Top 5 Tips for How to Build Backlinks to your Website

[This post originally appeared on Quora]

Building backlinks takes time and perseverance. You can no longer just throw a link to your site on any site you find. Instead, you need to be thoughtful about where the links come from.

I recommend a few tactics to build backlinks to your website.

1. Write a guest post on a respectable website in your industry or niche. It is common practice for guest bloggers to add a bio with a link back to their site in the blog post. However, don’t reach out to every single blog or website you find in your industry, take the time to make sure it is a good fit for your business. If the website targets a market similar to your own, it is a good bet that not only will you gain a backlink to your site, but you will also reach a new audience.

Additionally, when you are deciding which websites to reach out to, make sure their website has a higher domain authority to yours. This again will be helpful for SEO.

You can even try submitting content to larger businesses and content curators. The Google Analytics blog accepts guest contributors, Huffpost and Business Insider both have an easy to follow process for article submissions, and I’m sure specific websites in your industry also would love a well-written article.

2. Use infographics or shareable media to build backlinks. Readers LOVE diverse media in your content. If you take the time to design a great infographic that contains well-researched data, you may be able to grow your backlinks in no time! Once you have the infographic, write a blog post with more in depth information regarding the stats and data you represent. Then, within the blog post, include a Call to Action to SHARE the infographic from the site and provide the code for someone to copy and paste to their own site. Siegemedia.com has an easy to use embed code generator.

In addition to writing the blog with your call to action to include the infographic on external sites, reach out to influencers in your niche and other websites talking about similar topics to see if they would like to use and share the infographic, as well. Again, these individuals reach a different network than your business, so not only will the backlink be great for SEO, but the new eyes and introduction to your brand will also be beneficial.

3. Find Niche forums. Forums that are very specific to your business and industry can also be great ways to increase backlinks to your site! Many forums do have No Follows, so these links won’t necessarily be great for SEO, they will, however prove useful for directing people to your site. As with all these techniques, make sure you are providing great value rather than just Spamming.

4. Start participating in a Subreddit. Reddit will add a no follow to your links until you post something that gets numerous upvotes. The trick with getting SEO-friendly backlinks on Reddit is to find a subreddit, monitor the discussions, comment and upvote other posts, and then alternate between sharing your links, links of other resources or stories, and commenting and upvoting others’ posts. Users on reddit HATE marketers, so you really need to make sure you are being authentic and useful when you participate.

5. Get interviewed by someone else in your industry. Using the same list you created earlier of influencers in your niche, propose an interview. For other businesses to jump on this, you do need to have authority yourself in the field, but once you do, interviews create a great way to build backlinks and to showcase your expertise.

My number one suggestion as you start building your backlinks it to provide high quality content so you do not come across as SPAM. Best of luck!

If you want to learn more about how to grow your traffic, please join my free email list on digital marketing.

How to Build Backlinks | SEO and building backlinks | what are backlinks | Website SEO how to

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60 Blogs in 60 Days – Unexpected Consequences of Blogging Everyday [Recap]

Wow! Time sure flies. The past 2 months I have been blogging Every Single Day. This was an experiment to not only see the effects of blogging on our business, but also to embark on an educational adventure. Change obviously isn’t instantaneous, but my new attention to the business and writing blogs certainly had unforeseen outcomes.

In this blog post I’ll be reviewing some of the trials and tribulations as well as things I’ve learned, real results, and where we go from here.

Setting the stage:

In 2017, I wanted to take a more purposeful interest in our own digital marketing. So many of our clients are through relationships we’ve built offline, that as a digital marketing agency, I knew at some point we needed to start walking the walk. We’ve been cruising along with a 6 figure business managing marketing efforts and doing web design for small businesses, but our own online presence has always been more of an afterthought.

