Do you know if writing your blogs and sharing them is actually leading to more traffic? Is it helping you reach your business goals? Maybe not yet, but I wanted to share some help reports through Google Analytics that will help you to see the benefit of the blogs you are writing. We use Google […]
1. Avada | Responsive Multi-Purpose Theme by ThemeFusion $60 Sometimes it is overwhelming having so many different ways to customize this theme! WooCommerce, as expected, works great with the Avada theme and offers many different ways to view products and collections. 2. X | The Theme by THEMECO $65 Any business should consider the X […]
Humanizing your brand is crucial to the success of your business. We all know that brands are made by humans. But let’s face it. Some of you have probably dealt with some businesses that use a monotone branded voice across all channels. People connect to and trust other people. They are more likely to do […]
This guide is specifically for folks who need just a quick cheat sheet for updating their WordPress pages, specifically adding and editing pages. Adding a new page: 1. Log into WordPress Dashboard. 2. Click “Pages > New Page” 3. Type Page Title to “Enter title here” text field 4. Type Page Content 5. Click Insert […]
This post about SEO is focused specifically on aspects of your blog that you can easily adjust to help optimize it’s presence. Below are 5 tips to increase your blog search engine optimization. Tip 1: Use Header Tags Breaking up content and using header tags helps search engines (read Google) understand what content is important […]
What is the goal of your website? Is it to work as a brochure for your business, to tell the story of your brand, and to ultimately help sell your services? Now stop to think for a moment. When you wrote your services page, did you think about your company (and personal) values or did […]
A lot of business owners say they’re too busy managing their business that they don’t have time to write blogs. Others put off blogging because they think it’s just a waste of their time and effort. What they fail to realize is that blogging is a great tool that can provide a wide range of […]
You wrote a blog… now what? We often are asked, “I wrote an article, what happens now?” This checklist provides an overview of the steps to publish your blog or article and how to share it as part of your digital marketing content strategy. Prepare for Publishing Write an effective post title that includes keywords […]
Odds are, you’ve seen and ad or two come across your Facebook feed with some “Business Expert” on a beach or in tropical paradise. Do all successful entrepreneurs strive to live their life jumping from one wave to another? NO! I’m lucky enough to call Colorado my home. My dream is right in my backyard. […]
Creating an editorial calendar for your marketing collateral is often an overlooked piece in designing your small business’ web strategy. These calendars create a easy to understand reference for your blog topics, newsletters, social media posts, and promotions. They allow you to keep ahead of upcoming holidays and make it so you don’t feel like […]