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Tips for Writing an Effective Email Marketing Copy

EmailMarketingTipsYou’ve spent a significant amount of time writing an email that people will hopefully open and read. You’ve racked your brains for the best subject line. You’ve polished each sentence. Now, you’re finally ready to hit “send”. For some reason, you aren’t effectively grabbing the attention of your audience. You’re not getting a response from them either.

This blog post looks at strategies to help you craft an effective email marketing copy that converts. Follow these tips to ensure that your email is effective, clear and successful.

Write a meaningful subject line

Most professionals receive 50 to 200 emails a day. With that volume of email, it can be easy to overlook some important messages. If you want your email to be opened and read, then write an informative subject line that will give recipients an idea about the content of the email.

A clear subject line will capture the attention of the receiver and give busy professionals a concrete reason to read the message. Take a moment to write a subject line that accurately describes the content before you hit “send”.

Keep it simple

People are more likely to read short and concise emails. Keep messages clear and brief. Use as few words as possible, but make sure that it contains all the important information. Also, focus on one particular subject per email. If you need to talk about a separate topic, then write another email.

Be personal

Email is usually the way professionals communicate, but that doesn’t mean that you should sound like a legal document or a spammer. The content should feel as if it came from actual human being, not a machine. While it’s good to keep the message short and brief, including a personal note can help warm up the conversation.

Proofread

Your emails are a reflection of your attention to detail, values and professionalism. The last thing you want is to send an email that contains embarrassing spelling mistakes, horrible grammar mistakes, lack of proper greetings or one that is written in bright colors. Make sure you edit and proofread your email for grammar, spelling and punctuation mistakes before sending it.

 

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How to Get People to Promote Your Business

How to Get People to Promote Your Brand

Start-ups and small businesses are always looking for ways to get maximum exposure for their business with limited budget. Value is the most important word when allocating budget for your marketing campaign. But what if you could find people who are willing to write about your products and promote them to their friends for free? Yes, it’s possible.

Getting your customers to promote your business will likely spur some level of success. Here are some tips on how to get people to promote your business.

Find loyal customers

Keep an eye out on people with a history of buying from you. Now, you want to find people who are committed to your brand and loyal to you in more ways than one, and make sure you remember their names. These people are more likely to help you spread the word out about your business than those who made a single purchase.

You won’t be able to turn every single customer into an advocate, so you need to find those people who believe in your brand. Not all people endorse products for money. Some people do it because they like the product or they believe in the company.

Offer awesome customer service

If you want to get people talking about your business, then you need to go above and beyond their expectations. Meeting their expectations is good as well, but chances are, they won’t be singing your praises either.

Build a relationship

When it comes to building advocates, you should aim for ongoing engagement. You cannot just push people to do you what you want if they don’t trust you, so focus on the relationship first. Spend more time engaging them. Reach out and always respond to your customers. The closer they feel to you, the happier they’ll be to tell others how amazing your products and services are.

Referral program

Studies show that 83% of customers are willing to refer a product or service to their family and friends, but only 29% actually do. It’s because most businesses do not ask them to.

Referrals are the best form of advertising. In fact, they are incredibly well equipped to market and sell your products and services. All you need to do is ask. Don’t forget to say thank you every time a successful referral is completed.

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How to Build a Social Media Following

How to Build a Social Media Following

Most business use social media to generate leads. But in order to make social media marketing work, you’ll need to have an audience. This means having some fans and followers on Twitter, Facebook, Instagram and other social media channels.

The number of fans and followers you have will give you an idea how big of an impact your message make. However, growing a social following can be quite frustrating, especially if you’re running a start-up business. But how do you build a social media following?

Here are some tips on how to get more followers on any social media channel.

Choose the right channels

One of the most important things you need to do is to decide which platforms are going to be right for your content. Twitter is an instantaneous outlet. LinkedIn favors professional content. Pinterest, Instagram and Facebook are more visual mediums.

Also, determine which social media networks your target audience use the most. There is nothing more frustrating than spending your time and resources, only to find out that you weren’t able to reach your target audience.

Interact with other users

Interact with your fans and follows on a regular basis. You can ask questions, answer questions, share some of their posts or encourage people to share yours. Also, take the opportunity to get involved in conversations. This will help you stay connected with your audience and not miss out on anything important.

Offer something unique

This is probably the most important thing you can do to acquire more fans and followers. Some people would post links to their work and promote their products in an attempt to get people to visit their site. But social media isn’t the place to advertise your products or services.

In order to capture the attention of your target audience, you need to make sure that you provide them with contents that are fresh, interesting and entertaining. Adding a picture to your posts can also make your posts standout and encourage people to follow you.

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How to Build a Strong Social Media Presence

How to Build a Strong Social Media PresenceSocial media marketing may seem like a fairly simple concept. All you have to do is to create an account on different social platforms and post updates every now and then. But the truth is, there’s a whole lot more that goes into building a social media presence and reaching your audience.

