target audience. You could also go a step further if you already have a large client database.  When you’re looking at those Facebook ads, you could upload a lookalike audience, so it will target people that have the same similarities as that list already.

If you’re putting all this time into Twitter and you’re putting up three or four tweets a day, and you’re following all these people, but you’re not getting any engagement, that may be a platform that you say, “You know what, this isn’t something that is going to work for us, we need to let Twitter go,” or “We’re only gonna post once per week, and we’re gonna focus our time on these platforms.” So just knowing where your audience is at.

If your audience is women and mothers, you need to be on Pinterest. You need to start creating those Pins, especially if you are an OB/GYN or an Endovascular Center that focuses on uterine fibroid embolization, you need to be on there because that’s where women are going.

Pinterest is a visual search engine, just like Google. The demographics on there are about equal, but women have a little bit higher presence on Pinterest, so if women are your target market, you gotta get on Pinterest and Instagram because that’s really where you’re going to reach them.

Look at your competitors

So you wanna see what are they doing. Facebook came out with page transparency about two years ago.

So if you go to a Facebook page on the right-hand side, it will say page transparency. That allows you to see what ads they have running and how they’ve been doing. You can kind of, in a way, spy on what they’re doing. This really gives you a good foundation of what’s working and what’s not working.

If you are an individual healthcare practice, like a Family Medicine Practice, you may wanna look at the larger hospitals of what they’re doing because that would help give you an idea of the content that they’re putting together, the ads they’re running, and then how you can tailor your own ads to reach your target audience.

So it’s really important that you’re always looking at those competitors, both in-state and out-of-state, nationwide, just so you can see, “Okay, well, we did a similar post, but they had a thousand likes and 15 shares and we didn’t have anything, why is that?” And so it allows you to see how things can be done as well. So that’s number five, looking at competitors.

Create your social media calendar

Once you have done all of these steps, you are now at the place, you have your notes, you’ve looked through everything, you have a good idea of what you wanna do, what you wanna implement, now it’s time to go back to that content calendar and create your social media content calendar for at least, at least the first quarter of 2021.

You are gonna create that, we will put a link to a social media content calendar that we use that you can make a copy of, and you’re going to in there put what networks you’re gonna work on, what resources you’re going to share from, what content ideas that you are going to implement, what videos you need to record, what goals you have? You wanna be able to run this many Facebook ads and put everything together.

So come January 1st, and hopefully, before that, you already have your social media posts written for January. You’ve already looked at what those national observance days are for the health and wellness industries so you know what topics you’re gonna talk about. You’ve already spoken to your doctors, your staff, your patients, and you have set up those times to interview them.

Using Zoom to do an interview call is awesome because you’re allowed to talk, they’re allowed to talk, and you can record that and then upload that directly into YouTube and use it as a social media post or as a blog post. So looking at what videos you want to implement and just having everything in that content calendar.

So come 2021, you are ready to hit the ground running and you are organized, so now, if you just do the first quarter of 2021, come February, you wanna start planning the second quarter, so you’re always about six weeks ahead.

And it’s important too because the industries are always changing, there are always new things coming up, and new news stories, so on your content calendar, you may have a place holder for an article or industry tip, and those are things that are gonna be more in the moment post. You may just schedule those a week in advance. But you wanna know your foundation, you’re gonna be able to know the National Observance days, again, the interviews, you can schedule those out, you can talk about, you put together the topics you wanna talk about, create those images in Canva, find that content that you wanna put with it. So you’re just making sure that you are ready for 2021.

Schedule a free consultation

If you need help putting this social media strategy together, we are here to help you. Head on over to socialspeaknetwork.com, and schedule a free consultation today and we can help walk you through what’s the best steps for your business to start and how we can implement a plan for you. So we are here to help you and we look forward to seeing your social media strategy.

