Businesses today have an increasing number of online tools for social media marketing to quickly inform consumers about their products and services.
In addition to the well-known sites like Facebook, Twitter, LinkedIn and now Google+, companies can access over 300 social media sites, like Buzzy, StumbleUpon and ZingMe.
But, with such a multitude of social media sites, businesses must develop a proper online marketing strategy to see success. Managing director of the Institute of Online Business, Nicole Coughlin-Smith, claims that, “Creating a social networking existence is paramount in this age of new technology and businesses that don’t engage in some form of social media communication will struggle to survive over the longer term.”
Smith suggest to, “Invest in a Facebook page dedicated to your business, a Twitter account where followers can see instant news and updates, and a YouTube account which is an ideal platform to show how-to tips or product testing videos to potential or current customers.”
Here are five simple business tips to make social media work:
1.The key factor to remember when making a social media platform is to always redirect customers to your original site. You will maximize potential conversions by allowing customers to link back to your main business site.
2. Focus your social media marketing on a few platforms, rather than taking on too many at once.
3. Interact with customers through social media before, during AND after a sale.
4. Remember that Twitter is very effective for short news updates and information bulletins, so take advantage of short 140 character postings.
5. Facebook’s recent change to give businesses more functionality on the site allows businesses to no longer have to link their profile back to a personal profile. This makes it easier to track traffic, control posts and customize settings.