A lot of business owners say they’re too busy managing their business that they don’t have time to write blogs. Others put off blogging because they think it’s just a waste of their time and effort. What they fail to realize is that blogging is a great tool that can provide a wide range of benefits for their business. This is especially beneficial for small businesses.
If your business doesn’t already have a blog, we encourage you to create one today. Here are 4 reasons why your business should be writing a blog. Hopefully, these benefits would encourage you to start a blog for your business.
Establish your business as an industry leader
Blogging allows you to share your expertise. Here, you can post how-to articles, tutorials, trends, industry news, your thoughts or opinion about relevant topics and more. If you run out of ideas to write about, we suggest that you listen to questions customers and prospects usually ask, and answer them in your blog. By providing them with helpful information, people will eventually look to you as a reliable source for information in your industry.
Let your brand’s personality shine.
Blogging gives you a chance to reach potential and existing customers. Through this platform, you can share your business’ story, provide more information about your products and services, as well as future events. Every post you publish helps increase brand awareness and provides more insight into your company. Through this platform, you can show people what your business is all about.
Drive traffic to your website
Writing blogs is one of the most effective ways to attract prospective customers and bring traffic to your website. Most people go online when looking for answers or when they want to learn more about certain topics. If you can provide them with content that are interesting, informative and unique, they’ll keep coming back to your website. Once you gain the trust of your target audience, it would be easier for you to turn them into paying customers.
Boost search engine optimization
Blogging is an effective way to improve your site’s SEO –if you do it right, that is. When people research about specific topics, most of them would only visit websites on the first page of search engines. Some would only check out the first 3 sites.
Search engines like Google reward websites that produce great content. By taking time to create good quality content and publishing one on a regular basis, your website is likely to rank on search engines. But if you write poor quality content or just copy someone else’s blog posts, Google will penalize you by placing your site on the last page.
With all the benefits listed above, now is the best time to start a blog for your business. If you need help writing them, please contact BIMS today. We can help you create blog posts that are informative, unique and relevant to your business.