After years full of competing commitments and lifestyle changes, 2017 became the clear year that I needed to attention on the business to really get it to the next level! In 2015 I graduated with honor from the Leeds School of Business after getting my MBA while working and running BIMS full time. Then in 2016 we welcomed our gorgeous (and tough) little girl to the world. I was back to jumping on conference calls while breastfeeding within days (probably more like hours) of bringing her home. Though I cut back face to face meetings, I continued to run a networking group and somehow managed to juggle a transition to motherhood as a business owner as we went into our most profitable year in business. However, throughout this time, I knew there had to be an easier way to do business. I love working with clients face to face, but sitting as the face of the business certainly has its pitfalls as you can never really step away.

My goal for 2017 is to set the systems in place to redirect our business to less hands on work and more digital assets. Blogging for 60 days straight was meant as a launch pad to refocus attention on the business, our email lists, and ultimately launch a program that could be repeated over and over again. Surprisingly, besides blogs for clients, I had never actually written a post for our site as we always have had interns and contractors writing for us.

Not sure quite what to talk about, I followed the advice we  give to our clients and created a content plan utilizing Trello as an organizational guide. Before technically starting the 60 Blogs in 60 Days challenge, I was off to a good start with a weeks worth of posts ready as drafts in Trello. About 30 other topics were listed with notes and bullets to make the writing of the content a little easier. Then I jumped in!

Getting Started with Blogging:

It was exhilarating writing the blogs and publishing them on the site. Not one to really share personal information on my own social networks, I set up tools to automatically post the blogs including:

  • Zapier: On Zapier I create 3 Zaps. Two Zaps automatically posted the featured image to Pinterest (on 2 different boards) and the third was actually to automatically post our business Instagram images to Pinterest.
  • SNAP (Social Networks Auto Poster) Plugin: This plugin is great for WordPress. It automatically links your blog with Delicious, Medium, LinkedIn, Facebook and other networks so each blog post is published or back linked elsewhere. Though I never quite got the settings figured out for LinkedIn and the Medium SNAP became disconnected, I theoretically had the blogs going out to a handful of networks without needing to do anything else on my end.

Finding time to write the blog posts got more difficult, but at the  start of the 60 day challenge, I often used Voice to Text while walking our dog. Unfortunately, Mary Kathryn started wanting to walk during our walks rather than just hanging out in the stroller. Once this started, I decided not to multitask and just focused on playing with the girls on our walks. That’s when evening blog writing started and I’d carve out time after dinner to write the blogs hoping I wouldn’t need to finish them during the sacred morning nap time (or as I like to call it, the most productive part of the day).

Initial Results from Blogging:

The initial results from daily blogging were fantastic! Within weeks we had seen an increase in traffic to the site. Now keep in mind, like a lot of business websites, our site was really just a brochure for our business should someone we met in person want to read about our services. It was really built as an afterthought, rather than designed to fulfill a specific purpose.

We were pretty pleased with the initial traction we were getting from the blogs and actually sharing the blog posts to our social media networks online. To track this, I ran a Google Analytics report comparing the date range of 4/2-4/22 to the previous period. From here, I pulled the reports for Acquisition > Traffic > Source/Medium and Behavior > All Pages to see where people were coming from and what pages they were visiting on our site.

Traffic to BIMSTeam.com has INCREASED 117.65%!

Pageviews on BIMSTeam.com has INCREASED 83.02%!

An increase in traffic of 117.65% certainly was exciting even though our traffic numbers are still relatively small for a 6 year old business making 6 figures. This increase had to be a good sign, right? The only problem was that the site wasn’t set up to capture emails and leads. Once someone landed on a blog, that was that. We didn’t have any freebies or downloads. Recognizing this, my schedule of blogging once per day because a little more challenging.

I now recognized that we needed these additional resources as a way to actually capture the leads and again walk the walk of the advice we always give to clients. Traffic to the site is great, but you need to make sure you are being purposeful about what you then DO with those individuals.

Competing Priorities:

I haven’t mentioned this yet, but when I launched the 60 Blogs in 60 Days, I also signed up for ConvertKit as a way to provide daily emails to other individuals who wanted to commit to 60 Blogs in 60 Days. The one problem was that the day I first posted the landing page to some Facebook Groups, I immediately got 20 signups in a day. Great right!? Not for me. As I wrote the blogs, I also needed to make sure I wrote the corresponding daily email to be sent to subscribers. These emails include tips, blog topics, motivational quotes, and how to’s for SEO, sharing your content, writing headlines, and so much more. At times I was able to turn the email into a  blog post, but often it came down to basically writing 2 blogs Every Single Day.