Whether you’re a large corporation seeking new ways to improve your online engagement or a new business trying to decide where to focus your social media efforts, there are a lot of ways to boost your social media presence.

Here are some steps you can take to help get you started.

Identify your audience

There are millions of active users on Facebook, Twitter, Instagram and other social media channels. The first thing you need to do is to identify your target audience and determine which sites they use the most. This will help you narrow down your options and know where your focus will be.

Build a targeted community

As an entrepreneur starting or running your own business or a professional trying to build your online brand, you want to have a good social media presence. But in order to do that, you first need to develop a large following. That means followers and fans on Instagram, LinkedIn, Twitter, Facebook and other social media accounts.

Engage with everyone

Social media should be less about you and more about your audience. It’s about making connections and having conversations.

Rather than focusing on your promotion, you want to use this opportunity to engage with people. Speak to them. Ask them to take part of the conversation, ask questions and encourage them to submit photos while using your product. People are likely to like, comment and share your content if you have established a relationship with them.

Produce valuable content

There are several types of content you can post on social media. You can post videos, blog posts, client or customer testimonials and others.

Aim for social updates that contain educational content rather than product-focused content. Make sure your Facebook posts, tweets and LinkedIn updates consist of engaging, useful and valuable content.

 

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Rules of Engagement for Facebook Group Administrators

RulesofFacebookforAdmins

Many of you have probably forgotten about Facebook groups, but it’s actually one of the best tools for engaging with your audience. It is also a great way to invite people with the same interest with you and get them to converse about the same topic.

How do you get the people in your group to become more engaged? Here are 4 ways to increase social engagement in your Facebook group.

Be active

As the administrator of the group, it is your responsibility to get the conversation cracking. Ask question that will encourage members to chime in and join in the discussion. If you’re not active in the group, then they won’t either. Also, make sure you post the type of content your members want to see.

Welcome new members

Much like a tourist visiting a new city, people would spend some time on your group, exploring what it has to offer. Unless they know they felt at home, they won’t want to stick around or engage with you and other members.

Create a welcome message for every 10 or more members who have joined your group. Include details like why the group exists and who the group is for. Let them know that they are welcome to post and share within the group.

Make it fun

If you want to keep people active in your community, then you need to give them a reason to keep coming back. You can ask members to share something that they like. Invite them to tap into a part of their lives that excites them and lightens them up. Another way is to host an exclusive giveaway to reward loyal customers.

Do not advertise your business on the group

Use your group as a platform to engage with your target audience and get to know them well. People don’t want to hear about your products. Rather, they want to participate in discussions that are related to a topic they are interested in. You want them to see your group as a place where they can learn, share and collaborate.

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Signs You Need to Outsource Your Digital Marketing

Online Marketing

As a founder of a growing company, you may feel that you need to do everything yourself to ensure that it is done right. We understand the buzz of excitement that keeps you going, even when you’re exhausted. We understand the passion you feel for what you do. But sometimes, outsourcing certain parts of your business is the way to go, especially if you have too much on your plate.

Here are some strong indicators that you need to outsource your digital marketing.

You don’t have the right skills

Many of you are probably familiar with social media marketing and search engine optimization. But the question is, do you know how to use them to grow your business? If not, consider getting professional help to harness the power of the internet and grow your business. Yes, you may have to spend money, but hiring an experienced marketer will help maximize the potential and profitability of your business.

You’re overexerted

As a small business owner, you have grown accustomed to doing everything on your own. As your business grows, you try to put in more hours hoping to tackle everything on your to-do list. After a few weeks, you show up to work feeling defeated because you know there is no way you you’ll be able to get all of those tasks done. You’re overexerted. It’s time to find someone who can help you manage your digital marketing.

You get a lot of traffic, but your sales are not increasing

If you’re not witnessing any growth in your sales, it isn’t always due to a poor sales force. In most cases, this is due to ineffective marketing. Maybe you should look into hiring an outside agency to help increase your sales and revenue.

An experienced marketer can help by looking at your current strategy, letting you know what you’re doing wrong and providing some suggestions on how to get your sales back on track.

 

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Online Advertising Strategies for Small Business Owners with Limited Budget

Online MarketingWith the huge amount of information online and online companies popping out of the woodwork, capturing the attention of your target audience can be a challenging task. This can be daunting, especially for small business owners. But the truth is that you don’t have to spend a huge sum of money in order to get the word out about your business.

Having a small marketing budget doesn’t mean you can’t generate results. Here are a few online advertising strategies that you can use, even on a shoestring budget.

Know your target audience

Figure out your target market first before you spend a dime on marketing. You are likely to waste your time and money if you start marketing before you have a clear customer profile. Ask yourself, who will be most interested in your products or services? Male or female? What is their age group? Once you have a thorough profile of your target audience, that’s the only time you can start with your marketing campaign.

Email marketing

Email marketing can help you earn more traffic and conversions as long as you’re willing to put in the time. However, people don’t just give their email address to anyone. So you’ll have to think of some strategies in order to get people to subscribe to your newsletters.