SOCIAL MEDIA PLAN 2021

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How to Maximize Your Social Media Presence During the Pandemic

The unprecedented COVID-19 outbreak has holed up a huge chunk of the global population in their homes. It has created a healthcare crisis alongside an economic crisis. Unfortunately, no one seems to be able to say when the COVID-19 outbreak will end.

With emotions high, it is important now more than ever to put extra thought into what messages you share with your target audience.

Here are 6 ways healthcare providers can maximize their social presence during the COVID-19 crisis.

Educate your audience

Studies suggest that nearly 66% of internet users get their news online, specifically from social media.

Information is powerful and can help save people’s lives, especially during this pandemic.

COVID-19 cases have surged across the globe, so does the number of people searching for information about the virus. People need answers to questions like:

  • What are the symptoms of COVID-19?
  • How will I know when it is time to seek help at a hospital?
  • Should I stay home if the symptoms are minor?
  • Where can I get tested?
  • How do I avoid infecting others?

As a healthcare professional, you have enormous potential to educate your community. Your first step would be to provide answers to combat those concerns. Write a blog or record a video, and then post it on your social media page.

Beyond the fact that it is the right thing to do, sharing valuable, accurate information can help you grow your authority and build your organization’s thought leadership.

Counteract misinformation

Living in the digital world, information is just a mouse-click away. This free information age is a good thing. Unfortunately, false information is rampant, especially on social media. Some people who see them may think what they are reading is actually true, and that could be harmful. Worse, people are sharing “fake news” to their family and friends.

In a step in the right direction, WHO has launched a chatbot on Facebook Messenger to combat COVID-19 misinformation. The WHO Health Alert was developed in an effort to provide instant and accurate information about COVID-19. This movement aims to help people understand the facts related to the disease, protect themselves from COVID-19, and prevent its spread.

Counteract misinformation by sharing factual, accurate information about what is currently known about COVID-19. Another option is to share blog posts from trusted sources such as the CDC and WHO.

Encourage social distancing

Despite the surge of COVID-19 cases across the globe, a lot of people still underestimate the seriousness of the virus.

At this point in time, people’s safety is a top priority. You can use social media to help people understand that this is absolutely serious. Globally, more than 2.25 million people have been diagnosed with the virus, and more than 170,000 have died.

Use your voice to convince people to comply with social distancing, stay at home, and consequently help flatten the curve.

Take every opportunity to engage

With COVID-19 sending people indoors for more hours than they’re used to, many of them are relying on social media to stay in touch with family and friends, consume news, and entertainment.

Your fans and followers are spending more time online than they ever have before, and you want to stay connected to them. Take this opportunity to engage with your audience and deepen your relationship with them.

Social media is a great place to start a conversation, inspire, and spread the good news. Get in front of the camera and talk to your audience. People need hope. They want to see that there is a reason to smile. We all know that it is a difficult time, but you want to continue to uplift and inspire your followers.

By answering questions and concerns, as well as providing updates about patient recoveries and treatment options, you are acting as a resource to those who are anxious and could use some extra help to get through this difficult time.

You still have to comply with HIPAA

There are no dedicated HIPAA social media rules. But as a medical practitioner, you still have to comply with HIPAA regulations.

You must protect the privacy of your patients at all times. That means you should never include information that can be used to identify individual’s patients or their medical records. This includes name, photos, date of birth, medical data, social security number, etc.

Consider telemedicine

Living under lockdown conditions while a pandemic encircles the globe can be difficult. As basic supplies go short and some healthcare professionals get diverted to COVID-19 wards, some patients are struggling to get treatment.

Integrating telemedicine to your practice means being able to see patients who need routine checkups without risking a visit to a medical office. Instead of leaving the house and sitting in a waiting room full of other vulnerable patients, patients can get the care they need at the comfort of their homes.

How to Maximize Your Social Media Presence During the Pandemic

How to Maximize Your Social Media Presence During the PandemicHow to Maximize Your Social Media Presence During the Pandemic