I urge you to sign up for the 60 Blogs in 60 Days Challenge if you want to read all these tips 🙂

60 Blogs in 60 Days

So what did this mean… Well, basically from the beginning I had competing priorities. I wanted to fulfill the challenge myself, but I also had a commitment to the individuals who had registered for the challenge. To date, the landing page for the challenge has a 34% conversion rate – not too bad, ehh?! It was the first landing page I created with ConvertKit, so looking at it now, I would probably adjust the page and content some, but at 34% visitor to lead sign up rate, I may just keep it as is and test a second design if I decide to keep pushing the program.

As I also mentioned, I realized a few weeks in how important it was going to be to offer resources and freebies for site visitors as a way to grow our email list. This resulted in me continuing to write the blogs every day, but slowly nearly falling behind as I also was creating guides, ebooks, and a digital course.

About 3 years ago or so, I remember stumbling upon the Nectar Creative and loving the resources Melyssa Griffin offered. It seemed really unique to have one signup and then access to her full collection of downloads. Of course she’s now one of the business owners you want to emulate and has done an incredible job growing her business. But, when I first saw her resource library, I set out to recreate all of the resources. Getting caught up in business school, growing a family, and managing every day business operations, I never actually created a single download.

Knowing that the best time to plant a tree was 20 years ago, the second best time is today, I jumped in and got started. There is only so much you can do by kicking yourself for not acting on something years ago, but life is about prioritizing, right? For the past few years, my priorities weren’t growing the BIMS Team’s online presence. Now, at last, it is!business blogging, how to blog for business

SO, in addition to the daily blogs and daily emails, I now set out to create resources. As you work on projects like this, it can be difficult to stay committed and focused. Though I’ve always tried to be really good about not multitasking, I began to feel like my head was spinning and I would start jumping from project to project while trying to also finish up web design projects, on-boarding new clients, and fulfilling client obligations.

With hundreds of browser windows open, I began scrambling to balance the time I spent educating myself, committing to furthering BIMS, and working with clients. Above this, most days I also had Mary Kathryn by my side. Time management and prioritizing, one my dear friend, became a distant memory. So much for following tactics laid out in the Four Hour Workweek or discussed by Todd Herman. In the span of one month, I went from one neatly organized notebook to a cluttered desk and three notebooks each with meeting notes and to do lists from every day. I’m so excited as a am moving back towards normalcy as it comes to my time management and prioritization of tasks.

Did I mention that at this same time my husband left his job to focus on building his freelance business? At least I now have more consistent help with the girls 🙂

Actual Results from 60 Blogs in 60 Days:

Beyond slowing picking myself up from complete disarray, a lot has been accomplished in the past 60 days! Actually, even more than I imagined has been pulled together. Granted, some of the blog posts were god-awful and never edited and I think some may have been published without actually being completed, I did fulfill my goal of posting a blog every single day for 60 (actually 64) days.

But above and beyond that, through emphasizing a commitment to my business, I’ve begun creating some REALLY great resources for business owners, people just starting out, and bloggers.

Some examples include:

  • This Website Planning Guide: A free workbook that covers the steps you need to take before you start designing and developing your own website. It includes prompts for your brand values, fonts, and colors, as well as a step by step guide for writing you About, Services, and Product pages. My goal is for this to turn into a Website in a Weekend Program for those Do it yourself-ers who want to make sure they are building their site the right way without spending thousands for a web designer to build a site for you when you don’t have the money coming in the door.
  • Blogging Your Business: This course was built mostly using content from webinars we ran last year, but also provides the exact template we use to build an editorial calendar, broken down to daily posts, for our clients. It is a go-to resource to understand how blogging can be useful for your business  as an avenue to propel growth to the next level.
  • Blogging 101: This is a easy to implement guide for outlining your blogs and best practices for SEO. It is a great tool for those who just need a little extra help outlining their blog topics. [Sign up form is below].

