Years ago, the pound sign on your phone does not serve any function. Today, however, the pound sign is considered as a vital part of your social media success. In fact, it is considered as such a prominent part of tech culture.
Hashtags help increase the chances of your post being found and track conversations among consumers, and other businesses. When used correctly, hashtags can help you generate more shares and increase awareness of your posts beyond your own follower base. Use them wrong, however, and it will lead you down the path to social media destruction.
Here are some dos and don’ts to consider to help you get on the right track.
Keep hashtags short
When creating hashtags, be sure to keep them short so they’re easy to type and remember. Long hashtags are difficult to read. Imagine mentally inserting spaces in between all those words. Not fun!
Create your own hashtag
Create a hashtag that is interesting enough that it can help you capture the attention of readers, yet popular enough that it can help you gain followers. Tailoring your hashtags will ensure you reach your ideal audience.
Use them to engage
Hashtags are often used to track what is said about their business and competitors as well. Since social media is about engagement and social interaction, you need to take part of that conversation. Use hashtags to pull users into a conversation with the brand and vice versa.
While there is no doubt that hashtags can increase your visibility, too much of it in a single post will kill your message. Readers tend to avoid posts with too many hashtags. For best results, limit your hashtags to 3 for each post.
Use irrelevant hashtags
Just because the hashtag is trending, it does not necessarily mean you should use it. Never use an unrelated hashtag just to get noticed. There is no bigger social media embarrassment than a wrongly used hashtag.