Social media marketing

It wouldn’t cost you anything to establish your brand on most social media platforms, but don’t be fooled into thinking that social media marketing is easy.

A solid content marketing is essential if you want your business to succeed. The most successful companies are the ones who post and share things that are interesting to their audience. You may not have a lot to offer in terms of discounts and giveaways to lure in new customers, but you have great contents to share.

Blog

Helping people before they need your help is an excellent marketing strategy. Not only will it help you get the attention of your target audience, it can help you build a relationship with them. Make sure that you provide them with useful tips, industry news and good content that is relevant to them.

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Tips to Increase Your Email Open Rate

BIMSEmail marketing is considered as an important part of a business’ marketing campaign. It has one of the most effective ways to engage with your prospects and customers. Plus, it provides the highest returns on investments.

Open rates give you an idea as to how your campaign is doing. If the open rate for your email program is better than the average, then good for you. But if your open rates are getting worrisome, you might want to look for ways to improve it.

Here are some easy ways to increase your email open rate.

Create an interesting subject line

Good subject line is the key achieving better open and response rates. Since most people receive several emails in one day, they only need a few seconds to decide whether or not they’re interested to read the email. If your subject line is not interesting enough, people are less likely to read it. Also, make sure that your subject line is short enough that recipients will be able to read it at a glance.

Make it personal

You’ve spent so much time collecting people’s first name and email address, now is the right time to put them to use. Personalization has been proven to drive engagement and convert more leads. It is also a good idea to send your emails from a person or an employee, rather than from the company.

Timing is key

If your campaign has a B2C focus, your audience may have time to check their emails after work or during lunch break. If you are running a B2B campaign, it might be best to send emails early in the morning or in the afternoon. Your goal is to send an email exactly when the recipients are checking their inbox.

Clean up that dusty old email list

Most businesses are so determined to expand their email list that they tend to ignore the open rate. It doesn’t matter if you only have a small mailing list, as long as it is filled with engaged subscribers. It’s a good idea to remove inactive subscribers periodically.

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Dos and Don’ts of Using Hashtags

HashtagYears ago, the pound sign on your phone does not serve any function. Today, however, the pound sign is considered as a vital part of your social media success. In fact, it is considered as such a prominent part of tech culture.

Hashtags help increase the chances of your post being found and track conversations among consumers, and other businesses. When used correctly, hashtags can help you generate more shares and increase awareness of your posts beyond your own follower base. Use them wrong, however, and it will lead you down the path to social media destruction.

Here are some dos and don’ts to consider to help you get on the right track.

Dos

Keep hashtags short

When creating hashtags, be sure to keep them short so they’re easy to type and remember. Long hashtags are difficult to read. Imagine mentally inserting spaces in between all those words. Not fun!

Create your own hashtag

Create a hashtag that is interesting enough that it can help you capture the attention of readers, yet popular enough that it can help you gain followers. Tailoring your hashtags will ensure you reach your ideal audience.

Use them to engage

Hashtags are often used to track what is said about their business and competitors as well. Since social media is about engagement and social interaction, you need to take part of that conversation. Use hashtags to pull users into a conversation with the brand and vice versa.

Don’ts

Overuse them

While there is no doubt that hashtags can increase your visibility, too much of it in a single post will kill your message. Readers tend to avoid posts with too many hashtags. For best results, limit your hashtags to 3 for each post.

Use irrelevant hashtags

Just because the hashtag is trending, it does not necessarily mean you should use it. Never use an unrelated hashtag just to get noticed. There is no bigger social media embarrassment than a wrongly used hashtag.

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Tips for Writing a Killer Call-to-Action

bimspicIt’s not easy to get people to visit your site. Once you’ve hooked your audience, you want them to stay a little longer in your site and do something. That something could be sharing your content, providing information, downloading something, adding products to their shopping cart or purchase your products. Unfortunately, most people will not know what to do unless you give them clear instructions.

This week, we’ll be sharing with you some tips on how to create a clear and effective call-to-action. Here are a few.

Offer a free trial or download

Sometimes, you may have to sweeten the deal to encourage people to complete a call-to-action. One of the best ways to capture the attention of people is to offer them something of value, and give it to them for free. Offer a free e-book or a free trial. People will thank you for it.

Size matters

Size does play a huge part in getting your call-to-action button noticed. Make sure it’s big enough that online users won’t miss them, but not too big that it looks like a monstrosity. Remember, your call-to-action needs to be sized sensibly. You should also consider the position of your call-to-action on the page.

Be direct

Keep your call-to-action short and simple to ensure that majority of visitors will click-through on the action you ask them to. If you want people to leave their email address, then tell it to them straight. Make sure people will understand it at just a glance. Don’t get all whimsical and critic.

Add a sense of urgency

If you have reduced the price of your products, let visitors know that the offer is only good for a limited time. If they do not purchase within the specified period of time, then it will result in a missed opportunity. Add a sense of urgency and include words such as today, immediately or now.

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