The process of writing a blog every day allowed me to explore certain topics in much more depth than I ever had in the past. It created an avenue for me to actually set aside time to begin creating resources and to focus on the digital marketing for The BIMS Team.

We’ve always gotten clients through RFP’s or word of mouth and networking, so a lot of changes needed to take place on my personal accounts specifically and some of the layout of the website. These website changes are almost complete, but prior to a month ago, we had no forms or calls to action.

Additionally, as you can expect, website traffic increased as did email sign ups! We currently have 928 active email subscribers, of which 100 are new from the various calls to action and content upgrades on the site!

Where to from here:

While I wish I could continue blogging every day, the posts with the highest engagement and most traffic were, as you can guess, the longer blog posts. These posts I never wrote in one sitting and very clearly show cased more information than the shorter and sometimes poorly written posts.

My game plan after this is to:

  • Write 1 blog post per week that comes in at 1,500 + words
  • Write 1 blog post per month that is 5,000 words
  • Create 1 video per week or audio to complement the blog post
  • Focus on building Pinterest with more of a game-plan
  • Continue creating, updating, and optimizing the Content Upgrades or Free Resources on our site
  • Turn my attention on continuing to grow our email list
  • Update the Blogging Your Business course to include even more actionable advice

You can follow the progress and receive free tips, tutorials, and advice on our email list here.

Hopefully this overview of my experience with blogging 60 days straight was informative for you and provided advice and guidance that you can bring with you as you create your own blog and digital marketing plan!

Blogging | Blogging Management | Best practices for blogging | blogging for business

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Tips to Get Your Emails Noticed and Read

Emails are the most commonly used communication tool in business today. Businesses, big and small, use email to communicate with their clients and customers. Wouldn’t it be great if every customer and client reads and responds to your email? Unfortunately, most people only read the subject line.

Here are some tips to get your emails noticed and read. Use these tips and you’ll notice an increase in your open and response rates.

Subject line matters

Most people are so focused on the body of the email that they don’t give the subject line much thought. In order to get your email noticed and read, you want your subject line to stand out. Remember, this will be the first thing recipients see when you send an email. If you use generic emails, then you are less likely to get a response. This is especially true if the person receives about a hundred emails a day.

Be specific

Mention in your email what it is specifically you want the person to do. Do you want him/her to click a link to learn more about something? Do you want the recipient to connect you with someone? Or do you want the person to meet with you? Be clear about what you’re asking for.  If the recipient doesn’t know what you want, even after reading the email, he/she likely won’t respond.

Keep it short and simple

Long emails can look intimidating. No one wants to wade through long paragraphs looking for important bits of information.

When it comes to emails, the shorter the better. If possible, limit your message to 3 – 5 sentences. Your emails won’t stand a chance if it takes longer than a few minutes to read. Be considerate of the recipient’s time.

Pay attention to the time of the day

Email is a great way to reach out to your clients or target audience because it feels like a non-intrusive way to get a hold of someone. After all, it will be in their inbox and they’ll see it once they check on their email. But with emails coming in almost every hour, the one you sent last night can easily get lost in the fray.

To improve the chances of your email getting read and responded to, you want to send an email when the person is actively checking on his/her email. Early in the morning, during lunch break or during office hours is the best time to send an email.

Email marketing tips | How to get Email Marketing working for you | Increase email open rate

Email marketing tips | How to get Email Marketing working for you | Increase email open rate | Tips to get your emails open and read

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Behind the scenes at BIMS in Florida

From the suburbs of Denver, Colorado to the beaches of Palm harbor, Florida, working from home has been an adventure! Being able to spend time as a family and raise our daughter Allisun who turns 5 in September has been such a blessing.

Managing a company was easy, being able to manage a company, a child and life, now that takes some skill!

Since the day Allisun was born she came to networking events, meetings, one-to-ones and much more! Our clients loved it! We moved to Florida in 2015 and once we moved she started preschool 3 days a week, which is a great for me to get work done and for her to learn!

Meet the Florida family:

Allisun:

She is 4 ½ , turning 5 in September, but what’s that saying 4 going on 16?? Yeah that’s what I deal with! I love my daughter she is funny, smart, caring, sporty, fearless and such a DIVA! She has such a good personality and I love to watch her grow each and everyday! 

My Hubby Charlie:

He is the reason I wanted to move to Florida, to be able to give him a chance to get out of corporate, spend more time with his girls (Me & Alli of course) and enjoy life! He worked 12-13 hours a day in Colorado, loved his job, but the commute was very hard! Money was great but didn’t buy our happiness! He is my rock!

Charles Irwin

Our high-maintenance PITBULL Bodhi:

He is 6 years old, we rescued him from a puppy shelter in Colorado when he was 3 months old, we just fell in love with him, he is such a baby! He likes for us to stand outside with him when he does his business, his food needs to be a certain way, and certain distance from his water bowl, oh the list goes on with this little boy! I have raised a high maintenance, spoiled, loving dog!

Oh let’s not forget our two tortoises:

G.G. Emily (named after Allisun’s Great Grandma who passed in 2014) and Mavis who is named after the turtle on Dolphin Tale 2! These were our “Black Friday Special” in 2015 a month after we moved to Florida. They will be in our family for along time!

 

 

Thank god I am an AMAZING multi-tasker, because there is never a dull moment in our household! I truly enjoy most days HAHA! Being an entrepreneur and having a business of my own (with business partner Caitlin) has been amazing! I wouldn’t trade this adventure for any other!

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Search Engine Optimization in 2017 [VIDEO]

 

Hello everybody! I’m Caitlin McDonald with Boundless Marketing. Today I want to talk a little bit about SEO or search engine optimization.

Search engine optimization is even more important now than ever has been in the past. The reason is because article creation in general has shifted over the past year or two years. Basically there are so many different players out there, which is phenomenal, but in order to stand out you have to work even harder than you had to in the past. Especially if you’re just starting out, these blogging tips are really going to be helpful as you are making a position for yourself.

I have a couple of tips for you. The first ones we have talked about in the past, but then I’ll go into more detail, as well.

The first tip is that when you are writing those blog posts, don’t shy away from writing longer blog posts. We used to always emphasize splitting longer blogs up between part one, part two, and part three so that in one piece of content you’re going to be linking to different pages.  Now it’s actually a lot more important to have longer blog posts. I recommend going up to 5000 words within a single blog post. This is because when you’re really writing that depth about something you’re providing very valuable information to your clients and to your readers.

The next piece is when you’re writing a blog post that this longer, such as 1500 words long, you need to make sure that you’re dividing the content up into different sections. We do this by utilizing heading tags, bullet points, bolded words, etc. Now, heading tags are very easy to implement. Basically, when you’re writing, you’re going through and need to figure out where the obvious divisions are in your content. Are you coming up to a point where you’re going to be talking about five tips to do something, followed by five ways to implement it, and then techniques for follow up? Each of these is a clear division in the content. All you do is you highlight the text, and in the text editor you select the text style for Header 1, Header 2, Header 3 etc.

Which header tag you choose really this depends on how long your content is and how frequently are inserting the breaks in content.

This last piece we haven’t talked about before is using different types of media within your content. Right now, as you can see, I’m doing a video, but I’ll also have the transcript and some images. By creating and including diverse types of media in your blog post, you can help your post rank higher in your industry or in your category for specific keywords.

In general, not every reader is going to learn the same. Somebody who is more into listening and looking rather than reading, is going to be drawn to one type of post rather than another. Additionally, within posts you want to create the images that are going to be shareable. Having those shareable images really helps with the optimization for Instagram, Pinterest, Twitter, Facebook, etc. If you don’t feel comfortable with filming a video you can also do a podcast. That’s another great way to increase the different types of media that you have on the site.

Now the next piece that I recommend doing is sharing all of your information or knowledge as downloadable resources and freebies on your website. I’ll go into more detail in that in a later post, but these tips will point you into the right direction as you’re jumping into using search engine optimization on your blog posts.

Search Engine Optimization in 2017 [VIDEO] | Blog SEO | Search Engine Optimization in Blogging

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The Most Common Misconception About Digital Marketing

Running a business in the digital age has its perks. It also can be incredibly difficult. Retail stores need to rethink their sales channels and social media networks get you sucked into a deep abyss if you aren’t careful. Over and over again, however, we see business owners make the same mistake. It is based off a misconception that can not only hurt the long term success of your business, but can also keep you from ever getting off the ground in the first place.

The most common misconception about digital marketing is that digital marketing replaces the need to make personal relationships.

When we first create social media accounts for clients, we have to consistently change our client’s mindset about what their networks will do for them. Our clients want to see their networks boom, which can be a great goal, but to what end? Would you rather have a small network of devoted customers who trust you and help sell for you or a large network of individuals who don’t even recognize your name, let alone buy from you?

Many times the client who wants and expects the large network then stops their in person networking and relationship building thinking that one post per day is actually going to lead to new sales. Though, again, if your network is active and trusts you, this may do the trick, but for businesses, you can and should never stop your personal relationship building.

The digital age has made many business owners lazy when it comes to getting their word out. They sit online wondering why nobody has come knocking on their door. Those who hustle, however, reap the benefits.

You now have access to millions of people, if you only reach out. My recommendation for clients is to find the individuals who are are your level or a step above you that you admire and wish to connect with. Start following their social media accounts and commenting on their posts. As you do this, share their posts, too, and tag them so they can a notification that you are publishing their content.

From here… reach out! Write an email or direct message the individual. Let them know how much you’ve enjoyed their articles on X, Y, Z and then get straight to the point. What are your goals for reaching out for them? Do you want to run a joint webinar? Do you have an article that you think their audience would enjoy or benefit from?

The more clear you are, the more likely you will receive a reply. Of course, leading up to this point you’ve been interacting with them on their social media and blogs, so you should already have some name recognition.

In addition to digital networking, keep up your local networking.

Meeting with people and groups keeps us on our toes and from moving away from what the market needs. It helps us refine our message and get real time feedback from individuals we know and trust. This blog post  goes into more detail about why networking groups can transform your business and how to get involved.

To make sure that you aren’t making the biggest mistake in the digital age, continually get out of your comfort zone and form actual relationships with people you admire who are one step ahead of you. Even if the relationships start online, you are still treating the account handle or email as a person, and that individual respond accordingly.

Do you still network in person? Have you succeeded at reaching out to an individual you now partner with online?

Be sure to share your success stories!

The Most Common Misconception About Digital Marketing. Running a business in the digital age has its perks. It also can be incredibly difficult. Retail stores need to rethink their sales channels and social media networks get you sucked into a deep abyss if you aren't careful. Over and over again, however, we see business owners make the same mistake. It is based off a misconception that can not only hurt the long term success of your business, but can also keep you from ever getting off the ground in the first place.

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Are you Making this Services Page Mistake?

Services pages are often thrown together by businesses just because they know they need something to explain what they do. We’ve spoken with hundreds of business owners who “plan” to go back and edit their services, but got busy and just haven’t had the time. Quick, take a look at your services page(s), what do you see?

If your website is like most businesses, your services pages focus heavily on the features of what you offer.

“Each is a feature-a factual statement about the product or service being promoted. But features aren’t what entice customers to buy. That’s where benefits come in. A benefit answers the question “What’s in it for me?,” meaning the feature provides the customer with something of value to them.” – Entrepreneur.com

This is the BIGGEST mistake your business can make on your services pages.

So, how should your services page be written? Rather than thinking about what you offer specifically, think about how your offerings can transform the lives of your clients. To do this, you need to change your mindset.

First, identify the individual who would benefit the most from each service you offer. Think about their pains, their successes, and how your service BENEFITS them. Think about what other services this individual could sign up for rather than working with you. What makes you different.

Second, try to transform the features of your service into benefits. Rather than answering what you are providing, go through the list of everything your service includes, and turn it into a benefit.

Lastly, create a story around your service. Explain what the ideal customer is going through and how you can solve their pains. Try to follow the structure below:

Structure for your Services Pages

Rather than simply listing the features of your services, the goal is to think in terms of the benefits and create an emotional response. Take a look at the answers you just wrote down – is there a way to turn this into a story?

Use Storytelling Copy:

  • Opening
    • Highlight the Pain
  • Conflict
    • The journey as the user tackles the pain
  • Dialogue
  • Solution
    • Share specific results
    • Utilize case studies

Goal: Highlight the benefits & be conversational

Are you Making this Services Page Mistake

I put together the following questions to help you with your Services pages rewrite!

Your services pages should be written in such a way that they speak directly to your target market and show them why they can’t live without working with you.

Instructions: For each service you offer, answer the following:

Who is the ideal client for the service? In other words, what kind of person is the service designed for? Go beyond the easy answer such as defining a market. Instead, look to be as narrow as you can. There may be a slightly different persona for each service.

 

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What is the real value of the service to the client? This one is always hard to quantify. Try to think of this as a benefit beyond the obvious. What can individuals do in their life that they weren’t able to do before? Is there an emotional benefit?

 

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What is unique or different about your services vs. your competitors’ offering? These differences could be process related, team expertise related, time to completion related, etc. It’s easy for someone to provide a generic answer such as “we’re more experienced,” so you will have to ask follow-up questions. How are we more experienced? Can we tangibly show how we’re more experienced?

 

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What is the cost of NOT having the signing up for your services?  This is a little more of the fear factor. What can go wrong for a client who doesn’t implement it? What do they risk if they forgo using you?

 

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How is the service delivered? This is a simple process question. What can your clients expect when they work with you with this service?

 

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Do clients typically have other services from you when they come in for this specific service?

 

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Behind the Scenes at BIMS

Working from home has its perks. For one, I have the BEST office mates. My girls are with me for part of each day  and I am so lucky to build a walk or run outside into “office” life.

Meet Clover:

Benefits of working from home. You have office mates like this little cutie! #irishwolfhound

Clover is our “little” Irish Wolfhound! She spends every day by my side (in fact, the office is organized so her GIANT bed can fit in front of the window). Clover has spent every day of her life with us working by my side. She’s the perfect sounding board for brainstorming and has always been a motivator to take a walk or jog outside as a midday break.

Then there is this little twerp 🙂

My little mini-me is another staple in the office. Until she could walk, MK came EVERYWHERE with me, including the networking group I run. We count our blessings everyday about how lucky we are that she has such a sweet (though mischievous) disposition.

These two are now best friends and trust me, I’m so excited too “go” to work every day knowing they’ll be popping in to say hello whenever they need a little love from mom!

clover and mk

Now, don’t even get me started on Amber’s clan! I’ll let her write about her two. Just think of the sweetest pup and girl you can… multiply that by 100. You’ll finally be close to how lovely her officemates are 🙂

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How to Create a Sales Page that Converts

The following template can be used to build a sales page that converts!

Step 1: Your headline: Keep your course title clear, but use the subheading to be descriptive and focus on how the item can transform your life. Below this include your first call to action button.

Step 2: Description: Keep this to 2-4 short paragraphs and focus on what it can transform.

Step 3: Add a Case Study or Testimonial: Include an image or video, name, and links to appropriate pages. If you are just started, ask your friends or other people you have helped.

Step 4: Add your second Call to Action button

Step 5: Introduce yourself! Give a bio block or a video. Make sure you answer the questions of why people should work with you.

Step 6: Add details about your offer or course. Start bringing up the class curriculum. Here you want the module titles and lecture titles.

Step 7: Include a second Case Study or Testimonial

Step 8: Answer any questions you often receive from your students or clients. Focus on answering objections people may have. Think about why would people not purchase your course?

Step 9: Add in your third Call to Action button

Take a step back and you are all set!

9 Steps to Create a Sales Page that Converts. Incredibly easy guide for your sales pages [Sales Pages for Online Course]

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